or


[07/11/08 - 02:06 PM]
Premiere of "Greatest American Dog" Chews Through Competition Among Canines 1.79-7 Years Old (18-49 in Dog Years)
Plus: The show's opener will be rebroadcast on Saturday, July 12 at 8:00/7:00c.

[via press release from CBS]

PREMIERE OF "GREATEST AMERICAN DOG" CHEWS THROUGH COMPETITION AMONG CANINES 1.79-7 YEARS OLD (18-49 IN DOG YEARS)

CBS Research Estimates It's the Most Watched Telecast by Dogs Since "Lassie" In 1974

"Greatest American Dog" Marks Its Territory Over ABC's "Ugly Betty" in Key Upscale Purebreds

The premiere of CBS's GREATEST AMERICAN DOG, a reality series that pits 12 teams of dogs and owners in a competition that tests owners' skills in handling dogs, won its time period among dogs 1.79-7 years old (18-49 in dog years) and delivered the highest prime time audience among canines since Lassie in 1974, according to the CBS data that hasn't been chewed apart or eaten.

Airing against ABC's catfight comedy "Ugly Betty," GREATEST AMERICAN DOG premiered in first place in dog-patrolled households, canine viewers, upscale purebreds, "Heinz 57" (mutt) adults and the advertiser coveted 1.79-7 years olds.

GREATEST AMERICAN DOG captured cross-breed success, with particularly strength among golden retrievers, beagles, terriers, female poodles ages 3.6-7.7 years old (25-54 in dog years) and the elusive young, male pit bull audience. In contrast, time period competitor "Ugly Betty" captured Siamese cats and tiara-wearing Chihuahuas in the same timeslot. Against NBC's "Last Comic Standing," GREATEST AMERICAN DOG won the entire mammal viewing audience, including dogs, cats, ferrets, skunks and rodents.

GREATEST AMERICAN DOG also dominated the upscale canine audience, placing first with English bulldogs, Akitas, Cavalier King Charles spaniels and Norfolk Terriers

Impressively, GREATEST AMERICAN DOG improved on last year's "Ultimate Frisbee Competition" by +71%.

"Our testing audience with schnauzers in Vegas suggested a high opening number, but this exceeds our wildest expectation," said CBS Research Chief David Poltrack when he saw the preliminary numbers. Poltrack said the number should go even higher in Live Plus 7, factoring in dogs who know how to use their paws to program their DVRs.

Viewers who missed last night's GREATEST AMERICAN DOG premiere can circle the computer three times, sit down and watch the full episode on cbs.com and across the CBS Audience Network.

GREATEST AMERICAN DOG was also quite popular among humans. The show premiered with a time period win in households (6.1/12), viewers (9.46m), adults 25-54 (2.7/09) and adults 18-49 (2.1/08).

Updated Thursday ratings will be available this afternoon. Data on endangered species viewing has been postponed.

CBS RATINGS EXTRA... CBS IS TOP DOG THURSDAY AT 8:00 PM

The Premiere of "Greatest American Dog" Finishes First in Its Time Period in Viewers and Key Demographics

The premiere of CBS's new reality series GREATEST AMERICAN DOG won its time period in viewers and key demographics, according to updated Nielsen live plus same day ratings for Thursday, July 10.

At 8:00 PM, GREATEST AMERICAN DOG premiered with a time period win in households (6.2/12), viewers (9.53m), adults 25-54 (2.8/09) and tied for first in adults 18-49 (2.1/08, with FOX).

GREATEST AMERICAN DOG will be rebroadcast on Saturday, July 12 (8:00-9:00 PM, ET/PT).





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· GREATEST AMERICAN DOG (CBS)
· LAST COMIC STANDING (NBC)
· UGLY BETTY (ABC)





[07/29/16 - 01:03 PM]
National Geographic Channel Greenlights Global Scripted Event Series Based on Martha Raddatz's New York Times Best-Seller, "The Long Road Home"
Screenwriter Mikko Alanne ("The 33") is adapting and also executive producing this epic story of survival for television.

[07/29/16 - 01:02 PM]
National Geographic Channel, Imagine Entertainment and RadicalMedia Redefine Television Storytelling with "Mars" - An Unprecedented Global Event Series
The project premieres on the National Geographic Channel in 171 countries and 45 languages this November.

[07/29/16 - 01:01 PM]
USA Network Sets "Chrisley Knows Best" Mid-Season Return for Tuesday, August 23 with Two New Back-to-Back Episodes
The network previously extended the current season, bringing the total to 26 episodes, and has already announced a pick up for a Season 5, set to air next year.

[07/29/16 - 12:12 PM]
Animal Planet Celebrates "World Lion Day" with a Marathon of Lion Programming on August 10
Highlights include the all-new special "Clash of Africa's Giants," which gives audiences a look inside the lives of one of Africa's growing prides on a quest for survival.

[07/29/16 - 11:45 AM]
FOX Orders Second Season of Competition Series "American Grit"
Season two is currently casting the next group of men and women who are ready to find their inner strength and transform their lives for the better.

[07/29/16 - 11:30 AM]
Video: "Killing Reagan" - Trailer
The National Geographic Channel original movie premieres Sunday October 16 at 9:00/8:00c.

[07/29/16 - 11:02 AM]
Video: Miramax(R) and El Rey Network Release Trailer from Season Three of the El Rey Network Original "From Dusk Till Dawn: The Series"
This season the Gecko brothers find themselves in the vortex of the culebra world, thrust into a fight against the forces of Hel as they assemble an unlikely crew to take on the new enemies determined to take them down.

[07/29/16 - 10:33 AM]
"The Circus" Returns This September for the Final Act of the 2016 Election
Sunday night's episode marks the final episode in the series' summer run.

[07/29/16 - 09:26 AM]
El Rey Network Now Available on Verizon Fios
El Rey will be included in the Ultimate, Preferred, Mundo and Mundo Total TV plans on channel 198.

[07/29/16 - 09:07 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Charts
The Eye claims the adults 18-49 and the total viewers crown.

[07/29/16 - 08:33 AM]
Family, Food and Fun Rule the Road in Primetime Series "The Great Food Truck Race: Family Face-Off"
The five-episode stunt launches Sunday, August 28 at 9:00/8:00c on Food Network.

[07/29/16 - 08:31 AM]
"Teen Choice 2016" and Rock the Vote Partner to Inspire Teens to Weigh in on Who Should Be the Next President
The results of the youth poll will be revealed during the live broadcast airing this Sunday, July 31 on FOX.

[07/28/16 - 06:45 PM]
TV One Premieres Film Festival Sensation "Jean of the Joneses" on Sunday, October 23 at 7 P.M. ET
The network's latest original movie centers on 25-year-old Jean, portrayed in a break-out performance by Taylour Paige, and her multi-generational, middle-class family of strong-minded yet loving women.

[07/28/16 - 02:30 PM]
Kobe Bryant to Present Decade Award to Justin Timberlake at "Teen Choice 2016," Airing Live This Sunday, July 31, on FOX!
Lea Michele, Sarah Hyland, NE-YO, Chris Evans, Daisy Ridley, Shay Mitchell and Ashley Benson are also among the celebrities scheduled to appear.

[07/28/16 - 01:58 PM]
TV One Delivers a Knockout Punch with New Original Film "Ringside," Premiering Sunday, Sept. 4 at 7 P.M. ET
The film stars Tyler Lepley as undefeated boxer Jaxon Holley and explores the personal battles he faces outside of the ring while preparing for the biggest fight of his career.