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[07/11/08 - 02:06 PM]
Premiere of "Greatest American Dog" Chews Through Competition Among Canines 1.79-7 Years Old (18-49 in Dog Years)
Plus: The show's opener will be rebroadcast on Saturday, July 12 at 8:00/7:00c.

[via press release from CBS]

PREMIERE OF "GREATEST AMERICAN DOG" CHEWS THROUGH COMPETITION AMONG CANINES 1.79-7 YEARS OLD (18-49 IN DOG YEARS)

CBS Research Estimates It's the Most Watched Telecast by Dogs Since "Lassie" In 1974

"Greatest American Dog" Marks Its Territory Over ABC's "Ugly Betty" in Key Upscale Purebreds

The premiere of CBS's GREATEST AMERICAN DOG, a reality series that pits 12 teams of dogs and owners in a competition that tests owners' skills in handling dogs, won its time period among dogs 1.79-7 years old (18-49 in dog years) and delivered the highest prime time audience among canines since Lassie in 1974, according to the CBS data that hasn't been chewed apart or eaten.

Airing against ABC's catfight comedy "Ugly Betty," GREATEST AMERICAN DOG premiered in first place in dog-patrolled households, canine viewers, upscale purebreds, "Heinz 57" (mutt) adults and the advertiser coveted 1.79-7 years olds.

GREATEST AMERICAN DOG captured cross-breed success, with particularly strength among golden retrievers, beagles, terriers, female poodles ages 3.6-7.7 years old (25-54 in dog years) and the elusive young, male pit bull audience. In contrast, time period competitor "Ugly Betty" captured Siamese cats and tiara-wearing Chihuahuas in the same timeslot. Against NBC's "Last Comic Standing," GREATEST AMERICAN DOG won the entire mammal viewing audience, including dogs, cats, ferrets, skunks and rodents.

GREATEST AMERICAN DOG also dominated the upscale canine audience, placing first with English bulldogs, Akitas, Cavalier King Charles spaniels and Norfolk Terriers

Impressively, GREATEST AMERICAN DOG improved on last year's "Ultimate Frisbee Competition" by +71%.

"Our testing audience with schnauzers in Vegas suggested a high opening number, but this exceeds our wildest expectation," said CBS Research Chief David Poltrack when he saw the preliminary numbers. Poltrack said the number should go even higher in Live Plus 7, factoring in dogs who know how to use their paws to program their DVRs.

Viewers who missed last night's GREATEST AMERICAN DOG premiere can circle the computer three times, sit down and watch the full episode on cbs.com and across the CBS Audience Network.

GREATEST AMERICAN DOG was also quite popular among humans. The show premiered with a time period win in households (6.1/12), viewers (9.46m), adults 25-54 (2.7/09) and adults 18-49 (2.1/08).

Updated Thursday ratings will be available this afternoon. Data on endangered species viewing has been postponed.

CBS RATINGS EXTRA... CBS IS TOP DOG THURSDAY AT 8:00 PM

The Premiere of "Greatest American Dog" Finishes First in Its Time Period in Viewers and Key Demographics

The premiere of CBS's new reality series GREATEST AMERICAN DOG won its time period in viewers and key demographics, according to updated Nielsen live plus same day ratings for Thursday, July 10.

At 8:00 PM, GREATEST AMERICAN DOG premiered with a time period win in households (6.2/12), viewers (9.53m), adults 25-54 (2.8/09) and tied for first in adults 18-49 (2.1/08, with FOX).

GREATEST AMERICAN DOG will be rebroadcast on Saturday, July 12 (8:00-9:00 PM, ET/PT).





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· GREATEST AMERICAN DOG (CBS)
· LAST COMIC STANDING (NBC)
· UGLY BETTY (ABC)









[04/28/15 - 10:09 AM]
Video: Starz Releases First Look Trailer for Limited Series "Flesh and Bone"
The eight-hour limited series created by Emmy(R) award-winning "Breaking Bad" writer and executive Producer Moira Walley-Beckett, premieres Sunday, November 8.

[04/28/15 - 09:15 AM]
Disney Junior Orders Second Season of Hit Intergalactic Series "Miles from Tomorrowland"
The series, which charts the outer space missions of young adventurer Miles Callisto and his family as they work together to help connect the galaxy on behalf of the Tomorrowland Transit Authority, incorporates unique space and science facts into each storyline.

[04/28/15 - 09:00 AM]
VH1 Picks Up "Barely Famous" for Season Two
The series features sisters Erin and Sara Foster offering a tongue-in-cheek perspective on the culture of reality TV and the hypocrisy of everyday life in Los Angeles.

[04/28/15 - 08:35 AM]
Monday's Broadcast Ratings: "The Voice" Keeps Demo Crown at NBC
Plus: "Stalker" returns to CBS up a tick from its last Wednesday airing.

[04/28/15 - 08:10 AM]
It's Best to 'Know Your Enemy' on the New Season of "Ink Master" Starting Tuesday, June 23 at 10 PM, ET/PT
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[04/28/15 - 08:10 AM]
Underground Cooking Competition "Knife Fight" Returns May 26 on Esquire Network
16 New York area chefs will compete to conquer mystery ingredients and each other, but only one will be left standing.

[04/28/15 - 08:03 AM]
CBS Announces the New Reality Series "The Briefcase," Premiering Wednesday, May 27
The series features hard-working American families experiencing financial setbacks who are presented with a briefcase containing a large sum of money and a potentially life-altering decision: they can keep all of the money for themselves, or give all or part of it to another family in need.

[04/28/15 - 07:36 AM]
WE tv's New Explosive Original Series, "Cutting It: In the ATL" Premieres Thursday, May 21 at 10pm ET/PT
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[04/28/15 - 07:22 AM]
Bravo Media Travels to the North Shore of Long Island for the New Docu-Series "Secrets and Wives" Premiering Tuesday, June 2 at 10 PM ET/PT
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[04/28/15 - 07:02 AM]
IFC Fulfills "Gigi's Bucket List" - Greenlights New Comedy Series Starring David Krumholtz
Eight half-hour episodes start shooting this June in Los Angeles.

[04/28/15 - 06:31 AM]
Hallmark Channel's Emmy(R)-Nominated Lifestyle Program, "Home & Family", Welcomes Back the Network's 2nd Annual "Renew-It-All" Sweepstakes
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[04/27/15 - 02:06 PM]
The Reign of "Thrones" Continues as Premiere Episode Outpaces Previous Season
HBO further spins the numbers for Sunday, April 12.

[04/27/15 - 02:00 PM]
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[04/27/15 - 01:50 PM]
The 42nd Annual Daytime Emmy(R) Awards on Pop Become the Network's Most-Watched Live Event in Eight Years
POP spins the numbers for Sunday, April 26.

[04/27/15 - 01:10 PM]
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Oxygen further spins the numbers for Wednesday, April 22.