or


[09/03/08 - 02:42 PM]
ABC Entertainment and TV Guide Announce Innovative Promotional Insert for "Dancing with the Stars"
Select copies of the September 15 issue will be polybagged with ten ABC-branded "Stars" judges paddles and weekly elimination charts.

[via press release from ABC]

ABC ENTERTAINMENT and TV GUIDE ANNOUNCE INNOVATIVE PROMOTIONAL INSERT FOR "DANCING WITH THE STARS"

Judges Paddles and Scorecards Included in the September 15 Issue of TV Guide for 100,000 Subscribers in New York and Los Angeles in Celebration of the Three-Night Live Premiere of the New Season of "Dancing with the Stars"

In celebration of the season premiere of "Dancing with the Stars," which kicks off its three-night live event on Monday, September 22 (8:00 p.m., ET), TV Guide magazine's September 15 issue will include ten numbered judges paddles with scorecards so fans can play along each week by eliminating dancing couples with Carrie Ann Inaba, Len Goodman and Bruno Tonioli.

Copies of TV Guide's special "Returning Favorites" September 15 issue will be polybagged with ten ABC-branded "Dancing with the Stars" judges paddles and weekly elimination charts, which will be mailed to 100,000 subscribers in New York and Los Angeles to coincide with the start of the three-night live event. The gold and red paddles, numbered 1-10, feature photos of couples who appeared in past seasons of "Dancing with the Stars" along with fun facts about the show, for example -- "Fun Fact #9 -- 31 pounds: most weight lost by a star in a single season."

This is the third in a series of unique and memorable promotions partnering ABC with TV Guide. For the Season 4 premiere of "Grey's Anatomy" last September, ABC-branded life-sized blue paper hospital gowns were polybagged in TV Guide and mailed to subscribers in New York and Los Angeles, and in March, pocket-sized tissue packets were polybagged and mailed to subscribers in select markets to drive tune-in to ABC's "Feel Good Sunday" lineup � the premiere of "Oprah's Big Give" and an all new "Extreme Makeover: Home Edition."

"This is a fun and interactive way to engage viewers that is directly related to our programming. TV Guide has been great to work with, and going to them again made sense to reach our core audience to get them ready for the new season of �Dancing with the Stars,'" said Marla Provencio and Michael Benson, executive vice presidents, Marketing, Advertising and Promotion, ABC Entertainment.

"We're delighted that ABC chose to partner with TV Guide once again for an innovative promotion that drives tune-in to this very special three-night event," said Pete Haeffner, publisher, TV Guide.

About "Dancing with the Stars"

Hosted by Tom Bergeron ("America's Funniest Home Videos") and Samantha Harris ("E! Entertainment"), the celebrities perform choreographed dance routines which are judged by renowned Ballroom judge Len Goodman and dancer/choreographers Bruno Tonioli and Carrie Ann Inaba.

"Dancing with the Stars" is the U.S. version of the international smash hit series, "Strictly Come Dancing." This version is produced in America by BBC Productions. Conrad Green serves as executive producer and Rob Wade and Matilda Zoltowski are co-executive producers. Alex Rudzinski directs. "Dancing with the Stars" is broadcast in 720 Progressive (720P), ABC's selected HDTV format, with 5.1 channel surround sound and Spanish audio via SAP.





  [september 2008]  
S
M
T
W
T
F
S
 


· DANCING WITH THE STARS (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· OPRAH'S BIG GIVE (ABC)





[12/12/17 - 01:00 PM]
Video: TBS Debuts "The Detour" Season 3 Trailer and Artwork
The third season premieres on Tuesday, January 23 at 10:30/9:30c on the cable channel.

[12/12/17 - 01:00 PM]
Time to Reload - "Marvel's The Punisher" Renewed for Season 2
Netflix announced today that "Marvel's The Punisher" has been renewed for a second season.

[12/12/17 - 12:30 PM]
Season Two of CBS All Access' "The Good Fight" to Premiere on Sunday, March 4, 2018
New episodes of the 13-episode second season will be available weekly on Sundays exclusively for CBS All Access subscribers.

[12/12/17 - 12:25 PM]
Netflix and DreamWorks Animation Television to Premiere Six Original Series in 2018
Highlights include "3 Below," the second installment in the "Tales of Arcadia" trilogy.

[12/12/17 - 12:02 PM]
Get Ready to Be Inspired to Perspire with the "Fit to Fat to Fit" Marathon Airing January 8 on Lifetime
The series previously aired on sibling channel A&E in 2016.

[12/12/17 - 11:53 AM]
Comedy Central(R) Is "Corporate" - Scripted Series Premieres on Wednesday, January 17 with Back-to-Back Episodes
Beginning this Wednesday, TV subscribers can stream the first four episodes of the series exclusively on cc.com and the Comedy Central App or watch via their preferred TV provider's video-on-demand (VOD) service.

[12/12/17 - 11:15 AM]
TLC's "My 600-lb Life" Returns with New Season Followed by New Series "Family by the Ton"
The addictive TLC series returns for its sixth season on Wednesday, January 10 at 8:00/7:00c.

[12/12/17 - 11:12 AM]
The CW Presents "EA Madden NFL 18 Challenge" Premiering December 27
The special special will chronicle the exhilarating competitive action of the tournament and highlight the behind the scenes journeys of the eight world-class players as they compete in the Madden NFL 18 Challenge.

[12/12/17 - 10:54 AM]
Bravo Media Mixes Business with Friendship in The New Series "Bethenny & Fredrik" Premiering Tuesday, February 6 at 10PM ET/PT
Bethenny has been Fredrik's client and friend, and now they're taking their friendship to new heights by coming together as real estate moguls and business partners.

[12/12/17 - 10:31 AM]
NBC Set to Air the 70th Primetime Emmy(R) Awards on Monday, Sept. 17 Live from the Microsoft Theater at L.A. Live
A host and producers will be announced at a later date.

[12/12/17 - 10:03 AM]
"Homeland" Season Seven to Premiere on Showtime(R) on Sunday, February 11 at 9 PM ET/PT
Starring Claire Danes and Mandy Patinkin, the cast of series regulars also includes returning actors Elizabeth Marvel, Linus Roache, Maury Sterling and Jake Weber, and joining the cast this season is acclaimed actor Morgan Spector.

[12/12/17 - 10:02 AM]
Official "Black Lightning" Key Art Now Available
The newcomer premieres premieres Tuesday, January 16 at 9:00/8:00c on The CW.

[12/12/17 - 10:01 AM]
Crime's Most Chilling Conversations Caught on Camera in Discovery's All-New Series "The Interrogation Room"
From home invasions to murders, the series covers all facets of crime and the clever tactics used by detectives to obtain criminal confessions.

[12/12/17 - 09:32 AM]
Destination America Celebrates "12 Nights of A Haunting," Ending with a Never-Before-Seen Episode of "Kindred Spirits"
Tune in every night from Wednesday, December 20 - Sunday, December 31 for a primetime marathon of "A Haunting."

[12/12/17 - 09:26 AM]
Science Channel Journeys Deeper Into the Inner Workings of the Cosmos in a New Season of Longest Running Space Series "How the Universe Works" Premiering January 9 at 10PM ET/PT
The series is back for its sixth season as astronomers and experts examine the building blocks and inner workings of our universe to better understand outer space and how its many puzzle pieces fit together.