[08/28/08 - 09:27 AM]
TNT Springs for Tolls in Atlanta, Orlando, Philadelphia and Chicago to Spread the Word About New Drama Raising the Bar
"With so many people on the roads Labor Day weekend, it's a perfect time to get our message out about the premiere of this outstanding new drama series," said TNT's Tricia Melton.

[via press release from TNT]

TNT Springs for Tolls in Atlanta, Orlando, Philadelphia and Chicago to Spread the Word about New Drama RAISING THE BAR

Campaign Includes Two Hours of Free Tolls during Labor Day Weekend

Steven Bochco's Eagerly Anticipated Series RAISING THE BAR - Starring Mark-Paul Gosselaar, Gloria Reuben and Jane Kaczmarek - Set to Premiere on TNT Labor Day at 10 p.m. (ET)

ATLANTA, Aug. 28 -- Traffic will be a little bit nicer this Labor Day weekend when TNT springs for tolls in four major metropolitan areas to remind drivers to watch the network's newest primetime drama, RAISING THE BAR. Drivers in the following locations will be treated to free toll passage to celebrate the series' Labor Day premiere on TNT:

Friday, Aug. 29

Atlanta: 4-6 p.m. (ET) on Georgia 400

Monday, Sept. 1

Orlando: 4-6 p.m. (ET) on the Orlando-Orange County Expressway - State Road 528 Mainline Plaza (westbound)

Philadelphia: 3-5 p.m. (ET) on the Pennsylvania Turnpike - Mid-County Interchange

Chicago: 3-5 p.m. (CT) on the Indiana Toll Road - Westpoint Interchange at mile post 1

"With so many people on the roads Labor Day weekend, it's a perfect time to get our message out about the premiere of this outstanding new drama series," said Tricia Melton, senior vice president of marketing for TNT, TBS and Turner Classic Movies (TCM). "We are literally RAISING THE BAR by paying tolls on Labor Day weekend."

RAISING THE BAR is executive-produced by Steven Bochco (NYPD Blue, Hill Street Blues, LA Law) and stars Mark-Paul Gosselaar (NYPD Blue), Gloria Reuben (ER) and Jane Kaczmarek (Malcolm in the Middle). The drama series follows the lives and cases of young lawyers who work on opposite sides - the public defender's office and the district attorney's office - as well as those who sit in judgment on their cases.

RAISING THE BAR co-stars Teddy Sears (Ugly Betty), Melissa Sagemiller (Sleeper Cell), Currie Graham (Boston Legal), J. August Richards (Conviction) and Jonathan Scarfe (Into the West). Created by Bochco and lawyer/writer David Feige (author of Indefensible), it comes to TNT from ABC Studios and Bochco Media, with Bochco serving as executive producer. Bochco and Feige wrote the story for the pilot episode, and Feige wrote the script. The pilot was directed by Jesse Bochco (The Closer), who also serves as co-executive producer.

Turner Network Television (TNT), television's destination for drama and one of cable's top-rated networks, offers original series, including the acclaimed and highly popular detective drama The Closer, starring Kyra Sedgwick; Saving Grace, starring Holly Hunter; Raising the Bar, starring Mark- Paul Gosselaar, Gloria Reuben and Jane Kaczmarek; Leverage, starring Timothy Hutton; and Trust Me, with Eric McCormack and Tom Cavanagh. TNT is also home to powerful one-hour dramas, such as Bones, Cold Case, Law & Order, Without a Trace, ER and Charmed; broadcast premiere movies; compelling prime-time specials, such as the Screen Actors Guild Awards(R); and championship sports coverage, including NASCAR and the NBA. TNT is available in high-definition. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

  [august 2008]  


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