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[11/12/08 - 12:11 PM]
Myspace Launches Primetime Application Enabling Users to Watch Full-Length & Short Form Hulu, Warner Bros, Myspace Original and Licensed Content on Profiles and Home Pages
All of the content is derived from a partnership with Hulu, Warner Bros, Sony and from MySpaceTV originals, such as "Roommates" and "Special Delivery."

[via press release from MySpace]

MYSPACE LAUNCHES PRIMETIME APPLICATION ENABLING USERS TO WATCH FULL-LENGTH & SHORT FORM HULU, WARNER BROS, MYSPACE ORIGINAL AND LICENSED CONTENT ON PROFILES AND HOME PAGES

Redesigned MySpace Primetime Community Also Launching

LOS ANGELES´┐ŻNovember 12 2008´┐ŻMySpace today announced the domestic launch of the MySpace Primetime Application (http://www.myspace.com/primetimeapp). The new, internally developed, application is available free for users to embed on profiles and homepages with one click of the mouse.

Once embedded, the MySpace Primetime application allows users to search for and watch premium content from Hulu and any of the +150 branded channels on MySpaceTV. All of the content is derived from a partnership with Hulu, Warner Bros, Sony and from MySpaceTV originals, such as Roommates and Special Delivery. The extensive programming is easily found via efficient micro search or intuitive A-Z directory functionality.

The MySpace Primetime Application is free to download for all users. It is ad-supported through the multiple ad-solutions available on MySpace including companion display advertising, tickers, pre-roll, post-roll, amongst others.

"The Primetime Application highlights how professional video content is being voraciously consumed across the MySpace ecosystem, not just within MySpaceTV," said Jason Kirk, VP of Video & Entertainment for MySpace. "Video on MySpace flows throughout the network as there are multiple entry points where videos can be discovered, watched and shared including comments, bulletins and MySpaceTV. We believe the 76 million US users spending four hours on the site every month, and the advertisers that rely on our ad-solutions, will be happy with the flexibility of this application."

Here's how users add the MySpace Primetime application to their profiles/user homepage:

STEP 1: Visit http://www.myspace.com/primetimeapp

STEP 2: Click the "Add this App" button in the top right hand corner.

STEP 3: A pop-up box regarding placement and notification options appears. Users then choose where they want the application to be placed on their homepage or profile and how they want it to be updated, if at all. Once satisfied with their selections, users click "Add" to continue.

STEP 4: The application will then be added to the area the user indicated in the previous step.

STEP 5: ALL DONE! Users may now start using the application.

In addition to the MySpace Primetime Application, MySpace has redesigned the MySpace Primetime community (originally launched December 2007) where users are able to watch content such as 30 Rock, Saturday Night Live, 24, Heroes, and classic TV programming including Airwolf, Buck Rogers and Kojack powered by a partnership with Hulu. In addition, users may also watch licensed content from over 150 branded channels on the site such as TMZ, BBC Worldwide, The Sony Minisode Network, Sorority Forever, National Geographic and MySpaceTV Original programming including Roommates, Special Delivery and Paul Brogan.

MySpace recently hit an all-time high with domestic unique users and engagement in October according to comScore; seeing approximately 76 million users domestically and 122 million worldwide unique users (August 2008). comScore also reported MySpace surpassed Yahoo! to become the top publisher of online display advertising in the U.S., accounting for 16% of all display ads viewed in June.

###

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace's international network includes more than 30 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS - News, NWS.A - News; ASX:NWS - News, NWSLV - News).

Among the top 2000 domains comScore Media Metrix, September 2008. For more information on comScore Networks, please go to www.comscore.com.





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· 24 (FOX)
· 30 ROCK (NBC)
· HEROES (NBC)











[08/21/14 - 06:00 PM]
GSN's Third Episode of Body-Painting Competition Show, "Skin Wars," Delivers Series-High Ratings
GSN spins the numbers for Wednesday, August 20.

[08/21/14 - 04:28 PM]
Lifetime's Upcoming Premieres - "The Unauthorized Saved by the Bell Story", "Girlfriend Intervention", "Kim of Queens", and "Dance Moms: Abby's Studio Rescue"
The latter returns on Tuesday, September 16 at 8:00/7:00c on the cable channel.

[08/21/14 - 02:56 PM]
NBC Partners with Television Academy and NBCUniversal Networks to Bring Most Social Experience Ever for "The 66th Emmy(R) Awards" Live on Mon., Aug. 25
"Access Hollywood," E! and the "Today" show along with host Seth Meyers and his "Late Night" team, will join forces to harness the strength of their collective social media footprint.

[08/21/14 - 01:35 PM]
GSN Greenlights Season Four of Emmy(R) Nominated Hit Series "The Chase" and Season Two of Matchmaking Show "It Takes a Church"
Both seasons - of 20 and eight episodes, respectively - will air in 2015.

[08/21/14 - 12:54 PM]
WE tv Is Getting in the Box - The "Sex Box" - Network Greenlights First-Ever Extreme Relationship Therapy Series for 2015 Premiere
The first season will feature nine, one-hour episodes.

[08/21/14 - 12:08 PM]
It's Manzo Mania! Caroline and Family Return with Series Premiere of Bravo Media's "Manzo'd with Children"
"The Real Housewives of New Jersey" spin-off will premiere with back-to-back episodes on Sunday, October 5 at 9:00/8:00c.

[08/21/14 - 11:18 AM]
The Hub Network's App Is Honored with the National Parenting Center Seal of Approval
In its review of the Hub Network's app, The National Parenting Center praised the app for its wholesome entertainment, interactivity and the manner in which it is organized.

[08/21/14 - 11:11 AM]
The Search for the Next "MasterChef" Begins with Open Casting Calls Starting Saturday, September 13
Calls are set for New York City, Los Angeles, Chicago, San Francisco, Atlanta, Miami, Cleveland, San Diego, San Antonio, Memphis and New Orleans in the coming weeks.

[08/21/14 - 11:07 AM]
"The Tonight Show" Sets Nine-Week Highs in 18-49 Demo and Total Viewers for Week of Aug. 11-15
NBC spins the late-night numbers for the week of August 11-15.

[08/21/14 - 11:06 AM]
Breeders' Cup Challenge Series Features Travers Stakes on Saturday at 4:30 PM ET on NBC and TVG Pacific Classic on Sunday at 8 P.M. ET on NBCSN
The Travers and the Pacific Classic will be the sixth and seventh shows, respectively, of 11 programs in the Challenge Series leading to the Breeders' Cup World Championships on NBC and NBCSN, October 31-November 1.

[08/21/14 - 10:51 AM]
Video: "Foo Fighters: Sonic Highways" - Trailer (HBO)
The eight-part documentary series premieres Friday, October 17 at 11:00/10:00c.

[08/21/14 - 10:45 AM]
Maria Bello, Olympia Dukakis and Joan Jett Star in "Big Driver" - Original Movie Based on Short Story by Stephen King - Premieres October 18 on Lifetime(R)
The film tells the story of a young novelist hell-bent on revenge after falling victim to a brutal crime.

[08/21/14 - 10:42 AM]
Go Under the Covers with Discovery Fit & Health for Sextember, A Month-Long Exploration of Sex in America
Every weeknight at 10:00/9:00c beginning September 1, the network will encore provocative programming from Discovery's complete library of content.

[08/21/14 - 10:41 AM]
"Tim & Eric's Bedtime Stories" Premieres Thursday, September 18th at 12:15 a.m. (ET/PT) on Adult Swim
Each episode offers a unique tale: dark, horrifying, perverse, insane... hilarious - featuring a wide array of comedic and dramatic guest stars.

[08/21/14 - 10:12 AM]
"Rebuilding the World Trade Center" - Marcus Robinson's Poignant Film Chronicles 8 Years of Construction; Premieres Thursday, September 11, at 6 p.m. on History
The two-hour special - eight years in the making, from laying of the first foundation to triumphantly topping the gleaming new 104-story One World Trade Center with its spire - focuses on the construction workers who performed the Herculean task.