[07/17/08 - 02:17 PM]
CMT One Country and Tyson Foods Team Up with America's Second Harvest in Honor of a New Season of "Country Fried Home Videos"
CMT One Country and Tyson will donate up to 10,000 lbs of chicken each week, up to 120,000 pounds total.

[via press release from CMT]


CMT and Tyson will Make a "Country Fried" Donation For Every Click on CMTONECOUNTRY.com

NASHVILLE � July 17, 2008 � CMT One Country and Tyson Foods, Inc. have teamed up to donate a heapin' helping of fried chicken to America's Second Harvest to celebrate an all-new season of the popular CMT series, COUNTRY FRIED HOME VIDEOS, it was announced today by Lucia Folk, director of public affairs, CMT and Ed Nicholson, director of community relations, Tyson Foods, Inc. Beginning in July, CMT One Country and Tyson will donate one pound of fried chicken to America's Second Harvest for every person that visits www.CMTONECOUNTRY.com and clicks on the "donation box" over the course of the 12-week series. COUNTRY FRIED HOME VIDEOS, hosted by Bill Engvall, airs Fridays at 9:00-9:30 p.m., ET/PT, on CMT.

"This is an exciting opportunity to create awareness for the issue of hunger with a national family audience," stated Nicholson. "At Tyson Foods, we have a great partnership with America's Second Harvest, and are grateful to CMT for allowing us the opportunity to give back in this way."

"To celebrate the new season of COUNTRY FRIED HOME VIDEOS, we wanted to give back to everyday Americans that are truly the essence of the series," said Folk. "CMT One Country is pleased to partner with America's Second Harvest and Tyson, and we hope this campaign will have a positive impact on the nation's food banks while educating our viewers about how they can get involved in their hometowns."

CMT One Country and Tyson will donate up to 10,000 lbs of chicken each week, up to 120,000 pounds total. The giveaway will be promoted during the weekly premiere of COUNTRY FRIED HOME VIDEOS, encouraging viewers to make a difference and learn more about America's Second Harvest. Tyson will also promote the campaign on its website hungerrelief.tyson.com.

Now in its fourth season on CMT, COUNTRY FRIED HOME VIDEOS, hosted by Bill Engvall, is the series that shows what everyday Americans do for fun and 15 seconds of fame with viewer-generated video moments that run the gamut of insane stunts in each 30-minute episode. At end of each episode, one video is awarded Engvall's infamous "Here's Your Sign" cash prize. COUNTRY FRIED HOME VIDEOS originally aired on CMT as a half-hour special in March 2006 and debuted as a series in June 2006.

CMT One Country, CMT's pro-social initiative, was launched in the fall of 2005 to promote civic participation and inspire CMT viewers to take action and bring about important change in their communities. CMT One Country partners include America's Second Harvest, Boys & Girls Clubs of America, Habitat for Humanity, Hands On Network and the USO (United Service Organizations). Led by Advisory Board members President Jimmy Carter, Maya Angelou and General Colin Powell, whose combined service to America is legendary, CMTONECOUNTRY.com aims to offer tools to help anyone start making a difference immediately. For more information: www.CMTONECOUNTRY.com.

Tyson Foods, Inc. [NYSE: TSN], founded in 1935 with headquarters in Springdale, Arkansas, is the world's largest processor and marketer of chicken, beef, and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United States and more than 80 countries. The company has approximately 104,000 Team Members employed at more than 300 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it. Visit www.tyson.com and http://hungerrelief.tyson.com for more details.

CMT, a unit of Viacom's MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 87 million homes in the U.S. CMT and its website, www.CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.

America's Second Harvest � The Nation's Food Bank Network is the largest charitable domestic hunger-relief organization in the United States. Through its network of more than 200 member food banks, America's Second Harvest annually provides assistance to more than 25 million people in need, including more than 9 million children and nearly 3 million seniors in all 50 states, the District of Columbia and Puerto Rico. Each year, America's Second Harvest secures and distributes more than 2 billion pounds of food and grocery products to support feeding programs at approximately 63,000 local charitable agencies, including food pantries, soup kitchens, emergency shelters, after-school programs, and Kids Cafes. To learn more, please visit www.secondharvest.org.

  [july 2008]  


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