or


[07/11/08 - 02:06 PM]
Premiere of "Greatest American Dog" Chews Through Competition Among Canines 1.79-7 Years Old (18-49 in Dog Years)
Plus: The show's opener will be rebroadcast on Saturday, July 12 at 8:00/7:00c.

[via press release from CBS]

PREMIERE OF "GREATEST AMERICAN DOG" CHEWS THROUGH COMPETITION AMONG CANINES 1.79-7 YEARS OLD (18-49 IN DOG YEARS)

CBS Research Estimates It's the Most Watched Telecast by Dogs Since "Lassie" In 1974

"Greatest American Dog" Marks Its Territory Over ABC's "Ugly Betty" in Key Upscale Purebreds

The premiere of CBS's GREATEST AMERICAN DOG, a reality series that pits 12 teams of dogs and owners in a competition that tests owners' skills in handling dogs, won its time period among dogs 1.79-7 years old (18-49 in dog years) and delivered the highest prime time audience among canines since Lassie in 1974, according to the CBS data that hasn't been chewed apart or eaten.

Airing against ABC's catfight comedy "Ugly Betty," GREATEST AMERICAN DOG premiered in first place in dog-patrolled households, canine viewers, upscale purebreds, "Heinz 57" (mutt) adults and the advertiser coveted 1.79-7 years olds.

GREATEST AMERICAN DOG captured cross-breed success, with particularly strength among golden retrievers, beagles, terriers, female poodles ages 3.6-7.7 years old (25-54 in dog years) and the elusive young, male pit bull audience. In contrast, time period competitor "Ugly Betty" captured Siamese cats and tiara-wearing Chihuahuas in the same timeslot. Against NBC's "Last Comic Standing," GREATEST AMERICAN DOG won the entire mammal viewing audience, including dogs, cats, ferrets, skunks and rodents.

GREATEST AMERICAN DOG also dominated the upscale canine audience, placing first with English bulldogs, Akitas, Cavalier King Charles spaniels and Norfolk Terriers

Impressively, GREATEST AMERICAN DOG improved on last year's "Ultimate Frisbee Competition" by +71%.

"Our testing audience with schnauzers in Vegas suggested a high opening number, but this exceeds our wildest expectation," said CBS Research Chief David Poltrack when he saw the preliminary numbers. Poltrack said the number should go even higher in Live Plus 7, factoring in dogs who know how to use their paws to program their DVRs.

Viewers who missed last night's GREATEST AMERICAN DOG premiere can circle the computer three times, sit down and watch the full episode on cbs.com and across the CBS Audience Network.

GREATEST AMERICAN DOG was also quite popular among humans. The show premiered with a time period win in households (6.1/12), viewers (9.46m), adults 25-54 (2.7/09) and adults 18-49 (2.1/08).

Updated Thursday ratings will be available this afternoon. Data on endangered species viewing has been postponed.

CBS RATINGS EXTRA... CBS IS TOP DOG THURSDAY AT 8:00 PM

The Premiere of "Greatest American Dog" Finishes First in Its Time Period in Viewers and Key Demographics

The premiere of CBS's new reality series GREATEST AMERICAN DOG won its time period in viewers and key demographics, according to updated Nielsen live plus same day ratings for Thursday, July 10.

At 8:00 PM, GREATEST AMERICAN DOG premiered with a time period win in households (6.2/12), viewers (9.53m), adults 25-54 (2.8/09) and tied for first in adults 18-49 (2.1/08, with FOX).

GREATEST AMERICAN DOG will be rebroadcast on Saturday, July 12 (8:00-9:00 PM, ET/PT).





  [july 2008]  
S
M
T
W
T
F
S
  


· GREATEST AMERICAN DOG (CBS)
· LAST COMIC STANDING (NBC)
· UGLY BETTY (ABC)





[07/17/18 - 03:10 PM]
"New York's Funniest" Comedy Winner Julian McCullough to Host "Shark Week's" Live Late-Night Talk Show "Shark After Dark" with Appearances by "Bob the Shark"
Each night, McCullough will be joined by celebrity guests and shark experts alike to look back at some of the most fintastic highlights.

[07/17/18 - 10:01 AM]
Science Channel to Air "Robot Wars" - Robot Fighting Series Premieres August 8
The series aired for nine seasons from 1998-2004 before returning to BBC2 in 2016.

[07/17/18 - 10:00 AM]
OWN Expands the Network's Podcast Slate with "Oprah's Master Class"
A sneak preview of the podcast featuring actor and producer Dwayne Johnson is available today, July 17.

[07/17/18 - 09:51 AM]
Paramount Network Presents "I Am Paul Walker," Premiering Saturday, August 11
Walker's family opens up for the first time to share untold stories and never-before-seen family footage in the film.

[07/17/18 - 09:13 AM]
Adult Swim Festival Adds Mastodon, Neko Case, Flying Lotus, T-PAIN, and More
11 new musical headliners will be joining hip-hop powerhouse Run The Jewels for the first annual Adult Swim Festival in Downtown Los Angeles, October 6-7.

[07/17/18 - 09:04 AM]
Netflix Announces First Slate of Series and Films Based on the Stories of Mark Millar
"Jupiter's Legacy" and "American Jesus" are both on tap as TV series adaptations.

[07/17/18 - 08:10 AM]
Monday's Broadcast Ratings: "The Bachelorette" Keeps ABC on Top
The Alphabet wins the night among total viewers and adults 18-49.

[07/17/18 - 07:29 AM]
Vanilla Ice Is Back on DIY Network with a New Season of "The Vanilla Ice Project" Premiering Aug. 11
The fresh 10 episodes star Vanilla Ice and his team of "construction ninjas" as they transform a derelict 1970s house into an ultra-modern, state-of-the-art home with over-the-top amenities.

[07/17/18 - 07:01 AM]
Nickelodeon and Paramount Players to Bring "Rugrats" Back for the Next Generation of Kids with an All-New TV Series and Feature Film
Original creators Arlene Klasky, Gábor Csupó and Paul Germain will return to the TV series as executive producers.

[07/17/18 - 06:30 AM]
The "61st Annual Grammy Awards(R)" Returns to Los Angeles Sunday, Feb. 10, 2019, Live from the Staples Center on CBS
Nominations will be announced in all 84 categories on Wednesday, December 5.

[07/16/18 - 02:30 PM]
Paramount Network's "Yellowstone" Notches Series High Ratings
Paramount Network further spins the numbers for Wednesday, July 11.

[07/16/18 - 02:09 PM]
A Statement from Showtime Networks on "Who Is America?"
"Baron Cohen did not present himself as a disabled veteran, and viewers nationwide who watched the premiere on Sunday can now attest to that," said the pay channel.

[07/16/18 - 12:43 PM]
Zoey Deutch, Lucy Boynton, Laura Dreyfuss, Rahne Jones Join Ryan Murphy's "The Politician"
Murphy will serve as writer, showrunner and executive producer.

[07/16/18 - 12:30 PM]
Presenters and Attendees Announced for "The 2018 ESPYS Presented by Capital One," Hosted by Danica Patrick, July 18, on ABC
Chloe Kim, Adam Rippon, Nick Foles, Jennifer Garner, Jon Stewart, Chadwick Boseman and Allison Janney are among this year's attendees.

[07/16/18 - 11:31 AM]
Nick Cannon to Host "Teen Choice 2018"
Airing live from the Forum in Los Angeles, CA, on Sunday, August 12 on FOX, the choicest, star-studded, two-hour event will celebrate this year's top teen icons in television, music, film, sports, comedy and digital.