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[11/12/08 - 03:34 PM]
Discovery Channel Takes the Online Phenomenon HowstuffworkS.com to the Small Screen with Its World Premiere Original Series, Howstuffworks
The weekly series, based on the famed web site, launches Thursday, November 13 at 8:00/7:00c.

[via press release from Discovery]

Discovery Channel Takes the Online Phenomenon HowStuffWorks.com to the Small Screen with Its World Premiere Original Series, HOWSTUFFWORKS

- Weekly Series Explains What Makes the Ordinary, Extraordinary; Launches Thursday, November 13 at 8PM ET/PT -

SILVER SPRING, Md. and ATLANTA, Nov. 12 -- We're surrounded by a world we take for granted. HOWSTUFFWORKS, the TV version of the popular Web site http://www.howstuffworks.com, showcases the extreme lengths people go to in order to extract ingredients from the Earth, such as rubber and cotton, iron and gold, corn and wheat, water and salt. But the real stories are about how these seemingly basic commodities are reengineered into fascinating and unexpected outcomes. Did you know that 99 percent of the world's corn harvest is inedible? That water can cut through steel? That the sides of a beer can are thinner than a human hair? Or that as people search for sustainable energy, salt may one day power our cars and trucks?

Discovery Channel's world premiere original series, HOWSTUFFWORKS, furthers organic integration with its flagship digital property HowStuffWorks.com. The weekly series, which launches Thursday, November 13 at 8pm ET/PT on Discovery Channel, delivers on both companies' core missions of providing knowledge and satisfying consumer curiosity across all platforms. Viewers can learn more about each episode's featured topic through contextually relevant HowStuffWorks.com original articles, and see clips from the show on YouTube (http://www.youtube.com/user/HowStuffWorks).

In addition to the weekly series, HowStuffWorks.com and discovery.com will be launching robust fan sites to support the series, which will include feature articles, sneak peeks of upcoming episodes and podcasts. Each ingredient -- aluminum, lead, water, salt, wheat, corn, rubber, timber, coffee, turkey, beer and iron -- will be part of the interactive and often very surprising quizzes that were created to highlight the multiple uses of these everyday items. To learn more, go to http://www.discovery.com and http://www.howstuffworks.com, become a HowStuffWorks.com fan on Facebook (http://www.facebook.com/pages/HowStuffWorkscom/20767777944) and MySpace (http://www.myspace.com/howstuffworks) and follow HowStuffWorks.com on Twitter (http://twitter.com/howstuffworks_).

Discovery Channel (DSC) is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which reaches 98.1 million viewers in the US, can be seen in over 170 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit http://www.discovery.com.

About Discovery Communications

Discovery Communications (Nasdaq: DISAD, DISBD, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit http://www.discoverycommunications.com.





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