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Spike Celebrates the Future of Videogames with Week-Long 'E3 Invasion'
The Biggest Games Of The Year To Exclusively Premiere First And In
High-Definition Only On Spike, GameTrailers.com, & Spike.com; On Air
Specials Combined with Online Content to Provide 360 Degree Coverage
Blockbuster World Exclusives Including Fallout 3, Gears of War 2, Prince Of
Persia, Resistance 2, Rock Band 2, The Next Game From BioWare, UFC(R) 2009
Undisputed and Many More Surprises
NEW YORK, July 8 -- Spike TV is teaming up with
GameTrailers.com to present "E3 Invasion," providing viewers with around
the clock comprehensive coverage of the year's biggest videogame
convention, the 2008 E3 Media and Business Summit. From July 11 through
July 18, "E3 Invasion" is an unprecedented week of high-definition
programming across both on-air and online channels, anchored by blockbuster
world exclusives that will air before E3 even opens to the media.
"With the arrival of 'E3 Invasion', Spike Digital Entertainment, which
Spike and GameTrailers.com are both integral parts of, has established
itself both on-air and online as the preeminent brand for video game
coverage," said Jon Slusser, SVP, Spike Digital and Video Games. "The
collaboration between Spike and GT provides gamers with the best coverage
of E3 on the planet."
"Videogames are a key component of the Spike brand," said Niels
Schuurmans, SVP brand creative and marketing, Spike TV. "Our second-to-none
E3 coverage with 'E3 Invasion' is just another example of our year round
commitment to providing our audience with the latest and greatest that the
electronic gaming world has to offer."
"E3 Invasion" features both a week of on-air programming on Spike,
coupled with the most complete 24-hour E3 coverage available anywhere at
GameTrailers.com, the premier provider of video for gamers. Visitors to
GameTrailers.com will be able to experience all the latest exclusive
trailers, developer walkthroughs, interviews, press conference coverage, as
well as a special episode of the popular roundtable show "The Bonus Round."
In addition, Spike.com will provide supplemental coverage with exclusive
reports and interviews from the show floor.
"Over the past few years we've presented some amazing videogame world
exclusives on Spike, but 'E3 Invasion' takes things to a whole new level,"
said Geoff Keighley, host and executive producer, GTTV. "We're thrilled to
be working with all the major game publishers to debut the biggest games of
the show before anyone else and deliver Spike's most comprehensive E3
coverage ever across on-air and online."
The "E3 Invasion" programming highlights on Spike TV are as follows:
-- Friday, July 11 (1:00 - 1:30 AM, ET/PT)
"GameTrailers TV with Geoff Keighley" (GTTV): E3 Preview
Three days before Xbox hosts its E3 press conference, GTTV heads to
Epic Games in North Carolina to meet lead designer Cliff Bleszinski for a
sneak preview of Gears of War 2, including world premiere footage from the
campaign and multiplayer modes. Then, Spike presents world premieres of
some of the biggest titles at E3, including the exclusive sneak peek at the
E3 trailer for Bethesda Softworks' Fallout 3; the global debut of Harmonix
and MTV Games' Rock Band 2 game footage; Amanda MacKay visits
ThatGameCompany to reveal Flower for the PLAYSTATION(R)3; Spike unveils the
next playable faction in Warhammer(R) 40,000(TM): Dawn of War(R) II; and,
in a not to be missed event, GTTV presents the world exclusive reveal
trailer for the next game from BioWare.
-- Monday, July 14 (9:00 - 11:00 PM, ET/PT)
The Playbook: E3 Invasion during "A History of Violence"
In this primetime special, GTTV host Geoff Keighley is on location in
Los Angeles to present some of the biggest E3 world exclusives before the
show even opens. Games set to world premiere include the exclusive reveal
of the epic new E3 trailer for Resistance 2(TM) from Insomniac Games for
the PLAYSTATION(R)3; the global debut of the E3 gameplay trailer for
Ubisoft's Prince of Persia; exclusive new footage from THQ's UFC(R) 2009
Undisputed as Spike and THQ recreate the UFC 86 light heavyweight title
fight between Forrest Griffin and Quinton "Rampage" Jackson; Geoff reveals
the first ever gameplay footage and exclusive details on the new features
in the PLAYSTATION(R)3 system version of BioShock(R); and stay tuned, other
blockbuster surprises still to be announced.
-- Tuesday, July 15 and Wednesday, July 16 (11:59 PM - Midnight, ET/PT)
GTTV's E3 Minute
Geoff Keighley is on the E3 show floor to give Spike viewers the inside
scoop on the sights and sounds of the show. Also, tune in for more world
exclusive surprises including something special from id Software and Raven
Software.
-- Thursday, July 17 (Midnight - 12:30 AM, ET/PT)
Weekend Pre-Game: E3 Invasion
Spike continues its E3 coverage with more world exclusive premieres and
surprise special guests including TNA Wrestlers Christy Hemme and
Christopher Daniels, stars of Midway's upcoming TNA Impact video game.
-- Friday, July 18 (Midnight - 12:30 AM, ET/PT)
"GameTrailers TV with Geoff Keighley: E3 2008"
Host Geoff Keighley goes head-to-head with the industry heavyweights
from the big 3 console companies to delve into their plans for the coming
year. Also, see the world premiere of Quake Live from id Software and the
exclusive debut of the teaser trailer for Tomb Raider: Underworld from
Eidos and Crystal Dynamics.
Online exclusive programming at GameTrailers.com and Spike.com is as
follows:
-- Friday, July 11 - Friday, July 18
Continuous Coverage on GameTrailers.com
The industry's leading source for videogame media presents
around-the-clock E3 coverage with unprecedented depth: trailers, gameplay
footage, developer walkthroughs, press conference coverage, interviews and
much more all on demand and in high-definition. In addition, all on-air
segments will be available on the website including extended cuts of
interviews and world exclusive trailers.
-- Friday, July 11 - Friday July 18
Continuous Coverage on Spike.com
For E3 week, Spike.com will be delivering information, previews and
exclusive news on the games that guys need to know about. Hosted by GTTV's
Daniel Kayser, Spike.com will take viewers inside E3 with reports and
insight from the show floor. The site's week-long comprehensive coverage of
the show -- from the initial press conferences and lasting throughout the
E3 schedule -- will feature video reports, game previews and in-person
interviews.
-- Friday, July 18
GameTrailers' "The Bonus Round: E3 Edition"
Geoff Keighley is joined by special guests for a roundtable analysis of
the major E3 announcements from Microsoft, Sony and Nintendo.
-- Friday July 18
GameTrailers 2008 Best of E3 Awards
GameTrailers hands out the hardware that honors the best games that
were on display at E3.
Spike TV is available in 96.1 million homes and is a division of MTV
Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the
world's leading creators of programming and content across all media
platforms. Spike TV's Internet address is http://www.spike.com.
About GameTrailers
GameTrailers (GT) is the premier video destination for gaming
entertainment and information. GT delivers timely, high-resolution
broadband video content for gamers that includes original shows, video
reviews, game trailers and comprehensive video coverage of gaming events
from around the world. GT also has a robust community that features
user-generated content, a community marketplace and a variety of
communication tools so gamers can talk to friends and share media such as
fan movies, machinima and daily blogs. GT has offices in Los Angeles, San
Francisco and New York and is a division of Viacom Inc.'s (NYSE: VIA,
VIA.B) MTV Networks Entertainment Group.
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