or


[08/18/08 - 12:49 PM]
ABC Television Network and TV Guide Magazine Announce an Unprecedented Promotion
The August 25th issue will carry 21 advertising pages by ABC that include a combination of brand and tune-in messaging, as well as a DVD promoting ABC's Fall programming.

[via press release from ABC]

ABC TELEVISION NETWORK AND TV GUIDE MAGAZINE ANNOUNCE AN UNPRECEDENTED PROMOTION

ABC Television Sponsors an Entire Issue of TV Guide to Promote its Fall Programming in the August 25th issue of TV Guide; Hits Newsstands Thursday, August 21

For the first time in TV Guide's 55-year history, a single advertiser will sponsor an entire issue of the magazine. The August 25th issue, which hits newsstands on Thursday, August 21, will carry 21 advertising pages by ABC Television that include a combination of brand and tune-in messaging, as well as a DVD (available on newsstands and to subscribers in New York and Los Angeles) promoting ABC's Fall programming. The announcement was made today by J. Scott Crystal, president, TV Guide, and by Michael Benson and Marla Provencio, executive vice presidents, Marketing, Advertising and Promotion, ABC Entertainment.

ABC Television will be featuring print ads in support of entire network programming encompassing ABC Primetime, ABC News, ABC Daytime, Late Night, ABC.com and Buena Vista Home Entertainment. All ads are an extension of the ABC brand campaign which further delivers on the "ABC Start Here" message, reinforcing ABC as a destination for quality news and entertainment.

This sole advertising sponsorship in the August 25th issue is not the first collaboration between the two companies. TV Guide has partnered with the network in the past to create unique and memorable promotions, such as the ABC-branded life-sized paper hospital gowns that were polybagged and mailed to subscribers in New York and Los Angeles to coincide with the season four premiere of "Grey's Anatomy," followed by the pocket-sized tissue packets mailed to subscribers in select markets to drive tune-in to ABC's "Feel Good Sunday" lineup � the premiere of "Oprah's Big Give" and an all new "Extreme Makeover: Home Edition."

"We are delighted ABC has chosen TV Guide for this innovative and unprecedented partnership," said Scott Crystal. "This collaboration with ABC is another example of our willingness to �disrupt' the norm in terms of advertising placement and execution with the goal of being both memorable and more engaging to our readers."

"We are very pleased with the TV Guide partnership and are excited that ABC is the first to execute a program of this magnitude. What better way to launch our new brand campaign and to showcase ABC's programming than with the biggest television entertainment magazine in the country?," said Marla Provencio and Michael Benson.

About TV Guide

TV Guide magazine, now a part of Macrovision Solutions Corporation, is one of the most popular weekly magazines in the country with more than 20 million weekly readers. From behind-the-scenes looks at broadcast, cable and syndicated shows and their stars and characters to sneak peeks at television's most intriguing plotlines, TV Guide magazine has every corner of the television medium covered. TV Guide is the premier comprehensive source for entertainment news, guidance and information about America's most popular leisure time activity.

About ABC

ABC Entertainment offers quality award-winning programming that includes many of the most widely viewed series, specials, and movies. Entertainment on ABC crosses various programming genres with hit series like "Grey's Anatomy," "Dancing with the Stars," "Lost," "Ugly Betty," "Desperate Housewives," "Extreme Makeover: Home Edition," "Brothers & Sisters" and "Jimmy Kimmel Live!" in late-night. ABC Entertainment is part of the ABC Television Network, and is managed by Disney-ABC Television Group, a division of The Walt Disney Company.





  [august 2008]  
S
M
T
W
T
F
S
     


· EXTREME MAKEOVER: HOME EDITION (ABC)
· GREY'S ANATOMY (ABC)
· OPRAH'S BIG GIVE (ABC)









[05/26/15 - 03:37 PM]
"Texas Rising" Ropes in 4.1 Million Viewers
History spins the numbers for Monday, May 25.

[05/26/15 - 02:24 PM]
Western Conference Finals Game 4 on ESPN is Most-Watched Game of 2015 NBA Playoffs
ESPN further spins the numbers for Monday, May 25.

[05/26/15 - 01:27 PM]
Award-Winning "What Would You Do?" Returns - New Shows Begin Airing Friday, May 29 at 9:00 P.M. on ABC
This season, the show travels to San Antonio, Texas, John Quiñones' hometown, with surprising scenario outcomes that will be featured on an upcoming hour.

[05/26/15 - 01:18 PM]
ABC Family's "Young & Hungry" Hits a New Series High in Adults 18-34 and Season Highs in Other Key Demos
ABC Family further spins the numbers for Wednesday, May 20.

[05/26/15 - 01:09 PM]
OWN's Hit Tyler Perry Drama "The Haves and the Have Nots" and Popular Sitcom "Love Thy Neighbor" Return with All-New Episodes This June
Said efforts return on Tuesday, June 30 and Friday, June 26, respectively.

[05/26/15 - 12:48 PM]
espnW to Premiere Documentary Series Highlighting Elite Female Athletes - espnW Originals: What Makes Us
The series is produced in collaboration with the sibling directing team, the Mundo Sisters, who previously directed the popular espnW Original Nine for IX Short: Rowdy Ronda Rousey.

[05/26/15 - 12:41 PM]
Women's College World Series: Top 8 National Seeds Compete; ESPN Televises for 15th Consecutive Year
The eight teams will play in a double-elimination tournament (May 28-31) in which two teams will advance to a best-of-three Women's College World Series Championship Series (June 1-3).

[05/26/15 - 12:38 PM]
Adult Swim Presents "The Virtual Brainload" in Partnership with WEVR
Previously only available as an in-person experiential activation with the Meatwad Fulldome Experience, The Virtual Brainload meets fans where they are with a dazzling animated presentation that gives a special glimpse of the backside of reality.

[05/26/15 - 12:30 PM]
The Second Season of the Acclaimed Showtime(R) Series "Ray Donovan" Starring Liev Schreiber Is on Sale Now
Season three will premiere on Sunday, July 12 at 9:00/8:00c on the pay channel.

[05/26/15 - 12:02 PM]
The Broadcast Television Journalists Association Announces Critics' Choice Television Awards Most Exciting New Series Honorees and Presenters
The honorees were chosen by BTJA members from pilots, early episodes and trailers from series premiering after May 1.

[05/26/15 - 11:28 AM]
E! Cashes in on the Outrageous Lifestyles of Newly Minted Millionaires with Premiere of "New Money"
The newcomer will premiere Friday, May 29 at 10:30/9:30c following "The Soup."

[05/26/15 - 11:17 AM]
Lives Change with One Knock at the Door on New Unscripted Series "Knock Knock Live," Hosted by Ryan Seacrest, Premiering Tuesday, July 21, on FOX
The new unscripted series is "a can't-miss, life-changing weekly television event packed with unpredictable and thrilling surprises that enlists friends, families, neighbors and celebrities to help grant wishes with one simple knock on the door."

[05/26/15 - 10:47 AM]
"Jimmy Kimmel Live: Game Night" Primetime Specials Return to ABC During the NBA Finals
These special edition episodes will air in primetime every night of the NBA Finals beginning with Game 1, Thursday, June 4.

[05/26/15 - 10:31 AM]
The NBA's Funniest Moments to Be Featured on Disney XD with "NBA Slam Funk!"
The three 15-minute specials will include the NBA's best game action bloopers, fan and mascot antics, circus shots, and player outtakes.

[05/26/15 - 10:00 AM]
TV Land Continues Evolution with Two New Original Series, "The Jim Gaffigan Show" and "Impastor," Premiering on Wednesday, July 15th at 10PM ET/PT and 10:30PM ET/PT
Fan favorite "The Exes" will also be returning on July 15th at 11pm ET/PT.