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Discovery Channel Takes the Online Phenomenon HowStuffWorks.com to the Small Screen with Its World Premiere Original Series, HOWSTUFFWORKS
- Weekly Series Explains What Makes the Ordinary, Extraordinary; Launches
Thursday, November 13 at 8PM ET/PT -
SILVER SPRING, Md. and ATLANTA, Nov. 12 -- We're
surrounded by a world we take for granted. HOWSTUFFWORKS, the TV version of
the popular Web site http://www.howstuffworks.com, showcases the extreme lengths
people go to in order to extract ingredients from the Earth, such as rubber
and cotton, iron and gold, corn and wheat, water and salt. But the real
stories are about how these seemingly basic commodities are reengineered
into fascinating and unexpected outcomes. Did you know that 99 percent of
the world's corn harvest is inedible? That water can cut through steel?
That the sides of a beer can are thinner than a human hair? Or that as
people search for sustainable energy, salt may one day power our cars and
trucks?
Discovery Channel's world premiere original series, HOWSTUFFWORKS,
furthers organic integration with its flagship digital property
HowStuffWorks.com. The weekly series, which launches Thursday, November 13
at 8pm ET/PT on Discovery Channel, delivers on both companies' core
missions of providing knowledge and satisfying consumer curiosity across
all platforms. Viewers can learn more about each episode's featured topic
through contextually relevant HowStuffWorks.com original articles, and see
clips from the show on YouTube (http://www.youtube.com/user/HowStuffWorks).
In addition to the weekly series, HowStuffWorks.com and discovery.com
will be launching robust fan sites to support the series, which will
include feature articles, sneak peeks of upcoming episodes and podcasts.
Each ingredient -- aluminum, lead, water, salt, wheat, corn, rubber,
timber, coffee, turkey, beer and iron -- will be part of the interactive
and often very surprising quizzes that were created to highlight the
multiple uses of these everyday items. To learn more, go to
http://www.discovery.com and http://www.howstuffworks.com, become a
HowStuffWorks.com fan on Facebook
(http://www.facebook.com/pages/HowStuffWorkscom/20767777944) and MySpace
(http://www.myspace.com/howstuffworks) and follow HowStuffWorks.com on
Twitter (http://twitter.com/howstuffworks_).
Discovery Channel (DSC) is dedicated to creating the highest quality
non-fiction content that informs and entertains its consumers about the
world in all its wonder, diversity and amazement. The network, which
reaches 98.1 million viewers in the US, can be seen in over 170 countries,
offering a signature mix of compelling, high-end production values and
vivid cinematography across genres including, science and technology,
exploration, adventure, history and in-depth, behind-the-scenes glimpses at
the people, places and organizations that shape and share our world. For
more information, please visit http://www.discovery.com.
About Discovery Communications
Discovery Communications (Nasdaq: DISAD, DISBD, DISCK) is the world's
number one nonfiction media company reaching more than 1.5 billion
cumulative subscribers in over 170 countries. Discovery empowers people to
explore their world and satisfy their curiosity through 100-plus worldwide
networks, led by Discovery Channel, TLC, Animal Planet, Science Channel,
Planet Green, Investigation Discovery and HD Theater, as well as leading
consumer and educational products and services, and a diversified portfolio
of digital media services including HowStuffWorks.com. For more
information, please visit http://www.discoverycommunications.com.
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