CBS STIRS UP NEW SEASON VIEWERS WITH A GRANDE WI-FI PROMOTION AT THOUSANDS OF STARBUCKS LOCATIONS THROUGHOUT THE COUNTRY
In a first-of-its-kind promotion for a broadcast network, CBS is targeting Wi-Fi users at thousands of Starbucks locations throughout the country with exposure on the AT&T Wi-Fi page.
For two weeks, Starbucks patrons will see an ad for CBS's new Monday night comedy series WORST WEEK when they connect on their personal computers using the AT&T Wi-Fi login page. The ad depicts stars Kyle Bornheimer and Erinn Hayes with the copy: WORST WEEK Good Guy. Bad Luck.
"Using wireless internet access at Starbucks is becoming as commonplace as hearing folks order their favorite Starbucks latte," said George Schweitzer, President CBS Marketing Group. "We're thrilled to expose that substantial -- and energized -- demographic to WORST WEEK."
WORST WEEK, which is broadcast Mondays (9:30-10:00 PM, ET/PT) on the CBS Television Network, is a comedy about Sam Briggs (Bornheimer), an entertainment magazine editor who will do anything to please the parents of his girlfriend (Hayes), but instead becomes a one-man wrecking crew whenever he's around them. Kurtwood Smith and Nancy Lenehan portray Sam's girlfriend's parents. The start date of the Starbucks Wi-Fi promotion corresponded with the Sept. 22 premiere date of the series.