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[07/14/08 - 01:45 PM]
See What Happens When 'What If' Meets 'Why Not' -- Discovery Project Earth Re-Engineers the Planet's Possibilities
The series, from Impossible Pictures, premieres Friday, August 22 at 9:00/8:00c.

[via press release from Discovery]

SEE WHAT HAPPENS WHEN 'WHAT IF' MEETS 'WHY NOT'

DISCOVERY PROJECT EARTH Re-Engineers the Planet's Possibilities

World Premiere Series Airs Friday, August 22 at 9 pm ET/PT on Discovery Channel

(Silver Spring, MD) You've heard the dire warning; you've seen the detailed PowerPoint, you've even bought that lightbulb with the swirls, but how about some real action? Now the world's leading scientists meet three un-compromising visionaries to put the most ambitious geo-engineering ideas to the test tackling global climate change in DISCOVERY PROJECT EARTH premiering Friday, August 22 at 9 pm ET/PT.

From covering acres of Greenland's glaciers in protective blankets to stop it from melting, to constructing space rockets to send tiny reflective lenses into orbit, to planting thousands of saplings via a mass aerial drop to reforest barren areas; these are experiments on an epic scale. Each one will push the boundaries of science and technology but will they produce groundbreaking environmental results?

DISCOVERY PROJECT EARTH literally spans the globe, from the Arctic Circle to the Hawaiian Islands, pinpointing areas of both concern and opportunity in confronting climate change.

Working with the scientists on these large scale experiments is the DISCOVERY PROJECT EARTH task force, each with a unique specialty on these ambitious projects. Jennifer Languell, the tough talking eco-house-building engineer, for whom no task is too daunting; Basil Singer, the scientific boy wonder who, at 29, has a PhD in Astrophysics and builds robots for a living; and finally billionaire entrepreneur and venture capitalist, Kevin O'Leary, the businessman who can fund the impossible. �DISCOVERY PROJECT EARTH is a thrill ride of trial and error, of cause and effect, of asking tough questions about our environment and finding the brightest minds and most innovative approaches to tackle these challenges,� said John Ford, President and General Manager of Discovery Channel.

Bank of America is the presenting sponsor of DISCOVERY PROJECT EARTH.

DISCOVERY PROJECT EARTH is produced for Discovery Channel by Impossible Pictures. Tim Haines is executive producer for Impossible Pictures. Paul Gasek is the executive producer for Discovery Channel. Gasek also serves as Senior Science Editor for Discovery Channel.

About Discovery Communications

Discovery Communications is the world's number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. Discovery Communications is owned by Discovery Holding Company (NASDAQ: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman. For more information, please visit www.discoverycommunications.com.





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· DISCOVERY PROJECT EARTH (DISCOVERY)





[07/23/14 - 06:07 PM]
Check Out the New Arsenal Costume on "Arrow"!
Roy Harper suits up as Arsenal this season, premiering Wednesday, October 8 at 8:00/7:00c on The CW.

[07/23/14 - 05:24 PM]
The CW Nixes "Seed," "Backpackers"; "Arrow" Repeats to Fill Monday Gap
As previously announced "America's Next Top Model" will assume the Monday, 9:00/8:00c beginning August 18.

[07/23/14 - 01:02 PM]
"Game of Thrones" Star Michelle Fairley Returns to TV in a Season-Long Arc on ABC's "Resurrection"
Fairley will recur as Margaret Langston, the formidable matriarch of the Langston clan.

[07/23/14 - 12:00 PM]
IDW Entertainment and UCP to Develop "Night Mary" as a Live-Action Series
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[07/23/14 - 11:51 AM]
After Discovery's "Shark Week" Comes "Bark Week": A Week-Long Event Celebrating Man's Best Friend on the Hub Network, Starting August 17
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[07/23/14 - 11:45 AM]
TLC Unveils New Brand Campaign and Tagline
The multi-million dollar campaign - "Everyone needs a little TLC." - is rolling out across the country in key media outlets.

[07/23/14 - 11:45 AM]
Syfy Develops NCredible Improv - Executive Producers Nick Cannon and Michael Goldman to Create Sci-Fi/Fantasy Sketch Competition Series
The show will be taped in front of a live audience and feature two teams battling for the biggest laughs to win points and prizes.

[07/23/14 - 11:32 AM]
The Cycle 21 Premiere of "America's Next Top Model" Moves Up to August 18
Original episodes will air on Mondays for six weeks, with encores airing Fridays.

[07/23/14 - 10:54 AM]
USA Network and Wattpad Forge First of Its Kind Partnership to Release a Prequel to "Dig" in Advance of the Drama's Fall Premiere
The 12-part serialized prequel is written by the "Dig" writers and can be accessed via the Wattpad app, and on Wattpad.com.

[07/23/14 - 10:47 AM]
CBS Corporation and Gov. Andrew M. Cuomo Announce the "Late Show with Stephen Colbert" Will Remain in New York
The agreement includes a commitment by CBS for approximately 200 New York-based jobs to support the daily program's year-round production schedule.

[07/23/14 - 10:22 AM]
"Thursday Night Football" Launches on Network Television with Primetime Special "Under the Lights" on Wednesday, Sept. 10 on CBS
The one-hour special will also encore on NFL Network the following Tuesday, September 16 at 10:00/9:00c.

[07/23/14 - 10:10 AM]
Syfy Unleashes a Category 5 Marketing Storm Behind "Sharknado 2: The Second One"
The Category 5 campaign will include a digital, social and in-store partnership with SUBWAY encompassing promotions at 26K locations nationwide.

[07/23/14 - 09:13 AM]
TV One Presents the Network Premiere Movie "Girlfriends' Getaway" on August 30 at 8PM/ET
Garcelle Beauvais, Terri J. Vaughn, Malinda Williams and Essence Atkins star in the project, which was shot entirely on location in Trinidad.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 09:02 AM]
Fathom Events and NBC Sports Group Team Up to Bring Barclays Premier League 2014-15 Soccer Season to Select U.S. Cinemas
Americans will have the opportunity to see England's best in state-of-the-art projection and sound at select venues across the country on Saturdays throughout the Premier League season.