or


[06/30/08 - 03:37 PM]
Hallmark Channel Lassos Locals Around the Country as Part of July Western Month
The network will utilize street teams and wild postings in New York, Los Angeles, Chicago, Atlanta and Boston to help promote "A Gunfighter's Pledge," premiering Saturday, July 5.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL LASSOS LOCALS AROUND THE COUNTRY AS PART OF JULY WESTERN MONTH

100 Cowboys to Run Wild to Promote Western-Themed Original Movie, "A Gunfighter's Pledge," Starring Luke Perry

Hallmark Channel will employ guerilla marketing tactics to promote the network's newest original movie, "A Gunfighter's Pledge," starring Luke Perry, premiering Saturday, July 5 (9-11 p.m., ET/PT). The network will utilize street teams and wild postings in New York, Los Angeles, Chicago, Atlanta and Boston to help drive viewer tune-in and local market awareness of the new original movie, as well as offer the opportunity for one lucky viewer to win an all-expense paid trip to an exclusive resort in Sedona, Arizona for the network's GO WEST! sweepstakes, part of July's "Rough N' Ready" month of Western-themed movies.

From June 30-July 2, Hallmark Channel will dispatch 20 cowboys each day in each city to interact with pedestrians in key areas, including Times Square and Rockefeller Plaza in NY; Venice Beach and the Santa Monica Pier in LA; Hyde Park and the Magnificent Mile in Chicago; Fenway Park and Boston Common in Boston; and Centennial Olympic Park and the Georgia Aquarium in Atlanta. Over the three days, the cowboys will include passersby in classic good vs. bad showdowns and deputize locals with Sheriff's badges featuring tune-in information for "A Gunfighter's Pledge," the "Rough N' Ready" festival, and entry information for the GO WEST! sweepstakes.

Wild postings will be executed in each of the five cities to create awareness for "A Gunfighter's Pledge" in the form of Old west style WANTED posters featuring an ink- block likeness of Luke Perry's character Matt Austin and the phrase, "a sheriff with nothing to lose." Tune-in information will drive viewers to the July 5 premiere of the movie.

In addition to guerilla marketing tactics, Hallmark Channel will drive tune-in to the movie via a national media campaign featuring cable, radio, online and print ads, as well as local spot buys on broadcast and cable television, and local radio via news and traffic sponsorships and promotions to support the street teams.

The GO WEST! sweepstakes will award one lucky winner a trip for two to the exclusive Enchantment Resort in Sedona, Ariz., including round-trip airfare, deluxe hotel accommodations, spa treatments and spending money. GO WEST! is tied to the network's month long "Rough N' Ready" on-air Western-themed movie festival featuring Western movies every night in July at 9 p.m.

"A Gunfighter's Pledge" stars Luke Perry as ex-lawman Matt Austin, who accidentally kills an innocent man while hunting Tate (Kim Coates, "Prison Break"), an outlaw who killed his family. Austin pledges to the dying man that he will return his body to his sister, Amaya (Jaclyn DeSantis, "Windfall"), at their family farm. Once there, he becomes embroiled in a dispute between Amaya and Horn (C. Thomas Howell, "24"), a landowner and businessman who is trying to force Amaya to sell him her land by any means necessary. Unbeknownst to Austin, Horn has hired Tate as part of a vicious posse, leading to an inevitable showdown with lives and livelihoods hanging in the balance.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 83 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel which plays the greatest family movies of all time, Hallmark Movie Channel, and launched Hallmark Movie Channel HD on April 2, 2008.





  [june 2008]  
S
M
T
W
T
F
S


· 24 (FOX)
· GUNFIGHTER'S PLEDGE, A (HALLMARK)
· PRISON BREAK (FOX)
· WINDFALL (NBC)





[01/23/17 - 01:30 PM]
Stephen Colbert to Host the "69th Primetime Emmy(R) Awards" Sunday, Sept. 17 on CBS
"This will be the largest audience to witness an Emmys, period," said Stephen Colbert. "Both in person and around the globe."

[01/23/17 - 01:01 PM]
HBO Confirms March Debut Dates for Special "Jerrod Carmichael: 8" and Second Season of "Animals."
Look for said events on Saturday, March 11 and Friday, March 17, respectively.

[01/23/17 - 12:57 PM]
2017 NFC Championship Game Delivers 46.422 Million Combined Viewers on FOX Broadcast Network, FOX Deportes & FOX Sports GO
FOX Sports spins the numbers for Sunday, January 22.

[01/23/17 - 12:21 PM]
Series Premiere of "Hunted" Is the Season's Highest Rated New Series Debut in Adults 18-49, Adults 25-54 and Adults 18-34
CBS spins the numbers for Sunday, January 22.

[01/23/17 - 11:33 AM]
VH1's "Martha & Snoop's Potluck Dinner Party" Returns Monday, February 13 at 9PM ET/PT
Look for five additional episodes to roll out in successive weeks.

[01/23/17 - 11:10 AM]
Documentary "Eagles of Death Metal: Nos Amis (Our Friends)," Chronicling the Band's Resilience in the Wake of the Paris Terror Attack, Debuts Feb. 13 on HBO
The film explores the deep bonds between band co-founders Jesse Hughes and Josh Homme, as well as the intense connection the band has always had with its devoted fans, which moved them to return to Paris to perform once again in February 2016.

[01/23/17 - 10:51 AM]
Refinery29 Announces the Return of Female-Focused Short Film Series Shatterbox Anthology, In Partnership with TNT
The Shatterbox Anthology series has become known for providing female filmmakers of all ages, levels of recognition, and years of experience, the opportunity to bring their stories and directorial visions to life.

[01/23/17 - 10:02 AM]
Season Two of OWN's Popular Drama Series "Greenleaf" Premieres Wednesday, March 15
The first eight episodes of the new season will debut on Wednesday, March 15 with the remaining eight due this summer.

[01/23/17 - 10:02 AM]
Freeform's February Funday Event Airs February 18 - 19
Freeform's Funday weekend features a horde of heroes from beloved Disney movies, including the premiere of Disney's "Big Hero 6."

[01/23/17 - 10:01 AM]
Freeform's Valentine's Day Weekend Programming Event Airs February 11 - 12
Highlights include the premiere of "What's Your Number?" and a special edition airing of "The Notebook."

[01/23/17 - 10:00 AM]
Jenny Ramirez Joins Turner as Vice President of Unscripted Programming for TBS & TNT
Ramirez joins TBS & TNT from Irwin Entertainment, where she served as both senior vice president of development and co-executive producer for the company's robust slate of NBC specials.

[01/23/17 - 09:54 AM]
"Teachers" Reaches Series Highs and Has Its Most-Watched Episode Ever
TV Land further spins the numbers for Tuesday, January 17.

[01/23/17 - 09:51 AM]
Video: Two New Promos for "FEUD: Bette and Joan," FX's New Anthology Series from Ryan Murphy
Catch the series premiere Sunday, March 5 on the cable channel.

[01/23/17 - 09:36 AM]
HGTV Renews "Desert Flippers" for a Second Season
The 10-episode season is set to premiere in June 2017.

[01/23/17 - 09:01 AM]
"Saturday Night Live" Returns in February with Back-to-Back Shows
On February 11, Alec Baldwin will return for his record-breaking 17th time as host.