or


[10/14/08 - 09:09 AM]
CBS and 1-800-FlowerS.com(R) Team Up to Create "Ex Day"
The "Ex List"-inspired bouquets "give those who long for the good old days with an ex an easy and fun way to reconnect with a past romantic interest."

[via press release from CBS]

CBS AND 1-800-FLOWERS.COM� TEAM UP TO CREATE "EX DAY"

NEW YORK and CARLE PLACE, NY, Oct. 14 - The CBS Marketing Group and 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS), the world's largest florist and leading multi-channel retailer, today announced an initiative to create "Ex Day" ?? a brand new holiday on October 16 ?? designed to "let love bloom again" and bring new life to past relationships through a special "Ex Day" bouquet.

Inspired by the new CBS series THE EX LIST, the bouquets give those who long for the good old days with an ex an easy and fun way to reconnect with a past romantic interest. According to a recent study by Wakefield Research, 39% of people feel they let "the One" get away, and more than 2 in 5 Americans still have romantic feelings for an ex.. Tapping into an American impulse to reconnect with a past love, the Ex BouquetTM sends a heartfelt and understated message and can be delivered same day at the click of a mouse, thereby eliminating the stress of an awkward "ex encounter."

Crafted from fresh carnations, Gerbera daisies, Asiatic lilies, daisy poms and button poms, the aromatic arrangement says, "How have you been?" in muted green and white hues. The bouquets are available through 1-800-FLOWERS.COM and its network of professional BloomNet� florists nationwide.

"Some people may yearn to get back in touch with �the One' who got away, while others are just looking to re-establish a friendship with someone who once played a significant role in their lives," says Jim McCann, CEO and founder of 1-800-FLOWERS.COM. "Ex Day creates the ideal platform for consumers to get in touch with a special someone from the past and in an appropriate and meaningful way."

"The Ex Bouquet is a fun way to extend an olive branch in the form of flowers to a special someone from the past," said Anne O'Grady, Executive Vice President, CBS Marketing. "This promotion is designed to help people reconnect and rekindle their relationships, while bringing added exposure to THE EX LIST."

About THE EX LIST

THE EX LIST stars Elizabeth Reaser as Bella Bloom, an attractive flower shop owner who learns from a psychic that she's already dated her future husband. With the help of her friends, Bella goes on a quest to find this mystery man from her past. Watch it Friday nights on the CBS Television Network (9:00-10:00 PM, ET/PT). For more information, please visit: http://www.cbs.com/primetime/the_ex_list/

About CBS Television Network

CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS's total primetime network lineup was watched by nearly 100 million people a week during the 2007/2008 season. The Network has the Number One newsmagazine, 60 MINUTES; Number One sitcom, TWO AND A HALF MEN; and Number One daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.

About 1-800-FLOWERS.COM

1-800-FLOWERS.COM, Inc. is the world's leading florist and a provider of specialty gifts for all occasions. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. 1-800-FLOWERS� (1-800-356-9377 or http://www.1800flowers.com/), is one of the top 50 online retailers by Internet Retailer, as well as 2008 Laureate Honoree by the Computerworld Honors Program and the recipient of ICMI's 2006 Global Call Center of the Year Award, offers the best of both worlds: exquisite arrangements created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight from its "Fresh From Our Growers�." collection. As always, 100% satisfaction and freshness are guaranteed. The Company's BloomNet� (file:///C:/Documents%20and%20Settings/kjorgensen/u3100/Local%20Settings/Local%20Settings/Local%20Settings/Temporary%20Internet%20Files/OLK62/www.mybloomnet.net) international floral wire service provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory� (1-800-541-2676 or http://www.thepopcornfactory.com/); exceptional cookies and baked gifts from Cheryl&Co.� (1-800-443-8124 or http://www.cherylandco.com/); premium chocolates and confections from Fannie May� confections brands (http://www.fanniemay.com/ and http://www.harrylondon.com/); gourmet foods from Greatfood.com� (http://www.greatfood.com/); wine gifts from Ambrosia� (http://www.ambrosia.com/); gift baskets from 1-800-BASKETS.COM� (http://www.1800baskets.com/) and DesignPac as well as Home Decor and Children's Gifts from Plow & Hearth� (1-800-627-1712 or http://www.plowandhearth.com/), Wind & Weather� (http://www.windandweather.com/), HearthSong� (http://www.hearthsong.com/) and Magic Cabin� (http://www.magiccabin.com/). 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under ticker symbol FLWS.





  [october 2008]  
S
M
T
W
T
F
S
   


· EX LIST, THE (CBS)









[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 03:51 PM]
FOX Bursts Into San Diego Comic-Con with World Premiere Screenings and Panel Debuts of "Scream Queens," "Minority Report" and "Lucifer"
Panels for "Lucifer," "Minority Report" and "Bob's Burgers" will kick things off on Friday, July 10.

[07/02/15 - 01:59 PM]
Discovery Channel Delivers All New Digital Content and Social Media Action During "Shark Week 2015"
Sharkopedia - Discovery's ultimate digital guide to all things shark - makes its online debut this year.

[07/02/15 - 11:49 AM]
FOX Sports Expands FIFA Women's World Cup 2015 Coverage with 30 Hours of Added Programming
Said additions include expanded pre- and post-game coverage of the championship match, a pair of marathons showcasing the U.S. Women's National Team's dramatic run to the final and more.

[07/02/15 - 11:06 AM]
The Biting Snark Continues on WE tv - Network's Second Annual "Snark Week" Featuring the Snarkiest Personalities and Shows Returns July 6-10
This year's on-air celebration includes biting one-liners from new episodes of WE tv's original series "Braxton Family Values," "Cutting It: In the ATL" and "Marriage Boot Camp Reality Stars."

[07/02/15 - 10:33 AM]
ABC's "The Chew" to Broadcast from the 20th Annual Epcot International Food & Wine Festival
The Emmy-winning lifestyle series will tape five shows on October 7-9 to air during the week of October 12-16.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 10:00 AM]
Donald Glover Pilot "Atlanta" Casts Its Leads as Production Gets Underway
Brian Tyree Henry, Lakeith Lee Stanfield and Zazie Beetz will co-star while Hiro Murai is set to direct.

[07/02/15 - 09:46 AM]
Season Three Premieres of the Hit Dramas "Ray Donovan" and "Masters of Sex" Are Available for Early Sampling
Viewers can sample the TV-14 rated premieres of both episodes for free now on YouTube and SHO.com.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:52 AM]
A+E Networks(R) Launches Lifetime(R) Movie Club(TM)
The subscription video service comes in time for the 25-year anniversary of Lifetime Movies and is available exclusively on iPhone, iPad and iPod Touch at launch.