or


[12/19/08 - 10:42 AM]
FOX Reality Channel Unveils Innovative "Pixilation" Graphic Package for Branding of Original Productions
The network will debut its new look with the rollout of "Solitary v3.0" on Saturday, January 17 at 9:00/8:00c.

[via press release from Fox Reality]

DID I SEE WHAT I THOUGHT I SAW?

Fox Reality Channel Unveils Innovative "Pixilation" Graphic Package for Branding Of Original Productions

New Campaign Reinforcing Network's Boundary-Breaking Image Debuts January 17

LOS ANGELES -- Fox Reality Channel is taking its "look at us" attitude to new boundary-breaking heights by tweaking a classic technique and launching an innovative new "pixilation" graphic package for its original programming.

Video pixilation implies there is something too racy to see. Fox Reality Channel has taken that suggestiveness to another level with a campaign that reveals and conceals images, allowing for footage to break through traditional walls of pixilation, interact, and surprise viewers in unexpected ways.

"Challenging a graphic practice originally designed to censor creates a unique tone and voice for our original brand and ultimately our network," said Lorey Zlotnick, Senior Vice President Marketing and On-Air Promotion. "We've taken traditional pixilation and turned it sideways�instead of saying 'don't look,' we're calling on viewers to look even more closely."

"We weren't looking for a passive graphic package to merely look good on top of footage," Ms. Zlotnick added. "It had to be strategic and work harder within our competitive landscape. Our campaign needed to strike multiple objectives and literally interact with our original programming, create an environment for our originals nobody else could own and clearly reinforce the overall network brand and voice."

Executed by New York agency, PMcD, "Pixilation" creates a unique branding umbrella housing a slate of original programming ranging from the family-friendly "American Idol Extra" to the risqu� franchise series "My Bare Lady."

Fox Reality Channel will debut it's new look for their original programming across multiple platforms with the rollout of the controversial "Solitary v3.0" premiering on January 17 at 9p/8c.

ABOUT FOX REALITY CHANNEL

Fox Reality Channel launched in May 2005, to become the premier destination for lovers of unscripted programming. Fox Reality Channel is the only all-reality, all-the-time cable network featuring compelling original programming, never-before-seen U.S. premieres of international reality hits, and network favorites. Fox Reality Channel is available in nearly 50 million homes and can be accessed via broadband, mobile devices and other digital platforms such as iTunes� and Hulu (except American Idol Extra). For more information on Fox Reality Channel programs and schedules, please visit foxreality.com.

ABOUT PMCD

PMcD, a New York based design firm specializing in all aspects of design and production from inception through completion. Their unique collaborative process allows client and creative to visually translate ideas based in strong design. Each project reflects a unique signature that addresses the branding, marketing and business needs of a corporate identity that competes in a rapidly changing marketplace.

PMcD's areas of design expertise include broadcast, print, corporate image / identity, web, interactive, mobile, installation and exhibit films, and retail packaging. They company is part of the transmedia branding and design group Lori Pate+, a service connecting media clients to the industry's leading strategic and creative professionals.





  [december 2008]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (ABC)
· MY BARE LADY (FOX REALITY)
· SOLITARY (FOX REALITY)





[06/30/25 - 11:02 AM]
"Sinners" with Black American Sign Language (BASL) Debuts July 4 on Max in the U.S.
This groundbreaking release marks the first time a streaming platform will exclusively debut a film interpreted in BASL.

[06/30/25 - 10:38 AM]
Nathan's Famous Hot Dog Eating Contest to Air July 4 on ESPN Networks
Returning to the iconic corner of Surf and Stillwell Avenues on Coney Island is 16-time Nathan's Famous Hot Dog Eating Contest champion, Joey Chestnut.

[06/30/25 - 10:01 AM]
NASA+ Is Coming to Netflix This Summer
Audiences now will have another option to stream rocket launches, astronaut spacewalks, mission coverage, and breathtaking, live views of Earth from the International Space Station.

[06/30/25 - 09:31 AM]
Video: "Apocalypse in the Tropics" - Official Trailer - Netflix
Through a deep examination, this documentary from Oscar nominee Petra Costa explores the profound impact of evangelism on Brazil's political landscape.

[06/30/25 - 09:23 AM]
All-New Series "Survival Mode" Premieres Monday, July 7 on NBC
Across nine episodes, the series chronicles some of the most recent devastating disasters - including the Maui wildfires, the Amtrak 501 derailment, Superstorm Sandy, and the sinking of the Costa Concordia - through firsthand accounts from survivors and rare archival footage.

[06/30/25 - 09:01 AM]
Video: "Going, Going, Gone: The Magic of the Home Run" - Official Trailer - The Roku Channel
This one is dedicated to the dinger. Comedian Roy Wood Jr takes us on a baseball journey all about the long ball.

[06/30/25 - 09:01 AM]
"Miley Cyrus: Something Beautiful" Visual Album Coming to Disney+ and Hulu July 16
The visual album premiered June 6 at the Tribeca Festival ahead of its one-night theatrical release in the U.S. and Canada on June 12.

[06/30/25 - 08:01 AM]
Video: "America's Team: The Gambler and His Cowboys" - Official Trailer - Netflix
On August 19, experience the historic rise of one of the greatest teams in all of sports.

[06/30/25 - 07:26 AM]
Disney+ Adds Three New Premium Reality Commissions to Its Growing Slate of UK Unscripted Original Series
Highlights include the return of Britain's original and much-loved dating series "Blind Date", reimagined for a contemporary audience.

[06/30/25 - 07:01 AM]
Video: "My Oxford Year" - Official Trailer - Netflix
An ambitious American fulfilling her dream of studying at Oxford falls for a charming Brit hiding a secret that may upend her perfectly planned life.

[06/30/25 - 06:37 AM]
ESPN Reveals Special Honorees for The 2025 ESPYS Presented by Capital One Airing Wednesday, July 16, at 8 p.m. ET/PT on ABC and Streaming Live on ESPN+
Oscar Robertson will receive the Arthur Ashe Award for Courage, Katie Schumacher-Cawley will receive the Jimmy V Award for Perseverance, and David Walters and Erin Regan will receive the Pat Tillman Award for Service.

[06/30/25 - 01:01 AM]
Video: Netflix Unleashes Teaser for "Troll 2"
When a dangerous new troll is awakened, unleashing devastation across Norway, beloved adventurers Nora, Andreas and Captain Kris are thrust into their most perilous mission yet.

[06/29/25 - 10:31 PM]
A Secret Society, Ritualistic Killings, and a Century-Old Curse Netflix and YRF Entertainment's "Mandala Murders" Premieres July 25
"Mandala Murders" is a first-of-its-kind mythological-crime thriller that promises to pull audiences into a world where every clue leads deeper into a long-buried prophecy.

[06/27/25 - 11:48 PM]
Development Update: Week of June 23-27
Updates include: Scott Speedman to topline ABC's "RJ Decker" pilot; Joel Kim Booster to pen latest "Pitch Perfect" spin-off at Peacock; and "Doctor Odyssey," "Grosse Pointe Garden Society" among the latest cancellations.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).