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[11/12/08 - 12:11 PM]
Myspace Launches Primetime Application Enabling Users to Watch Full-Length & Short Form Hulu, Warner Bros, Myspace Original and Licensed Content on Profiles and Home Pages
All of the content is derived from a partnership with Hulu, Warner Bros, Sony and from MySpaceTV originals, such as "Roommates" and "Special Delivery."

[via press release from MySpace]

MYSPACE LAUNCHES PRIMETIME APPLICATION ENABLING USERS TO WATCH FULL-LENGTH & SHORT FORM HULU, WARNER BROS, MYSPACE ORIGINAL AND LICENSED CONTENT ON PROFILES AND HOME PAGES

Redesigned MySpace Primetime Community Also Launching

LOS ANGELES´┐ŻNovember 12 2008´┐ŻMySpace today announced the domestic launch of the MySpace Primetime Application (http://www.myspace.com/primetimeapp). The new, internally developed, application is available free for users to embed on profiles and homepages with one click of the mouse.

Once embedded, the MySpace Primetime application allows users to search for and watch premium content from Hulu and any of the +150 branded channels on MySpaceTV. All of the content is derived from a partnership with Hulu, Warner Bros, Sony and from MySpaceTV originals, such as Roommates and Special Delivery. The extensive programming is easily found via efficient micro search or intuitive A-Z directory functionality.

The MySpace Primetime Application is free to download for all users. It is ad-supported through the multiple ad-solutions available on MySpace including companion display advertising, tickers, pre-roll, post-roll, amongst others.

"The Primetime Application highlights how professional video content is being voraciously consumed across the MySpace ecosystem, not just within MySpaceTV," said Jason Kirk, VP of Video & Entertainment for MySpace. "Video on MySpace flows throughout the network as there are multiple entry points where videos can be discovered, watched and shared including comments, bulletins and MySpaceTV. We believe the 76 million US users spending four hours on the site every month, and the advertisers that rely on our ad-solutions, will be happy with the flexibility of this application."

Here's how users add the MySpace Primetime application to their profiles/user homepage:

STEP 1: Visit http://www.myspace.com/primetimeapp

STEP 2: Click the "Add this App" button in the top right hand corner.

STEP 3: A pop-up box regarding placement and notification options appears. Users then choose where they want the application to be placed on their homepage or profile and how they want it to be updated, if at all. Once satisfied with their selections, users click "Add" to continue.

STEP 4: The application will then be added to the area the user indicated in the previous step.

STEP 5: ALL DONE! Users may now start using the application.

In addition to the MySpace Primetime Application, MySpace has redesigned the MySpace Primetime community (originally launched December 2007) where users are able to watch content such as 30 Rock, Saturday Night Live, 24, Heroes, and classic TV programming including Airwolf, Buck Rogers and Kojack powered by a partnership with Hulu. In addition, users may also watch licensed content from over 150 branded channels on the site such as TMZ, BBC Worldwide, The Sony Minisode Network, Sorority Forever, National Geographic and MySpaceTV Original programming including Roommates, Special Delivery and Paul Brogan.

MySpace recently hit an all-time high with domestic unique users and engagement in October according to comScore; seeing approximately 76 million users domestically and 122 million worldwide unique users (August 2008). comScore also reported MySpace surpassed Yahoo! to become the top publisher of online display advertising in the U.S., accounting for 16% of all display ads viewed in June.

###

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace's international network includes more than 30 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS - News, NWS.A - News; ASX:NWS - News, NWSLV - News).

Among the top 2000 domains comScore Media Metrix, September 2008. For more information on comScore Networks, please go to www.comscore.com.





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· 24 (FOX)
· 30 ROCK (NBC)
· HEROES (NBC)





[11/18/18 - 08:25 AM]
Saturday's Broadcast Ratings: ABC Wins Demo Race with College Football
The Alphabet takes home top honors among adults 18-49 while NBC is the most-watched network.

[11/17/18 - 12:32 PM]
Netflix Renews "Big Mouth" for Season 3
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[11/17/18 - 08:31 AM]
Friday's Broadcast Ratings: "Last Man Standing" Sparks Another FOX Victory
The network takes home top honors among adults 18-49 while CBS is the most-watched broadcaster.

[11/16/18 - 11:47 PM]
Development Update: Friday, November 16
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[11/16/18 - 02:04 PM]
Karey Burke Named President, ABC Entertainment, Following Channing Dungey's Decision to Step Down from the Role
Upon completion of the 21st Century Fox acquisition, Ms. Burke will then report to Dana Walden, chairman, Disney Television Studios and ABC Entertainment.

[11/16/18 - 01:04 PM]
"America's Got Talent: The Champions" Announces First Group of All-Star Acts
The spin-off will bring together the world's most talented, memorable and all-around fan favorite acts from past seasons of "AGT" and around the globe from the other "Got Talent" franchises," spanning 194 territories.

[11/16/18 - 01:04 PM]
Video: "Young Justice: Outsiders" - Teaser
The animated series comes to DC Universe on Friday, January 4.

[11/16/18 - 12:17 PM]
ABC Picks Up "Marvel's Agents of S.H.I.E.L.D." for a Seventh Season
Ming-Na Wen, Chloe Bennet, Iain De Caestecker, Elizabeth Henstridge, Henry Simmons, Natalia Cordova-Buckley and Jeff Ward star in the current sixth season, due in Summer 2019.

[11/16/18 - 11:18 AM]
Ken Jeong to Embark on the Ultimate Christmas Journey in New YouTube Original Special "Ken Jeong Cracks Christmas"
The 30-minute special will debut on the Buzzfeed YouTube channel on December 12.

[11/16/18 - 10:15 AM]
"Vice Special Report: The Panic Artists," A Behind-the-Scenes Account of the 2008 Financial Crisis, Debuts Dec. 10 on HBO
With exclusive interviews and testimony from the major players in politics and economics, the special provides the definitive look inside the most successful - and most loathed - taxpayer-funded bailout in history.

[11/16/18 - 10:02 AM]
Video: Showtime Debuts New Trailer for "SMILF" Season Two
The Frankie Shaw-led comedy returns Sunday, January 20 at 10:30/9:30c on the pay channel.

[11/16/18 - 10:00 AM]
Writer/Producer Eric Friedman Signs Overall Deal That Extends His Successful Tenure with Disney Channel
Most recently, Friedman was executive producer and showrunner of "Bizaardvark," which has wrapped production after three seasons.

[11/16/18 - 09:10 AM]
FOX Sports Reigns Supreme in Most Important Metric in All of Television: Live Sports Event Viewing
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[11/16/18 - 09:00 AM]
CBS Series Score Postseason Football Spotlights
Look for a special episode of "Magnum P.I." following the AFC Championship Game on Sunday, January 20.

[11/16/18 - 08:21 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Continue Reign
The network leads the night among total viewers and adults 18-49.