or


[08/18/08 - 07:44 AM]
Lifetime Networks to Launch 14th Annual Stop Breast Cancer for Life Multi-Platform Campaign for October
The programming highlight of the 2008 effort is the star-studded Lifetime Original Movie "Living Proof," starring Harry Connick, Jr.

[via press release from Lifetime]

Lifetime Networks to Launch 14th Annual Stop Breast Cancer for Life Multi-Platform Campaign for October

Campaign Showcases October Premiere of Lifetime Original Movie 'Living Proof' Starring Harry Connick, Jr.

Oscar(R) Winner Renee Zellweger Reteams With Craig Zadan and Neil Meron, Executive Producers of the Oscar-Winning 'Chicago,' as the Producers for the Sony Pictures Television Project

NEW YORK, Aug. 18 -- As part of the Network's ongoing commitment to inform, support and empower women, Lifetime Networks is gearing up for its extensive, multi-platform 14th annual Stop Breast Cancer for Life campaign to be launched in October for National Breast Cancer Awareness Month.

The programming highlight of the 2008 effort is the star-studded Lifetime Original Movie "Living Proof," starring Harry Connick, Jr. Produced by Academy Award(R)-winners Renee Zellweger, Craig Zadan and Neil Meron, and Sony Pictures Television, "Living Proof" is the moving true story of Dr. Dennis Slamon (portrayed by Connick), the UCLA doctor who helped develop the revolutionary breast cancer drug, Herceptin, and his effort to keep the drug trials afloat and save the lives of thousands of women.

"Living Proof" also stars Amanda Bynes, Tammy Blanchard, Jennifer Coolidge, Angie Harmon, John Benjamin Hickey, Regina King, Swoosie Kurtz, Paula Cale Lisbe, Amy Madigan, Bernadette Peters and Trudie Styler.

In addition to the film, Lifetime's Stop Breast Cancer for Life campaign will include an original PSA campaign, featuring cancer survivors sharing their real-life "Living Proofs," someone or something in their lives that helped them confront cancer; a robust site on myLifetime.com; new content on Lifetime on Demand; printed educational materials; point of purchase displays; and high profile screenings and community events. The Network will once again work with its distribution partners and advertising sponsors to reach even more women with the important breast cancer awareness message.

Lifetime also will continue its unparalleled legislative advocacy, championing the bipartisan Breast Cancer Patient Protection Act of 2005 (S.910/H.R.1849). The bill would end the practice of "drive-through" mastectomies, where women are sometimes forced to leave the hospital sometimes just hours following their surgeries. Lifetime has collected more than 22 million signatures on a petition on myLifetime.com urging Congress to take action, which helped build momentum for the first hearing in May with the House Energy and Commerce Health Subcommittee and will be pushing for passage of the legislation this year.

"Living Proof" is produced by Craig Zadan and Neil Meron's Storyline Entertainment and Sony Pictures Television for Lifetime Television. Renee Zellweger, Neil Meron and Craig Zadan ("Chicago"), and screenwriter Vivienne Radkoff ("Tempted," "The Agency") are the executive producers. Dan Ireland ("Mrs. Palfrey at the Claremont," "Whole Wide World," "Passionada") directs from a script written by Radkoff.

Lifetime Networks is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multimedia company, Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.





  [august 2008]  
S
M
T
W
T
F
S
     


· AGENCY, THE (CBS)
· LIVING PROOF (LIFETIME)
· TEMPTED (LIFETIME)











[09/14/14 - 09:13 AM]
Saturday's Broadcast Ratings: ABC Wins the College Football Race
The Alphabet tops competing coverage on FOX and NBC.

[09/14/14 - 08:33 AM]
Coverage of Purdue-Notre Dame College Football from Indianapolis Scores NBC's Second-Highest-Rated Saturday Night in Adults 18-49 in Three Months
NBC spins the numbers for Saturday, September 13.

[09/13/14 - 09:02 AM]
"Dateline NBC" Is Currently Delivering Its Highest Friday Results in More Than Three Months
NBC spins the numbers for Friday, September 12.

[09/13/14 - 08:40 AM]
Friday's Broadcast Ratings: "Dateline" Puts NBC in the Top Spot
The Peacock's mainstay leads the night in both total viewers and adults 18-49.

[09/12/14 - 03:46 PM]
Video: Willie's Views on Scottish Independence - "The Simpsons" - Animation on FOX
The milestone 26th season of the series launches Sunday, September 28 at 8:00/7:00c on FOX.

[09/12/14 - 02:01 PM]
UEFA Champions League and UEFA Europa League Group Stage Action Gets Underway on Sept. 16
Coverage also includes the premiere of FOX Sports' MULTIMATCH 90, a live whip-around show which brings viewers every goal and big play in near-real time.

[09/12/14 - 01:26 PM]
NBC's "Dateline" Produces First-Ever Full-Length Original Web Exclusive, "Oscar Pistorius: The Verdict"
The original documentary will go live on DatelineNBC.com tonight, Friday September 12 at 7pm and will be available online only.

[09/12/14 - 12:27 PM]
Hallmark Hall of Fame Moves Premieres to Hallmark Channel
The first movie in the new arrangement will be "One Christmas Eve," starring Anne Heche.

[09/12/14 - 12:07 PM]
Video: Wilson Cruz & The USC Marching Band Visit L.A. Children's Hospital - "Red Band Society"
The new drama premieres next Wednesday, September 17 on FOX.

[09/12/14 - 10:53 AM]
Discovery Channel Documents Never-Before-Seen Behavior in "Tigress Blood"
The one-hour special premieres September 20 at 8:00/7:00c on the network.

[09/12/14 - 10:09 AM]
Warner Bros. Television Brings the Worlds of "Gotham," "Constantine," "The Following," "Forever" and "Person of Interest" to New York Comic Con October 9-12
For the second year at NYCC, Warner Bros. Television will host preview night screenings in the Main Stage on Thursday, October 9.

[09/12/14 - 09:38 AM]
USA Network's Acclaimed Series "White Collar" to Air Sixth and Final Season Beginning Thursday, November 6 at 9/8c
Said swan song will be followed by the return of "Covert Affairs" at 10:00/9:00c.

[09/12/14 - 09:34 AM]
TNT Books Second Season of "Murder in the First"
The cable channel has ordered 10 episodes for the second season.

[09/12/14 - 09:31 AM]
CBS Daytime Game Shows "The Price Is Right" and "Let's Make A Deal" Kick Off Their New Seasons Monday, Sept. 22
Drew Carey and Wayne Brady return as hosts of the series, back for their 43rd and sixth season, respectively.

[09/12/14 - 09:27 AM]
FXP Signs Emmy(R) Award-Winning "Fargo" Producer John Cameron to Overall Deal
The two-year agreement between FXP and Cameron covers all projects developed for television, both cable and broadcast.