or


[09/03/08 - 02:42 PM]
ABC Entertainment and TV Guide Announce Innovative Promotional Insert for "Dancing with the Stars"
Select copies of the September 15 issue will be polybagged with ten ABC-branded "Stars" judges paddles and weekly elimination charts.

[via press release from ABC]

ABC ENTERTAINMENT and TV GUIDE ANNOUNCE INNOVATIVE PROMOTIONAL INSERT FOR "DANCING WITH THE STARS"

Judges Paddles and Scorecards Included in the September 15 Issue of TV Guide for 100,000 Subscribers in New York and Los Angeles in Celebration of the Three-Night Live Premiere of the New Season of "Dancing with the Stars"

In celebration of the season premiere of "Dancing with the Stars," which kicks off its three-night live event on Monday, September 22 (8:00 p.m., ET), TV Guide magazine's September 15 issue will include ten numbered judges paddles with scorecards so fans can play along each week by eliminating dancing couples with Carrie Ann Inaba, Len Goodman and Bruno Tonioli.

Copies of TV Guide's special "Returning Favorites" September 15 issue will be polybagged with ten ABC-branded "Dancing with the Stars" judges paddles and weekly elimination charts, which will be mailed to 100,000 subscribers in New York and Los Angeles to coincide with the start of the three-night live event. The gold and red paddles, numbered 1-10, feature photos of couples who appeared in past seasons of "Dancing with the Stars" along with fun facts about the show, for example -- "Fun Fact #9 -- 31 pounds: most weight lost by a star in a single season."

This is the third in a series of unique and memorable promotions partnering ABC with TV Guide. For the Season 4 premiere of "Grey's Anatomy" last September, ABC-branded life-sized blue paper hospital gowns were polybagged in TV Guide and mailed to subscribers in New York and Los Angeles, and in March, pocket-sized tissue packets were polybagged and mailed to subscribers in select markets to drive tune-in to ABC's "Feel Good Sunday" lineup � the premiere of "Oprah's Big Give" and an all new "Extreme Makeover: Home Edition."

"This is a fun and interactive way to engage viewers that is directly related to our programming. TV Guide has been great to work with, and going to them again made sense to reach our core audience to get them ready for the new season of �Dancing with the Stars,'" said Marla Provencio and Michael Benson, executive vice presidents, Marketing, Advertising and Promotion, ABC Entertainment.

"We're delighted that ABC chose to partner with TV Guide once again for an innovative promotion that drives tune-in to this very special three-night event," said Pete Haeffner, publisher, TV Guide.

About "Dancing with the Stars"

Hosted by Tom Bergeron ("America's Funniest Home Videos") and Samantha Harris ("E! Entertainment"), the celebrities perform choreographed dance routines which are judged by renowned Ballroom judge Len Goodman and dancer/choreographers Bruno Tonioli and Carrie Ann Inaba.

"Dancing with the Stars" is the U.S. version of the international smash hit series, "Strictly Come Dancing." This version is produced in America by BBC Productions. Conrad Green serves as executive producer and Rob Wade and Matilda Zoltowski are co-executive producers. Alex Rudzinski directs. "Dancing with the Stars" is broadcast in 720 Progressive (720P), ABC's selected HDTV format, with 5.1 channel surround sound and Spanish audio via SAP.





  [september 2008]  
S
M
T
W
T
F
S
 


· DANCING WITH THE STARS (ABC)
· EXTREME MAKEOVER: HOME EDITION (HGTV)
· OPRAH'S BIG GIVE (ABC)





[09/18/25 - 04:01 PM]
Video: Two Awkward Souls, One Unlikely Connection - "Romantics Anonymous" Trailer and Key Art Hint at a Tangled Love Square
Streaming on October 16, "Romantics Anonymous" follows Sosuke (Shun Oguri) and Hana (Han Hyo-joo), two adults who have long stumbled through life avoiding romance - until a fateful encounter over chocolate changes everything.

[09/18/25 - 11:36 AM]
Great American Media Serves Up "Christmas By the Spoonful" (wt), Starring Jill Wagner and Trevor Donovan, An Original Movie Premiere for Great American Christmas 2025
In the film, Beth Green (Wagner) a devoted cafe owner, returns to her hometown of Snow Ridge to help her parents host the town's most cherished tradition, the annual Yuletide Potluck, a holiday potluck that welcome military families and veterans who might otherwise spend Christmas alone.

[09/18/25 - 11:15 AM]
NBC Comedy Locks in Comedy Slate Adding "Stumble" and "The Paper" to November Schedule
New series "Stumble" will debut Friday, November 7 at 8:30/7:30c; while "The Paper" is set to premiere Monday, November 10 at 8:30/7:30c.

[09/18/25 - 11:00 AM]
Starz Sets Lead Cast for Propulsive New Crime Drama "Fightland" as Production Begins in London
In addition, BAFTA-Award winner Otto Bathurst has been confirmed as director for the first two episodes, and Sebastain Thiel has been confirmed as a director on season one.

[09/18/25 - 10:31 AM]
"Starting 5" Season 2 - Date Announcement & First Look Photos
The new season - featuring Jaylen Brown, Kevin Durant, Shai Gilgeous-Alexander, Tyrese Haliburton, and James Harden - premieres October 16 on Netflix.

[09/18/25 - 10:08 AM]
Video: "House of David" Season 2 Official Trailer - Watch Only on Wonder Project on Prime Video October 5th
As Saul's reign unravels, the nation stands on the edge of chaos.

[09/18/25 - 10:08 AM]
"106 & Sports" Set to Premiere October 15 on BET, Hosted by Cam Newton and Ashley Nicole Moss
Marking the 25th anniversary of the legacy show and capturing the energy of the iconic brand, "106 & Sports" delivers a fresh countdown highlighting sports, music, and entertainment like never before.

[09/18/25 - 10:03 AM]
"Dancing with the Stars" Reveals Season 34 Theme Nights
Each week, the celebrity and pro duos will dance routines set to iconic music celebrating legendary eras and artists, unforgettable pop-culture moments and more.

[09/18/25 - 10:02 AM]
ABC News Studios and "20/20" Announce "Robert Redford: The Life & Legacy of an American Icon - Special Edition of 20/20"
The one-hour special - airing Thursday, September 18 on ABC - celebrates the life and legacy of the actor and Oscar-winning filmmaker who passed away on September 16.

[09/18/25 - 10:00 AM]
"Saturday Night Live" to Premiere 51st Season Oct. 4 on NBC and Peacock with Three Back-to-Back Shows
Bad Bunny, Amy Poehler, and Sabrina Carpenter are among the first wave of hosts.

[09/18/25 - 10:00 AM]
CBS Studios Returns to New York Comic Con with "Star Trek" Universe Panel and New Series "NCIS: Tony & Ziva"
CBS Studios is back at New York Comic Con, offering exclusive first looks, panel discussions, screenings and unique fan experiences.

[09/18/25 - 09:30 AM]
French HBO Original Series "The Seduction" Debuts November 14
To be the hero of your own story, you sometimes have to be the villain in others'.

[09/18/25 - 09:30 AM]
Video: Starz Releases Heart-Pounding Teaser Trailer for the Final Season of "Outlander"
As the groundbreaking series prepares for its last chapter, the teaser shares a glimpse into the heart-wrenching journey that lies ahead for Claire and Jamie's enduring love story.

[09/18/25 - 09:10 AM]
CBS and Dick Clark Productions Announce New "Golden Eve" Primetime Special, Honoring Golden Globes Cecil B. DeMille and Carol Burnett Award-Recipients, Airing Thursday, Jan. 8, 2026
The special will air as a marquee event during Golden Week, a new dynamic week-long experience across Paramount platforms as well as celebratory kick-off events ahead of the 83rd Annual Golden Globes, the first major awards show of the season, airing live Sunday, January 11, 2026.

[09/18/25 - 09:02 AM]
Video: "Chad Powers" - Eli Manning + Glen Powell Sneak Peek - Hulu
A sneak peek brought to you by the "Chad Powers" multiverse...