or


[12/19/08 - 10:42 AM]
FOX Reality Channel Unveils Innovative "Pixilation" Graphic Package for Branding of Original Productions
The network will debut its new look with the rollout of "Solitary v3.0" on Saturday, January 17 at 9:00/8:00c.

[via press release from Fox Reality]

DID I SEE WHAT I THOUGHT I SAW?

Fox Reality Channel Unveils Innovative "Pixilation" Graphic Package for Branding Of Original Productions

New Campaign Reinforcing Network's Boundary-Breaking Image Debuts January 17

LOS ANGELES -- Fox Reality Channel is taking its "look at us" attitude to new boundary-breaking heights by tweaking a classic technique and launching an innovative new "pixilation" graphic package for its original programming.

Video pixilation implies there is something too racy to see. Fox Reality Channel has taken that suggestiveness to another level with a campaign that reveals and conceals images, allowing for footage to break through traditional walls of pixilation, interact, and surprise viewers in unexpected ways.

"Challenging a graphic practice originally designed to censor creates a unique tone and voice for our original brand and ultimately our network," said Lorey Zlotnick, Senior Vice President Marketing and On-Air Promotion. "We've taken traditional pixilation and turned it sideways�instead of saying 'don't look,' we're calling on viewers to look even more closely."

"We weren't looking for a passive graphic package to merely look good on top of footage," Ms. Zlotnick added. "It had to be strategic and work harder within our competitive landscape. Our campaign needed to strike multiple objectives and literally interact with our original programming, create an environment for our originals nobody else could own and clearly reinforce the overall network brand and voice."

Executed by New York agency, PMcD, "Pixilation" creates a unique branding umbrella housing a slate of original programming ranging from the family-friendly "American Idol Extra" to the risqu� franchise series "My Bare Lady."

Fox Reality Channel will debut it's new look for their original programming across multiple platforms with the rollout of the controversial "Solitary v3.0" premiering on January 17 at 9p/8c.

ABOUT FOX REALITY CHANNEL

Fox Reality Channel launched in May 2005, to become the premier destination for lovers of unscripted programming. Fox Reality Channel is the only all-reality, all-the-time cable network featuring compelling original programming, never-before-seen U.S. premieres of international reality hits, and network favorites. Fox Reality Channel is available in nearly 50 million homes and can be accessed via broadband, mobile devices and other digital platforms such as iTunes� and Hulu (except American Idol Extra). For more information on Fox Reality Channel programs and schedules, please visit foxreality.com.

ABOUT PMCD

PMcD, a New York based design firm specializing in all aspects of design and production from inception through completion. Their unique collaborative process allows client and creative to visually translate ideas based in strong design. Each project reflects a unique signature that addresses the branding, marketing and business needs of a corporate identity that competes in a rapidly changing marketplace.

PMcD's areas of design expertise include broadcast, print, corporate image / identity, web, interactive, mobile, installation and exhibit films, and retail packaging. They company is part of the transmedia branding and design group Lori Pate+, a service connecting media clients to the industry's leading strategic and creative professionals.





  [december 2008]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (ABC)
· MY BARE LADY (FOX REALITY)
· SOLITARY (FOX REALITY)





[12/03/20 - 02:04 PM]
NBC's Critically Acclaimed Comedy "Superstore" to Conclude at the End of Its Current Sixth Season
There are currently 11 more episodes to air this season, which will end in the spring.

[12/03/20 - 12:36 PM]
LMN Rings in the New Year with Thirteen New Premieres Including the Return of the Network's Successful "Wrong" Movie Franchise with Five New Films
Eric Roberts, Tracy Nelson, Samaire Armstrong, Anna Marie Dobbins, Michael Pare, Tom Sandoval, Jessica Morris, Jason-Shane Scott and Michael Madsen are among the featured talent.

[12/03/20 - 12:02 PM]
New CBS Drama "The Equalizer," Starring Queen Latifah, to Launch Immediately Following CBS Sports' Broadcast of "Super Bowl LV" on Feb. 7, 2021
Two weeks earlier, CBS' hit show "FBI," television's #2 drama, will air immediately following another one of television's biggest events, the NFL's AFC Championship Game, on Sunday, Jan. 24, 2021.

[12/03/20 - 11:56 AM]
"Beyond the Pole: Living Under Lockdown," 90 Minute Special, Premieres Thursday, December 17 at 10PM ET/PT on WE tv
When Atlanta shuts down its famous nightlife scene due to a global pandemic, the clubs' exotic dancers, bartenders, and bottle girls struggle to find income streams.

[12/03/20 - 11:46 AM]
The Past Is Dead, But the Future Is Bright - "Fear the Walking Dead" Is Coming Back for a 7th Season
AMC broke the news this morning through social media.

[12/03/20 - 11:31 AM]
"Bounce Trumpet Awards" to Honor Naomi Campbell, Yara Shahidi, Stacey Abrams, & Tommie Smith as 2020 Recipients in Special Year Paying Tribute to Those Fighting for Social Justice
This year's 29th annual ceremony will honor individuals who have risen to fight social injustice for Black Americans and will premiere on Sunday, December 13.

[12/03/20 - 11:00 AM]
IMDb TV and Amazon Studios Expand Original Slate with True Crime Docu-series
"Moment of Truth" will premiere early in 2021 on IMDb TV, Amazon's premium free streaming service.

[12/03/20 - 10:41 AM]
Warner Bros. Pictures Group Announces Innovative, Hybrid Distribution Model for Its 2021 Theatrical Slate
Following the one month HBO Max access period domestically, each film will leave the platform and continue theatrically in the U.S. and international territories, with all customary distribution windows applying to the title.

[12/03/20 - 10:06 AM]
TBS and Team Coco to Reveal New Line of Limited Edition Conan Funko Pop! Vinyl Figures on "Conan" on December 7
Bringing holiday cheer on December 7-18, TBS and Team Coco will host a sweepstakes on air and on social media, giving fans a chance to win the figures.

[12/03/20 - 09:53 AM]
YouTube Originals Greenlights "Light Speed" A New Scientific Learning Series from Seeker Spotlighting High-Adrenaline Car Racing at Australia's World Solar Challenge
This new series will premiere globally on the Seeker YouTube Channel on December 7.

[12/03/20 - 09:05 AM]
YouTube Originals Announces Full Lineup and New Mini Documentaries for Part Two of "Bear Witness, Take Action" Hosted by Common and Keke Palmer Premiering December 5
The special is produced by the SpringHill Company, Fly on the Wall Entertainment, Hudlin Entertainment and Byron Phillips.

[12/03/20 - 09:05 AM]
discovery+ Announces Exclusive Original Series Debuting in January 2021
At launch on January 4, discovery+ will have the largest-ever content offering of any new streaming service, including more than 50 original titles and over 150 hours of exclusive content.

[12/03/20 - 09:04 AM]
The Fates Have News! Heron's Adventures Will Continue in Season 2 of "Blood of Zeus"
Netflix confirmed the renewal on social media this morning.

[12/03/20 - 08:34 AM]
Wednesday's Broadcast Ratings: No Stopping "The Masked Singer" on FOX
The network leads the night in total viewers and adults 18-49.

[12/03/20 - 07:31 AM]
Video: "Firefly Lane" - Official Teaser Trailer - Netflix
Starring Katherine Heigl and Sarah Chalke and based on the bestselling novel by Kristin Hannah, the series is coming soon to Netflix.