or


[06/30/08 - 03:37 PM]
Hallmark Channel Lassos Locals Around the Country as Part of July Western Month
The network will utilize street teams and wild postings in New York, Los Angeles, Chicago, Atlanta and Boston to help promote "A Gunfighter's Pledge," premiering Saturday, July 5.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL LASSOS LOCALS AROUND THE COUNTRY AS PART OF JULY WESTERN MONTH

100 Cowboys to Run Wild to Promote Western-Themed Original Movie, "A Gunfighter's Pledge," Starring Luke Perry

Hallmark Channel will employ guerilla marketing tactics to promote the network's newest original movie, "A Gunfighter's Pledge," starring Luke Perry, premiering Saturday, July 5 (9-11 p.m., ET/PT). The network will utilize street teams and wild postings in New York, Los Angeles, Chicago, Atlanta and Boston to help drive viewer tune-in and local market awareness of the new original movie, as well as offer the opportunity for one lucky viewer to win an all-expense paid trip to an exclusive resort in Sedona, Arizona for the network's GO WEST! sweepstakes, part of July's "Rough N' Ready" month of Western-themed movies.

From June 30-July 2, Hallmark Channel will dispatch 20 cowboys each day in each city to interact with pedestrians in key areas, including Times Square and Rockefeller Plaza in NY; Venice Beach and the Santa Monica Pier in LA; Hyde Park and the Magnificent Mile in Chicago; Fenway Park and Boston Common in Boston; and Centennial Olympic Park and the Georgia Aquarium in Atlanta. Over the three days, the cowboys will include passersby in classic good vs. bad showdowns and deputize locals with Sheriff's badges featuring tune-in information for "A Gunfighter's Pledge," the "Rough N' Ready" festival, and entry information for the GO WEST! sweepstakes.

Wild postings will be executed in each of the five cities to create awareness for "A Gunfighter's Pledge" in the form of Old west style WANTED posters featuring an ink- block likeness of Luke Perry's character Matt Austin and the phrase, "a sheriff with nothing to lose." Tune-in information will drive viewers to the July 5 premiere of the movie.

In addition to guerilla marketing tactics, Hallmark Channel will drive tune-in to the movie via a national media campaign featuring cable, radio, online and print ads, as well as local spot buys on broadcast and cable television, and local radio via news and traffic sponsorships and promotions to support the street teams.

The GO WEST! sweepstakes will award one lucky winner a trip for two to the exclusive Enchantment Resort in Sedona, Ariz., including round-trip airfare, deluxe hotel accommodations, spa treatments and spending money. GO WEST! is tied to the network's month long "Rough N' Ready" on-air Western-themed movie festival featuring Western movies every night in July at 9 p.m.

"A Gunfighter's Pledge" stars Luke Perry as ex-lawman Matt Austin, who accidentally kills an innocent man while hunting Tate (Kim Coates, "Prison Break"), an outlaw who killed his family. Austin pledges to the dying man that he will return his body to his sister, Amaya (Jaclyn DeSantis, "Windfall"), at their family farm. Once there, he becomes embroiled in a dispute between Amaya and Horn (C. Thomas Howell, "24"), a landowner and businessman who is trying to force Amaya to sell him her land by any means necessary. Unbeknownst to Austin, Horn has hired Tate as part of a vicious posse, leading to an inevitable showdown with lives and livelihoods hanging in the balance.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 83 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel which plays the greatest family movies of all time, Hallmark Movie Channel, and launched Hallmark Movie Channel HD on April 2, 2008.





  [june 2008]  
S
M
T
W
T
F
S


· 24 (FOX)
· GUNFIGHTER'S PLEDGE, A (HALLMARK)
· PRISON BREAK (FOX)
· WINDFALL (NBC)





[06/30/25 - 11:02 AM]
"Sinners" with Black American Sign Language (BASL) Debuts July 4 on Max in the U.S.
This groundbreaking release marks the first time a streaming platform will exclusively debut a film interpreted in BASL.

[06/30/25 - 10:38 AM]
Nathan's Famous Hot Dog Eating Contest to Air July 4 on ESPN Networks
Returning to the iconic corner of Surf and Stillwell Avenues on Coney Island is 16-time Nathan's Famous Hot Dog Eating Contest champion, Joey Chestnut.

[06/30/25 - 10:01 AM]
NASA+ Is Coming to Netflix This Summer
Audiences now will have another option to stream rocket launches, astronaut spacewalks, mission coverage, and breathtaking, live views of Earth from the International Space Station.

[06/30/25 - 09:31 AM]
Video: "Apocalypse in the Tropics" - Official Trailer - Netflix
Through a deep examination, this documentary from Oscar nominee Petra Costa explores the profound impact of evangelism on Brazil's political landscape.

[06/30/25 - 09:23 AM]
All-New Series "Survival Mode" Premieres Monday, July 7 on NBC
Across nine episodes, the series chronicles some of the most recent devastating disasters - including the Maui wildfires, the Amtrak 501 derailment, Superstorm Sandy, and the sinking of the Costa Concordia - through firsthand accounts from survivors and rare archival footage.

[06/30/25 - 09:01 AM]
Video: "Going, Going, Gone: The Magic of the Home Run" - Official Trailer - The Roku Channel
This one is dedicated to the dinger. Comedian Roy Wood Jr takes us on a baseball journey all about the long ball.

[06/30/25 - 09:01 AM]
"Miley Cyrus: Something Beautiful" Visual Album Coming to Disney+ and Hulu July 16
The visual album premiered June 6 at the Tribeca Festival ahead of its one-night theatrical release in the U.S. and Canada on June 12.

[06/30/25 - 08:01 AM]
Video: "America's Team: The Gambler and His Cowboys" - Official Trailer - Netflix
On August 19, experience the historic rise of one of the greatest teams in all of sports.

[06/30/25 - 07:26 AM]
Disney+ Adds Three New Premium Reality Commissions to Its Growing Slate of UK Unscripted Original Series
Highlights include the return of Britain's original and much-loved dating series "Blind Date", reimagined for a contemporary audience.

[06/30/25 - 07:01 AM]
Video: "My Oxford Year" - Official Trailer - Netflix
An ambitious American fulfilling her dream of studying at Oxford falls for a charming Brit hiding a secret that may upend her perfectly planned life.

[06/30/25 - 06:37 AM]
ESPN Reveals Special Honorees for The 2025 ESPYS Presented by Capital One Airing Wednesday, July 16, at 8 p.m. ET/PT on ABC and Streaming Live on ESPN+
Oscar Robertson will receive the Arthur Ashe Award for Courage, Katie Schumacher-Cawley will receive the Jimmy V Award for Perseverance, and David Walters and Erin Regan will receive the Pat Tillman Award for Service.

[06/30/25 - 01:01 AM]
Video: Netflix Unleashes Teaser for "Troll 2"
When a dangerous new troll is awakened, unleashing devastation across Norway, beloved adventurers Nora, Andreas and Captain Kris are thrust into their most perilous mission yet.

[06/29/25 - 10:31 PM]
A Secret Society, Ritualistic Killings, and a Century-Old Curse Netflix and YRF Entertainment's "Mandala Murders" Premieres July 25
"Mandala Murders" is a first-of-its-kind mythological-crime thriller that promises to pull audiences into a world where every clue leads deeper into a long-buried prophecy.

[06/27/25 - 11:48 PM]
Development Update: Week of June 23-27
Updates include: Scott Speedman to topline ABC's "RJ Decker" pilot; Joel Kim Booster to pen latest "Pitch Perfect" spin-off at Peacock; and "Doctor Odyssey," "Grosse Pointe Garden Society" among the latest cancellations.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).