or


[09/03/08 - 02:42 PM]
ABC Entertainment and TV Guide Announce Innovative Promotional Insert for "Dancing with the Stars"
Select copies of the September 15 issue will be polybagged with ten ABC-branded "Stars" judges paddles and weekly elimination charts.
[via press release from ABC]

ABC ENTERTAINMENT and TV GUIDE ANNOUNCE INNOVATIVE PROMOTIONAL INSERT FOR "DANCING WITH THE STARS"

Judges Paddles and Scorecards Included in the September 15 Issue of TV Guide for 100,000 Subscribers in New York and Los Angeles in Celebration of the Three-Night Live Premiere of the New Season of "Dancing with the Stars"

In celebration of the season premiere of "Dancing with the Stars," which kicks off its three-night live event on Monday, September 22 (8:00 p.m., ET), TV Guide magazine's September 15 issue will include ten numbered judges paddles with scorecards so fans can play along each week by eliminating dancing couples with Carrie Ann Inaba, Len Goodman and Bruno Tonioli.

Copies of TV Guide's special "Returning Favorites" September 15 issue will be polybagged with ten ABC-branded "Dancing with the Stars" judges paddles and weekly elimination charts, which will be mailed to 100,000 subscribers in New York and Los Angeles to coincide with the start of the three-night live event. The gold and red paddles, numbered 1-10, feature photos of couples who appeared in past seasons of "Dancing with the Stars" along with fun facts about the show, for example -- "Fun Fact #9 -- 31 pounds: most weight lost by a star in a single season."

This is the third in a series of unique and memorable promotions partnering ABC with TV Guide. For the Season 4 premiere of "Grey's Anatomy" last September, ABC-branded life-sized blue paper hospital gowns were polybagged in TV Guide and mailed to subscribers in New York and Los Angeles, and in March, pocket-sized tissue packets were polybagged and mailed to subscribers in select markets to drive tune-in to ABC's "Feel Good Sunday" lineup � the premiere of "Oprah's Big Give" and an all new "Extreme Makeover: Home Edition."

"This is a fun and interactive way to engage viewers that is directly related to our programming. TV Guide has been great to work with, and going to them again made sense to reach our core audience to get them ready for the new season of �Dancing with the Stars,'" said Marla Provencio and Michael Benson, executive vice presidents, Marketing, Advertising and Promotion, ABC Entertainment.

"We're delighted that ABC chose to partner with TV Guide once again for an innovative promotion that drives tune-in to this very special three-night event," said Pete Haeffner, publisher, TV Guide.

About "Dancing with the Stars"

Hosted by Tom Bergeron ("America's Funniest Home Videos") and Samantha Harris ("E! Entertainment"), the celebrities perform choreographed dance routines which are judged by renowned Ballroom judge Len Goodman and dancer/choreographers Bruno Tonioli and Carrie Ann Inaba.

"Dancing with the Stars" is the U.S. version of the international smash hit series, "Strictly Come Dancing." This version is produced in America by BBC Productions. Conrad Green serves as executive producer and Rob Wade and Matilda Zoltowski are co-executive producers. Alex Rudzinski directs. "Dancing with the Stars" is broadcast in 720 Progressive (720P), ABC's selected HDTV format, with 5.1 channel surround sound and Spanish audio via SAP.





  [september 2008]  
S
M
T
W
T
F
S
 


· DANCING WITH THE STARS (ABC)
· EXTREME MAKEOVER: HOME EDITION (HGTV)
· OPRAH'S BIG GIVE (ABC)




[10/21/26 - 04:01 PM]
USA Sports' Coverage of Dream-Valkyries Game 2 Is Most-Watched WNBA Finals Game 2 Ever on Cable
Monday night's coverage averaged 1.33 million viewers across USA Sports' linear platforms (USA Network, CNBC and E!).
[10/21/26 - 03:31 PM]
BET Renews "ComicView: Rooftop Series" for a Second Season
The 20-episode order puts 60 comedians on the Hollywood rooftop and cements the series as an anchor of the network's Comedy Fun Night.
[10/21/26 - 03:15 PM]
It's Back to School at "Abbott Elementary" as Show Returns with Over 6 Million Total Viewers
The premiere episode scored the show's best streaming performance since Season 4, based on views over seven days on Hulu and Hulu on Disney+.
[10/21/26 - 02:31 PM]
Commanders-49ers on "Monday Night Football" Delivers 17.9 Million Viewers
Six weeks into ESPN's Super Bowl LXI season, "Monday Night Football" is up 23% compared to the same point in 2025, averaging 19 million viewers.
[10/21/26 - 11:31 AM]
"Tyler Perry's Beauty In Black" Season 4 Kicks Off Production in Atlanta
"'Beauty in Black' is back for Season 4 and the Bellarie family's story is far from finished," said Perry.
[10/21/26 - 11:30 AM]
Esther McGregor and Emilio Sakraya to Star in "Fourth Wing" on Prime Video
McGregor will play the fiercely intelligent and often underestimated Violet Sorrengail; while Sakraya will play the enigmatic and ruthless Xaden Riorson.
[10/21/26 - 11:21 AM]
"Blue Lights" Season Four Chronicles a Changing Belfast as the Acclaimed Drama Returns to BritBox
Other November highlights include the return of "Death Valley" on November 17.
[10/21/26 - 11:06 AM]
Sabine Grace, Logan Kim, Marin Ireland and Intae Kim Have Joined the Cast of "Pagans," Alongside Steven Yeun
A father becomes the sole caretaker of his two children after the tragic loss of his wife. What starts as a strained father-daughter relationship soon evolves into something far more sinister.
[10/21/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of October 12
"Carrie," "Neagley," "Reacher," "Off Campus," and "Sterling Point" led all original series worldwide.
[10/21/26 - 10:01 AM]
Hulu Announces Tinx as Host of "The Circle," Featuring Celebrity Contestants and Audience Voting
Beginning November 17, "The Circle" will debut three new episodes weekly, airing Tuesday through Thursday for five weeks, culminating in the season finale on Friday, December 18.
[10/21/26 - 09:30 AM]
Video: It Has All Led to This - Forging The One Ring to Rule Them All in Season 3 Trailer for "The Lord of the Rings: The Rings of Power" from Prime Video
The first four episodes of season three will premiere on November 11, 2026.
[10/21/26 - 09:07 AM]
FOX Sports Expands Year-Round Horse Racing Coverage with Gulfstream Park Championship Meet
As part of the agreement, the $1 million EquiTrack Florida Derby will air live on FOX broadcast network on March 27, 2027.
[10/21/26 - 09:00 AM]
Versant Announces Licensing Agreement to Stream E!'s "The Golden Life" on Hulu
The first two episodes will be available on Hulu and Hulu on Disney+ for bundle subscribers in the U.S. beginning November 3, with remaining episodes available seven days after premiering on E!.
[10/21/26 - 08:31 AM]
Video: "Avedon" - Official Trailer - Netflix
The life and work of legendary photographer Richard Avedon come into focus through archival footage and new interviews in this intimate documentary.
[10/21/26 - 08:30 AM]
Prime Video Unveils Key Art and Premiere Date for Docuseries "The Boy Who Stole Billions?" Premiering November 30
The series delves into one of the biggest frauds in U.S. history with unprecedented access and exclusive firsthand accounts from Sam Bankman-Fried himself from prison.