[07/15/08 - 12:28 PM]
Exclusive and Special Edition Merchandise from NBC's Hit Shows Available Only at the 2008 Comic-Con and the NBC Universal Online Store
Pre-orders have already begun, and NBC's online store is offering only limited quantities of special edition products.

[via press release from NBC]



New, Limited Run Items Include; First of its kind "Hiro" Two-Headed Bobblehead & "Sylar" Special Edition Action Figure from "Heroes," "Battlestar Galactica" Cylon Toaster, Special "The Office" T-shirts & Dwight Bobblehead and Much More

UNIVERSAL CITY, CA � July 15, 2008 � NBC Universal and Delivery Agent partner up again to deliver another way for NBC fans to get a hold of exclusive and special edition items available only at this year's Comic-Con in San Diego, CA and on the newly redesigned NBC Universal Online Store marketplace. (www.nbcuniversalstore.com)

Pre-orders have already begun, and NBC's online store is offering only limited quantities of special edition products from hit series such as "The Office," "Heroes" and "Battlestar Galactica."

This year's exclusive and limited-run products at Comic-Con include; a first-ever "Hiro" double-sided bobblehead, featuring a current "Hiro" and a future "Hiro," a special edition "Sylar" action figure from Mezco Toyz especially painted for NBC's online store, a special edition "Dwight Schrute" bobblehead, which is wearing a "Bears. Beets. Battlestar Galactica" slogan T-shirt, and finally a chrome, pop-up style "Battlestar Galactica" toaster which creates the image of a Cylon on toast. In addition, NBC Universal will also offer several exclusive t-shirts at Comic-Con from series including "Heroes," "The Office," "30 Rock," "Battlestar Galactica" and "Eureka" and a limited edition, glow-in-the-dark watch from "Heroes."

"This is the first time we are offering our fans select special edition products from our hit NBC Universal shows exclusively at Comic-Con and on our online store," said Judith Dutch, Vice President, Retail Operations & Consumer Marketing. "Since these items are produced in limited quantity, fans will have this unique opportunity to own a piece of memorabilia from their favorite NBC show."

"We are thrilled to bring the excitement of this year's Comic-Con to the NBC Universal Online Store," added Mike Fitzsimmons, Delivery Agent CEO. "We know there are a countless number of passionate fans that wouldn't otherwise have access to the exclusive items that we'll be stocking at the convention and online."

Below is a list of EXCLUSIVE items available only at Comic-Con (NBC Booth: # 3919) and on the NBC Universal Online Store:

*Battlestar Galactica - Cylon Toaster
Battlestar Galactica - Pewter Ships
Battlestar Galactica - Last Supper Poster
Eureka - Color Changing Tumbler
*Heroes -Hiro Double-Sided Bobblehead
*Heroes - Sylar Action Figure
*The Office - Dwight bobblehead, wearing a "Bears. Beets. BSG." T-Shirt

30 Rock - MILF Island
30 Rock - Sabor De Soldad
Battlestar Galactica - Toaster Lover
Eureka - Global Dynamics
Heroes - Sylar Trading Card
Heroes - Heroes Villains�Expect Casualties
The Office - Free Ryan
The Office - That's What She Said
The Office - Dunderhead

About NBC Universal Television DVD, Music and Consumer Products Group:

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC Universal Online Store.

About NBC Universal Retail Operations and Consumer Marketing:

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Retail Operations & Consumer Marketing centrally manages all Retail Operations for the Company serving distribution outlets for internally developed and licensed merchandise, housed in Rockefeller Center and the Online Store, (www.nbcuniversalstore.com). Retail Operations further manages all of NBC Studio Tours throughout Rockefeller Center.

About Delivery Agent, Inc.:

Delivery Agent, Inc. (www.deliveryagent.com) is the leader in shopping-enabled programming and content monetization for more than 125 entertainment properties from major media companies such as ABC, CBS, NBC Universal, Twentieth Century Fox, MTV Networks, Martha Stewart Living Omnimedia, Boston Celtics, UFC, and The Weinstein Company. Delivery Agent created the market for shopping-enabled programming by redefining how products related to entertainment are cataloged, merchandised and sold online. Since its inception in 2001, Delivery Agent has deployed its comprehensive technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections among entertainment content, consumers and brands. To date, the company has developed a network of more than 90 distinct branded shopping sites for its partners and its own SeenON!� (www.SeenON.com), the definitive online shopping destination for products seen on screen.

  [july 2008]  

· 30 ROCK (NBC)

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