or


[07/10/08 - 01:15 PM]
Groundbreaking Discovery Channel Series Chronicles One of the Toughest Races on Earth
The world premiere of this original series is slated for October.

[via press release from Discovery]

Groundbreaking Discovery Channel Series Chronicles One of the Toughest Races on Earth

- Premiering October 2008, IDITAROD (wt) Shows a Musher's Preparation is No Match for Mother Nature -

SILVER SPRING, Md., July 10 -- Discovery Channel continues its exploration into and chronicling of the fascinating world around us with the groundbreaking series IDITAROD (wt). The world premiere of this original series is slated for October 2008. This historic 1,150 mile sled dog race over some of the world's most beautiful -- and most challenging -- terrain was documented from beginning to end through the eyes of the men and women who dared to take on the monumental challenge.

In this six-part series, viewers will get a rare look into one of the harshest races on the planet -- The Iditarod Trail Sled Dog Race. Across frozen rivers, barren tundra, mountains and thick forest in freezing temperatures, this grueling race from Anchorage to Nome puts mushers and their dog teams through the ultimate test of human and animal teamwork and endurance.

"This new series truly defines adventure programming," said John Ford, president and general manager of Discovery Channel. "Viewers will once again travel back to Alaska, one of the toughest places on earth, where they will see the sheer will and determination it takes for men and women to compete in and complete this 1,150 mile race. The stories of these competitors deserve to be told and we are proud to do it."

Mushers from around the world convene in Alaska each March to run the "Last Great Race on Earth." Some prepare all year for this legendary race while others fit in training around their full-time jobs. Some are carrying on a proud family tradition while others are first generation mushers. Discovery Channel will follow returning race veterans and rookies alike to see, through their eyes, what it takes to compete not only against each other but also Mother Nature.

The Iditarod Trail was originally used as a mail and supply route from the coastal towns of Seward and Knik to the interior mining camps and eventually all he way to Nome. Mail and supplies went in and gold came out -- all by dog sleds. Mushers became legends. In 1925, part of the trail became a life-saving highway. Mushers and their dog teams were called upon to bring serum to epidemic-stricken Nome and save the town from Diphtheria that had overtaken it. The Iditarod is a commemoration of those brave and legendary mushers and their faithful dogs.

IDITAROD (wt) is produced for Discovery Channel by Original Productions. Thom Beers and Phillip Segal are executive producers and Jeff Conroy is co-executive producer. For Discovery Channel, Paul Gasek is executive producer.

About Discovery Communications

Discovery Communications is the world's number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. Discovery Communications is owned by Discovery Holding Company (Nasdaq: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman. For more information, please visit http://www.discoverycommunications.com.





  [july 2008]  
S
M
T
W
T
F
S
  


· TOUGHEST RACE ON EARTH: IDITAROD (DISCOVERY)





[08/01/14 - 01:49 PM]
DIY Network Achieved Most-Watched July Primetime Ever Among P25-54 Viewers in July
DIY Network spins the numbers for the month of July.

[08/01/14 - 01:18 PM]
ESPN Goes to Portland for the 2014 MLS All-Star Game
ESPN media platforms will combine to provide unprecedented coverage of the game, between a team of Major League Soccer All-Stars and Bayern Munich on Wednesday, August 6.

[08/01/14 - 01:15 PM]
HGTV Scores Best July Ever
HGTV spins the numbers for the month of July.

[08/01/14 - 11:01 AM]
The Walt Disney Company and the National Cable Television Cooperative Announce Robust Long-Term Distribution Agreement
As part of the new multi-year deal, the NCTC will introduce several new services, including the full suite of authenticated WATCH and video-on-demand products.

[08/01/14 - 10:55 AM]
Live Twitter(R) Chat with "The Quest" Executive Producers and the First Eliminated Contestant, Friday, August 1
Join Mark Ordesky, Jane Fleming, Rob Eric and the first Paladin banished from Everealm as they answer your questions about last night's exciting series premiere.

[08/01/14 - 10:20 AM]
Dierks Bentley Brings a Special Performance from His Headlining Riser Tour to CMT's "Hot 20 Countdown" This Weekend as Part of the Mountain Dew(R) CMT Summer Concert Series
Bentley has invited the series on the road of his tour, making special appearances in all four installments and bringing fans new videos along with a behind-the-scenes look from the road.

[08/01/14 - 09:01 AM]
Sarah Hyland to Co-Host "Teen Choice 2014" Sunday, August 10, Live on FOX
Also scheduled to appear: Taylor Swift, Ansel Elgort, Victoria Justice, Collins Key, Laura and Vanessa Marano, Ian Somerhalder, Odeya Rush, Brenton Thwaites and Ariana Grande.

[08/01/14 - 08:48 AM]
"Last Comic Standing" Matches a Six-Week High in 18-49 Rating
NBC spins the numbers for Thursday, July 31.

[08/01/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Continues Win Streak in Both Viewers, Demos
The Eye was the top draw among total viewers and adults 18-49 for the fifth consecutive week.

[08/01/14 - 08:30 AM]
ABC's "The Quest" Debut Ties a Summer Time-Slot High and "NY Med" Wins at 10pm with a Best-Since-Premiere Number
ABC spins the numbers for Thursday, July 31.

[08/01/14 - 07:46 AM]
Escape Acquires Rights to More Than 500 Episodes of Three Popular True Crime Television Series
"Snapped," "Unsolved Mysteries" and "Forensic Files" have all been licensed to the fledgling network.

[08/01/14 - 07:43 AM]
ESPN to Follow Path of USA Basketball Men's National Team to the "2014 FIBA Basketball World Cup"
The USA Basketball National team is coached by legendary Duke coach Mike Krzyzewski and potentially headlined by superstars Kevin Durant, Stephen Curry, Paul George, Derrick Rose and James Harden, among others.

[08/01/14 - 07:23 AM]
HBO Confirms Debut Date of "Foo Fighters: Sonic Highways" - Series to Launch Its Eight-Episode Season Friday, Oct. 17
Directed by Foo Fighters frontman Dave Grohl, each one-hour episode of the unprecedented documentary series is devoted to a different American musical landmark.

[08/01/14 - 07:03 AM]
FOX Sports 1 Kicks Off August with Big Week of Boxing
Sammy Vasquez Jr. and James Stevenson square off in a main event IBF/USBA Welterweight title bout presented by Mike Tyson's Iron Mike Productions on Friday, August 8.

[08/01/14 - 07:00 AM]
Science Channel's "Man vs. the Universe" Delves Into Mankind's New Race to Tame the Cosmos
The three-part series launches Wednesday, August 13 at 10:00/9:00c on the network.