[11/20/08 - 01:54 PM]
Victoria's Secret Models -- Everywhere -- CBS Brings the Victoria's Secret Fashion Show to Audiences on Multiple Platforms -- on Air, Online and Mobile
The annual special airs Wednesday, December 3 at 10:00/9:00c.

[via press release from CBS]


Fashion Show To Be Broadcast December 3 on CBS Television Network

Fans can go to www.cbs.com/victoria now for Preview Videos of the 2008 Show, Plus Model Video Bios, Behind-the-Scenes Interviews, Photo Galleries and Other Original Content

CBS MOBILE and MediaFLO USA Unveil the "Victoria's Secret TV" Channel on FLO TV

SAN FRANCISCO, Nov. 20 - The VICTORIA'S SECRET FASHION SHOW is coming to CBS with an expanded presence on multiple platforms, including the on-air broadcast Wednesday, Dec. 3 (10:00-11:00 PM, ET/PT), a dedicated Web site (www.cbs.com/victoria) featuring videos and photos leading up to the on-air broadcast, a Social Viewing Room and its very own VICTORIA'S SECRET FASHION SHOW mobile TV channel.

This year's fashion show takes place for the first time in Miami at the legendary Fontainebleau Miami Beach. Supermodel Heidi Klum, along with Victoria's Secret models Alessandra Ambrosio, Selita Ebanks, Doetzen Kroes, Adriana Lima, Marisa Miller, Miranda Kerr and a bevy of other Victoria's Secret Angels, will star in this holiday infused lingerie runway show, which will also include musical performances, red carpet interviews, model profiles and a behind-the-scenes look at the making of the world's most celebrated fashion show.

"THE VICTORIA'S SECRET FASHION SHOW is a highly anticipated, well-known event that everyone looks forward to, but very few get to intimately experience - until now," said Anthony Soohoo, Senior Vice President and General Manager of Entertainment, CBS Interactive. "This year, to complement the on-air broadcast, CBS Interactive is giving viewers a virtual front-row seat and back-stage pass, with interviews and videos that capture all the drama and excitement as the models get ready to hit the runway."

CBS's Victoria's Secret multi-platform initiative includes the following elements:

Victoria's Secret on CBS:

THE VICTORIA'S SECRET FASHION SHOW will be broadcast on December 3 from 10:00-11:00 PM, ET/PT on the CBS Television Network.

Victoria's Secret on CBS.com

This year's Victoria's Secret coverage will expand online at CBS.com with more behind the scenes videos, including interviews with models back stage before they hit the runway, model photo galleries, model bios, and other original content. Pre-event clips from the upcoming 2008 fashion show are available now, with new clips arriving each day, and the site also features a complete video and photo gallery of the 2007 fashion show. In addition to CBS.com, the VICTORIA'S SECRET FASHION SHOW content will also be available on CBS Interactive's other entertainment properties, including TheInsider.com and TV.com.

For viewers who want to share the show experience with friends, CBS.com will also host a Social Viewing Room, giving fans the ability to watch the event online while chatting and interacting with friends in real time. To visit the Social Viewing Room, go to www.cbs.com/socialviewing.

The VICTORIA'S SECRET FASHION SHOW will be available on CBS.com and in the Social Viewing Rooms in its entirety after the on air broadcast has concluded.

THE VICTORIA'S SECRET FASHION SHOW Web site on CBS.com also includes:

�� Model Photo Galleries

�� High-Definition Video Gallery

�� Behind the Scenes Interviews with Models

�� Road to the Runway (en route to Miami)

�� A Day in the Life of with various models

�� Hair & Makeup Behind The Scenes

�� Beauty Regiments with Victoria's Secret Products

�� Fashion and Lifestyle segments

�� Video montages from past VICTORIA'S SECRET FASHION SHOWS

�� An in-Store Holiday Shopping features with the Victoria's Secret models

�� Video guides that help viewers get the looks they saw on the show

Victoria's Secret on Mobile

CBS Mobile has teamed up with MediFLO USA to launch "Victoria's Secret TV," a dedicated 24/7 channel on FLO TV. The Victoria's Secret TV Channel gives mobile users an all-access pass to the 2008 fashion show, beginning with behind-the-scenes pre-show coverage available now. On December 3, Victoria's Secret TV will air a LIVE simulcast with the broadcast on CBS Television Network at 10:00 PM ET/PT. After the show, Victoria's Secret TV continues with exclusive post-show coverage through January 2.

Starting on November 23, mobile users can also watch clips, highlights and behind-the-scenes pre-show footage of THE VICTORIA'S SECRET FASHION SHOW on demand right from their mobile phones.

"The Victoria's Secret Fashion Show is more than a show it's an annual event. CBS Mobile is bringing audiences the next-generation of entertainment with the ability to watch video footage - from the pre-show, to behind-the-scenes footage to the main event - all from their mobile phone," said Jeff Sellinger Executive Vice President and GM of CBS Mobile.

To learn more about FLO TV and where it is available please visit: http://www.flotv.com/.

All programming is subject to change.

About Victoria's Secret

Victoria's Secret is the leading specialty retailer of lingerie and beauty products, dominating its world with modern, fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. A business of Limited Brands (NYSE:LTD), its more than 1000 Victoria's Secret Lingerie and Beauty stores, the catalogue and VictoriasSecret.com allow customers to shop the brand anywhere, any time, from any place.

About CBS Interactive

CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment and the 7th largest Web property globally, with more than 170 million people visiting its properties each month. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, and Last.fm span popular categories like technology, entertainment, sports, news, and business.

About MediaFLO USA Inc.

MediaFLO USA Inc. unleashes the power of TV for mobile consumers, combining the best content, an intuitive user interface and a superior multicast network to deliver a true TV experience. The award-winning FLO TV service from MediaFLO USA offers full-length simulcast and time-shifted programming from the world's best entertainment brands, including CBS, CBS College Sports, CBS News, CNBC, Comedy Central, ESPN, FOX, FOX News, FOX Sports, MSNBC, MTV, NBC 2Go, NBC, NBC Sports, NBC News, NickToons and Nickelodeon. Based in San Diego, Calif., MediaFLO USA is a wholly owned subsidiary of Qualcomm Incorporated. Further information is available at both www.mediaflousa.com and www.flotv.com.

MediaFLO, MediaFLO USA, FLO and FLO TV are trademarks of Qualcomm Incorporated.

  [november 2008]  

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