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[06/26/08 - 03:18 PM]
NBC's New Bundle of Joy 'The Baby Borrowers' Moves to 9 PM Wednesdays Beginning July 2
Repeats of the prior week's episode will air before the originals at 8:00/7:00c.

[via press release from NBC]

NBC'S NEW BUNDLE OF JOY 'THE BABY BORROWERS' MOVES TO 9 PM WEDNESDAYS BEGINNING JULY 2

Prior Week's Episodes to Repeat Wednesdays at 8 p.m.

BURBANK - June 26, 2008-NBC's popular new reality show "The Baby Borrowers" is moving to 9 p.m. ET on Wednesdays beginning July 2 with repeats of the prior week's episode airing before the originals at 8 p.m. ET.

"The Baby Borrowers" is an intriguing new social experiment based on the hit British program that asks five diverse teenage couples -- ages 18-20 -- to fast-track to adulthood by setting up a home, getting a job and becoming caring parents first to babies, toddlers, pre-teens and their pets, teenagers and senior citizens -- all over the course of three weeks.

The June 25 premiere of "The Baby Borrowers" averaged a 2.9 rating, 8 share in adults 18-49 and 7.9 million viewers overall, to score NBC's highest non-sports rating in the Wednesday 9-10 p.m. ET hour in more than five months (since January 2) in adults 18-49. "The Baby Borrowers'" debut built on its 18-49 lead-in from "Deal or No Deal" by 81 percent. From its first half-hour to its second, "The Baby Borrowers" increased its 18-49 rating by 15 percent (to a 3.1/9 from a 2.7/8). The series ranked #2 in the competitive time period in all key ratings categories -- adults, men and women 18-34, 18-49 and 25-54, as well as total viewers. Versus NBC's 18-49 average in the time period last summer, "The Baby Borrowers" was up 16 percent (2.9 vs. 2.5).

"The Baby Borrowers" is produced by Love Productions. Richard McKerrow (the U.K.'s "Cirque de Celebrite") and Tom Shelly ("Survivor") are executive producers.





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· BABY BORROWERS, THE (NBC)
· DEAL OR NO DEAL (NBC)
· SURVIVOR (CBS)









[12/28/14 - 07:20 PM]
NBC to Televise Steelers' AFC Wild Card Game This Sat., Jan. 3 in Primetime & AFC Divisional at New England on Sat., Jan. 10 at 4:30 PM ET
The schedule will be finalized after the conclusion of tonight's Cincinnati Bengals at Pittsburgh Steelers game on NBC.

[12/28/14 - 09:41 AM]
Saturday's Broadcast Ratings: "20/20" Paves the Way for ABC Demo Victory
The Alphabet's newsmagazine leads the night among adults 18-49.

[12/28/14 - 09:34 AM]
Rebroadcast of "SNL" with Host Jimmy Fallon Equals Its Highest 18-49 Rating for a Saturday 10 p.m. Encore Since Premiere Week
NBC spins the numbers for Saturday, December 27.

[12/27/14 - 08:50 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Crown with ABC
"Dateline NBC" and 20/20" lead their respective networks in both categories.

[12/27/14 - 08:36 AM]
"Dateline NBC" Delivers the Biggest Overall Audience of the Night on the Big 4
NBC spins the numbers for Friday, December 26.

[12/26/14 - 09:14 AM]
Thursday's Broadcast Ratings: "Grinch" Steals Christmas for ABC
The Alphabet is the top draw in both total viewers and adults 18-49 last night.

[12/26/14 - 08:42 AM]
Encore of "Christmas in Rockefeller Center" Grows from Its First Half-Hour to Its Second, Despite the 10 p.m. hour, in Adults 18-49 and Total Viewers
NBC spins the numbers for Thursday, December 25.

[12/26/14 - 08:28 AM]
ABC Wins Christmas Prime with "The Grinch" Hitting a 5-Year High
ABC spins the numbers for Thursday, December 25.

[12/26/14 - 07:54 AM]
NBA on ABC: Cavaliers-Heat Christmas Showdown Up 12 Percent with Strong 5.5 Overnight Rating
ESPN spins the ABC numbers for Thursday, December 25.

[12/26/14 - 07:39 AM]
"Colin's Cartoons Special" on December 27 to Feature Best Cartoons of 2014
"Colin's Football Show," which showcases the host's unique take on college and professional football, airs Sundays at 9 a.m. on ESPN2 during the football season.

[12/25/14 - 10:36 AM]
Wednesday's Broadcast Ratings: NBC Wins Christmas Eve with "It's a Wonderful Life"
The Peacock leads the night in both total viewers and adults 18-49.

[12/25/14 - 10:34 AM]
NBC's 38th Primetime Telecast of "It's a Wonderful Life" Wins the Night Among the Big 4 in 18-49, Total Viewers and All Other Key Demos
NBC spins the numbers for Wednesday, December 24.

[12/24/14 - 08:50 AM]
"One Direction: The TV Special" Scores a Four-Week High for NBC in Its Slot in Teens 12-17
NBC spins the numbers for Tuesday, December 23.

[12/24/14 - 08:39 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos with Holiday Specials, "The Year"
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[12/24/14 - 08:26 AM]
ABC Wins Tuesday in Adults 18-49 with Animated Specials and "The Year"
ABC spins the numbers for Tuesday, December 23.