or


[09/03/08 - 02:42 PM]
ABC Entertainment and TV Guide Announce Innovative Promotional Insert for "Dancing with the Stars"
Select copies of the September 15 issue will be polybagged with ten ABC-branded "Stars" judges paddles and weekly elimination charts.

[via press release from ABC]

ABC ENTERTAINMENT and TV GUIDE ANNOUNCE INNOVATIVE PROMOTIONAL INSERT FOR "DANCING WITH THE STARS"

Judges Paddles and Scorecards Included in the September 15 Issue of TV Guide for 100,000 Subscribers in New York and Los Angeles in Celebration of the Three-Night Live Premiere of the New Season of "Dancing with the Stars"

In celebration of the season premiere of "Dancing with the Stars," which kicks off its three-night live event on Monday, September 22 (8:00 p.m., ET), TV Guide magazine's September 15 issue will include ten numbered judges paddles with scorecards so fans can play along each week by eliminating dancing couples with Carrie Ann Inaba, Len Goodman and Bruno Tonioli.

Copies of TV Guide's special "Returning Favorites" September 15 issue will be polybagged with ten ABC-branded "Dancing with the Stars" judges paddles and weekly elimination charts, which will be mailed to 100,000 subscribers in New York and Los Angeles to coincide with the start of the three-night live event. The gold and red paddles, numbered 1-10, feature photos of couples who appeared in past seasons of "Dancing with the Stars" along with fun facts about the show, for example -- "Fun Fact #9 -- 31 pounds: most weight lost by a star in a single season."

This is the third in a series of unique and memorable promotions partnering ABC with TV Guide. For the Season 4 premiere of "Grey's Anatomy" last September, ABC-branded life-sized blue paper hospital gowns were polybagged in TV Guide and mailed to subscribers in New York and Los Angeles, and in March, pocket-sized tissue packets were polybagged and mailed to subscribers in select markets to drive tune-in to ABC's "Feel Good Sunday" lineup � the premiere of "Oprah's Big Give" and an all new "Extreme Makeover: Home Edition."

"This is a fun and interactive way to engage viewers that is directly related to our programming. TV Guide has been great to work with, and going to them again made sense to reach our core audience to get them ready for the new season of �Dancing with the Stars,'" said Marla Provencio and Michael Benson, executive vice presidents, Marketing, Advertising and Promotion, ABC Entertainment.

"We're delighted that ABC chose to partner with TV Guide once again for an innovative promotion that drives tune-in to this very special three-night event," said Pete Haeffner, publisher, TV Guide.

About "Dancing with the Stars"

Hosted by Tom Bergeron ("America's Funniest Home Videos") and Samantha Harris ("E! Entertainment"), the celebrities perform choreographed dance routines which are judged by renowned Ballroom judge Len Goodman and dancer/choreographers Bruno Tonioli and Carrie Ann Inaba.

"Dancing with the Stars" is the U.S. version of the international smash hit series, "Strictly Come Dancing." This version is produced in America by BBC Productions. Conrad Green serves as executive producer and Rob Wade and Matilda Zoltowski are co-executive producers. Alex Rudzinski directs. "Dancing with the Stars" is broadcast in 720 Progressive (720P), ABC's selected HDTV format, with 5.1 channel surround sound and Spanish audio via SAP.





  [september 2008]  
S
M
T
W
T
F
S
 


· DANCING WITH THE STARS (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· OPRAH'S BIG GIVE (ABC)





[10/18/18 - 12:03 PM]
"We Are Not Done Yet," Following U.S. Veterans Striving to Combat Military Trauma, Debuts Nov. 8 in Conjunction with Veterans Day, Exclusively on HBO
The film profiles a group of veterans and active-duty service members as they come together to combat past and current traumas through the written word, sharing their experiences in a USO writing workshop at Walter Reed National Military Medical Center.

[10/18/18 - 11:40 AM]
Bravo's "Top Chef" Races to Kentucky for Season 16 Beginning Thursday, December 6 at 9PM ET/PT
This season, 15 new talented chefs from cities big and small across the U.S. will compete for the sought-after title amid the unique culinary scenes in Louisville, Lexington and Lake Cumberland, before heading abroad for an epic finale showdown in Macau, China.

[10/18/18 - 11:00 AM]
Bette Midler Joins Freeform's "Hocus Pocus 25th Anniversary Halloween Bash"
The two-hour special, filmed at the iconic Hollywood Forever Cemetery to celebrate the movie's status as a Halloween staple, will premiere on Saturday, October 20.

[10/18/18 - 10:31 AM]
NBC Orders Three Additional Episodes of Its Monday Night Hit "Manifest," TV's #1 New Series
"Manifest" will now have a full-season order of 16 episodes.

[10/18/18 - 10:30 AM]
IFC's "Brockmire" Steps Up to Bat with Fresh Roster of Season 3 Guest Stars
J.K. Simmons, Bob Costas, Martha Plimpton and Richard Kind are among those on tap.

[10/18/18 - 10:24 AM]
Smithsonian Channel(TM) Expands One of the Most Ambitious Colorization Projects in Television History with Hit Series "America in Color"
The series returns for its second season on Sunday, November 18 at 8:00/7:00c.

[10/18/18 - 09:32 AM]
Video: Trailer Debut - Netflix's "The Degenerates" Original Comedy Special Series
The series consists of six 30-minute episodes full of no-holds-barred comedy for mature audiences from the likes of rising comics Big Jay Oakerson, Joey Diaz, Liza Treyger, Yamaneika Saunders, Christina P., and Brad Williams.

[10/18/18 - 09:01 AM]
It's a Double Dose of Spice When "The Great American Baking Show: Holiday Edition" Premieres on ABC, Thursday, Dec. 6
Joining as host this season, Spice Girl and television personality Emma Bunton, alongside returning host Anthony "Spice" Adams, will present bakers with weekly challenges as they turn up the heat in the kitchen creating sweet and savory holiday fare.

[10/18/18 - 09:00 AM]
"The Great Christmas Light Fight" Is Back for Its Sixth Season, Celebrating the Most Wonderful Time of the Year, Starting Monday, Nov. 26, on ABC
ABC also announced the pickup of Season 7 to air in 2019.

[10/18/18 - 08:13 AM]
Wednesday's Broadcast Ratings: "Empire" Rises as FOX Tops Demos
The network's flagship drama is the only series up week-to-week among adults 18-49.

[10/18/18 - 08:00 AM]
"The 73rd Annual Tony Awards(R)" to Be Broadcast Live from Radio City Music Hall in New York City, Sunday, June 9, 2019 on CBS
The nominations will be announced on Tuesday, April 30, 2019.

[10/18/18 - 08:00 AM]
Season Three of "Leah Remini: Scientology and the Aftermath" Premieres Tuesday, November 27 at 9PM ET/PT
In addition, A&E will premiere the new two-hour special, "Leah Remini: Scientology and the Aftermath: The Jehovah's Witnesses," on Tuesday, November 13.

[10/18/18 - 07:04 AM]
Video: We'll Start You Off with a Sample - "Narcos: Mexico" Trailer Debut
"Narcos: Mexico" will explore the origins of the modern drug war by going back to its roots, beginning at a time when the Mexican trafficking world was a loose and disorganized confederation of independent growers and dealers.

[10/18/18 - 07:01 AM]
Emmy Award-Winning Actress Rachel Brosnahan Will Narrate Bloomberg Philanthropies' New Climate Change Documentary "Paris to Pittsburgh"
The film will premiere on National Geographic, Wednesday, December 12 at 9:00/8:00c.

[10/17/18 - 11:42 PM]
Development Update: Wednesday, October 17
Updates include: ABC locks in "NYPD Blue" sequel series; HBO pulls the plug on "Animals."; and Toby Haynes to helm Amazon's "Utopia."