or


[11/04/08 - 09:40 AM]
Bravo Announces Diet DR. Pepper, the Glad Products Company, Quaker, Swanson Broth and Toyota as Top Sponsors for "Top Chef: New York"
"Top Chef: Chicago" was ranked No. 1 "in program engagement among all measured Wednesday primetime regularly scheduled cable programs, according to Nielsen IAG Media Research."

[via press release from Bravo]

BRAVO ANNOUNCES DIET DR. PEPPER, THE GLAD PRODUCTS COMPANY, QUAKER, SWANSON BROTH AND TOYOTA AS TOP SPONSORS FOR "TOP CHEF: NEW YORK"

Bravo Renews Series Partnership With Food & Wine Magazine For Fifth Season, Premiering Wednesday, Nov 12 At 10 PM ET/PT

Nielsen IAG Media Research Shows That Brands Do Better On Bravo

NEW YORK � November 4, 2008 � Bravo has inked partnerships with Diet Dr. Pepper, The Glad Products Company, Quaker, Swanson Broth and Toyota as official sponsors for the fifth season of Bravo's Emmy and James Beard Award-winning series and the No. 1 food show on cable, "Top Chef," premiering Wednesday, November 12 at 10 p.m., ET/PT. These multi-platform deals provide an unparalleled level of brand exposure through exclusive in-show product integration as well as a major on-air and online presence. The announcements were made by Susan Malfa, Senior Vice President, Ad Sales, Bravo Media and Oxygen Media.

Bravo's position with sponsors and brand recall once again sizzled with advertisers in 2008, as the network was ranked No. 1 in cable among adults 18-49 for program engagement and specifically, "Top Chef: Chicago" (3/12/08- 6/11/08) was ranked No. 1 in program engagement among all measured Wednesday primetime regularly scheduled cable programs, according to Nielsen IAG Media Research.

For the fifth consecutive cycle, Bravo continues its overall series partnership with Food & Wine magazine, including the expertise of the magazine's special projects director Gail Simmons as a series judge. The magazine will once again provide prizing for the series � the winner of "Top Chef: New York" will be featured in an upcoming issue and will be showcased at the Annual Food & Wine Classic in Aspen.

"'Top Chef's' alliance with our sponsors has produced real results in brand recall, brand opinion lift and program engagement � the highest in all of television," said Malfa. "A diverse group of partners who committed to the 'Top Chef' brand have benefited from Bravo's relentless drive to innovate, lead and learn about impactful and new advertising approaches."

Elements of the sponsorships and integrations surrounding "Top Chef: New York" include:

Diet Dr. Pepper joins the "Top Chef" team as a fully integrated sponsor and official beverage of the series, sponsoring an on-air quickfire challenge and a custom vignette series featuring past Top Chef talent Betty Fraser, Howie Kleinberg and Brian Malarkey. These chefs were challenged to create treats with Top Chef Season 4 Winner, Stephanie Izard directing viewers online to a custom microsite to see her comments, the chefs' recipes and additional guilt-free recipes. Diet Dr. Pepper is also the exclusive sponsor of Top Chef's weekly "Live Voting" where users can vote on each week's drama and enter to win a trip to New York City.

The Glad Products Company will provide a $100,000 cash prize to the "Top Chef" winner to use to advance his or her culinary career. A fully integrated sponsor, Glad products will be featured on-air and throughout the series. A custom spot featuring the chef'testants' favorite dishes to make with leftovers will be airing in the show this season as well. On www.Bravotv.com, Glad will sponsor season one chef Lee Anne Wong's online exclusive cooking webisode series "The Wong Way To Cook," which teaches viewers how to make each week's winning recipe at home and another dish from the leftovers. Glad will also be sponsoring the "Top Chef" Foodie Flyaway Sweepstakes.

A fully integrated sponsor, Quaker will be involved in a quickfire challenge this season.

New this season, Swanson Broth is a fully integrated sponsor with elements that include involvement in a Quickfire Challenge, sponsorship of the "Top Chef" Foodie Flyaway Sweepstakes and a custom on-air vignette focusing on the Chef'testant's Kitchen Secrets. In addition, digitally the "Top Chef Recipe Finder," on www.BravoTV.com will incorporate Swanson Broth recipes and a custom microsite will focus on providing holiday cooking ideas and will be updated after the holiday season to focus on the Everyday Cook.

Toyota is a fully integrated sponsor and will provide Toyota Sequoia's to serve as the primary transportation vehicles for the competing chef'testants as they make their way around New York for "Top Chef" challenges. Toyota will also prize an all-new 2010 Toyota Venza. Toyota will also be a sponsor for the "Top Chef" Foodie Flyaway Sweepstakes.

Bravo's "Top Chef" offers a fascinating window into the competitive, pressure-filled environment of world-class cookery and the restaurant business at the highest level. The series features seventeen aspiring chefs who compete for their shot at culinary stardom and the chance to earn the prestigious title of "Top Chef." Each episode holds two challenges for the chefs. The first is a quickfire test of their basic abilities and the second is a more involved elimination challenge designed to test the versatility and inventiveness of the chefs as they take on unique culinary trials such as working with unusual and exotic foods or catering for a range of demanding clients. The challenges not only test their skills in the kitchen, but also uncover if they have the customer service, management and teamwork abilities required of a Top Chef. The competing chefs live and breathe the high-pressure lifestyle that comes with being a master chef, and each week someone is asked to "pack up their knives" and go home.

"Top Chef: New York" is produced by the Emmy-nominated Magical Elves. Dan Cutforth, Jane Lipsitz ("Project Runway," "Top Design") and Shauna Minoprio return as executive producers.

Advertiser rankings based on IAG Research, Measured Nets, 1/1/07-11/30/07, Program Engagement Non-Sports Programming and IAG Research 1/1/08-6/30/08 Standard Ads, Non-Sports Primetime Programming

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [november 2008]  
S
M
T
W
T
F
S
      


· PROJECT RUNWAY (LIFETIME)
· TOP CHEF (BRAVO)
· TOP DESIGN (BRAVO)





[02/27/17 - 10:09 AM]
Oscar(R)-Winner J.K. Simmons Guest Stars in Brand-New "SpongeBob SquarePants" Episode Premiering Saturday, March 4, at 10:00 a.m. (ET/PT) on Nickelodeon
Immediately following is a special half-hour episode of "Bunsen is a Beast" at 10:30 a.m. (ET/PT), featuring a crossover with longstanding series "The Fairly OddParents."

[02/27/17 - 09:13 AM]
Netflix Congratulates Filmmakers of The White Helmets
Said the company: "Netflix congratulates Joanna Natasegera and Orlando Von Einsiedel for a well deserved Oscar win for The White Helmets, an incredibly timely documentary focusing on the bravery of Syrian humanitarians."

[02/27/17 - 08:33 AM]
Sunday's Broadcast Ratings: ABC Wins Big with Oscars
Last night's ceremony is on par with a year ago among total viewers but down more than 10% among adults 18-49.

[02/27/17 - 08:00 AM]
Amazon Original Special "An American Girl Story - Ivy & Julie 1976: A Happy Balance" to Premiere on Prime Video Friday, March 24
Set in 1976 San Francisco, Ivy Ling (Nina Lu) is a 10-year-old Chinese-American girl who struggles with finding a balance between her two cultural identities: Chinese and American.

[02/27/17 - 06:44 AM]
Academy-Award Winning Documentary "O.J.: Made in America" to Air on ESPN2 Over Five Nights
Additionally, the nearly eight-hour film will air with limited interruption from 1 a.m. - 9 a.m. ET on Saturday, March 4.

[02/27/17 - 06:03 AM]
Video: Experience a New World - Bright Comes to Netflix This December
From the director of Suicide Squad and End of Watch, David Ayer, comes a new film starring Will Smith, Joel Edgerton and Noomi Rapace.

[02/27/17 - 06:00 AM]
Amazon Studios Orders Original Dramatic Series "Fortitude" from Sky Vision
The first season has also been available on Prime Video in the US since January 2016, with more than 2,000 four and five star reviews from customers.

[02/27/17 - 12:20 AM]
Statement by PricewaterhouseCoopers Regarding Oscar(R) for Best Picture
"The presenters had mistakenly been given the wrong category envelope and when discovered, was immediately corrected," said the company. "We are currently investigating how this could have happened, and deeply regret that this occurred."

[02/26/17 - 08:37 AM]
Saturday's Broadcast Ratings: ABC Holds Off Demo Competition
The Alphabet's NBA coverage leads the night among adults 18-49.

[02/26/17 - 08:34 AM]
"SNL" Encore Is #1 for the Night in 18-49 Metered Market Results
NBC spins the numbers for Saturday, February 25.

[02/25/17 - 09:06 PM]
Science Channel Crowns New MythBusters During Live Broadcast of "MythBusters: The Search"
"The competition was stiff and the myth-busting all season has been mind-blowing. In the end though, there could only be two winners," said Marc Etkind.

[02/25/17 - 08:43 AM]
ABC Wins Friday with "Shark Tank" as the #1 Show for the 6th Week Running
ABC spins the numbers for Friday, February 24.

[02/25/17 - 08:30 AM]
Friday's Broadcast Ratings: ABC Edges Out Competition in Adults 18-49
"Shark Tank" sparks another demo victory for the Alphabet.

[02/25/17 - 08:26 AM]
"Grimm" Matches Its 18-49 High Since the Show's Season Premiere
NBC spins the numbers for Friday, February 24.

[02/25/17 - 07:04 AM]
Video: BBC America Releases "Doctor Who" New Companion Trailer
Peter Capaldi (the Doctor) will be joined this season by Pearl Mackie (new companion Bill) and Matt Lucas (assistant Nardole), with guest appearances from David Suchet and Michelle Gomez.