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Sundance Channel and Luxury Automaker Infiniti Showcase Musical Inspiration in 'Spectacle: Elvis Costello with...' Premiering December 3
13-Part Short-Form Series As Part Of Multi-platform, Integrated
Sponsorship Deal
NEW YORK, Nov. 11 -- Sundance Channel announced today that
Infiniti has signed on as a co-presenting sponsor of the upcoming original
series "Spectacle: Elvis Costello with...", premiering Wednesday, December
3 at 9 PM ET/PT. The centerpiece of the multi-platform partnership is an
Infiniti-informed 13-part original short-form series, called "The
Inspiration Sessions" which profiles four dynamic artist and producer
pairings and the candid free-flowing conversation that ensues as they
produce an album together. Some of the pairings include: Chris Cornell and
Timbaland, Melody Gardot and Larry Klein, and Dashboard Confessional and
Adam Schlesinger. A new episode of "The Inspiration Sessions" will premiere
each week during "Spectacle".
"Spectacle," the 13-part hour long weekly series hosted by Elvis
Costello, combines the best of talk and music television, providing a forum
for in-depth discussion and performance with the most inspiring and
influential artists and personalities of our time. The series airs every
Wednesday night at 9:00pm et/pt beginning December 3, 2008 on Sundance
Channel.
"Infiniti is giving viewers a rare glimpse inside the critical role a
producer plays in music and the intimate relationships they have with their
artists," said Kim Gabelmann, Senior Vice President, Branded Entertainment
and Partnerships, Sundance Channel. The two-minute episodes will also be
available on sundancechannel.com in the show's mini site and on Sundance
Channel On Demand, the channel's free VOD offering. Gabelmann continued
"This deal is indicative of how Sundance Channel partners with marquee
brands to intelligently and creatively weave them into show content, both
on- and off-air, and provide a valuable platform for engaging
hard-to-reach, upscale sophisticated audiences."
In each episode, an Infiniti branded segment consists of
behind-the-scenes footage of Costello's guests discussing the artists and
the music that inspired them. In addition to in-show elements, Infiniti
along with another presenting sponsor, Dell, will be front and center at
the "Spectacle" premiere event in NYC on November 6th.
"This is a unique and thrilling opportunity for Infiniti to showcase
the brand in an uncluttered, upscale environment," says Ben Poore, Vice
President, Infiniti Marketing. "'Spectacle' aligns with the passion points
of our drivers, paving the way for a seamless brand tie-in. We are proud to
partner with Sundance Channel."
About "Spectacle: Elvis Costello with..."
Elvis Costello is a Rock and Roll Hall of Fame inductee; a Grammy(R)
and Ivor Novello Award-winning (and Oscar(R)-nominated) songwriter and
performer comfortable in almost every genre imaginable; a musicologist of
formidable breadth and knowledge; a contributor to Vanity Fair Magazine;
and a noted wit whose stint as guest host on The Late Show with David
Letterman won rave reviews. Debuts on Sundance Channel on December 3, 2008
at 9:00pm et/pt.
"Spectacle: Elvis Costello with..." is a co-production of SpyBox
Pictures, Prospero Pictures and reinvention entertainment (through Tri-Fi
Productions of Toronto) with London's Rocket Pictures. Executive Producers
are Sir Elton John, Elvis Costello, David Furnish, Steve Hamilton-Shaw,
Jordan Jacobs, Martin Katz and Stephen Warden. Co-Executive Producer is
Alex Coletti. The series also will be broadcast on CTV in Canada and
Channel 4 in the UK beginning later this year. FremantleMedia Enterprises
is handling sales internationally.
ABOUT SUNDANCE CHANNEL
Under the creative direction of Robert Redford, Sundance Channel is the
television destination for independent-minded viewers seeking something
different. Bold, uncompromising and irreverent, Sundance Channel offers
audiences a diverse and engaging selection of films, documentaries, and
original programs, all unedited and commercial free. Launched in 1996,
Sundance Channel is subsidiary of Rainbow Media Holdings LLC. Sundance
Channel operates independently of the non-profit Sundance Institute and the
Sundance Film Festival, but shares the overall Sundance mission of
encouraging artistic freedom of expression. Sundance Channel's website
address is http://www.sundancechannel.com.
Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems
Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted,
multi-platform content for global distribution, creating and managing some
of the world's most compelling and dynamic entertainment brands, including
AMC, IFC, WE tv, Sundance Channel and VOOM HD Networks. Through IFC
Entertainment, Rainbow Media also owns and manages the following: IFC
Films, a leading distribution company for independent film; IFC
Productions, a feature film production company that provides financing for
select independent film projects; and IFC Center, a three screen,
state-of-the-art cinema in the heart of New York's Greenwich Village.
Rainbow Media also operates Rainbow Advertising Sales Corporation, its
advertising sales company; Rainbow Network Communications, its full service
network programming origination and distribution company; and 11 Penn TV, a
company that manages Rainbow Media's NYC studios and post-production
facilities.
About Infiniti
Infiniti offers a full-line of luxury performance automobiles that
inspire at every turn, including the G sports coupe and sedan, the M sedan,
EX and FX crossovers, and the QX full-size SUV. The all-new Infiniti G
Convertible makes its global debut at the Los Angeles International Auto
Show on November 19 and goes on sale in spring 2009. More information about
Infiniti and its Total Ownership Experience(R) can be found at
http://www.Infiniti.com.
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