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[07/14/08 - 01:45 PM]
See What Happens When 'What If' Meets 'Why Not' -- Discovery Project Earth Re-Engineers the Planet's Possibilities
The series, from Impossible Pictures, premieres Friday, August 22 at 9:00/8:00c.

[via press release from Discovery]

SEE WHAT HAPPENS WHEN 'WHAT IF' MEETS 'WHY NOT'

DISCOVERY PROJECT EARTH Re-Engineers the Planet's Possibilities

World Premiere Series Airs Friday, August 22 at 9 pm ET/PT on Discovery Channel

(Silver Spring, MD) You've heard the dire warning; you've seen the detailed PowerPoint, you've even bought that lightbulb with the swirls, but how about some real action? Now the world's leading scientists meet three un-compromising visionaries to put the most ambitious geo-engineering ideas to the test tackling global climate change in DISCOVERY PROJECT EARTH premiering Friday, August 22 at 9 pm ET/PT.

From covering acres of Greenland's glaciers in protective blankets to stop it from melting, to constructing space rockets to send tiny reflective lenses into orbit, to planting thousands of saplings via a mass aerial drop to reforest barren areas; these are experiments on an epic scale. Each one will push the boundaries of science and technology but will they produce groundbreaking environmental results?

DISCOVERY PROJECT EARTH literally spans the globe, from the Arctic Circle to the Hawaiian Islands, pinpointing areas of both concern and opportunity in confronting climate change.

Working with the scientists on these large scale experiments is the DISCOVERY PROJECT EARTH task force, each with a unique specialty on these ambitious projects. Jennifer Languell, the tough talking eco-house-building engineer, for whom no task is too daunting; Basil Singer, the scientific boy wonder who, at 29, has a PhD in Astrophysics and builds robots for a living; and finally billionaire entrepreneur and venture capitalist, Kevin O'Leary, the businessman who can fund the impossible. �DISCOVERY PROJECT EARTH is a thrill ride of trial and error, of cause and effect, of asking tough questions about our environment and finding the brightest minds and most innovative approaches to tackle these challenges,� said John Ford, President and General Manager of Discovery Channel.

Bank of America is the presenting sponsor of DISCOVERY PROJECT EARTH.

DISCOVERY PROJECT EARTH is produced for Discovery Channel by Impossible Pictures. Tim Haines is executive producer for Impossible Pictures. Paul Gasek is the executive producer for Discovery Channel. Gasek also serves as Senior Science Editor for Discovery Channel.

About Discovery Communications

Discovery Communications is the world's number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. Discovery Communications is owned by Discovery Holding Company (NASDAQ: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman. For more information, please visit www.discoverycommunications.com.





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· DISCOVERY PROJECT EARTH (DISCOVERY)











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