[08/11/08 - 12:36 PM]
Bravo Media Launches Initiative to Build Network of Brand Ambassadors
"B-Hive" and "Influentials" are part of "an effort to give the network's core audience content in tune with what they want and to build a network of ambassadors for the brand."

[via press release from Bravo]


Fans Can Join Bravo "B-Hive" And "Influentials" Program To Interact Directly With The Network's Brand

NEW YORK � August 11, 2008 � Today, Bravo Media announced a new two-part initiative, Bravo's "B-Hive" and "Influentials," created in an effort to give the network's core audience content in tune with what they want and to build a network of ambassadors for the brand. The Bravo "B-Hive" is an online program that creates customized viewing parties for fans complete with sweepstakes and exclusive content, and the Bravo "Influentials" is a community of Bravo fans who will provide feedback and opinions to the network via regular polling. The announcement was made by Lisa Hsia, SVP of New Media & Digital Strategy.

"Bravo's core strategy for the future is to build up brand ambassadors by word of mouse," said Hsia. "By going beyond the television screen and directly into the audience's world, Bravo will be able to grow its user base and create programming and content that our audience actually wants, will use and consume. This initiative allows them to experience Bravo on-air, online and at home, so they can essentially have real life interaction with our brand."

Bravo "B-Hive" will allow fans to throw at-home viewing parties using tools provided by the network to take their connection to their favorite shows to the next level by providing fun ideas and access to exclusive content and sweepstakes. Bravo is kicking off the "B-Hive" with the fifth season of "Project Runway" and partnering with Bluefly.com to offer a sweepstakes to participants where they can win a $1000 shopping spree and the chance to have a "Project Runway" alumni attend their viewing party. Fans who upload pictures, provide comments on the show and their overall viewing experience can be entered into the sweepstakes. The Bravo "B-Hive" will live online at www.bravotv.com/bhive. Bravo will promote "B-Hive" through on-air promos and customized spots driving awareness to the initiative and the "B-Hive" website.

Bravo's "Influentials" consist of a panel of core Bravo fans who will provide feedback on Bravo's series in order to further develop programming and content in line with what the network's core fans want. The network will poll the "Influentials" on a regular basis and will in turn reward participants through exclusive contests, prizing and behind-the-scenes information. The feedback generated from these polls will be used to develop the network's overall strategy for upcoming programming and initiatives.

Bravo Media � a global, multimedia content company � reaches every consumer touch point, with its all-encompassing group of divisions: talent management, publishing, merchandising, Bravo To Go (wireless), Bravo Experience, digital, television, radio and international. With Bravo's television content serving as a blueprint for the multiplatform business, Bravo Media's divisions are organic extensions, providing the network's highly-engaged fans with a menu of options to experience the network in a four-dimensional manner. Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.

  [august 2008]  


[10/03/15 - 09:18 AM]
"Dateline NBC" Grows Week to Week by 10% in Both 18-49 and Total Viewers
NBC spins the numbers for Friday, October 2.

[10/03/15 - 09:03 AM]
"Gotham" Week 2 Rises 63% in Nielsen Live + 3 Day, Outrating Season Premiere
FOX further spins the numbers for Monday, September 28.

[10/03/15 - 08:47 AM]
"Blindspot" Generates NBC's Biggest Live + 3 Day 18-49 Lift in Nearly a Year
NBC further spins the numbers for Monday, September 28.

[10/03/15 - 08:21 AM]
ABC Wins Its 2nd Straight Friday in Adults 18-49, Outdelivering Runner-Up CBS by 17%
ABC spins the numbers for Friday, October 2.

[10/02/15 - 03:33 PM]
ABC to Give "Quantico" Another Encore on Tuesday; "Beyond the Tank" Pushed Again
The newcomer's second episode, due this Sunday, will likewise rebroadcast on Tuesday, October 6 at 10:00/9:00c.

[10/02/15 - 02:25 PM]
ABC Family to Give Fans Access to Talent and Unique Photo Opportunities During New York Comic Con on October 8-11
"Pretty Little Liars," "Stitchers" and "Shadowhunters" are among the participating series.

[10/02/15 - 01:52 PM]
"Baring It All: Inside New York Fashion Week," a Special Programming Event, to Air October 14 on ABC Family
The two-hour documentary produced by Gennifer Gardiner and IMG's Will Staeger and Mike Antinoro showcases a fresh take on New York Fashion Week, following industry insiders who are changing the fashion landscape.

[10/02/15 - 01:09 PM]
VH1's Primetime Ratings for Third Quarter Surge Ahead 34% Over Prior Quarter Among Adults 18-49
VH1 spins the numbers for the third quarter of 2015.

[10/02/15 - 12:50 PM]
Investigation Discovery Tops All of Ad-Supported Cable for Delivery of W25-54 in September
Investigation Discovery spins the numbers for the month of September.

[10/02/15 - 12:44 PM]
Showtime(R) Debuts Critically-Acclaimed Documentary Film "Listen to Me Marlon" on Saturday, November 14th at 9 PM ET/PT
Directed by Stevan Riley, the film unlocks two-time Oscar(R) winner Marlon Brando's extensive never-before-heard personal audio archive.

[10/02/15 - 11:11 AM]
ABC Prime Posts the Biggest L+3 Lifts with 6 of the Top 10 Playback Gainers
ABC further spins the numbers for the week of September 21-27.

[10/02/15 - 11:00 AM]
More People Watch Portions of CBS News' Major News Programs During Premiere Week Than Any Other Broadcast Network's News Offerings
CBS News spins the numbers for the week of September 21-27.

[10/02/15 - 10:51 AM]
CBS Premiere Week Multi-Platform Snapshot
CBS further spins the numbers for the week of September 21-27.

[10/02/15 - 10:44 AM]
"The Big Bang Theory" Moves Ahead of "Sunday Night Football" as Premiere Week's Number One Program with L+3 Viewing
CBS further spins the numbers for the week of September 21-27.

[10/02/15 - 10:32 AM]
CBS Renews "Zoo," Summer's #1 Scripted Series, For Summer 2016
"'Zoo's' thrilling stories clicked with audiences each week during a very competitive summer," said Glenn Geller.