or


[11/10/08 - 03:18 PM]
Come "Home for the Holidays" at Hallmark Channel with Launch of Umbrella Marketing Campaign
The cross-platform campaign supports the network's family-friendly original holiday movies, airing every Saturday night starting November 29.

[via press release from The Hallmark Channel]

COME "HOME FOR THE HOLIDAYS" AT HALLMARK CHANNEL WITH LAUNCH OF UMBRELLA MARKETING CAMPAIGN

This year, Hallmark Channel debuts its brand-centric umbrella holiday marketing campaign, "Home for the Holidays." The multi-million dollar, cross-platform effort supports Hallmark Channel's original holiday movies on-air, online, in nearly 4,000 Hallmark Gold Crown Stores, on national radio, TV and in print advertising, place-based and, for the first time, in Wal-Mart stores. There will also be a local ad sales cross-channel promotion.

"Holidays are an important time of the year for us, so we want to take the opportunity to build equity in them and to create awareness and drive ratings not only for our original holiday movie premieres, but also for our daily, month-long schedule of holiday movies airing from November 22 to December 27," said Laura Masse, Executive Vice President, Marketing.

"'Home for the Holidays' springs right from the core of the Hallmark brand essence and invites viewers to see Hallmark Channel as their destination for great holiday stories each and every day," she added.

The campaign will begin Nov. 10 in Hallmark Gold Crown Stores and also on a holiday microsite at the consumer website www.hallmarkchannel.com. On November 22, the consumer site will be re-wrapped with the new "Home for the Holidays" look and feel; on-air spots for "Home for the Holidays" are scheduled to start running November 22 and will continue through December 27.

"Home for the Holidays" messaging will be running not only across a wide variety of traditional national media, but also on TV's at check-out in Wal-Mart stores and in malls throughout the United States. This is the first time that Hallmark Channel has ever appeared in Wal-Mart stores.

Beginning Nov. 1 and continuing through December 24, there will be an in-store promotion at over 4,000 participating Hallmark Gold Crown� stores via customer appreciation packs featuring tune-in information, customized messages from the network's local distribution partner, and coupons for up to $50 in savings on specific holiday merchandise.

Under the "Home for the Holidays" promotional umbrella, this year Hallmark Channel affiliates will be participating in the channel's "Holiday Homecoming Sweepstakes" -- a national watch-and-win and shop-and-win sweepstakes that supports the channel's original holiday programming. The sweepstakes will be sponsored nationally by NESTLɮ Toll House�. This year, affiliates representing 46 million subscriber homes have signed up to participate in the promotion. Four (4) grand prizes will be awarded featuring $25,000 cash and a hosted, holiday homecoming party for up to 20 of the winners' family members. Ten (10) first place prizes of $10,000 cash will be awarded, and one-thousand (1,000) second-place winners will receive a Hallmark Keepsake Ornament Collection.

Hallmark Channel will also sponsor a local ad sales promotion designed to support affiliates' local advertising efforts.

The cross-platform campaign supports Hallmark Channel's four family-friendly original holiday movies, airing every Saturday night, 9-11 p.m., ET/PT, as follows:

� "Moonlight & Mistletoe," Saturday, November 29, starring Tom Arnold and Candace Cameron Bure;

� "The Christmas Choir," Saturday, December 6, starring Jason Gedrick and Rhea Perlman;

� "The Most Wonderful Time of the Year," Saturday, December 13, starring Henry Winkler, Brooke Burns and Warren Christie; and,

� "Our First Christmas," Saturday, December 20, starring Julie Warner, Steven Eckholdt, Dixie Carter and John Ratzenberger.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 86 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel which plays the greatest family movies of all time, Hallmark Movie Channel, and launched Hallmark Movie Channel HD in April, 2008. Hallmark Movie Channel is available in over nine million U.S. homes.





  [november 2008]  
S
M
T
W
T
F
S
      


· CHRISTMAS CHOIR, THE (HALLMARK)
· MOONLIGHT & MISTLETOE (HALLMARK)
· MOST WONDERFUL TIME OF THE YEAR, THE (HALLMARK)
· OUR FIRST CHRISTMAS (HALLMARK)









[03/31/15 - 02:09 PM]
"House of Lies" Renewed for a Fifth Season On Showtime(R)
"When you have a gifted acting ensemble led by Don Cheadle and smart, acerbic writing led by showrunner Matthew Carnahan you expect something special, and "House of Lies" delivers for us each season," said Gary Levine.

[03/31/15 - 01:48 PM]
E!'s "The Grace Helbig Show" Reveals First Episode Guests Aisha Tyler, Mamrie Hart and DJ Flula
Join Grace as she geeks out with friends, fans and special guests over all things pop culture.

[03/31/15 - 01:15 PM]
HGTV Delivers Record-Breaking Ratings in First Quarter 2015
HGTV spins the numbers for the quarter to date.

[03/31/15 - 01:11 PM]
History(R) Announces Development of Scripted Series "The Boys of '67"
Award-winning screenwriter Jeb Stuart will pen and executive produce the series based on the book of the same name by noted historian Andrew Wiest.

[03/31/15 - 01:02 PM]
Turner Broadcasting's TBS and Adult Swim Score Top 5 Primetime Rankings Among Adults 18-34 and Adults 18-49 in Primetime
Turner further spins the numbers for the week of March 9-15.

[03/31/15 - 12:52 PM]
Disney Channel Is 1Q15's #1 Total Day Cable Network in Total Viewers and Kids 6-11; 24-Hour Disney Junior Channel Soars to Record Quarterly Highs
Disney Channel spins the numbers for the quarter to date.

[03/31/15 - 12:51 PM]
Disney XD Delivers #1 Quarter of All Time in Total Viewers and Target Demographics
Disney XD spins the numbers for the quarter to date.

[03/31/15 - 12:29 PM]
NASCAR Sprint Cup Race From Martinsville Sets FOX Sports 1 Audience Mark
FOX Sports spins the numbers for Sunday, March 29.

[03/31/15 - 12:00 PM]
FX Orders Fourth Season of "The Americans"
Four episodes remain in the current season, which will conclude with the season finale on April 22.

[03/31/15 - 10:55 AM]
Jeff Fahey Joins the Cast of El Rey Network/Miramax's "From Dusk Till Dawn: The Series"
Fahey has been cast in the role of "Uncle Eddie Cruickshank," the man who raised The Gecko Brothers after their father died in a fire.

[03/31/15 - 10:11 AM]
Discovery Channel Unveils 2015-2016 Upfront Slate
"Discovery Channel is going from strength to strength this coming year," said Rich Ross. "We're adding new documentaries, scripted series and themed programming to a strong lineup of new unscripted series."

[03/31/15 - 10:10 AM]
TLC Fills Out 2015-2016 Slate Of Programming with Style, Unique Families, And Life's Most Important Moments
This mix of authentic real people, compelling transformation, and larger-than-life stories will drive the network forward in the coming year.

[03/31/15 - 10:09 AM]
Science Channel's 2015-2016 Upfront Programming Slate Breaks Boundaries
The passion, curiosity and bold questions that define the brand are all featured in Science Channel's provocative lineup of exciting shows.

[03/31/15 - 10:09 AM]
Lifetime(R)'s Hit Series, "Devious Maids" From Executive Producers Marc Cherry and Eva Longoria, Returns for Third Season on June 1st
The series moves to Monday nights at 9:00/8:00c leading into the new series "UnREAL" at 10:00/9:00c.

[03/31/15 - 10:08 AM]
Velocity Adds Horse Power to Record Ratings Growth with 2015-16 Upfront Slate
Velocity's 2015-16 programming slate of 12 top returning franchises and several new series look to strengthen ratings with more than 220 premiere hours.