[09/25/08 - 02:17 PM]
ABC.com Adds New Digital Content Features for Fall Season
The site's highlights include: "Wisteria Lane Virtual Tour," "Design a Dance Contest," "Mode Magazine Online" and Dr. Sydney Heron's "Healing with Love" blog.

[via press release from ABC]


Site Highlights Include Features That Allow Fans to Tour the Homes of the "Desperate Housewives," Design Their Own "Dancing with the Stars" Dance and Play the "Life on Mars" Interactive Game

Starting today, ABC.com begins rolling out a wide array of new interactive digital features for many of ABC's most popular primetime series, including "Dancing with the Stars," "Desperate Housewives," "Grey's Anatomy" and "Ugly Betty."

Site highlights include:

� Wisteria Lane Virtual Tour -- Sponsored by Lexus, this interactive tour of the "Desperate Housewives" set allows fans to get an up-close peek into the homes of their favorite Wisteria Lane residents. Fans will be able to click on hot spots found throughout the houses, zooming in on certain features and objects to find details about the series' characters and storylines, as well as information about Lexus vehicles featured on the show.

� Design a Dance Contest � This feature combines user-generated submissions and weekly polls to allow "Dancing with the Stars" fans to contribute to a special on-air dance segment based on viewer-selected elements including the dancing couple, style of dance, music and costumes.

� Mode Magazine Online � An online version of Mode Magazine (from "Ugly Betty") that is updated with new content each week.

� Dr. Sydney Heron's "Healing with Love" blog � Using submissions of the viewers of "Grey's Anatomy," this blog features "tongue-in-cheek" advice and self-help strategies from the Seattle Grace resident

� "Life on Mars" Interactive Poll � Fans place themselves in Detective Sam Tyler's shoes when they're confronted with a series of situations that test how well they would fare living in 1973 versus 2008.

� "Life on Mars" 1973 Computer Electronic Game � Fans play a vintage computer game that features segments containing trivia and factoids about the year 1973.

� "How Well Do You Know Me? Quiz" � Viewers of "Opportunity Knocks" have the opportunity to find out how well their friends, family and co-workers really know them � by challenging them to answer ten simple questions about their habits, likes and dislikes. Users can see which family members, friends and co-workers know them best on their personal leader board, and can compete to have the highest ranking on the ABC leader board by having the most people take the challenge.

� Personality Quizzes � Fans can learn which characters from their favorite shows they're most like through a variety of quizzes. Shows include "Brothers & Sisters," "Desperate Housewives," "Dirty Sexy Money," "Grey's Anatomy," "Private Practice," "Samantha Who?" and "Ugly Betty."

The site offers a multitude of other features, including games, trivia, message boards and a library of over 2,000 pieces of short-form content related to ABC's popular primetime lineup. ABC.com is also home to a new "Ugly Betty" webisode series, "Mode After Hours." The webisode series features Marc (Michael Urie) and Amanda (Becki Newton) in different adventures at the Mode office after the work day is done and everyone has left. Original webisode series are also planned for "Brothers & Sisters" and "Scrubs."

Last week ABC.com unveiled a new, updated version of the award-winning ABC.com full episode player. The new full episode player features a completely redesigned user interface and incorporates several enhancements for user customization, interactivity and improved viewing capabilities, including true full screen viewing; content sharing tools providing users the ability to send and share video links from full episodes with others through email or by embedding links on other websites, blogs and social networks; content recommendation functions; closed captioning and parental ratings information. A new short-form video player, which allows users to embed videos throughout the web, including their own blogs and third-party social networking sites, was also introduced.

As the online home of the ABC Television Network, ABC.com is dedicated to providing users with innovative ways to experience their favorite shows. Featuring the Emmy & Webby Award-winning ABC full episode player, the site offers the viewers of ABC's hit series everything from games, blogs, community forums, photos and downloadables to the ABC Store, which provides fans access to a wide variety of unique ABC-related merchandise. ABC.com is available anytime, anywhere on mobile devices at m.abc.com.

  [september 2008]  


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