[07/11/08 - 02:06 PM]
Premiere of "Greatest American Dog" Chews Through Competition Among Canines 1.79-7 Years Old (18-49 in Dog Years)
Plus: The show's opener will be rebroadcast on Saturday, July 12 at 8:00/7:00c.

[via press release from CBS]


CBS Research Estimates It's the Most Watched Telecast by Dogs Since "Lassie" In 1974

"Greatest American Dog" Marks Its Territory Over ABC's "Ugly Betty" in Key Upscale Purebreds

The premiere of CBS's GREATEST AMERICAN DOG, a reality series that pits 12 teams of dogs and owners in a competition that tests owners' skills in handling dogs, won its time period among dogs 1.79-7 years old (18-49 in dog years) and delivered the highest prime time audience among canines since Lassie in 1974, according to the CBS data that hasn't been chewed apart or eaten.

Airing against ABC's catfight comedy "Ugly Betty," GREATEST AMERICAN DOG premiered in first place in dog-patrolled households, canine viewers, upscale purebreds, "Heinz 57" (mutt) adults and the advertiser coveted 1.79-7 years olds.

GREATEST AMERICAN DOG captured cross-breed success, with particularly strength among golden retrievers, beagles, terriers, female poodles ages 3.6-7.7 years old (25-54 in dog years) and the elusive young, male pit bull audience. In contrast, time period competitor "Ugly Betty" captured Siamese cats and tiara-wearing Chihuahuas in the same timeslot. Against NBC's "Last Comic Standing," GREATEST AMERICAN DOG won the entire mammal viewing audience, including dogs, cats, ferrets, skunks and rodents.

GREATEST AMERICAN DOG also dominated the upscale canine audience, placing first with English bulldogs, Akitas, Cavalier King Charles spaniels and Norfolk Terriers

Impressively, GREATEST AMERICAN DOG improved on last year's "Ultimate Frisbee Competition" by +71%.

"Our testing audience with schnauzers in Vegas suggested a high opening number, but this exceeds our wildest expectation," said CBS Research Chief David Poltrack when he saw the preliminary numbers. Poltrack said the number should go even higher in Live Plus 7, factoring in dogs who know how to use their paws to program their DVRs.

Viewers who missed last night's GREATEST AMERICAN DOG premiere can circle the computer three times, sit down and watch the full episode on cbs.com and across the CBS Audience Network.

GREATEST AMERICAN DOG was also quite popular among humans. The show premiered with a time period win in households (6.1/12), viewers (9.46m), adults 25-54 (2.7/09) and adults 18-49 (2.1/08).

Updated Thursday ratings will be available this afternoon. Data on endangered species viewing has been postponed.


The Premiere of "Greatest American Dog" Finishes First in Its Time Period in Viewers and Key Demographics

The premiere of CBS's new reality series GREATEST AMERICAN DOG won its time period in viewers and key demographics, according to updated Nielsen live plus same day ratings for Thursday, July 10.

At 8:00 PM, GREATEST AMERICAN DOG premiered with a time period win in households (6.2/12), viewers (9.53m), adults 25-54 (2.8/09) and tied for first in adults 18-49 (2.1/08, with FOX).

GREATEST AMERICAN DOG will be rebroadcast on Saturday, July 12 (8:00-9:00 PM, ET/PT).

  [july 2008]  


[03/20/18 - 02:30 PM]
FOX Announces Summer Premiere Dates
New seasons of "Beat Shazam" and "Love Connection" will help kick things off on Tuesday, May 29.

[03/20/18 - 12:16 PM]
"Saints & Sinners" Returns Sunday, April 8 at 9:00 p.m. (ET) on Bounce
Look for new episodes premiering every Sunday night through the season finale on May 27.

[03/20/18 - 10:19 AM]
Video: Syfy Reveals "Nightflyers" Official First Look
The series follows eight maverick scientists and a powerful telepath who embark on an expedition to the edge of our solar system aboard The Nightflyer - a ship with a small tightknit crew and a reclusive captain - in the hope of making contact with alien life.

[03/20/18 - 09:56 AM]
Netflix's First Global Original Motor Series, "Fastest Car," Launches on April 6
In each episode, three souped-up "sleeper" cars, tinkered with and lovingly labored on, go head to head with one of the world's most sought-after supercars.

[03/20/18 - 09:28 AM]
TLC's Hit Docu-Series "Long Lost Family" Returns for a Third Season on Sunday, April 8 at 10/9c
This series offers viewers the chance to hear stories from people who have endured a lifetime of separation, and who long to finally be reunited with family members with whom they share an innately deep connection - but who, in many cases, they have never met.

[03/20/18 - 09:16 AM]
New Seasons of Anime Hit Series "FLCL" Crash Land This Summer
Debuting on Adult Swim's popular anime block Toonami, the new seasons bring together members of the original animation team with a whole new generation of creators.

[03/20/18 - 09:00 AM]
Additional Performers and Presenters Announced for the "53rd Academy of Country Music Awards"
Drew Brees, Nancy O'Dell, Rebecca Romijn and Lindsey Vonn have been added as presenters for the ceremony.

[03/20/18 - 08:46 AM]
Matthew Goode and Matthew Rhys Star in "The Wine Show" - Premiering on Ovation TV April 18
From a beautiful villa in the Italian countryside, Goode and Rhys set off on a new challenge in every episode, uncovering some of the best wines in the world, and telling the stories that surround them.

[03/20/18 - 08:18 AM]
Monday's Broadcast Ratings: "The Voice" Tops "American Idol" in Second Showdown
NBC wins the evening in both total viewers and adults 18-49.

[03/20/18 - 08:00 AM]
All-Star Ensemble Cast Joins Anna Paquin in the Pop Original Television Series "Flack"
The series starts production this week in London.

[03/20/18 - 07:49 AM]
PBA and FOX Sports Announce Multi-Year, Multi-Platform Rights Deal
The package will bring a substantial schedule of live PBA events to television, including prime time events and a new bracket-style, multi-week PBA Playoffs tournament that concludes with a unique PBA championship finale.

[03/20/18 - 07:42 AM]
"Recovery Boys," "Mercury 13" and "Shirkers" to Premiere at the 2018 Hot Docs Canadian International Documentary Festival
"Mercury 13" is a remarkable story of the women who were tested for spaceflight in 1961 before their dreams were dashed in being the first to make the trip beyond Earth.

[03/20/18 - 07:16 AM]
April Showers Bravo Fans with Back-to-Back Premieres Starting Sunday, April 1
Newly announced to the lineup is "Southern Charm New Orleans" on Sunday, April 15 at 9:00/8:00c.

[03/20/18 - 07:04 AM]
Amazon Prime Video Announces "All or Nothing" Banner for Upcoming Global Sports Docuseries
New seasons featuring The Michigan Wolverines, New Zealand All Blacks and Manchester City are due later this year.

[03/19/18 - 11:36 PM]
Development Update: Monday, March 19
Updates include: Mira Sorvino to star in "The Code" at CBS; Matt Ryan's John Constantine to become regular on "DC's Legends of Tomorrow"; and Jenna Dewan Tatum is the latest to board FOX's "Mixtape."