or


[07/11/08 - 02:06 PM]
Premiere of "Greatest American Dog" Chews Through Competition Among Canines 1.79-7 Years Old (18-49 in Dog Years)
Plus: The show's opener will be rebroadcast on Saturday, July 12 at 8:00/7:00c.

[via press release from CBS]

PREMIERE OF "GREATEST AMERICAN DOG" CHEWS THROUGH COMPETITION AMONG CANINES 1.79-7 YEARS OLD (18-49 IN DOG YEARS)

CBS Research Estimates It's the Most Watched Telecast by Dogs Since "Lassie" In 1974

"Greatest American Dog" Marks Its Territory Over ABC's "Ugly Betty" in Key Upscale Purebreds

The premiere of CBS's GREATEST AMERICAN DOG, a reality series that pits 12 teams of dogs and owners in a competition that tests owners' skills in handling dogs, won its time period among dogs 1.79-7 years old (18-49 in dog years) and delivered the highest prime time audience among canines since Lassie in 1974, according to the CBS data that hasn't been chewed apart or eaten.

Airing against ABC's catfight comedy "Ugly Betty," GREATEST AMERICAN DOG premiered in first place in dog-patrolled households, canine viewers, upscale purebreds, "Heinz 57" (mutt) adults and the advertiser coveted 1.79-7 years olds.

GREATEST AMERICAN DOG captured cross-breed success, with particularly strength among golden retrievers, beagles, terriers, female poodles ages 3.6-7.7 years old (25-54 in dog years) and the elusive young, male pit bull audience. In contrast, time period competitor "Ugly Betty" captured Siamese cats and tiara-wearing Chihuahuas in the same timeslot. Against NBC's "Last Comic Standing," GREATEST AMERICAN DOG won the entire mammal viewing audience, including dogs, cats, ferrets, skunks and rodents.

GREATEST AMERICAN DOG also dominated the upscale canine audience, placing first with English bulldogs, Akitas, Cavalier King Charles spaniels and Norfolk Terriers

Impressively, GREATEST AMERICAN DOG improved on last year's "Ultimate Frisbee Competition" by +71%.

"Our testing audience with schnauzers in Vegas suggested a high opening number, but this exceeds our wildest expectation," said CBS Research Chief David Poltrack when he saw the preliminary numbers. Poltrack said the number should go even higher in Live Plus 7, factoring in dogs who know how to use their paws to program their DVRs.

Viewers who missed last night's GREATEST AMERICAN DOG premiere can circle the computer three times, sit down and watch the full episode on cbs.com and across the CBS Audience Network.

GREATEST AMERICAN DOG was also quite popular among humans. The show premiered with a time period win in households (6.1/12), viewers (9.46m), adults 25-54 (2.7/09) and adults 18-49 (2.1/08).

Updated Thursday ratings will be available this afternoon. Data on endangered species viewing has been postponed.

CBS RATINGS EXTRA... CBS IS TOP DOG THURSDAY AT 8:00 PM

The Premiere of "Greatest American Dog" Finishes First in Its Time Period in Viewers and Key Demographics

The premiere of CBS's new reality series GREATEST AMERICAN DOG won its time period in viewers and key demographics, according to updated Nielsen live plus same day ratings for Thursday, July 10.

At 8:00 PM, GREATEST AMERICAN DOG premiered with a time period win in households (6.2/12), viewers (9.53m), adults 25-54 (2.8/09) and tied for first in adults 18-49 (2.1/08, with FOX).

GREATEST AMERICAN DOG will be rebroadcast on Saturday, July 12 (8:00-9:00 PM, ET/PT).





  [july 2008]  
S
M
T
W
T
F
S
  


· GREATEST AMERICAN DOG (CBS)
· LAST COMIC STANDING (NBC)
· UGLY BETTY (ABC)





[01/24/20 - 02:38 PM]
ABC News' Prime-Time Special "Royal Divide: Harry, Meghan, and The Crown" Airs Wednesday, Jan. 29
Look for the one-hour special on said night at 10:00/9:00c.

[01/24/20 - 12:01 PM]
Mark Cuban, Dr. Phil, Ryan Seacrest, Piers Morgan and Lisa Vanderpump to Be Featured in "Harry & Meghan: The Royals in Crisis"
As previously announced, the one-hour special bows Wednesday, January 29 on FOX.

[01/24/20 - 11:02 AM]
MTV Studios and Quibi Announce Chance the Rapper as the Host of "Punk'd"
"Punk'd" will be reimagined for a new generation and will be available only on Quibi's mobile video platform.

[01/24/20 - 08:40 AM]
Video: Showtime(R) Releases Season Two Trailer and Key Art for Docu-Series "The Trade"
The four-part season follows Central Americans on an odyssey to the United States (including some heading back home after being deported), while also delving into the shadow industries that prey on them every step along the way.

[01/24/20 - 08:12 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return on Top
"Station 19" is the night's most-watched program while "Grey's Anatomy" leads the evening among adults 18-49.

[01/24/20 - 06:57 AM]
Final Round of Performers Confirmed for "The 62nd Annual Grammy Awards(R)"
This year's presenters include Common, Ava DuVernay, Cynthia Erivo, Jim Gaffigan, Dua Lipa, Trevor Noah, Sharon and Ozzy Osbourne, Billy Porter, Bebe Rexha, Smokey Robinson, Shania Twain, Keith Urban and Stevie Wonder.

[01/24/20 - 05:02 AM]
TV One Puts a New Spin on Romance with the Original Film "Steppin' Back to Love" Premiering Saturday, February 8 at 8 P.M. ET/7C
The film follows a once-loving couple connected by dance, who after facing marital struggles, use their passion for Chicago-style step-dancing to reignite the spark in their marriage.

[01/23/20 - 01:43 PM]
MTV's "Jersey Shore Family Vacation" Returns on Thursday, February 27th at 8PM ET/PT
After a tumultuous year, Mike "The Situation" rejoins the group after his long-awaited release from prison, and the roommates finally feel whole again and ready for a fresh start.

[01/23/20 - 01:28 PM]
Guy Fieri Hosts New Bracket-Style Culinary Competition Series "Tournament of Champions"
The five-part series launches Wednesday, March 4 at 10:00/9:00c on Food Network.

[01/23/20 - 12:51 PM]
92nd Oscars(R) Performers Announced
Cynthia Erivo, Elton John, Idina Menzel, Chrissy Metz and Randy Newman will perform the nominated songs.

[01/23/20 - 12:48 PM]
Oxygen's "In Ice Cold Blood" Hosted by Ice-T Returns Thursday, February 13 at 9PM ET/PT
During each hour-long episode, in-depth interviews and archival footage merge to spotlight an intriguing mystery, recounted through the lens of expert detective work, unpredictable twists and jaw-dropping discoveries.

[01/23/20 - 12:04 PM]
New Science Channel Series "Curse of the Bermuda Triangle" Premieres February 9
With dozens of years of experience at sea between them, the members of the Triangle Research and Investigation Group, or TRIG team, are led by long time captain and former Coast Guardsman Paul "Moe" Mottice.

[01/23/20 - 11:05 AM]
New Season of "Ballmastrz: 9009" Returns February 23 on Adult Swim
Special guest stars this season include Ed Asner, Rachel Dratch, Jo Firestone, Doc Hammer, Stephanie Sheh and Cree Summer.

[01/23/20 - 10:45 AM]
Travel Channel Renews Haunting Series "The Holzer Files" to Retrace More Cases from America's First Ghost Hunter
The series will return in late 2020 with 13 brand new episodes.

[01/23/20 - 10:13 AM]
OWN: Oprah Winfrey Network Renews Four Hit Unscripted Series: "Love & Marriage: Huntsville," "Ready to Love," "Black Women OWN the Conversation" and "Black Love"
The new seasons will air later in 2020.