[10/14/08 - 09:09 AM]
CBS and 1-800-FlowerS.com(R) Team Up to Create "Ex Day"
The "Ex List"-inspired bouquets "give those who long for the good old days with an ex an easy and fun way to reconnect with a past romantic interest."

[via press release from CBS]


NEW YORK and CARLE PLACE, NY, Oct. 14 - The CBS Marketing Group and 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS), the world's largest florist and leading multi-channel retailer, today announced an initiative to create "Ex Day" ?? a brand new holiday on October 16 ?? designed to "let love bloom again" and bring new life to past relationships through a special "Ex Day" bouquet.

Inspired by the new CBS series THE EX LIST, the bouquets give those who long for the good old days with an ex an easy and fun way to reconnect with a past romantic interest. According to a recent study by Wakefield Research, 39% of people feel they let "the One" get away, and more than 2 in 5 Americans still have romantic feelings for an ex.. Tapping into an American impulse to reconnect with a past love, the Ex BouquetTM sends a heartfelt and understated message and can be delivered same day at the click of a mouse, thereby eliminating the stress of an awkward "ex encounter."

Crafted from fresh carnations, Gerbera daisies, Asiatic lilies, daisy poms and button poms, the aromatic arrangement says, "How have you been?" in muted green and white hues. The bouquets are available through 1-800-FLOWERS.COM and its network of professional BloomNet� florists nationwide.

"Some people may yearn to get back in touch with �the One' who got away, while others are just looking to re-establish a friendship with someone who once played a significant role in their lives," says Jim McCann, CEO and founder of 1-800-FLOWERS.COM. "Ex Day creates the ideal platform for consumers to get in touch with a special someone from the past and in an appropriate and meaningful way."

"The Ex Bouquet is a fun way to extend an olive branch in the form of flowers to a special someone from the past," said Anne O'Grady, Executive Vice President, CBS Marketing. "This promotion is designed to help people reconnect and rekindle their relationships, while bringing added exposure to THE EX LIST."


THE EX LIST stars Elizabeth Reaser as Bella Bloom, an attractive flower shop owner who learns from a psychic that she's already dated her future husband. With the help of her friends, Bella goes on a quest to find this mystery man from her past. Watch it Friday nights on the CBS Television Network (9:00-10:00 PM, ET/PT). For more information, please visit: http://www.cbs.com/primetime/the_ex_list/

About CBS Television Network

CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS's total primetime network lineup was watched by nearly 100 million people a week during the 2007/2008 season. The Network has the Number One newsmagazine, 60 MINUTES; Number One sitcom, TWO AND A HALF MEN; and Number One daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.

About 1-800-FLOWERS.COM

1-800-FLOWERS.COM, Inc. is the world's leading florist and a provider of specialty gifts for all occasions. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. 1-800-FLOWERS� (1-800-356-9377 or http://www.1800flowers.com/), is one of the top 50 online retailers by Internet Retailer, as well as 2008 Laureate Honoree by the Computerworld Honors Program and the recipient of ICMI's 2006 Global Call Center of the Year Award, offers the best of both worlds: exquisite arrangements created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight from its "Fresh From Our Growers�." collection. As always, 100% satisfaction and freshness are guaranteed. The Company's BloomNet� (file:///C:/Documents%20and%20Settings/kjorgensen/u3100/Local%20Settings/Local%20Settings/Local%20Settings/Temporary%20Internet%20Files/OLK62/www.mybloomnet.net) international floral wire service provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory� (1-800-541-2676 or http://www.thepopcornfactory.com/); exceptional cookies and baked gifts from Cheryl&Co.� (1-800-443-8124 or http://www.cherylandco.com/); premium chocolates and confections from Fannie May� confections brands (http://www.fanniemay.com/ and http://www.harrylondon.com/); gourmet foods from Greatfood.com� (http://www.greatfood.com/); wine gifts from Ambrosia� (http://www.ambrosia.com/); gift baskets from 1-800-BASKETS.COM� (http://www.1800baskets.com/) and DesignPac as well as Home Decor and Children's Gifts from Plow & Hearth� (1-800-627-1712 or http://www.plowandhearth.com/), Wind & Weather� (http://www.windandweather.com/), HearthSong� (http://www.hearthsong.com/) and Magic Cabin� (http://www.magiccabin.com/). 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under ticker symbol FLWS.

  [october 2008]  


[10/27/16 - 02:40 PM]
A&E Network to Premiere New Original Docuseries "Leah Remini: Scientology and The Aftermath"
Remini, along with high level former Scientology executives and Church members, delves deep into shocking stories of abuse, heartbreak and harassment experienced by those who have left the church and spoken publicly about their experiences.

[10/27/16 - 02:06 PM]
Unexpected Motherhood Explored in Lifetime's Two New Series, "30 Something Grandma" and "Knocked Up"
Look for the newcomers on November 15 and December 6, respectively.

[10/27/16 - 02:05 PM]
truTV's Short-Form Comedy Series "Rachel Dratch's Late Night Snack" Returns Wednesday, Nov. 2
In this weekly showcase, comedy fans will be treated to a lineup of original offerings from some of the biggest and brightest creators spanning a variety of styles from character-driven shorts to animation to music videos and much more.

[10/27/16 - 01:06 PM]
Universal Cable Productions Announces Multiple Licensed Product Partners for "Mr. Robot"
Available just in time for Halloween, Rasta Imposta's iconic fsociety mask is available now at retailers nationwide including Amazon, Costume Super Center, Hot Topic, Party City, Spirit Halloween and Spencers.

[10/27/16 - 12:49 PM]
WE tv Announces New Paranormal Docu-Series "Ghosts in the Hood" Premiering on Thursday, January 5, 2017
The show follows the ghost-hunting team of O.P.O. (Official Paranormal Operations), who go where other ghost hunters typically don't - from the LBC to Altadena - bringing their signature humor along with them.

[10/27/16 - 12:46 PM]
Are You Cameron Ready? Netflix Announces Launch Date for Unscripted Series "Chasing Cameron"
The 10-episode series, which follows digital influencer Cameron Dallas, will launch globally on December 27 at 12:01am PST.

[10/27/16 - 11:54 AM]
Video: "24: Legacy" Trailer Reaches 7.0 Million Views in 24 Hours
The two-night premiere event airs Sunday, February 5, following "Super Bowl LI," and continues Monday, February 6, on FOX.

[10/27/16 - 11:33 AM]
Freeform Serves Up a Fifth Season of Popular Comedy "Young & Hungry"
The new season will kick off production next week and will premiere in 2017.

[10/27/16 - 11:17 AM]
Video: Netflix Debuts Trailer for "Dana Carvey: Straight White Male, 60"
Filmed at the The Wilbur Theatre in Boston, the outrageously funny stand-up special features Carvey's distinctive brand of comedy.

[10/27/16 - 11:10 AM]
Ali Khan's Search for the Best "Cheap Eats" Across the Country Continues on the Series Return on Cooking Channel
Come along and join this budget-conscious culinary tour beginning on Thursday, December 1 at 10:00/9:00c.

[10/27/16 - 11:01 AM]
Pop Orders Second Season of Its Original Scripted Comedy "Nightcap" in Advance of Its Nov. 16 Series Premiere
Pop will premiere with two back-to-back episodes featuring guest stars Sarah Jessica Parker, Kelly Ripa, Mark Consuelos and Andy Cohen in episode one, and Gwyneth Paltrow, Jim Norton and Nate Berkus in episode two.

[10/27/16 - 10:33 AM]
Bravo Media Greenlights Six New and Returning Series Growing the Network's Robust Slate
The network confirmed new season orders for fan-favorites "Southern Charm" season four as well as "Shahs of Sunset" season six and "Million Dollar Listing New York" season six.

[10/27/16 - 10:31 AM]
"Mommy Dead and Dearest," The Shocking True Crime Story About the Murder of Dee Dee Blanchard and the Disturbing Life of Her Daughter, Gypsy Rose, to Debut in March 2017, Exclusively on HBO
In the film, provocative documentarian Erin Lee Carr again explores a crime in the age of social media.

[10/27/16 - 10:00 AM]
Freeform Celebrates 20 Years of Christmas Cheer with the "25 Days of Christmas" Programming Event Starting Thursday, December 1
This year's merriest programming stunt includes the network television premiere of "Holiday Joy" and the Freeform premieres of "Santa Paws 2: The Santa Pups," "Snow Buddies" and "Just Friends."

[10/27/16 - 10:00 AM]
"Bones: The Final Chapter" to Premiere Tuesday, January 3, on FOX
The 12-episode run will celebrate the inventive series and bring the storylines of Brennan (Emily Deschanel), Booth (David Boreanaz) and the Jeffersonian-FBI team to a close, allowing the show's loyal fans to say goodbye to these indelible characters.