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[09/03/08 - 02:42 PM]
ABC Entertainment and TV Guide Announce Innovative Promotional Insert for "Dancing with the Stars"
Select copies of the September 15 issue will be polybagged with ten ABC-branded "Stars" judges paddles and weekly elimination charts.

[via press release from ABC]

ABC ENTERTAINMENT and TV GUIDE ANNOUNCE INNOVATIVE PROMOTIONAL INSERT FOR "DANCING WITH THE STARS"

Judges Paddles and Scorecards Included in the September 15 Issue of TV Guide for 100,000 Subscribers in New York and Los Angeles in Celebration of the Three-Night Live Premiere of the New Season of "Dancing with the Stars"

In celebration of the season premiere of "Dancing with the Stars," which kicks off its three-night live event on Monday, September 22 (8:00 p.m., ET), TV Guide magazine's September 15 issue will include ten numbered judges paddles with scorecards so fans can play along each week by eliminating dancing couples with Carrie Ann Inaba, Len Goodman and Bruno Tonioli.

Copies of TV Guide's special "Returning Favorites" September 15 issue will be polybagged with ten ABC-branded "Dancing with the Stars" judges paddles and weekly elimination charts, which will be mailed to 100,000 subscribers in New York and Los Angeles to coincide with the start of the three-night live event. The gold and red paddles, numbered 1-10, feature photos of couples who appeared in past seasons of "Dancing with the Stars" along with fun facts about the show, for example -- "Fun Fact #9 -- 31 pounds: most weight lost by a star in a single season."

This is the third in a series of unique and memorable promotions partnering ABC with TV Guide. For the Season 4 premiere of "Grey's Anatomy" last September, ABC-branded life-sized blue paper hospital gowns were polybagged in TV Guide and mailed to subscribers in New York and Los Angeles, and in March, pocket-sized tissue packets were polybagged and mailed to subscribers in select markets to drive tune-in to ABC's "Feel Good Sunday" lineup � the premiere of "Oprah's Big Give" and an all new "Extreme Makeover: Home Edition."

"This is a fun and interactive way to engage viewers that is directly related to our programming. TV Guide has been great to work with, and going to them again made sense to reach our core audience to get them ready for the new season of �Dancing with the Stars,'" said Marla Provencio and Michael Benson, executive vice presidents, Marketing, Advertising and Promotion, ABC Entertainment.

"We're delighted that ABC chose to partner with TV Guide once again for an innovative promotion that drives tune-in to this very special three-night event," said Pete Haeffner, publisher, TV Guide.

About "Dancing with the Stars"

Hosted by Tom Bergeron ("America's Funniest Home Videos") and Samantha Harris ("E! Entertainment"), the celebrities perform choreographed dance routines which are judged by renowned Ballroom judge Len Goodman and dancer/choreographers Bruno Tonioli and Carrie Ann Inaba.

"Dancing with the Stars" is the U.S. version of the international smash hit series, "Strictly Come Dancing." This version is produced in America by BBC Productions. Conrad Green serves as executive producer and Rob Wade and Matilda Zoltowski are co-executive producers. Alex Rudzinski directs. "Dancing with the Stars" is broadcast in 720 Progressive (720P), ABC's selected HDTV format, with 5.1 channel surround sound and Spanish audio via SAP.





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· DANCING WITH THE STARS (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· OPRAH'S BIG GIVE (ABC)





[09/17/14 - 09:32 AM]
CBS Announces New Live +7-Day (L7) Rating Reporting System for the Upcoming Television Season
"L7 and C7 are the metrics that more accurately account for how viewers watch our shows and how we get paid for our programming - both in advertising and content licensing," said Leslie Moonves.

[09/17/14 - 09:31 AM]
E! Celebrates Joan Rivers with a Full Day of Programming Honoring the Comedy Legend When "Joan Day" Airs Friday, September 19th
Plus: "Fashion Police: Celebrating Joan," a 90-minute special, airs that same night at 8:00/7:00c.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.

[09/17/14 - 09:25 AM]
"Black Dynamite" Explodes Back onto Adult Swim - Season Two Premieres Saturday, October 18th at 10:30 p.m. (ET/PT)
Based on 2009's critically-acclaimed feature film, the "Black Dynamite" animated series further chronicles the exploits of the central character, Black Dynamite, and his crew.

[09/17/14 - 09:01 AM]
Bill Hader Returns to "Saturday Night Live" as Host on Oct. 11 with Musical Guest Hozier
Hader earned two Emmy nominations while on "SNL" and received critical acclaim for his notable impressions and characters, including the 'Stefon' as well as dozens of others.

[09/17/14 - 09:00 AM]
"The Game" Begins November 5 at 10:00PM as Part of BBC America's "Dramaville"
When an MI5 agent is contacted by a defecting KGB officer about the plan to destroy the British establishment, MI5 leader, Daddy (Brian Cox), assembles a secret committee to investigate the threat in a frantic race against time.

[09/17/14 - 08:38 AM]
"America's Got Talent" Grows by 32% Week to Week in Adult 18-49 Rating and 16% in Total Viewers
NBC spins the numbers for Tuesday, September 16.

[09/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Top Spot with "America's Got Talent"
Plus: FOX's "New Girl" and "The Mindy Project" return down more than 30% from a year ago among adults 18-49.

[09/17/14 - 08:17 AM]
New Season of Animal Planet's "Monsters Inside Me" Premieres October 9
Dan Riskin provides scientific perspective throughout this 10-part series that vividly recounts the stories of people tormented by sinister creatures that have invaded their bodies.

[09/17/14 - 08:14 AM]
"The Men in Blazers Show" Makes TV Debut on NBCSN Monday, September 22 at 10 P.M. ET
"We are aiming to make the least technically ambitious show in the history of television," Michael Davies said. "One camera. One guest. Two bald blokes. We may or may not have clips."

[09/17/14 - 08:12 AM]
"The Boss of the Moss" Is Back on National Geographic Channel with New Season of "The Legend of Mick Dodge"
New episodes return Tuesday, September 30 at 9:00/8:00c on the network.

[09/17/14 - 08:11 AM]
One of America's "Hottest" Entertainment Brands, TMZ, Comes to Reelz
"TMZ Hollywood Sports" will anchor the network's weekday primetime line up beginning Monday, September 29 at 8:00/7:00c.

[09/17/14 - 08:10 AM]
"Mass Extinction: Life at the Brink" Premieres Sunday, November 30 at 8PM ET/PT on Smithsonian Channel
Jeffrey Wright narrates the one-hour special, produced by Tangled Bank Studios, the film and television unit of the Howard Hughes Medical Institute (HHMI).

[09/17/14 - 07:31 AM]
CBS Aligns with Georgetown Cupcake to Promote the Network's New Drama Series "Madam Secretary"
This Saturday, locations in Georgetown, SoHo, Los Angeles and Boston will give away free red velvet cupcakes with a special fondant topper adorned with the CBS series' logo.

[09/17/14 - 07:30 AM]
"Untold with Maria Menounos" Airs Thursday, September 18 at 8:00PM ET/PT Only on E!
This time Menounos goes behind the shocking headlines of celebrity deaths like Phillip Seymour Hoffman and Cory Monteith to reveal what is becoming a much-publicized epidemic: "Hollywood & Heroin."