[12/04/08 - 09:55 AM]
Hallmark Channel Makes Itself "Home for the Holidays" at Radio City with Three-Year Sponsorship of Radio City Christmas Spectacular(R) in Nyc
This year marks the eighth year that the network has sponsored the show.

[via press release from The Hallmark Channel]


Hallmark Channel, the number one destination for family-friendly programming and this season's leader in original holiday movies, is making itself "Home for the Holidays" at Radio City in New York City by signing on to be a participating sponsor of the annual Radio City Christmas Spectacular� for an additional three years. This year marks the eighth year that the network has sponsored the show.

As part of the network's sponsorship, it will host a private VIP reception for key advertising clients and their families in the Grand Lounge of Radio City Music Hall� on Thursday, December 11. Clients will also have the opportunity to see the evening's live performance � a special holiday treat during these uncertain economic times. Hallmark Channel's Ad Sales chief Bill Abbott will host the evening.

"Hallmark and Radio City are iconic brands that represent family and celebrations and it's our great pleasure to be the exclusive cable entertainment partner of the Christmas Spectacular," said Abbott. "The current state of the economy is causing families to stay close to home and hearth and this sponsorship allows us to treat our clients and their families to a night out when they otherwise may not have one."

Further stated Michael Guth, executive vice president, sales and marketing for Madison Square Garden: "We are excited to have Hallmark Channel return as a sponsor of the Radio City Christmas Spectacular. As with all of our partners, Hallmark Channel will be able to showcase their brand on a variety of platforms, truly maximizing their exposure, while also aligning themselves with the iconic and influential brand of Radio City Music Hall."

Through this sponsorship, Hallmark Channel's "Home for the Holidays" programming message � a holiday movie every night at 9 p.m. in December � will be featured on the 7th Avenue marquee outside Madison Square Garden. The network will also be included in a full-page ad in the program book distributed at the show, point-of-sale banners inside Radio City, co-branded mailings and tune-in spots for the channel's original holiday movies on plasma screens throughout the music hall.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 86 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel which plays the greatest family movies of all time, Hallmark Movie Channel, and launched Hallmark Movie Channel HD in April, 2008.

MSG Entertainment

Madison Square Garden, L.P. is owned by Cablevision Systems Corporation and includes the New York Knicks (NBA); the New York Rangers (NHL); the New York Liberty (WNBA); the Hartford Wolf Pack (American Hockey League); MSG Entertainment, which includes concerts and events at Radio City Music Hall, Madison Square Garden, The WaMu Theater at Madison Square Garden, the Beacon Theatre, the legendary Chicago Theatre, as well as an exclusive co-booking agreement with the venerable Wang Theatre in Boston, and which manages wholly-owned live entertainment properties including the Radio City Rockettes and the Radio City Christmas Spectacular; MSG Media, which is comprised of television networks MSG and MSG Plus, MSG Interactive, which oversees all company wireless and online initiatives, and Fuse, the only national music television network; and the Madison Square Garden arena complex, located in the heart of the New York metropolitan area.

The Radio City Christmas Spectacular starring the Rockettes will run from November 7, 2008 through December 30, 2008. Prices range from $42 to $105. Tickets are available online at www.radiocitychristmas.com or at the Radio City Box Office (50th Street and Avenue of the Americas). Box Office hours are Monday through Saturday, 10:00 a.m. to 8:00 p.m. and Sunday 11:00 a.m. to 8:00 p.m. Tickets may also be purchased by calling the Ticketmaster Christmas Hotline at (212) 307-1000 or at any Ticketmaster outlets. Ticket prices include a $4.50 facility charge. Tickets purchased via Ticketmaster are subject to service charges. Please call (212) 247-4777 for more information.

  [december 2008]  

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