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MTV'S "FROM G'S TO GENTS" RETURNS WHEN NETWORK GREENLIGHTS ANOTHER SEASON AIRING IN Q1
New York, NY (September 25, 2008) � MTV, Cris Abrego from 51 Minds, and executive producer Jamie Foxx for FoxxKing Entertainment head back to the hood for another season of "From G's to Gents". Hosted by author, recording artist and arbiter of good taste, Fonzworth Bentley is ready to mentor a whole new group of Gs who all believe they have what it takes to shed their bad boy images and make life altering changes. Mr. Bentley will also be added to the producers' team next season and says, "With casting already underway, my goal for this season is to really reach deeper into the G culture to find young men who society has discounted or cast aside, and give these men an opportunity to turn their lives around". The network is scheduled to air 10 new episodes beginning in Q1.
The season one finale, which highlighted the Gs transformation and named Creepa as the ultimate "gentleman", ranked #1 in its time period (Tuesday 10p-11p) among P12-34 across all of cable with over 3.9 million viewers. The season of "From G's to Gents" reached over 50 million viewers (P2+) on MTV, with over 26 million from our P12-34 core.
Jamie Foxx is executive producer. For 51 Minds, Ben Samek is executive producer, Lauren Stevens is co-executive producer and Nicole Elliott is director of current projects & development. Jamie Foxx, Marcus King, Jaime Rucker King and Naomi Allen from FoxxKing Entertainment, LLC. are executive producers. Maira Suro and Morgan Selzer are MTV Development Executives.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched 15 dynamic online communities and eight new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space � delivering 90% more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.
About 51 Minds, an Endemol Company:
With over 15 year's experience in television, Cris Abrego has proven a blockbuster combination of creative ideas and brave production techniques in reality TV. Cris Abrego is responsible for some of the most highly rated and notorious "celebreality" programs in the history of television including "The Surreal Life," "Flavor of Love," "My Fair Brady," "Gotti's Way" and "I Love New York."
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