or


[10/17/08 - 03:25 PM]
BET Networks Secures Advertising and Promotional Partnerships with Nike, Myspace Music, Comcast, Toyota, Alltel Wireless and FOX Searchlight in Support of the 'BET Hip Hop Awards '08'
Among the promotions: BET Networks has partnered with Nike on a first-of-its-kind, limited edition Nike and BET Air Force 1 sneaker.
[via press release from BET]

BET Networks Secures Advertising and Promotional Partnerships with Nike, MySpace Music, Comcast, Toyota, Alltel Wireless and Fox Searchlight in Support of the 'BET HIP HOP AWARDS '08'

The "BET HIP HOP AWARDS" Premieres Thursday, October 23 at 8:00 P.M.*

NEW YORK, Oct. 17 -- In support of the BET HIP HOP AWARDS '08, the #1 hip hop themed telecast on television for the past two years, BET Networks announced unique marketing partnerships with Nike, MySpace Music, Comcast, Toyota, Alltel Wireless and Fox Searchlight. Each of these high-profile sponsors will be featured in creative, compelling marketing executions surrounding the third annual show, which will tape at Atlanta's Civic Center on Saturday, October 18 and air on BET Thursday, October 23 at 8:00 p.m.*

BET Networks has partnered with Nike on a first-of-its-kind, limited edition Nike and BET Air Force 1 sneaker. As the official "kicks" of the BET HIP HOP AWARDS '08, this exclusive product will be aligned with the world's hottest hip-hop artists, whose careers have been built and nurtured by the BET brand. The sneaker will be a new type of crushed patent leather never done before by the company -- with only 250 pairs being made and not for sale in stores.

Additionally, 106 & PARK co-host Terrence unveiled the Nike Hip Hop Awards Air Force 1 on the #1 music variety show on cable television on Wednesday, October 15. Terrence -- who was wearing his own pair of Air Force 1s -- crowned scheduled guest Ludacris the "sneaker king" of the BET HIP HOP AWARDS '08 and blessed him with the AF1s as a promotion for the show.

On the heels of the successful Hot16 Contest collaboration, BET and MySpace Music are bringing together the largest hip hop awards show on TV (BET HIP HOP AWARDS '08) and one of the largest online hip hop communities (MySpace Music) in a promotional partnership for the BET HIP HOP AWARDS '08. MySpace Music will promote the event at http://www.myspace.com/hiphop, and will be the branding partner for the first ever "MySpace Rookie of the Year" award category, both on TV and on the official BET HIP HOP AWARDS '08 micro-site (http://www.bet.com/hiphopawards). The nominees in the "MySpace Rookie of the Year" award category are Ace Hood, Flo Rida, Maino, Rocko, and Shawty Lo.

Additional sponsors for the BET HIP HOP AWARDS '08 include Toyota, who is sponsoring the show's red carpet and will be featuring the new 2009 Yaris Liftback; Alltel Wireless, sponsor of the Alltel Wireless People's Champ Award; and Fox Searchlight, which will be airing an exclusive trailer for the new film NOTORIOUS about the life of late rapper Notorious B.I.G. during the awards show.

Also in keeping with the "GAME ON" theme of the BET HIP HOP AWARDS '08, BET is sponsoring a BET HIP HOP AWARDS '08 Mobile Tour that features an interactive video game challenge. The mobile tour has been making stops in seven markets from New York to Atlanta during the month of October to create excitement and promote tune-in to the show's premiere on Thursday, October 23.

The BET HIP HOP AWARDS '08 Mobile Tour will be stopping at key high-traffic locations, radio stations, cable affiliates and retail lifestyle locations allowing consumers an opportunity to test their gaming skills with the 2009 Madden video game. The winner of each challenge will receive BET HIP HOP AWARDS '08 prizes, and BET will partner with radio stations in select markets to sponsor events featuring challenges between DJs, local celebrities and other tastemakers.

ABOUT THE BET HIP HOP AWARDS '08

This October, BET Networks returns to Atlanta for the BET HIP HOP AWARDS '08. Leading the pack of nominees is Lil' Wayne with an astounding 12 nominations, followed by Kanye West with eight nods and Jay-Z with six nods. In addition, BET Networks will honor Russell Simmons with the "I AM HIP HOP" Icon Award, which is presented to an individual who, during his or her lifetime, has made notable contributions of outstanding significance to the hip hop community.

Hosted by the one and only Katt Williams, this year's BET HIP HOP AWARDS will be the preeminent hip hop event of the season. Scheduled to perform are MVP nominee Lil' Wayne, multi-platinum rapper Ludacris, West Coast boss The Game, and dirty south stunner Young Jeezy, along with Common, T-Pain, Lady of Rage, and N.E.R.D. Scheduled appearances will feature GZA, Wu-Tang Clan, Raekwon, Masta Killa, U-God, Inspectah Deck, and RZA. Adding to the hype, rapper Jadakiss will pump up the crowd as celebrity announcer, while the famed DJ Drama spins all night. The show will tape on Saturday, October 18 at the Boisfeuillet Jones Atlanta Civic Center and premiere on the network on Thursday, October 23 at 8:00 p.m.*

BET once again teams up with Cossette Productions, the famed producers of the GRAMMY Awards(R) and the seven record-setting BET AWARDS shows, to handle production of the BET HIP HOP AWARDS '08 telecast. Stephen G. Hill, BET Executive Vice President, Music and Programming, along with Lynne Harris-Taylor, BET Vice President of Specials, are executive producers of the telecast.

For all BET HIP HOP AWARDS '08 information, please visit http://www.bet.com/hiphopawards.

*All times ET/PT

About BET Networks

BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 87 million households according to Nielsen Media Research, and can be seen in the U.S., Canada and the Caribbean. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading internet destination for Black entertainment, music, culture, and news; BET Digital Networks -- BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, a full-scale event management and production company; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, which provides ring tones, games and video content for wireless devices; and BET International, an extension of BET network programming for global distribution.





  [october 2008]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




[05/20/26 - 12:02 PM]
"A Woman of Substance": Brenda Blethyn Limited Series Marks BritBox's Next Prestige Period Drama
Other June premieres include new seasons of "Beyond Paradise" and "Trigger Point."
[05/20/26 - 11:01 AM]
Video: HBO Releases Official Trailer for Original Film "Miss You, Love You," Debuting May 29
A blunt, grieving widow, Diane Patterson (Allison Janney) is forced to plan her husband's funeral with a total stranger: her estranged son's assistant, Jamie Simms (Andrew Rannells).
[05/20/26 - 11:01 AM]
Great American Media Announces New Original, Unscripted Series, "Mark vs. The Mountain," Premiering June 11 on Great American Pure Flix
Meteorologist and former New Mexico gubernatorial candidate Mark Ronchetti, alongside his wife, interior designer, Krysty Ronchetti, star in the new unscripted series.
[05/20/26 - 11:00 AM]
FOX Entertainment Studios Strikes Multi-Year, First-Look Deal with Emmy Award-Winning Comedian, Actor and Producer JB Smoove
Under the partnership, Smoove will serve as executive producer and creative collaborator on an unscripted slate spanning a range of formats and genres.
[05/20/26 - 10:50 AM]
The Tampa Bay Buccaneers' Emmy-Nominated Docuseries, "Raise The Flags", Makes Its Linear Premiere on NFL Network May 25-29
The series delivers a sweeping portrait of the Buccaneers organization - chronicling its rise from humble beginnings to championship glory in the most comprehensive account of franchise history ever produced.
[05/20/26 - 10:01 AM]
Video: "Michael Jackson: The Verdict" - Official Trailer - Netflix
Told by key players who were inside the courtroom, this three-part comprehensive docuseries dissects the trial of Michael Jackson and his complex legacy.
[05/20/26 - 10:01 AM]
Video: MGM+ Debuts Teaser for "The Westies"
The gritty and kinetic crime drama centers on New York City's infamously violent Irish gang of the same name.

[05/20/26 - 10:00 AM]
Lifetime Greenlights Two New Thrillers for This June
Amber Stevens West and Michael Xavier star in "The Jealous Bride" while Remy Ma leads "Don't Trust the Girls Upstairs."
[05/20/26 - 09:31 AM]
Video: Peacock Releases Official Trailer, Key Art and New Imagery for "Strung"
From director Malcolm D. Lee, a talented violinist takes a prestigious job as a music tutor for the gifted daughter of an influential and enigmatic family.
[05/20/26 - 09:31 AM]
Hit Drama Series "The Testaments" from Creator Bruce Miller and Starring Chase Infiniti, Renewed for a Second Season
Season one is now streaming with the season finale on Wednesday, May 27.
[05/20/26 - 09:01 AM]
A24's "Pillion" Begins Streaming Exclusively on HBO Max June 5
A timid man is swept off his feet when an enigmatic, impossibly handsome biker takes him on as his submissive.
[05/20/26 - 09:01 AM]
AMC Global Media's June Highlights Include "The Vampire Lestat," "You're Killing Me," "Devil in Silver," "Doctor Who" and More
Newly announced premieres include ALLBLK's "Funny Thing About Love" and BBC America's "Wild Spring."
[05/20/26 - 09:00 AM]
The History Channel's Hit Survival Series "Alone" Is Going Global! New Season Premieres June 17
On the heels of the World Cup and for the first time in franchise history, 10 skilled survivalists from around the globe will compete in "Alone: World Championship".

[05/20/26 - 09:00 AM]
Laura Benanti and Tituss Burgess to Host "The Tony Awards: Act One"
The two stage-and-screen icons will kick off Broadway's biggest night with the presentation of the first round of Tony Awards during the exciting pre-show telecast.
[05/20/26 - 07:36 AM]
After Record-Setting 2025 Season, "Sunday Night Football" Finishes Fall-Spring TV Season as Primetime's No. 1 Show for Unprecedented 15th Consecutive Year
The series averaged 23.5 million viewers in 2025, marking the show's best-ever viewership - up nearly 1 million viewers from the prior record for the series set a decade ago (22.6 million in 2015 season) and an increase of 9% over the '24 season (21.6 million).