or


[07/11/08 - 02:06 PM]
Premiere of "Greatest American Dog" Chews Through Competition Among Canines 1.79-7 Years Old (18-49 in Dog Years)
Plus: The show's opener will be rebroadcast on Saturday, July 12 at 8:00/7:00c.

[via press release from CBS]

PREMIERE OF "GREATEST AMERICAN DOG" CHEWS THROUGH COMPETITION AMONG CANINES 1.79-7 YEARS OLD (18-49 IN DOG YEARS)

CBS Research Estimates It's the Most Watched Telecast by Dogs Since "Lassie" In 1974

"Greatest American Dog" Marks Its Territory Over ABC's "Ugly Betty" in Key Upscale Purebreds

The premiere of CBS's GREATEST AMERICAN DOG, a reality series that pits 12 teams of dogs and owners in a competition that tests owners' skills in handling dogs, won its time period among dogs 1.79-7 years old (18-49 in dog years) and delivered the highest prime time audience among canines since Lassie in 1974, according to the CBS data that hasn't been chewed apart or eaten.

Airing against ABC's catfight comedy "Ugly Betty," GREATEST AMERICAN DOG premiered in first place in dog-patrolled households, canine viewers, upscale purebreds, "Heinz 57" (mutt) adults and the advertiser coveted 1.79-7 years olds.

GREATEST AMERICAN DOG captured cross-breed success, with particularly strength among golden retrievers, beagles, terriers, female poodles ages 3.6-7.7 years old (25-54 in dog years) and the elusive young, male pit bull audience. In contrast, time period competitor "Ugly Betty" captured Siamese cats and tiara-wearing Chihuahuas in the same timeslot. Against NBC's "Last Comic Standing," GREATEST AMERICAN DOG won the entire mammal viewing audience, including dogs, cats, ferrets, skunks and rodents.

GREATEST AMERICAN DOG also dominated the upscale canine audience, placing first with English bulldogs, Akitas, Cavalier King Charles spaniels and Norfolk Terriers

Impressively, GREATEST AMERICAN DOG improved on last year's "Ultimate Frisbee Competition" by +71%.

"Our testing audience with schnauzers in Vegas suggested a high opening number, but this exceeds our wildest expectation," said CBS Research Chief David Poltrack when he saw the preliminary numbers. Poltrack said the number should go even higher in Live Plus 7, factoring in dogs who know how to use their paws to program their DVRs.

Viewers who missed last night's GREATEST AMERICAN DOG premiere can circle the computer three times, sit down and watch the full episode on cbs.com and across the CBS Audience Network.

GREATEST AMERICAN DOG was also quite popular among humans. The show premiered with a time period win in households (6.1/12), viewers (9.46m), adults 25-54 (2.7/09) and adults 18-49 (2.1/08).

Updated Thursday ratings will be available this afternoon. Data on endangered species viewing has been postponed.

CBS RATINGS EXTRA... CBS IS TOP DOG THURSDAY AT 8:00 PM

The Premiere of "Greatest American Dog" Finishes First in Its Time Period in Viewers and Key Demographics

The premiere of CBS's new reality series GREATEST AMERICAN DOG won its time period in viewers and key demographics, according to updated Nielsen live plus same day ratings for Thursday, July 10.

At 8:00 PM, GREATEST AMERICAN DOG premiered with a time period win in households (6.2/12), viewers (9.53m), adults 25-54 (2.8/09) and tied for first in adults 18-49 (2.1/08, with FOX).

GREATEST AMERICAN DOG will be rebroadcast on Saturday, July 12 (8:00-9:00 PM, ET/PT).





  [july 2008]  
S
M
T
W
T
F
S
  


· GREATEST AMERICAN DOG (CBS)
· LAST COMIC STANDING (NBC)
· UGLY BETTY (ABC)











[05/23/15 - 09:21 AM]
Friday's Broadcast Ratings: ABC Wins Demo Race with "Shark Tank" Repeat
The Alphabet leads the night among adults 18-49.

[05/23/15 - 08:21 AM]
ABC Leads Its 7th Straight Friday in Adults 18-49 with the Top 3 Shows
ABC spins the numbers for Friday, May 22.

[05/23/15 - 06:29 AM]
NBA Western Conference Finals Game 2 Delivers 49 Percent Audience Increase from Last Time on ESPN
ESPN spins the numbers for Friday, May 22.

[05/22/15 - 01:09 PM]
First Look Images: FX's "American Crime Story: The People v. O.J. Simpson"
Get your first look at Sarah Paulson, Billy Magnussen, John Travolta, David Schwimmer, Cuba Gooding, Jr. and Courtney Vance in the limited series, due in early 2016.

[05/22/15 - 11:02 AM]
"The Bastard Executioner" Swings Into Action This Fall on FX
Kurt Sutter's new series is billed as "a gripping and brutal journey through the Late Middle Ages."

[05/22/15 - 10:54 AM]
First Look Image: Danny Trejo as "The Regulator" on El Rey Network/Miramax's 'From Dusk Till Dawn: The Series"
Currently in production on its sophomore season, "From Dusk Till Dawn: The Series" is slated to return late Summer 2015.

[05/22/15 - 10:32 AM]
NBC's Star-Studded Inaugural Charity Event "Red Nose Day" Raises Over $21 Million to Help Lift Children and Young People Out of Poverty
Julia Roberts, Jimmy Fallon, Blake Shelton, Neill Patrick Harris, Richard Gere, Reese Witherspoon, Jennifer Aniston, Will Ferrell, Jack Black, Pharell, Coldplay, One Direction and Zac Efron were just a few of the many celebrities appearing in the three-hour entertainment event.

[05/22/15 - 10:25 AM]
E! Delivers Ratings Highs Led by "Keeping Up with the Kardashians: About Bruce" Special and Season Finale of "The Royals"
E! further spins the numbers for Sunday, May 17.

[05/22/15 - 08:42 AM]
Thursday's Broadcast Ratings: Repeats Power CBS to Victory in Viewers, Demos
"The Big Bang Theory" is the evening's top show in both total viewers and adults 18-49.

[05/22/15 - 08:32 AM]
"500 Questions" Earns ABC's Best Summer Rating in its Slot Since August 2013
ABC spins the numbers for Thursday, May 21.

[05/22/15 - 08:31 AM]
"Mad Men" Finale Is Series' Highest-Rated Episode Ever Among Total Viewers and Adults 25-54
AMC further spins the numbers for Sunday, May 17.

[05/22/15 - 08:21 AM]
NBC's "Red Nose Day" Was No. 1 Among the Big 4 Networks in the 10 p.m. Hour
NBC spins the numbers for Thursday, May 21.

[05/22/15 - 07:01 AM]
NBA Western Conference Finals Game 2 Delivers 47 Percent Ratings Increase from Last Time on ESPN
ESPN spins the numbers for Thursday, May 21.

[05/22/15 - 06:42 AM]
HGTV and DIY Network Greenlight Six New Series
After delivering 11 consecutive months of ratings growth, top 10 cable network HGTV, along with its sister network, DIY Network, have confirmed production orders for six new series.

[05/22/15 - 06:02 AM]
Netflix Announces "A Very Murray Christmas"
Written by Sofia Coppola, Bill Murray and Mitch Glazer and directed by Sofia Coppola, the special is an homage to the classic variety show featuring Bill Murray playing himself, as he worries no one will show up to his TV show due to a terrible snow storm in New York City.