or


[08/25/08 - 02:37 PM]
CBS Consumer Products Ushers in Return of 90210 with Launch of Global Merchandising Campaign
The new "90210" premieres September 2 at 8:00/7:00c on The CW.

[via press release from CBS]

CBS CONSUMER PRODUCTS USHERS IN RETURN OF 90210 WITH LAUNCH OF GLOBAL MERCHANDISING CAMPAIGN

Apparel, Cosmetics and School Supplies From The World's Most Famous Zip Code Headed For U.S. Retail

New York, August 25, 2008 - CBS Consumer Products, a division of CBS Entertainment, announced today the launch of a global licensing program for 90210, the highly anticipated contemporary spin-off of BEVERLY HILLS, 90210. The new 90210 premieres September 2, 2008 (8pm ET/PT) on The CW in the U.S. and debuts in key international markets beginning this fall.

Starting with apparel, cosmetics, fragrances, bags and school supplies in the U.S., the merchandising program will feature iconography from the new series along with retro designs from the original BEVERLY HILLS, 90210. Initial U.S. licensees include LF USA, the U.S. arm of Li & Fung Group, for juniors and girls sleepwear, loungewear, underwear, t-shirts, fashion tops and fleece, that will be distributed by the Giant, Briefly Stated and AME companies. FAB Starpoint will introduce backpacks, bags and back-to-school stationery. Townley will bring the glamour of the Beverly Hills zip code to life through a line of licensed cosmetics, cosmetic accessories and nail products. Initial U.S. products will be available in early 2009.

"90210 has quickly become one of the hottest television properties around the world," said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products. "The global merchandising program will capitalize on the buzz surrounding the new series, delivering trend-right products to fans who aspire to the 90210 lifestyle."

A contemporary spin-off of the iconic drama BEVERLY HILLS, 90210 the new 90210 looks at life through the eyes of Annie Wilson and her brother Dixon, whose first day at West Beverly Hills High School leaves no doubt they're not in Kansas anymore. 90210 is produced by CBS Paramount Network Television with executive producers Gabe Sachs & Jeff Judah ("Freaks & Geeks").

###

About CBS Consumer Products:

CBS Consumer Products, a unit of CBS Entertainment, manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Paramount Network Television and CBS Television Distribution, as well as from the company's extensive library of titles. Additionally, the group oversees the CBS Retail Store and online sales of programming merchandise. For more information, visit http://www.cbs.com/.





  [august 2008]  
S
M
T
W
T
F
S
     


· 90210 (CW)
· FREAKS & GEEKS (NBC)









[07/07/15 - 11:05 AM]
All Six Principal Voice Performers Will Return for the Historic 27th and 28th Seasons of "The Simpsons"
Dan Castellaneta, Julie Kavner, Nancy Cartwright, Yeardley Smith, Hank Azaria and Harry Shearer are all due back.

[07/07/15 - 09:42 AM]
USA Network Orders Fourth Season of Hit Reality Series "Chrisley Knows Best"
The network will soon start production on two previously announced Chrisley pilots including a nighttime talk show hosted by Todd Chrisley from Embassy Row and a spin-off pilot with series partner Maverick TV.

[07/07/15 - 09:12 AM]
Netflix Kicks Off Original Film Initiative with Cary Fukunaga's "Beasts of No Nation," Premiering in All Netflix Territories and Select Theaters on October 16, 2015
Other upcoming titles include "The Ridiculous Six," "Crouching Tiger, Hidden Dragon: The Green Legend" and "Pee-wee's Big Holiday."

[07/07/15 - 08:45 AM]
Showtime(R) Service Is Available Now Over the Internet
The service is available as a stand-alone streaming service on Apple TV(R), iPhone(R), iPad(R), iPod touch(R) and the Roku streaming platform, and consumers can subscribe to the service for one monthly price of $10.99.

[07/07/15 - 08:44 AM]
Monday's Broadcast Ratings: "The Bachelorette" Sparks Victory for ABC
The Alphabet wins the night in both total viewers and adults 18-49.

[07/07/15 - 08:31 AM]
Comedy Central Renews Multiplatform Late-Night Hit Series "@midnight with Chris Hardwick" for Third Season
The third season order of "@midnight," produced by Funny Or Die, is a 40-week run that will air throughout 2016.

[07/07/15 - 08:22 AM]
Alton Brown Brings "Cutthroat Kitchen" to the Great Outdoors in Special Summer Series "Camp Cutthroat"
The primetime tournament begins on Wednesday, August 12 at 9pm ET/PT (all times ET/PT), leading up to a final showdown between the four winners on Wednesday, September.

[07/07/15 - 08:06 AM]
SundanceTV Releases Serial-Inspired Podcast, "Rectify: The Case Against"
Written by Kate Powers, the podcast provides a stirring narrative of the first two seasons of 16 episodes, recapping what we know about Daniel Holden's case.

[07/07/15 - 08:00 AM]
E! Brings Pop Culture Fans Unprecedented Coverage of San Diego Comic-Con
Join E! in celebrating the fandemonium with a front row seat to the main event on-air, online and on social beginning Wednesday, July 8 through Sunday, July 12.

[07/07/15 - 06:00 AM]
Introducing the "WAGS" (Wives and Girlfriends of Sports Stars) from E!'s New Series Premiering Tuesday, August 18th at 10:00PM ET/PT
As part of an elite, exclusive group, the WAGS are close friends who are bound together by a strict hierarchy, unspoken rules and plenty of drama - and those who have the coveted ring and a husband with a contract are the ones with all the power!

[07/06/15 - 03:46 PM]
Marvel & ESPN Films Premiere Short Film Series Beginning July 10
All eight films will have a television premiere and will also be released on the ESPN 30 for 30 Facebook page the same day.

[07/06/15 - 03:35 PM]
National Geographic Channel Announces Cast of Four-Hour Movie Event "Saints & Strangers"
Vincent Kartheiser, Anna Camp, Ron Livingston, Barry Sloane, Ray Stevenson and Natascha McElhone are among the ensemble cast members.

[07/06/15 - 02:20 PM]
Investigation Discovery Closes Out First Half of 2015 Celebrating Best 2nd Quarter and Best June Ever in Prime and Total Day
Investigation Discovery spins the numbers for the second quarter of 2015.

[07/06/15 - 01:37 PM]
Lifetime Renews Critically Acclaimed Drama "UnREAL" for Second Season
Airing on Mondays at 10:00/9:00c, "UnREAL" is Lifetime's youngest scripted series ever, with a median age of 43.

[07/06/15 - 01:20 PM]
Staggering 25.4 Million Witness USA Defeat Japan to Win Coveted FIFA Women's World Cup 2015 Title
FOX Sports spins the numbers for Sunday, July 5.