or


[09/29/08 - 01:19 PM]
CBS Stirs Up New Season Viewers with a Grande Wi-Fi Promotion at Thousands of Starbucks Locations Throughout the Country
"Using wireless internet access at Starbucks is becoming as commonplace as hearing folks order their favorite Starbucks latte," said CBS's George Schweitzer.

[via press release from CBS]

CBS STIRS UP NEW SEASON VIEWERS WITH A GRANDE WI-FI PROMOTION AT THOUSANDS OF STARBUCKS LOCATIONS THROUGHOUT THE COUNTRY

In a first-of-its-kind promotion for a broadcast network, CBS is targeting Wi-Fi users at thousands of Starbucks locations throughout the country with exposure on the AT&T Wi-Fi page.

For two weeks, Starbucks patrons will see an ad for CBS's new Monday night comedy series WORST WEEK when they connect on their personal computers using the AT&T Wi-Fi login page. The ad depicts stars Kyle Bornheimer and Erinn Hayes with the copy: WORST WEEK Good Guy. Bad Luck.

"Using wireless internet access at Starbucks is becoming as commonplace as hearing folks order their favorite Starbucks latte," said George Schweitzer, President CBS Marketing Group. "We're thrilled to expose that substantial -- and energized -- demographic to WORST WEEK."

WORST WEEK, which is broadcast Mondays (9:30-10:00 PM, ET/PT) on the CBS Television Network, is a comedy about Sam Briggs (Bornheimer), an entertainment magazine editor who will do anything to please the parents of his girlfriend (Hayes), but instead becomes a one-man wrecking crew whenever he's around them. Kurtwood Smith and Nancy Lenehan portray Sam's girlfriend's parents. The start date of the Starbucks Wi-Fi promotion corresponded with the Sept. 22 premiere date of the series.





  [september 2008]  
S
M
T
W
T
F
S
 


· WORST WEEK (CBS)





[02/23/18 - 11:14 PM]
Development Update: Friday, February 23
Updates include: Roselyn Sanchez checks into ABC's "Grand Hotel"; Sarah Jeffery latest cast in The CW's "Charmed" reboot; and John Larroquette signs onto ABC's "Three Rivers."

[02/23/18 - 04:40 PM]
Video: First-Look of John Legend Rehearsing from "Jesus Christ Superstar Live in Concert"
The production will air live Easter Sunday, April 1 at 8 pm ET/PT in front of a large audience at the Marcy Armory in Williamsburg, Brooklyn, New York.

[02/23/18 - 02:01 PM]
NBC Tops Other Broadcast Networks Combined in Primetime for 32nd Consecutive Olympic Night
NBC further spins the numbers for Thursday, February 22.

[02/23/18 - 01:52 PM]
18.1 Million Viewers Watch Daytona 500 on FOX
FOX Sports further spins the numbers for Sunday, February 18.

[02/23/18 - 01:01 PM]
Video: Syfy's "The Expanse" Reveals Season 3 Premiere Date and Trailer
Picking up immediately following the emotional and suspenseful second season finale, the 13-episode third season finds Earth, Mars and The Belt at war, with each competing entity vying for control.

[02/23/18 - 11:08 AM]
"Paterno" Debuts Saturday, April 7 on HBO
Starring Al Pacino in the title role, the drama centers on Penn State's Joe Paterno in the aftermath of the Jerry Sandusky sexual abuse scandal.

[02/23/18 - 10:18 AM]
Starz Original Series "Vida" Showrunner and Executive Producer Tanya Saracho Inks Exclusive Multi-Year Deal with Starz
Under the pact, Saracho will develop new projects for the network and continue as showrunner and executive producer on "Vida."

[02/23/18 - 10:05 AM]
Paramount Network's "Bar Rescue" Returns for Season Six on Sunday, March 11
"Bar Rescue" returns with all new episodes featuring bar owners across the US looking for one more chance at success.

[02/23/18 - 10:00 AM]
Netflix and Constantin Film Announce the Start of Production of "Polar"
Mads Mikkelsen, Vanessa Hudgens, Katheryn Winnick and Matt Lucas star in the film.

[02/23/18 - 09:31 AM]
Video: Take a Behind-the-Scenes Look at the Making of "Everything Sucks!"
The footage was shot entirely on handheld video cameras by the cast during production.

[02/23/18 - 08:31 AM]
Disney Channel Greenlights "Amphibia" and "The Owl House"
The network has also ordered a season four pickup for Disney TVA's Annie Award-nominated "Star vs. The Forces of Evil" from creator Daron Nefcy.

[02/23/18 - 08:30 AM]
Thursday's Broadcast Ratings: NBC Holds Onto Top Spot with Winter Olympics
The Peacock continues its streak among total viewers and adults 18-49.

[02/23/18 - 08:24 AM]
Maxine Peake & Brian Gleeson Join Desiree Akhavan in "The Bisexual"
The six-part series will be made available via Hulu in the United States.

[02/23/18 - 08:02 AM]
Video: Netflix Unleashes the "Queer Eye" Fab Five on One of Their Own!
The Fab 5 from "Queer Eye" took Netflix's Los Angeles headquarters by storm, making over their IT department known as the NERDS.

[02/23/18 - 05:01 AM]
90th Oscars(R) Performers Announced
Gael GarcĂ­a Bernal, Mary J. Blige, Andra Day, Natalia Lafourcade, Miguel, Keala Settle, Sufjan Stevens and Oscar winner Common will perform this year's nominated songs at the 90th Oscars ceremony.