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[07/11/08 - 07:24 AM]
NBC.com Helping Users Raise Money for Charity
"Lately, we all talk about the business of digital entertainment, but this is a great reminder of the power of real community and what it can do," said Vivi Zigler.

[via press release from NBC]

NBC.COM HELPING USERS RAISE MONEY FOR CHARITY

Dunder Mifflin Infinity Members Choose Charities, Raise Funds Through The United Way

BURBANK, Calif. - July 11, 2008 - NBC.com today announced a campaign to help users raise money for charity. Members of the Dunder Mifflin Infinity (www.dundermifflininfinity.com) online community will be given the task of raising funds for the charities of their choice. The announcement was made by Vivi Zigler, President, NBC Universal Digital Entertainment.

"Lately, we all talk about the business of digital entertainment, but this is a great reminder of the power of real community and what it can do," said Zigler. "'The Office' fans are a smart and socially aware group that will no doubt seize this opportunity."

Each member of Dunder Mifflin Infinity (DMI) will vote to select which charity their branch will be supporting. Voting began on July 10th. Once the charities are chosen (on July 17th), the fundraising campaigns will commence. Users will be asked to create online campaigns encouraging other users to donate, through the United Way. The campaigns end on August 28th, with the announcements of the individual and branch winners. DMI users have already created a very successful online campaign to promote the social network, creating the groundwork for the charity task.

The list of charities includes:

The American Heart Association
St. Jude's Children's Research Hospital
The Susan G. Komen Foundation
UNICEF
Conservation International
Habitat for Humanity
Global Fund for Women
AIDS Research Alliance
The Humane Society
The Lymphoma Research Foundation

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to www.nbc.com to learn more.





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· OFFICE, THE (NBC)









[07/29/15 - 11:32 AM]
OWN: Oprah Winfrey Network Announces Fall Premieres
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[07/29/15 - 11:32 AM]
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[07/29/15 - 11:01 AM]
Comedy Central's "The Daily Show" Executive Team to Remain with Late-Night Flagship Franchise
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[07/29/15 - 10:29 AM]
"The Men in Blazers Show" Season Premiere This Mon., Aug. 3 at 11 P.M. ET on NBCSN
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[07/29/15 - 10:08 AM]
Nat Geo WILD Highlights the Importance of Big Cat Awareness with Full Lineup of World Lion Day Programming, Aug. 10
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[07/29/15 - 10:02 AM]
MTV Announces Season Two Pick-Up for "Scream" During Summer TCA Presentation
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[07/29/15 - 09:45 AM]
HBO Documentary Films Acquires U.S. Rights to Leah Wolchok's "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
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[07/29/15 - 09:01 AM]
FX Networks Launches Emojis Based on Hit Original Series
"Archer," "It's Always Sunny In Philadelphia," "The Strain," "Man Seeking Woman" and "Sex&Drugs&Rock&Roll" are among the initial offerings.

[07/29/15 - 08:40 AM]
"Talent" and "Hollywood Game Night" Are the #1-2 Shows of the Night on the Big 4 in 18-49
NBC spins the numbers for Tuesday, July 28.

[07/29/15 - 08:40 AM]
NBC Confirms "Welcome to Sweden" Exit, "Hollywood Game Night" Repeats to Fill Slot
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[07/29/15 - 08:33 AM]
Tuesday's Broadcast Ratings: NBC Stays on Top with "America's Got Talent"
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[07/29/15 - 08:20 AM]
Animal Planet Statement Re: Kipenzi the Giraffe
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[07/29/15 - 07:43 AM]
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[07/29/15 - 07:35 AM]
truTV Announces Fall Lineup, Including Highly Anticipated "Funny or Die's Billy on the Street" and First-Ever "Impractical Jokers LIVE Punishment Special" Hosted by Howie Mandel
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[07/29/15 - 07:16 AM]
Video: "Kendra on Top" Supertease - Season Four Premieres Friday, August 21 at 10PM ET/PT on WE tv
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