Spike Digital Entertainment and Playboy Premiere 'Playmate Show & Tell' on Spike.com

- Playboy Playmates Host Ultimate "How-To" Online Series for Guys -

NEW YORK, Oct. 6 -- Spike.com, a division of MTVN Entertainment Group, a unit of Viacom (NYSE: VIA, VIA.B), and Playboy (PEI) (NYSE: PLA, PLAA) announced today the launch of "Playmate Show & Tell." This new "how-to" online original series is the first project to be unveiled under Spike Digital Entertainment's digital development and production deal with Playboy.com. Alta Loma Entertainment, Playboy's in-house production division recently involved in successful movie and TV projects such as "The House Bunny" and E!'s "The Girls Next Door," also participated in the development and production. "Playmate Show & Tell" is a 10-episode online series, with new episodes premiering each week.

"We're very excited to be able to welcome the iconic Playboy brand to Spike.com and to present Playmate Show & Tell as the first of many joint ventures with them," said Jon Slusser, senior vice president, digital & video games for Spike TV. "'Playmate Show & Tell' is the perfect blend of beautiful women, humor and information guys need that is sure to resonate with our audience."

"Playmate Show & Tell" (http://playmate.spike.com) is hosted by three Playboy Playmates -- Playmate of the Year 2008 Jayde Nicole, Playmate of the Year 2007 Sara Jean Underwood, and Miss May 2006 Alison Waite -- and premieres on both spike.com and playboy.com. This humorous and informative series teaches guys how to deal with women in a variety of potentially awkward situations. In each of the 10 online episodes, the Playmates travel to new locations to give guys a hands-on lesson in dealing with the opposite sex. From dating, to buying the perfect gift, to the proper way to give a massage, "Playmate Show & Tell" gives guys the tips and tricks to win over the ladies.

"At Playboy, our goal is to continually create compelling content for our global audience by leveraging the combined power of our iconic lifestyle brand and Playmate franchise," said Chris Petrovic, vice president, Playboy Media Group. "Partnering with Spike, we collaboratively have developed the first of many programs that achieves this goal and I am confident that our combined audiences will be really pleased."

The first seven episodes topics include:

-- Monday October 6th: "What Not to Do on a Date" / "How to Buy Lingerie for Your Girlfriend"

-- Monday October 20th: "How to Pick Up a Playmate"

-- Monday Nov 3rd: "What Not To Do When You Meet Her Parents"

-- Monday Nov 17th: "What Not To Do On Your 1st Job Interview"

-- Monday Dec 1st: "How to Cook a Romantic Meal"

-- Monday Dec 15th: "Buying Her the Perfect Holiday Gift"

Spike TV is available in 97.3 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is http://www.spike.com.

Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, Web sites, mobile platforms, DVD and radio. Through licensing agreements, the Playboy brand appears in more than 100 countries on a wide range of consumer products, entertainment locations and retail stores.