or


[09/29/08 - 01:19 PM]
CBS Stirs Up New Season Viewers with a Grande Wi-Fi Promotion at Thousands of Starbucks Locations Throughout the Country
"Using wireless internet access at Starbucks is becoming as commonplace as hearing folks order their favorite Starbucks latte," said CBS's George Schweitzer.

[via press release from CBS]

CBS STIRS UP NEW SEASON VIEWERS WITH A GRANDE WI-FI PROMOTION AT THOUSANDS OF STARBUCKS LOCATIONS THROUGHOUT THE COUNTRY

In a first-of-its-kind promotion for a broadcast network, CBS is targeting Wi-Fi users at thousands of Starbucks locations throughout the country with exposure on the AT&T Wi-Fi page.

For two weeks, Starbucks patrons will see an ad for CBS's new Monday night comedy series WORST WEEK when they connect on their personal computers using the AT&T Wi-Fi login page. The ad depicts stars Kyle Bornheimer and Erinn Hayes with the copy: WORST WEEK Good Guy. Bad Luck.

"Using wireless internet access at Starbucks is becoming as commonplace as hearing folks order their favorite Starbucks latte," said George Schweitzer, President CBS Marketing Group. "We're thrilled to expose that substantial -- and energized -- demographic to WORST WEEK."

WORST WEEK, which is broadcast Mondays (9:30-10:00 PM, ET/PT) on the CBS Television Network, is a comedy about Sam Briggs (Bornheimer), an entertainment magazine editor who will do anything to please the parents of his girlfriend (Hayes), but instead becomes a one-man wrecking crew whenever he's around them. Kurtwood Smith and Nancy Lenehan portray Sam's girlfriend's parents. The start date of the Starbucks Wi-Fi promotion corresponded with the Sept. 22 premiere date of the series.





  [september 2008]  
S
M
T
W
T
F
S
 


· WORST WEEK (CBS)





[08/01/14 - 01:49 PM]
DIY Network Achieved Most-Watched July Primetime Ever Among P25-54 Viewers in July
DIY Network spins the numbers for the month of July.

[08/01/14 - 01:18 PM]
ESPN Goes to Portland for the 2014 MLS All-Star Game
ESPN media platforms will combine to provide unprecedented coverage of the game, between a team of Major League Soccer All-Stars and Bayern Munich on Wednesday, August 6.

[08/01/14 - 01:15 PM]
HGTV Scores Best July Ever
HGTV spins the numbers for the month of July.

[08/01/14 - 11:01 AM]
The Walt Disney Company and the National Cable Television Cooperative Announce Robust Long-Term Distribution Agreement
As part of the new multi-year deal, the NCTC will introduce several new services, including the full suite of authenticated WATCH and video-on-demand products.

[08/01/14 - 10:55 AM]
Live Twitter(R) Chat with "The Quest" Executive Producers and the First Eliminated Contestant, Friday, August 1
Join Mark Ordesky, Jane Fleming, Rob Eric and the first Paladin banished from Everealm as they answer your questions about last night's exciting series premiere.

[08/01/14 - 10:20 AM]
Dierks Bentley Brings a Special Performance from His Headlining Riser Tour to CMT's "Hot 20 Countdown" This Weekend as Part of the Mountain Dew(R) CMT Summer Concert Series
Bentley has invited the series on the road of his tour, making special appearances in all four installments and bringing fans new videos along with a behind-the-scenes look from the road.

[08/01/14 - 09:01 AM]
Sarah Hyland to Co-Host "Teen Choice 2014" Sunday, August 10, Live on FOX
Also scheduled to appear: Taylor Swift, Ansel Elgort, Victoria Justice, Collins Key, Laura and Vanessa Marano, Ian Somerhalder, Odeya Rush, Brenton Thwaites and Ariana Grande.

[08/01/14 - 08:48 AM]
"Last Comic Standing" Matches a Six-Week High in 18-49 Rating
NBC spins the numbers for Thursday, July 31.

[08/01/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Continues Win Streak in Both Viewers, Demos
The Eye was the top draw among total viewers and adults 18-49 for the fifth consecutive week.

[08/01/14 - 08:30 AM]
ABC's "The Quest" Debut Ties a Summer Time-Slot High and "NY Med" Wins at 10pm with a Best-Since-Premiere Number
ABC spins the numbers for Thursday, July 31.

[08/01/14 - 07:46 AM]
Escape Acquires Rights to More Than 500 Episodes of Three Popular True Crime Television Series
"Snapped," "Unsolved Mysteries" and "Forensic Files" have all been licensed to the fledgling network.

[08/01/14 - 07:43 AM]
ESPN to Follow Path of USA Basketball Men's National Team to the "2014 FIBA Basketball World Cup"
The USA Basketball National team is coached by legendary Duke coach Mike Krzyzewski and potentially headlined by superstars Kevin Durant, Stephen Curry, Paul George, Derrick Rose and James Harden, among others.

[08/01/14 - 07:23 AM]
HBO Confirms Debut Date of "Foo Fighters: Sonic Highways" - Series to Launch Its Eight-Episode Season Friday, Oct. 17
Directed by Foo Fighters frontman Dave Grohl, each one-hour episode of the unprecedented documentary series is devoted to a different American musical landmark.

[08/01/14 - 07:03 AM]
FOX Sports 1 Kicks Off August with Big Week of Boxing
Sammy Vasquez Jr. and James Stevenson square off in a main event IBF/USBA Welterweight title bout presented by Mike Tyson's Iron Mike Productions on Friday, August 8.

[08/01/14 - 07:00 AM]
Science Channel's "Man vs. the Universe" Delves Into Mankind's New Race to Tame the Cosmos
The three-part series launches Wednesday, August 13 at 10:00/9:00c on the network.