or


[09/03/08 - 02:42 PM]
ABC Entertainment and TV Guide Announce Innovative Promotional Insert for "Dancing with the Stars"
Select copies of the September 15 issue will be polybagged with ten ABC-branded "Stars" judges paddles and weekly elimination charts.

[via press release from ABC]

ABC ENTERTAINMENT and TV GUIDE ANNOUNCE INNOVATIVE PROMOTIONAL INSERT FOR "DANCING WITH THE STARS"

Judges Paddles and Scorecards Included in the September 15 Issue of TV Guide for 100,000 Subscribers in New York and Los Angeles in Celebration of the Three-Night Live Premiere of the New Season of "Dancing with the Stars"

In celebration of the season premiere of "Dancing with the Stars," which kicks off its three-night live event on Monday, September 22 (8:00 p.m., ET), TV Guide magazine's September 15 issue will include ten numbered judges paddles with scorecards so fans can play along each week by eliminating dancing couples with Carrie Ann Inaba, Len Goodman and Bruno Tonioli.

Copies of TV Guide's special "Returning Favorites" September 15 issue will be polybagged with ten ABC-branded "Dancing with the Stars" judges paddles and weekly elimination charts, which will be mailed to 100,000 subscribers in New York and Los Angeles to coincide with the start of the three-night live event. The gold and red paddles, numbered 1-10, feature photos of couples who appeared in past seasons of "Dancing with the Stars" along with fun facts about the show, for example -- "Fun Fact #9 -- 31 pounds: most weight lost by a star in a single season."

This is the third in a series of unique and memorable promotions partnering ABC with TV Guide. For the Season 4 premiere of "Grey's Anatomy" last September, ABC-branded life-sized blue paper hospital gowns were polybagged in TV Guide and mailed to subscribers in New York and Los Angeles, and in March, pocket-sized tissue packets were polybagged and mailed to subscribers in select markets to drive tune-in to ABC's "Feel Good Sunday" lineup � the premiere of "Oprah's Big Give" and an all new "Extreme Makeover: Home Edition."

"This is a fun and interactive way to engage viewers that is directly related to our programming. TV Guide has been great to work with, and going to them again made sense to reach our core audience to get them ready for the new season of �Dancing with the Stars,'" said Marla Provencio and Michael Benson, executive vice presidents, Marketing, Advertising and Promotion, ABC Entertainment.

"We're delighted that ABC chose to partner with TV Guide once again for an innovative promotion that drives tune-in to this very special three-night event," said Pete Haeffner, publisher, TV Guide.

About "Dancing with the Stars"

Hosted by Tom Bergeron ("America's Funniest Home Videos") and Samantha Harris ("E! Entertainment"), the celebrities perform choreographed dance routines which are judged by renowned Ballroom judge Len Goodman and dancer/choreographers Bruno Tonioli and Carrie Ann Inaba.

"Dancing with the Stars" is the U.S. version of the international smash hit series, "Strictly Come Dancing." This version is produced in America by BBC Productions. Conrad Green serves as executive producer and Rob Wade and Matilda Zoltowski are co-executive producers. Alex Rudzinski directs. "Dancing with the Stars" is broadcast in 720 Progressive (720P), ABC's selected HDTV format, with 5.1 channel surround sound and Spanish audio via SAP.





  [september 2008]  
S
M
T
W
T
F
S
 


· DANCING WITH THE STARS (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· OPRAH'S BIG GIVE (ABC)











[10/23/14 - 12:33 PM]
A New Cast of Characters Is Ready to Join the Party When "Party Down South 2" Premieres Thursday, November 20 at 9 P.M., ET/PT
Marking the beginning of a franchise for the hit series, the one-hour, 12-episode season follows this rowdy group of eight as they arrive in Biloxi, Miss. ready to shotgun the summer.

[10/23/14 - 12:20 PM]
Discovery Channel Serves Up Global Multiplatform Experience & Content as Fans Count Down to "Skyscraper Live with Nik Wallenda"
Discovery has launched SkyscraperLive.com, a global digital destination available in 60 countries and 14 languages, taking viewers to the edge of all of the heart-pounding excitement.

[10/23/14 - 12:11 PM]
Football Helps ESPN Win the Night 11 Times among all Viewers
ESPN spins the numbers for the season to date.

[10/23/14 - 11:00 AM]
Additional Talent Confirmed for "The Concert for Valor," To Be Presented Live on the National Mall in Washington, D.C., Tuesday, Nov. 11
New additions to the live music lineup include The Black Keys and Jessie J.

[10/23/14 - 11:00 AM]
Courtney Love Joins "Empire" on FOX - Singer-Songwriter/Musician/Actress to Appear as Recurring Guest Star
She'll play a hard rock powerhouse, who is part of Empire Entertainment's stable of artists.

[10/23/14 - 10:42 AM]
WE tv's Scripted Supernatural Thriller, "South of Hell," Begins Production in Charleston, SC - Mena Suvari Cast in Lead Role
Zachary Booth, Bill Irwin, Drew Moerlein, Lamman Rucker and Paulina Singer will also star in the eight-episode series, which will premiere in 2015.

[10/23/14 - 10:41 AM]
"The Tonight Show" Defeats ABC, CBS Late-Night Competition in 18-49, Total Viewers for Week of Oct. 13-17
NBC spins the numbers for the week of October 13-17.

[10/23/14 - 10:24 AM]
LMN Presents New Original Documentary "Footsteps in the Snow" Premiering Wednesday, November 12 at 8PM ET
Weaving together the gripping tale dating back to 1957, the two-hour special recounts the chilling story of the coldest case in American history ever to be solved - the murder of Maria Ridulph.

[10/23/14 - 10:22 AM]
Get Real Stories About Life Beyond the Spotlight from Former Reality Show Phenoms When "True Hollywood Story: Life After Reality" Premieres This Thursday, October 23rd @ 8:00PM ET/PT on E!
Tila Tequila, Jay McCarroll, Megan Hauserman, Terry Fator and Tracy DiMarco Epstein are among those featured in the one-hour special.

[10/23/14 - 10:17 AM]
"House of Lies" Welcomes Mary McCormack and Alicia Witt
McCormack will play Denna Altshuler, a tough, highly successful white knight investor who Marty (Don Cheadle) recruits to help save Kaan & Associates.

[10/23/14 - 09:48 AM]
Video: Pop Group Sensation Fifth Harmony Performs a Remix of New Kids on the Block "The Right Stuff" on an All-New "Faking It" Airing Tuesday, October 28 at 10:30 P.M. ET/PT on MTV
In the episode, Shane, Amy and Lauren attend an underground dance party where an all-girl band takes center stage.

[10/23/14 - 09:30 AM]
CBS Announces "The Late Late Show with James Corden" Will Premiere Monday, March 9, 2015
It was also announced that multi-talented producer, director and writer Ben Winston will serve as the show's executive producer.

[10/23/14 - 09:01 AM]
Premiere Date Change - "Living with the Jacksons"
The special was previously slated to air November 18 on ReelzChannel.

[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.