or


[11/04/08 - 09:40 AM]
Bravo Announces Diet DR. Pepper, the Glad Products Company, Quaker, Swanson Broth and Toyota as Top Sponsors for "Top Chef: New York"
"Top Chef: Chicago" was ranked No. 1 "in program engagement among all measured Wednesday primetime regularly scheduled cable programs, according to Nielsen IAG Media Research."

[via press release from Bravo]

BRAVO ANNOUNCES DIET DR. PEPPER, THE GLAD PRODUCTS COMPANY, QUAKER, SWANSON BROTH AND TOYOTA AS TOP SPONSORS FOR "TOP CHEF: NEW YORK"

Bravo Renews Series Partnership With Food & Wine Magazine For Fifth Season, Premiering Wednesday, Nov 12 At 10 PM ET/PT

Nielsen IAG Media Research Shows That Brands Do Better On Bravo

NEW YORK � November 4, 2008 � Bravo has inked partnerships with Diet Dr. Pepper, The Glad Products Company, Quaker, Swanson Broth and Toyota as official sponsors for the fifth season of Bravo's Emmy and James Beard Award-winning series and the No. 1 food show on cable, "Top Chef," premiering Wednesday, November 12 at 10 p.m., ET/PT. These multi-platform deals provide an unparalleled level of brand exposure through exclusive in-show product integration as well as a major on-air and online presence. The announcements were made by Susan Malfa, Senior Vice President, Ad Sales, Bravo Media and Oxygen Media.

Bravo's position with sponsors and brand recall once again sizzled with advertisers in 2008, as the network was ranked No. 1 in cable among adults 18-49 for program engagement and specifically, "Top Chef: Chicago" (3/12/08- 6/11/08) was ranked No. 1 in program engagement among all measured Wednesday primetime regularly scheduled cable programs, according to Nielsen IAG Media Research.

For the fifth consecutive cycle, Bravo continues its overall series partnership with Food & Wine magazine, including the expertise of the magazine's special projects director Gail Simmons as a series judge. The magazine will once again provide prizing for the series � the winner of "Top Chef: New York" will be featured in an upcoming issue and will be showcased at the Annual Food & Wine Classic in Aspen.

"'Top Chef's' alliance with our sponsors has produced real results in brand recall, brand opinion lift and program engagement � the highest in all of television," said Malfa. "A diverse group of partners who committed to the 'Top Chef' brand have benefited from Bravo's relentless drive to innovate, lead and learn about impactful and new advertising approaches."

Elements of the sponsorships and integrations surrounding "Top Chef: New York" include:

Diet Dr. Pepper joins the "Top Chef" team as a fully integrated sponsor and official beverage of the series, sponsoring an on-air quickfire challenge and a custom vignette series featuring past Top Chef talent Betty Fraser, Howie Kleinberg and Brian Malarkey. These chefs were challenged to create treats with Top Chef Season 4 Winner, Stephanie Izard directing viewers online to a custom microsite to see her comments, the chefs' recipes and additional guilt-free recipes. Diet Dr. Pepper is also the exclusive sponsor of Top Chef's weekly "Live Voting" where users can vote on each week's drama and enter to win a trip to New York City.

The Glad Products Company will provide a $100,000 cash prize to the "Top Chef" winner to use to advance his or her culinary career. A fully integrated sponsor, Glad products will be featured on-air and throughout the series. A custom spot featuring the chef'testants' favorite dishes to make with leftovers will be airing in the show this season as well. On www.Bravotv.com, Glad will sponsor season one chef Lee Anne Wong's online exclusive cooking webisode series "The Wong Way To Cook," which teaches viewers how to make each week's winning recipe at home and another dish from the leftovers. Glad will also be sponsoring the "Top Chef" Foodie Flyaway Sweepstakes.

A fully integrated sponsor, Quaker will be involved in a quickfire challenge this season.

New this season, Swanson Broth is a fully integrated sponsor with elements that include involvement in a Quickfire Challenge, sponsorship of the "Top Chef" Foodie Flyaway Sweepstakes and a custom on-air vignette focusing on the Chef'testant's Kitchen Secrets. In addition, digitally the "Top Chef Recipe Finder," on www.BravoTV.com will incorporate Swanson Broth recipes and a custom microsite will focus on providing holiday cooking ideas and will be updated after the holiday season to focus on the Everyday Cook.

Toyota is a fully integrated sponsor and will provide Toyota Sequoia's to serve as the primary transportation vehicles for the competing chef'testants as they make their way around New York for "Top Chef" challenges. Toyota will also prize an all-new 2010 Toyota Venza. Toyota will also be a sponsor for the "Top Chef" Foodie Flyaway Sweepstakes.

Bravo's "Top Chef" offers a fascinating window into the competitive, pressure-filled environment of world-class cookery and the restaurant business at the highest level. The series features seventeen aspiring chefs who compete for their shot at culinary stardom and the chance to earn the prestigious title of "Top Chef." Each episode holds two challenges for the chefs. The first is a quickfire test of their basic abilities and the second is a more involved elimination challenge designed to test the versatility and inventiveness of the chefs as they take on unique culinary trials such as working with unusual and exotic foods or catering for a range of demanding clients. The challenges not only test their skills in the kitchen, but also uncover if they have the customer service, management and teamwork abilities required of a Top Chef. The competing chefs live and breathe the high-pressure lifestyle that comes with being a master chef, and each week someone is asked to "pack up their knives" and go home.

"Top Chef: New York" is produced by the Emmy-nominated Magical Elves. Dan Cutforth, Jane Lipsitz ("Project Runway," "Top Design") and Shauna Minoprio return as executive producers.

Advertiser rankings based on IAG Research, Measured Nets, 1/1/07-11/30/07, Program Engagement Non-Sports Programming and IAG Research 1/1/08-6/30/08 Standard Ads, Non-Sports Primetime Programming

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [november 2008]  
S
M
T
W
T
F
S
      


· PROJECT RUNWAY (LIFETIME)
· TOP CHEF (BRAVO)
· TOP DESIGN (BRAVO)





[01/23/17 - 01:30 PM]
Stephen Colbert to Host the "69th Primetime Emmy(R) Awards" Sunday, Sept. 17 on CBS
"This will be the largest audience to witness an Emmys, period," said Stephen Colbert. "Both in person and around the globe."

[01/23/17 - 01:01 PM]
HBO Confirms March Debut Dates for Special "Jerrod Carmichael: 8" and Second Season of "Animals."
Look for said events on Saturday, March 11 and Friday, March 17, respectively.

[01/23/17 - 12:57 PM]
2017 NFC Championship Game Delivers 46.422 Million Combined Viewers on FOX Broadcast Network, FOX Deportes & FOX Sports GO
FOX Sports spins the numbers for Sunday, January 22.

[01/23/17 - 12:21 PM]
Series Premiere of "Hunted" Is the Season's Highest Rated New Series Debut in Adults 18-49, Adults 25-54 and Adults 18-34
CBS spins the numbers for Sunday, January 22.

[01/23/17 - 11:33 AM]
VH1's "Martha & Snoop's Potluck Dinner Party" Returns Monday, February 13 at 9PM ET/PT
Look for five additional episodes to roll out in successive weeks.

[01/23/17 - 11:10 AM]
Documentary "Eagles of Death Metal: Nos Amis (Our Friends)," Chronicling the Band's Resilience in the Wake of the Paris Terror Attack, Debuts Feb. 13 on HBO
The film explores the deep bonds between band co-founders Jesse Hughes and Josh Homme, as well as the intense connection the band has always had with its devoted fans, which moved them to return to Paris to perform once again in February 2016.

[01/23/17 - 10:51 AM]
Refinery29 Announces the Return of Female-Focused Short Film Series Shatterbox Anthology, In Partnership with TNT
The Shatterbox Anthology series has become known for providing female filmmakers of all ages, levels of recognition, and years of experience, the opportunity to bring their stories and directorial visions to life.

[01/23/17 - 10:02 AM]
Season Two of OWN's Popular Drama Series "Greenleaf" Premieres Wednesday, March 15
The first eight episodes of the new season will debut on Wednesday, March 15 with the remaining eight due this summer.

[01/23/17 - 10:02 AM]
Freeform's February Funday Event Airs February 18 - 19
Freeform's Funday weekend features a horde of heroes from beloved Disney movies, including the premiere of Disney's "Big Hero 6."

[01/23/17 - 10:01 AM]
Freeform's Valentine's Day Weekend Programming Event Airs February 11 - 12
Highlights include the premiere of "What's Your Number?" and a special edition airing of "The Notebook."

[01/23/17 - 10:00 AM]
Jenny Ramirez Joins Turner as Vice President of Unscripted Programming for TBS & TNT
Ramirez joins TBS & TNT from Irwin Entertainment, where she served as both senior vice president of development and co-executive producer for the company's robust slate of NBC specials.

[01/23/17 - 09:54 AM]
"Teachers" Reaches Series Highs and Has Its Most-Watched Episode Ever
TV Land further spins the numbers for Tuesday, January 17.

[01/23/17 - 09:51 AM]
Video: Two New Promos for "FEUD: Bette and Joan," FX's New Anthology Series from Ryan Murphy
Catch the series premiere Sunday, March 5 on the cable channel.

[01/23/17 - 09:36 AM]
HGTV Renews "Desert Flippers" for a Second Season
The 10-episode season is set to premiere in June 2017.

[01/23/17 - 09:01 AM]
"Saturday Night Live" Returns in February with Back-to-Back Shows
On February 11, Alec Baldwin will return for his record-breaking 17th time as host.