or


[10/13/08 - 10:14 AM]
Real-Life Robinson Crusoe to Live in New York City Tree House During the Week of October 13-17 to Promote NBC's Highly Anticipated Two-Hour Premiere of Action-Adventure Series 'Crusoe'
"'Crusoe' explores an extraordinary fantasy landscape of a deserted island. This tree house is our effort to bring a piece of the remote outdoors adventure to the U.S.," said NBC's Adam Stotsky.

[via press release from NBC]

REAL-LIFE ROBINSON CRUSOE TO LIVE IN NEW YORK CITY TREE HOUSE DURING THE WEEK OF OCTOBER 13-17 TO PROMOTE NBC'S HIGHLY ANTICIPATED TWO-HOUR PREMIERE OF ACTION-ADVENTURE SERIES 'CRUSOE'

New NBC 'Crusoe' to Premiere on Friday, October 17 (8-10 p.m. ET)

UNIVERSAL CITY, Calif. - October 13, 2008 - NBC announced today it will erect a tree house in New York City at the corner of Broadway and 51st Street to promote the new action-adventure series "Crusoe," which premieres on Friday, October 17 (8-10 p.m. ET).

The tree house -- which will house a real-life "Robinson Crusoe" on October 13-17 -- will be visible 24 hours a day live in New York and on a custom site located at www.savecrusoe.com. Additionally, series stars Philip Winchester ("Flyboys," "Thunderbirds") who plays Crusoe and Tongayi Chirisa ("Skin") who plays Friday will make a guest appearance at the tree house on Thursday, October 16 (10 a.m.-1 p.m. ET).

"'Crusoe explores an extraordinary fantasy landscape of a deserted island. This tree house is our effort to bring a piece of the remote outdoors adventure to the U.S.," said Adam Stotsky, President, NBC Entertainment Marketing. "We couldn't think of a better place to draw attention to the Crusoe story then smack in the middle of New York City, and the online elements will allow us to share the experience with users nationwide."

Beginning October 11, pre-promotion material will be available at www.twitter.com and Facebook.com. The online promotion will include daily diary entries documenting Crusoe's arrival to the island and a reveal of his New York location on Monday, October 13.

Throughout the week, viewers will have the opportunity to log on to www.savecrusoe.com to participate in up to 7 online polls each day for a chance to win prizes. The polls will determine the course of Crusoe's experience and help him to survive in the tree house until he is saved and returns to his family. The polls will also allow participants to choose what Crusoe should eat, what activities he should participate in and join in on viral promotional activities. The online landscape will also provide users the opportunity to send a personal message to Crusoe. A few lucky users will have their messages spelled out with rocks or etched onto the tree house walls by Crusoe. The final poll will be a call to action to watch the premiere of "Crusoe" on NBC and return to the site to answer questions from the show for a chance to win the grand prize.

Each day of the live event one Microsoft Zune will be given away and on the final day, one lucky viewer will win a grand prize of a Sharp Aquos LCD flat screen television, a year's supply of Orville Redenbacher's� Gourmet� Popping Corn, 120GB Microsoft Zune and a Microsoft XBOX 360 Elite.

From Power, Muse and Moonlighting Films comes an ambitious adaptation of Daniel Defoe's masterpiece as "Crusoe" is a new primetime series for a 21st-century audience. Following the novel and its treasured tale of adventure, the high-action, fast-paced, 13-part series will combine for the first time the pace and energy of network television while remaining faithful to the author's original classic story.

The drama explores the perils and challenges facing the world's most famous castaway as Crusoe (Philip Winchester, "Flyboys," "Thunderbirds") and his native friend Friday (Tongayi Chirisa, "Skin") struggle to survive on a desert island with little more than their wits. Overcoming marauding militias, hungry cannibals, wild cats, starvation and apocalyptic lightning storms, Crusoe dreams of the day he will be reunited with his beloved wife (Anna Walton) and family.

"Crusoe" is being executive produced by Justin Bodle for Power, Jeff Hayes for Bluewater Productions, Michael Prupas for Muse, Genevieve Hofmeyr and Phillip Key for Moonlighting and Stephen Greenberg and Jean Bureau for Incendo Productions.





  [october 2008]  
S
M
T
W
T
F
S
   


· CRUSOE (NBC)
· SKIN (FOX)









[04/27/15 - 02:06 PM]
The Reign of "Thrones" Continues as Premiere Episode Outpaces Previous Season
HBO further spins the numbers for Sunday, April 12.

[04/27/15 - 02:00 PM]
FOX Sports 1 Offers Extended Coverage from Las Vegas for Mayweather-Pacquiao Superfight
FOX Sports 1 is on hand at the MGM Grand Hotel & Casino Broadcast Center throughout fight week, providing extended preview coverage for original studio programs.

[04/27/15 - 01:50 PM]
The 42nd Annual Daytime Emmy(R) Awards on Pop Become the Network's Most-Watched Live Event in Eight Years
POP spins the numbers for Sunday, April 26.

[04/27/15 - 01:10 PM]
Oxygen Media's "The Prancing Elites Project" Dances Into Viewers' Hearts with Highest-Rated Series Premiere Among All Key Demos Since Network Rebrand
Oxygen further spins the numbers for Wednesday, April 22.

[04/27/15 - 12:02 PM]
"Dateline NBC" Sunday Up 33% in Adults 25-54 and Up 38% in Total Viewers
NBC spins the numbers for Sunday, April 26.

[04/27/15 - 11:30 AM]
Jonathan Stern and Keith Quinn Announce First Slate of Projects for FOX's Multi-Platform Programming
Highlights include "Filthy Sexy Teen$," a half-hour comedy previously set up at Adult Swim.

[04/27/15 - 11:24 AM]
"The Big Bang Theory" and "Criminal Minds" Are the Week's Top Two Programs in 7-Day DVR Lift Among Both Viewers and Adults 18-49
CBS further spins the numbers for the week of April 6-12.

[04/27/15 - 11:00 AM]
FX Networks Orders Road Comedy Pilot from Gillian Robespierre and Elisabeth Holm Starring Jenny Slate and Ari Graynor
The pilot is an honest comedy exploring the adult female friendship of two creative partners as they embark on a cross-country road trip.

[04/27/15 - 10:55 AM]
Live + 3 Day Ratings: ABC's "Fresh Off the Boat" Grows for the 2nd Week in a Row to a 6-Week High in Adults 18-49
ABC further spins the numbers for Tuesday, April 21.

[04/27/15 - 10:44 AM]
The Season Finale of "Scorpion" Posts Monday's Largest Live Plus 3-Day Lift in Viewers, Adults 18-49 and Adults 25-54
CBS further spins the numbers for Monday, April 20.

[04/27/15 - 10:26 AM]
Live + 7 Day Ratings: TV Playback Boosts ABC's Competitive Rankings
ABC further spins the numbers for the week of April 6-12.

[04/27/15 - 10:08 AM]
Season Five of the Emmy-Award Winning Showtime(R) Drama "Homeland" to Begin Production in Berlin, Germany This Summer
Season five will pick-up two years after Carrie Mathison's (Claire Danes) ill-fated tenure as Islamabad station chief.

[04/27/15 - 10:05 AM]
New Season of Cinemax Series "Strike Back" to Debut July 31
Philip Winchester and Sullivan Stapleton star in the action series, which follows a stealth counterterrorism unit as it spans the globe to stop potential threats, often behind enemy lines.

[04/27/15 - 10:05 AM]
Bravo Media Expands Scripted Development Slate with Three New Projects
Additionally, Bravo's first half-hour scripted comedy series, "Odd Mom Out," will premiere with back-to-back episodes on Monday, June 8 at 10:00/9:00c.

[04/27/15 - 10:02 AM]
"Subway Series" on ESPN "Sunday Night Baseball" Delivers Double-Digit Ratings Increase
ESPN spins the numbers for Sunday, April 26.