or


[12/03/08 - 02:25 PM]
Hallmark Channel and Google to Form Strategic TV Advertising Agreement
The network will air in 2009 more than 30 original movies - its largest-ever slate.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL AND GOOGLE TO FORM STRATEGIC TV ADVERTISING AGREEMENT

Agreement Gives Advertisers Access to Hallmark Channel Family-Friendly Programming

NEW YORK & MOUNTAIN VIEW, CALIF., December 3, 2008 � Hallmark Channel and Google (NASDAQ: GOOG) announced today a strategic agreement to offer advertisers access to high-quality family-friendly programming through the Google TV Ads program. Advertisers will now be able to reach even more viewers by using Google TV Ads platform to place ads on both Hallmark Channel and Hallmark Movie Channel.

In November, Hallmark Channel was seen in 86 million homes across the U.S. and over the past year has consistently ranked in the top ten prime time ratings. The network will air in 2009 more than 30 original movies � its largest-ever slate. Hallmark Movie Channel broadcasts a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, Hallmark Channel original movies and special events. Using the Google TV Ads platform, advertisers, starting in early 2009, will be able to access both networks' national audiences and receive viewership data at an unprecedented scale. Google TV Ads advertisers � many of them new to the television medium � can then better understand what consumers are responding to and make real-time adjustments to their campaigns to maximize return-on-investment.

"Partnering with Google is a milestone for Hallmark Channel's continued advertising success," said Bill Abbott, Executive Vice President, Ad Sales, Hallmark Channel. "The Google TV Ads platform will allow more advertisers to access the network's acclaimed roster of family-friendly programming � entertainment that audiences cherish during the holidays."

Google TV Ads offers greater accountability and relevancy in advertising. With Google's innovative targeting tools and auction-based pricing system, advertisers can find the right context and audience for their advertising message, only pay for impressions delivered to their ads, and receive digital reporting within 24 hours. Hallmark Channel and Hallmark Movie Channel join Google TV Ads' growing list of inventory partners, which also includes six networks from the NBC Universal family�Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller�along with Bloomberg Television and 96 networks through DISH Network.

"Hallmark Channel's strong family-friendly brand and programming attracts an important viewer demographic that Google TV Ads' advertisers can now access," said John Saroff, Manager of Strategic Partner Development for Google TV Ads. "Combined with our platform's measurement technology, this collaboration signifies an important step towards making television advertising more accountable for advertisers and more relevant for viewers."

About Google Inc.

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

About Hallmark Channel

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 86 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel which plays the greatest family movies of all time, Hallmark Movie Channel, and launched Hallmark Movie Channel HD in April, 2008.

Google and Google TV Ads are trademarks of Google Inc. All other company and product names may be trademarks of the companies with which they are associated.

Source: Nielsen Media Research estimates that from October 27 through November 30, 2008, Hallmark Channel was available in over 85 million homes across the U.S. and during the period from December 31, 2007 to November 23, 2008, ranked in the top ten prime time household coverage area ratings.





  [december 2008]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[05/22/15 - 01:09 PM]
First Look Images: FX's "American Crime Story: The People v. O.J. Simpson"
Get your first look at Sarah Paulson, Billy Magnussen, John Travolta, David Schwimmer, Cuba Gooding, Jr. and Courtney Vance in the limited series, due in early 2016.

[05/22/15 - 11:02 AM]
"The Bastard Executioner" Swings Into Action This Fall on FX
Kurt Sutter's new series is billed as "a gripping and brutal journey through the Late Middle Ages."

[05/22/15 - 10:54 AM]
First Look Image: Danny Trejo as "The Regulator" on El Rey Network/Miramax's 'From Dusk Till Dawn: The Series"
Currently in production on its sophomore season, "From Dusk Till Dawn: The Series" is slated to return late Summer 2015.

[05/22/15 - 10:32 AM]
NBC's Star-Studded Inaugural Charity Event "Red Nose Day" Raises Over $21 Million to Help Lift Children and Young People Out of Poverty
Julia Roberts, Jimmy Fallon, Blake Shelton, Neill Patrick Harris, Richard Gere, Reese Witherspoon, Jennifer Aniston, Will Ferrell, Jack Black, Pharell, Coldplay, One Direction and Zac Efron were just a few of the many celebrities appearing in the three-hour entertainment event.

[05/22/15 - 10:25 AM]
E! Delivers Ratings Highs Led by "Keeping Up with the Kardashians: About Bruce" Special and Season Finale of "The Royals"
E! further spins the numbers for Sunday, May 17.

[05/22/15 - 08:32 AM]
"500 Questions" Earns ABC's Best Summer Rating in its Slot Since August 2013
ABC spins the numbers for Thursday, May 21.

[05/22/15 - 08:31 AM]
"Mad Men" Finale Is Series' Highest-Rated Episode Ever Among Total Viewers and Adults 25-54
AMC further spins the numbers for Sunday, May 17.

[05/22/15 - 08:21 AM]
NBC's "Red Nose Day" Was No. 1 Among the Big 4 Networks in the 10 p.m. Hour
NBC spins the numbers for Thursday, May 21.

[05/22/15 - 07:01 AM]
NBA Western Conference Finals Game 2 Delivers 47 Percent Ratings Increase from Last Time on ESPN
ESPN spins the numbers for Thursday, May 21.

[05/22/15 - 06:42 AM]
HGTV and DIY Network Greenlight Six New Series
After delivering 11 consecutive months of ratings growth, top 10 cable network HGTV, along with its sister network, DIY Network, have confirmed production orders for six new series.

[05/22/15 - 06:02 AM]
Netflix Announces "A Very Murray Christmas"
Written by Sofia Coppola, Bill Murray and Mitch Glazer and directed by Sofia Coppola, the special is an homage to the classic variety show featuring Bill Murray playing himself, as he worries no one will show up to his TV show due to a terrible snow storm in New York City.

[05/22/15 - 06:01 AM]
CMT to Kickoff "Friday Night Lights" Memorial Day Event with the Network Premiere of the Film, And a Marathon of the Series Hosted by Jessie James Decker Featuring Fan-Voted Poll Results of Favorite Series Characters
Fans can head over to CMT's Facebook page to vote for their favorite "Friday Night Lights" characters from season one.

[05/22/15 - 05:31 AM]
Joel McHale Set to Host "The 2015 ESPYS" on ABC July 15
"The ESPYS" will be broadcast live on ABC Wednesday, July 15, at 8 p.m. ET from Nokia Theatre L.A. Live in Los Angeles.

[05/21/15 - 03:43 PM]
Updated: ABC's 2014-15 Primetime Ratings
ABC further spins the numbers for the season to date.

[05/21/15 - 03:27 PM]
Kickstarter Sensation "Kung Fury" Delivers Bad to the Bone 80's Action, Artistry and Hilarity... and El Rey Is the Only Place on Your TV Badass Enough to Show It
An official selection of the 2015 Cannes Film Festival, the visually spectacular 30-minute action comedy was created by Swedish filmmaker David Sandberg and backed by the Kickstarter community.