or


[07/21/08 - 01:39 PM]
Magid Media Labs Proves That CBS Online Video Streaming Delivers Younger Audiences to Its Shows
The study notes that "having full episodes available online is complementary to network broadcasts in that it delivers CBS a net positive audience."

[via press release from CBS]

MAGID MEDIA LABS PROVES THAT CBS ONLINE VIDEO STREAMING DELIVERS YOUNGER AUDIENCES TO ITS SHOWS

Study of 50,000 Also Reveals Online Viewing Drives More Audiences to Network Television

NEW YORK - CBS Interactive today announced the results of an ongoing study of nearly 50,000 individuals who have watched full episodes streamed online across the CBS Audience Network. The study, conducted by Magid Media Labs, underscores three main findings: CBS's video streaming of full-episodes attracts a younger audience; online viewers are incremental to broadcast viewers, and online video streaming is a net positive for CBS because it drives Web viewers to television.

Key findings of the CBS Audience Network study by Magid Media Labs include:

The median age of those streaming full episodes of CBS programming online is 38 years.

Having full episodes available online is complementary to network broadcasts in that it delivers CBS a net positive audience, with 35% of the online video-watching audience saying they are now more likely to watch CBS programming on television because they connected with the shows online.

On average, nearly half of CBS's online video streaming audience is incremental, with 46% saying they only or mostly watch online. A majority of these same viewers say having the content available online is not a factor in their decision not to watch on TV, thus making their online viewing additive.

"The results are clear: by making their programming available through the CBS Audience Network, CBS has expanded the reach and audience for its content without impacting their traditional television viewership," said Jaime Spencer, Director, Magid Media Labs. "In fact, nearly half of CBS's online audience is composed of viewers who only or mostly watch online, which opens the door to a net gain of 21 percent of Web-only viewers who are now more likely to watch TV because they connected with the show online."

"This is a new world where people can watch anything, anywhere, anytime, and on any screen," said David Botkin, Senior Vice President, Research & Audience Analytics, CBS Interactive. "These findings confirm what we've believed all along - online viewing is complementary to broadcast viewing, so making our programming more accessible to people drives awareness, interest, and ratings both online and on-air. In addition, getting 50,000 of our online users to participate in such a survey is a testament to the passion they have for CBS programming as well as to the hundreds of partners making up the CBS Audience Network who distribute our content in an open, non-exclusive manner."

In addition to these findings, 68 percent of respondents said that the CBS Audience Network had the "right amount" of advertising on the site. Overall, 50 percent of respondents correctly recalled the brand of an ad they saw during their viewing experience, and 18 percent of those who recalled an ad said that they were more influenced to make a purchase decision, and purchase intent was even higher (31 percent) for certain items like consumer package goods.

About CBS Audience Network

With CBS.com serving as its hub, the CBS Audience Network has more than 300 partners including TV.com, AOL, Microsoft, Yahoo, Comcast, Joost, Bebo, Netvibes, Sling Media and Veoh and social application partners including Automattic, Brightcove, Clearspring, Goowy Media, meebo, MeeVee, Musestorm, Ning, RockYou!, Slide, VideoEgg, Voxant and vSocial, as well as Web sites from CBS's owned television, radio and affiliated stations. The growing slate of CBS entertainment, news and sports content available includes a roster of full episodes, clips and highlights based on CBS and Showtime programming as well as original made-for-the-web content from EyeLab, a programming unit that produces and distributes short form video to the CBS Audience Network. All content is ad supported and free to consumers.

About CBS Interactive

CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, and Last.fm, span popular categories like entertainment, sports, news, technology and business. With more than 150 million people visiting its properties each month, CBS Interactive is a global Top 10 Web property.





  [july 2008]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/25/16 - 02:37 PM]
Science Channel to Air "Droned" This Summer
The series will follow drone build teams and their clients while exploring the impact drones are having as viewers get a front row seat to a technology revolution.

[05/25/16 - 02:01 PM]
IFC Announces Series Development Deal with New York Magazine's Vulture
The project, titled "The Vulture Show," will deliver smart, irreverent and "slightly off" entertainment news, covering TV, movies, music, art, books, theater and celebrities with the outlet's signature, sharp perspective.

[05/25/16 - 01:31 PM]
Cable's #1 New Non-Fiction Series "60 Days In" Returns for an Explosive Second Season Thursday, August 18 at 9PM ET/PT on A&E
Plus: ABC News Chief Legal Analyst, Dan Abrams hosts "60 Days In: The Aftermath," a tell-all reunion special, with the season one participants premiering on Thursday, May 26.

[05/25/16 - 01:28 PM]
New Discovery Series "Homestead Rescue" - New Premiere Date and Clip
The newcomer will now launch Friday, June 17 at 10:00/9:00c on the cable channel.

[05/25/16 - 11:30 AM]
Investigation Discovery's June Programming Slate Delivers Healthy Dose of Drama with Four New Original Series
Television's home for true-crime content, ID brings compelling, real stories to the small screen, including premieres of four all-new series, and the return of three fan-favorites.

[05/25/16 - 11:25 AM]
CMT Celebrates Dierks Bentley's New Album, Black, with Special Takeover Weekend Beginning May 28
Look for "CMT Instant Jam: Dierks Bentley" on Saturday, May 28 at 9:00/8:00c.

[05/25/16 - 11:11 AM]
Returning Original Starz Series "Power" and "Survivor's Remorse" Move to Sundays in July
The former returns on July 17 followed by the latter on July 24.

[05/25/16 - 10:30 AM]
VH1's Sexy Hit Series "Dating Naked" Is Back - Season 3 Premieres Wednesday, June 29 at 9:00 PM ET/PT
Hosted by Rocsi Diaz, this season once again features two main daters, David and Natalie, as they search for love on a tropical island paradise.

[05/25/16 - 10:22 AM]
Freeform's "Funday" Father's Day Weekend Programming Event Begins Saturday, June 18 and Continues Through Sunday, June 19
Now with the summer kicking into high gear, what better way to celebrate your beloved father than bonding over classic Disney movies in a weekend-long marathon?

[05/25/16 - 10:00 AM]
"The Americans" Picked Up for Final Two Seasons
A 13-episode fifth season will air in 2017, followed by a 10-episode sixth and final season in 2018.

[05/25/16 - 09:40 AM]
Brett Donahue to Play John F. Kennedy Jr. in Muse Entertainment's "The Kennedys-After Camelot"
As previously announced, the project stars Katie Holmes as Jackie Kennedy Onassis, Matthew Perry as Ted Kennedy, Alexander Siddig as Aristotle Onassis, Kristen Hager as Joan Kennedy.

[05/25/16 - 09:32 AM]
Food Network Heads Outdoors as Professional Grill Masters Face the Heat in "Chopped Grill Masters Napa"
The five-week event launches Tuesday, July 5 at 10:00/9:00c on the cable channel.

[05/25/16 - 09:08 AM]
Brad Paisley and Carrie Underwood to Host "The 50th Annual CMA Awards" Live From Nashville, Wednesday, November 2, on ABC
The return of the popular pair was announced during Paisley's appearance on "Jimmy Kimmel Live!" and via Underwood's social network.

[05/25/16 - 08:48 AM]
Fifth Harmony and Cam Join for a Pop-Country Mash Up at the "CMT Music Awards" Airing Live on Wednesday, June 8 at 8:00 PM ET/PT
Plus: Vince Vaughn and Rob Riggle, NASCAR driver Danica Patrick, country artists Charles Kelley of Lady Antebellum, Cole Swindell, Dan+Shay and Kellie Pickler are on tap to present.

[05/25/16 - 08:45 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's reality franchise holds off ABC's own season finale of "Dancing with the Stars."