[10/17/08 - 03:25 PM]
BET Networks Secures Advertising and Promotional Partnerships with Nike, Myspace Music, Comcast, Toyota, Alltel Wireless and FOX Searchlight in Support of the 'BET Hip Hop Awards '08'
Among the promotions: BET Networks has partnered with Nike on a first-of-its-kind, limited edition Nike and BET Air Force 1 sneaker.

[via press release from BET]

BET Networks Secures Advertising and Promotional Partnerships with Nike, MySpace Music, Comcast, Toyota, Alltel Wireless and Fox Searchlight in Support of the 'BET HIP HOP AWARDS '08'

The "BET HIP HOP AWARDS" Premieres Thursday, October 23 at 8:00 P.M.*

NEW YORK, Oct. 17 -- In support of the BET HIP HOP AWARDS '08, the #1 hip hop themed telecast on television for the past two years, BET Networks announced unique marketing partnerships with Nike, MySpace Music, Comcast, Toyota, Alltel Wireless and Fox Searchlight. Each of these high-profile sponsors will be featured in creative, compelling marketing executions surrounding the third annual show, which will tape at Atlanta's Civic Center on Saturday, October 18 and air on BET Thursday, October 23 at 8:00 p.m.*

BET Networks has partnered with Nike on a first-of-its-kind, limited edition Nike and BET Air Force 1 sneaker. As the official "kicks" of the BET HIP HOP AWARDS '08, this exclusive product will be aligned with the world's hottest hip-hop artists, whose careers have been built and nurtured by the BET brand. The sneaker will be a new type of crushed patent leather never done before by the company -- with only 250 pairs being made and not for sale in stores.

Additionally, 106 & PARK co-host Terrence unveiled the Nike Hip Hop Awards Air Force 1 on the #1 music variety show on cable television on Wednesday, October 15. Terrence -- who was wearing his own pair of Air Force 1s -- crowned scheduled guest Ludacris the "sneaker king" of the BET HIP HOP AWARDS '08 and blessed him with the AF1s as a promotion for the show.

On the heels of the successful Hot16 Contest collaboration, BET and MySpace Music are bringing together the largest hip hop awards show on TV (BET HIP HOP AWARDS '08) and one of the largest online hip hop communities (MySpace Music) in a promotional partnership for the BET HIP HOP AWARDS '08. MySpace Music will promote the event at http://www.myspace.com/hiphop, and will be the branding partner for the first ever "MySpace Rookie of the Year" award category, both on TV and on the official BET HIP HOP AWARDS '08 micro-site (http://www.bet.com/hiphopawards). The nominees in the "MySpace Rookie of the Year" award category are Ace Hood, Flo Rida, Maino, Rocko, and Shawty Lo.

Additional sponsors for the BET HIP HOP AWARDS '08 include Toyota, who is sponsoring the show's red carpet and will be featuring the new 2009 Yaris Liftback; Alltel Wireless, sponsor of the Alltel Wireless People's Champ Award; and Fox Searchlight, which will be airing an exclusive trailer for the new film NOTORIOUS about the life of late rapper Notorious B.I.G. during the awards show.

Also in keeping with the "GAME ON" theme of the BET HIP HOP AWARDS '08, BET is sponsoring a BET HIP HOP AWARDS '08 Mobile Tour that features an interactive video game challenge. The mobile tour has been making stops in seven markets from New York to Atlanta during the month of October to create excitement and promote tune-in to the show's premiere on Thursday, October 23.

The BET HIP HOP AWARDS '08 Mobile Tour will be stopping at key high-traffic locations, radio stations, cable affiliates and retail lifestyle locations allowing consumers an opportunity to test their gaming skills with the 2009 Madden video game. The winner of each challenge will receive BET HIP HOP AWARDS '08 prizes, and BET will partner with radio stations in select markets to sponsor events featuring challenges between DJs, local celebrities and other tastemakers.


This October, BET Networks returns to Atlanta for the BET HIP HOP AWARDS '08. Leading the pack of nominees is Lil' Wayne with an astounding 12 nominations, followed by Kanye West with eight nods and Jay-Z with six nods. In addition, BET Networks will honor Russell Simmons with the "I AM HIP HOP" Icon Award, which is presented to an individual who, during his or her lifetime, has made notable contributions of outstanding significance to the hip hop community.

Hosted by the one and only Katt Williams, this year's BET HIP HOP AWARDS will be the preeminent hip hop event of the season. Scheduled to perform are MVP nominee Lil' Wayne, multi-platinum rapper Ludacris, West Coast boss The Game, and dirty south stunner Young Jeezy, along with Common, T-Pain, Lady of Rage, and N.E.R.D. Scheduled appearances will feature GZA, Wu-Tang Clan, Raekwon, Masta Killa, U-God, Inspectah Deck, and RZA. Adding to the hype, rapper Jadakiss will pump up the crowd as celebrity announcer, while the famed DJ Drama spins all night. The show will tape on Saturday, October 18 at the Boisfeuillet Jones Atlanta Civic Center and premiere on the network on Thursday, October 23 at 8:00 p.m.*

BET once again teams up with Cossette Productions, the famed producers of the GRAMMY Awards(R) and the seven record-setting BET AWARDS shows, to handle production of the BET HIP HOP AWARDS '08 telecast. Stephen G. Hill, BET Executive Vice President, Music and Programming, along with Lynne Harris-Taylor, BET Vice President of Specials, are executive producers of the telecast.

For all BET HIP HOP AWARDS '08 information, please visit http://www.bet.com/hiphopawards.

*All times ET/PT

About BET Networks

BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 87 million households according to Nielsen Media Research, and can be seen in the U.S., Canada and the Caribbean. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading internet destination for Black entertainment, music, culture, and news; BET Digital Networks -- BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, a full-scale event management and production company; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, which provides ring tones, games and video content for wireless devices; and BET International, an extension of BET network programming for global distribution.

  [october 2008]  

(series past and present)
(series in development)
(tv movies and mini-series)

[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 04:45 PM]
Video: First Promo for "Grease: Live" to Air During "Scream Queens" Tonight
Get your first look at the upcoming promo for the much-ballyhooed live event.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:40 PM]
The CW Extends "The Flash/Arrow" Crossover by Four Minutes
Lead outs "iZombie" and "Supernatural" will air in their entirety following said event.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.