or


[09/08/08 - 09:57 AM]
Ion Television Unveils New Look, New Advertisers, New Distributors & Affiliates, New Website and New, Younger Audience
The netlet's new "Positively Entertaining" branding starts today.

[via press release from ION Media Networks]

ION Television Unveils New Look, New Advertisers, New Distributors & Affiliates, New Website and New, Younger Audience

"Positively Entertaining" Rebranding Campaign Launches on September 8

New Advertisers Include Honda, Walgreens, Western Union, Expedia.com, Hotels.com and Red Lobster

New Distribution Deals and Rollouts with Comcast, Verizon FiOS, AT&T U-Verse, Mediacom, Bresnan and Buckeye Solidify Reach to Over 94 Million Homes

Award Winning Off-Network Hits Invigorate Fall Lineup and Attract Desirable 25-54 Demo

(West Palm Beach, Fla. � September 8, 2008) � Today, over 94 million households will have the opportunity to tune-in to a reinvented ION Television, repositioned as a compelling new entertainment destination and galvanized by an exciting new brand, ION Television: Positively Entertaining. The new contemporary look and tag line � Positively Entertaining � complement the robust critically acclaimed off-network series � "Boston Legal," "ER" and "NCIS" � which launch as part of ION Television's strategically acquired fall programming lineup that appeals to a younger audience. The rebranding campaign coincides with the launch of ION Television's new advertisers, distribution partners, shifted viewership, and newly rebranded website, www.iontelevision.com.

"With our contemporary look and �Positively Entertaining' tagline, we are positioning ION Television as a general entertainment network, with broad appeal for consumers, advertisers and content creators," said Brandon Burgess, Chairman and CEO, ION Media Networks. "We are pleased with our early success in securing marquis off-net acquisitions, as well as our theatrical and made-for-TV movies, targeting a broad and desirable 25-54 demo."

"Our rebranding campaign essentially frames all that is new to ION Television and reinforces our brand's limitless potential," said Eleo Hensleigh, Chief Marketing Officer, ION Media Networks. "The �Positively Entertaining' tagline exudes enthusiasm, translated across multiple genres of programming. The new contemporary aesthetic purposely complements the more youthful, confident and innovative brand personality and values of the network's programming and mission."

Advertiser Growth, New Categories: The impact of ION Television's May upfront presentation is evidenced by our continued growth in advertising sales. The number of first-ever advertisers on ION Television has grown substantially and contributed to the dramatic increase in ad sales post-upfront. This fall, ION Television welcomes Walgreens, Western Union, Expedia.com, Hotels.com, Edward Jones and Red Lobster to its client roster. In addition, the network is introducing a new advertiser within the automotive category with the recent sign-on of Honda.

Multiple Distribution Deals: Straddling the unique position of both broadcaster and cable network, ION Television continues to sign cable, telecommunications and satellite distribution deals in local markets across the country. New rollouts by national distributors, such as Comcast, the nation's largest multiple service operator, continue to increase momentum and expand the network's total reach. Upcoming launches will include the continued rollout by Verizon FiOS, AT&T U-Verse, Bresnan, Mediacom and Buckeye, as well as niche cable operators like MidContinent, Broadstripe, Comporium and Sky Angel. Additionally, ION Television recently announced a station affiliation agreement with WRCX�TV in Dayton, the nation's 62nd largest TV market, which represents approximately 511,000 households.

New Website Launch -- iontelevision.com: ION Television extends its breadth beyond television and is launching a newly revamped and rebranded website, www.iontelevision.com. The site will feature numerous new features from streaming video, interactive games, video mash-ups, cast/show information, show trivia, forums and blogs.

ION Television's strategy will focus heavily on expanding its programming offerings in coming television seasons, targeting a strong mix of quality major network TV series, as well as signature originals produced specifically for ION Television. Several key content additions have already been secured, such as the successful "Ghost Whisperer" and "Criminal Minds" franchises, which will infuse the lineup in fall 2009.

About ION Television

ION Television (www.iontelevision.com) is a general entertainment network which reaches over 94 million U.S. television households via its nationwide broadcast television, cable and satellite distribution systems. Launched in 2006, ION Television features popular TV series and movies from the award-winning libraries of RHI Entertainment, CBS Television, NBC Universal, Sony Pictures Television, Twentieth Television and Warner Bros. Parent company, ION Media Networks, Inc., owns and operates the nation's largest broadcast television station group. Using its digital multicasting capability, ION Media Networks has launched the digital TV brands qubo, a channel for children focusing on literacy and values, and ION Life, a channel dedicated to active living and personal growth. It also has launched Open Mobile Ventures Corporation (OMVION), a business unit focused on the research and development of portable, mobile and out-of-home transmission technology using over-the-air digital television spectrum. For more information, visit www.ionmedia.com.





  [september 2008]  
S
M
T
W
T
F
S
 


· BOSTON LEGAL (ABC)
· CRIMINAL MINDS (CBS)
· ER (NBC)
· GHOST WHISPERER (CBS)
· NCIS (CBS)











[10/24/14 - 12:08 PM]
Oscar(R) Nominee Paul Giamatti and Golden Globe(R) Winner Damian Lewis Cast as Leads in the Showtime(R) Drama Project "Billions"
Acclaimed director Neil Burger (The Illusionist, Divergent, Limitless) has signed on to direct the drama pilot, which will be filmed in New York in early 2015.

[10/24/14 - 11:22 AM]
ABC Family's "Pretty Little Liars" Social Platforms to Give Fans a Behind-the-Scenes Look at Janel Parrish's "Pretty Little Liars"-Themed Dance
The ABC Family social media team has partnered with "Dancing with the Stars" to give "PLL" fans an exclusive behind-the-scenes look at Janel and her professional partner, Valentin Chmerkovskiy, as they get ready for their big performance.

[10/24/14 - 11:14 AM]
TV Land Presents: A Frightfully Funny "Roseanne" Halloween Marathon Event
TV Land will honor these notorious tricksters with a full-day marathon event that highlights "Roseanne's" Halloween episodes, leaving viewers cackling on Sunday, October 26 from 6:00 AM- 6:00 PM ET/PT!

[10/24/14 - 11:02 AM]
"Once Upon A Time" to Air Special Two-Hour Event "Smash the Mirror" on Sunday, November 16
Look for back-to-back episodes beginning at 8:00/7:00c on said night.

[10/24/14 - 11:00 AM]
"Marvel's Agent Carter" Rounds Out Cast with Lyndsy Fonseca
She'll play an aspiring actress living in 1946 New York, who will befriend Peggy Carter (Hayley Atwell) as she herself seeks to find her place in the post-war world.

[10/24/14 - 10:52 AM]
NBC Expands "The Voice" Live Playoffs with Extra Hour, Night
The Peacock will pre-empt "Marry Me" and "About a Boy" on Tuesday, November 11 as well as "The Mysteries of Laura" on Wednesday, November 12 to make room for the expanded "Voice" editions.

[10/24/14 - 09:46 AM]
Four-Time Emmy Winner Jim Parsons to Star in NBC's Animated Holiday Event "Elf: Buddy's Musical Christmas"
The one-hour special premieres Tuesday, December 16 at 8:00/7:00c on the network.

[10/24/14 - 09:35 AM]
Terrifying Monsters Run Amok During Animal Planet's Inauguaral "Beastly Nights" Programming Event
Just in time for Halloween, Animal Planet unleashes five nights of cryptic creatures, near-death tales and never-before-seen footage.

[10/24/14 - 09:16 AM]
CBS Stars Get Social with a Week-Long #CBSInstagramTakeover Oct. 27 - Nov. 2!
In addition to Instagram, fans can follow along on the series' Facebook pages and CBS.com.

[10/24/14 - 09:13 AM]
ABC's "Jimmy Kimmel Live" Beats NBC's "Fallon" by Its Largest Margin Yet in Homes
ABC spins the late-night numbers for Thursday, October 23.

[10/24/14 - 08:55 AM]
"The Biggest Loser" Retains 92% of Its Week-Ago Rating, Despite a Significantly Stronger NFL Game on CBS This Week
NBC spins the numbers for Thursday, October 23.

[10/24/14 - 08:42 AM]
WWE(R) Superstar Christian(R) and WWE(R) Hall of Famer Edge(R) Reunite on Syfy's "Haven" in an All-New Episode Airing November 28
Jay Reso will appear in an all-new episode airing November 28, and will reprise the role for two additional episodes airing later in 2015.

[10/24/14 - 08:33 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Wraps CBS Run on Top
The Thursday football franchise heads to NFL Network only beginning next week.

[10/24/14 - 08:19 AM]
ABC More Than Doubles Its Nearest Non-Sports Competition on Thursday
ABC spins the numbers for Thursday, October 23.

[10/24/14 - 07:23 AM]
Season 3 of CNBC's "The Car Chasers" Will Premiere on Wednesday, November 5
Season 3 consists of 16 thirty-minute episodes: 8 new episodes will air in 2014, and the remainder of Season 3 will air in 2015.