or


[12/19/08 - 10:42 AM]
FOX Reality Channel Unveils Innovative "Pixilation" Graphic Package for Branding of Original Productions
The network will debut its new look with the rollout of "Solitary v3.0" on Saturday, January 17 at 9:00/8:00c.

[via press release from Fox Reality]

DID I SEE WHAT I THOUGHT I SAW?

Fox Reality Channel Unveils Innovative "Pixilation" Graphic Package for Branding Of Original Productions

New Campaign Reinforcing Network's Boundary-Breaking Image Debuts January 17

LOS ANGELES -- Fox Reality Channel is taking its "look at us" attitude to new boundary-breaking heights by tweaking a classic technique and launching an innovative new "pixilation" graphic package for its original programming.

Video pixilation implies there is something too racy to see. Fox Reality Channel has taken that suggestiveness to another level with a campaign that reveals and conceals images, allowing for footage to break through traditional walls of pixilation, interact, and surprise viewers in unexpected ways.

"Challenging a graphic practice originally designed to censor creates a unique tone and voice for our original brand and ultimately our network," said Lorey Zlotnick, Senior Vice President Marketing and On-Air Promotion. "We've taken traditional pixilation and turned it sideways�instead of saying 'don't look,' we're calling on viewers to look even more closely."

"We weren't looking for a passive graphic package to merely look good on top of footage," Ms. Zlotnick added. "It had to be strategic and work harder within our competitive landscape. Our campaign needed to strike multiple objectives and literally interact with our original programming, create an environment for our originals nobody else could own and clearly reinforce the overall network brand and voice."

Executed by New York agency, PMcD, "Pixilation" creates a unique branding umbrella housing a slate of original programming ranging from the family-friendly "American Idol Extra" to the risqu� franchise series "My Bare Lady."

Fox Reality Channel will debut it's new look for their original programming across multiple platforms with the rollout of the controversial "Solitary v3.0" premiering on January 17 at 9p/8c.

ABOUT FOX REALITY CHANNEL

Fox Reality Channel launched in May 2005, to become the premier destination for lovers of unscripted programming. Fox Reality Channel is the only all-reality, all-the-time cable network featuring compelling original programming, never-before-seen U.S. premieres of international reality hits, and network favorites. Fox Reality Channel is available in nearly 50 million homes and can be accessed via broadband, mobile devices and other digital platforms such as iTunes� and Hulu (except American Idol Extra). For more information on Fox Reality Channel programs and schedules, please visit foxreality.com.

ABOUT PMCD

PMcD, a New York based design firm specializing in all aspects of design and production from inception through completion. Their unique collaborative process allows client and creative to visually translate ideas based in strong design. Each project reflects a unique signature that addresses the branding, marketing and business needs of a corporate identity that competes in a rapidly changing marketplace.

PMcD's areas of design expertise include broadcast, print, corporate image / identity, web, interactive, mobile, installation and exhibit films, and retail packaging. They company is part of the transmedia branding and design group Lori Pate+, a service connecting media clients to the industry's leading strategic and creative professionals.





  [december 2008]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (ABC)
· MY BARE LADY (FOX REALITY)
· SOLITARY (FOX REALITY)





[05/24/19 - 09:24 AM]
YouTube Heats up Summer Programming with Full Slate of Free Series and Specials!
Following a record-setting Coachella livestream, YouTube is expanding its 2019 live music festival lineup to include coverage of Lollapalooza this summer.

[05/24/19 - 09:11 AM]
Hulu Picks Up "Untitled Mary Laws Project" Based on "North American Lake Monsters"
Through encounters with Gothic beasts, including fallen angels and werewolves, broken people are driven to desperate acts in an attempt to repair their lives, ultimately showing there is a thin line between man and beast.

[05/24/19 - 09:00 AM]
ABC's "Jimmy Kimmel Live: Game Night" Episodes Return for the 2019 NBC Finals
Scheduled guests include Anthony Anderson, Jennifer Aniston, Chadwick Boseman, Jamie Foxx, Tom Holland, LL Cool J and Adam Sandler.

[05/24/19 - 08:25 AM]
Thursday's Broadcast Ratings: ABC Tops Charts with "This Is Farrah Fawcett" Special
The Alphabet wins the night among total viewers, shares the demo crown with CBS.

[05/23/19 - 08:01 PM]
Zach Galifianakis Stars in "Between Two Ferns: The Movie" Produced by Funny or Die to Be Released on September 20, 2019 on Netflix
Directed by Scott Aukerman, the film is a laugh-out-loud comedy that gives new insight into the curmudgeonly, beloved outsider Zach Galifianakis has created over the years.

[05/23/19 - 04:31 PM]
Netflix Announces Live Action Latinx Family Comedy Series "The Expanding Universe of Ashley Garcia"
The multi-camera comedy series is co-created by Mario Lopez and Seth Kurland.

[05/23/19 - 02:46 PM]
Lifetime's Provocative New Docuseries "Marrying Millions" Premieres July 10, Exploring the True Intentions of Six Deeply in Love Couples
The series follows six couples who are deeply in love and hoping to marry, but come from completely different worlds.

[05/23/19 - 01:44 PM]
IFC to Air Sing-Along Version of Documentary Now!'s "Original Cast Album: Co-Op" on Friday, June 7
Season 52 of "Documentary Now!" will be available to stream on Netflix starting Monday, June 3.

[05/23/19 - 01:41 PM]
Smithsonian Channel(TM) Commemorates the 75th Anniversary of the Biggest Military Landings in History with Never-Before Seen Footage
One of the world's foremost experts on World War II archives, Dominique Forget, has identified over 100 hours of previously unseen archival footage, including 20 hours from the battle itself, to reveal the Allies' struggle to liberate Europe.

[05/23/19 - 01:22 PM]
Jimmy Kimmel's Highly Rated, Unforgettable Night of Television Returns with an Encore Presentation of "Live in Front of a Studio Audience: Norman Lear's 'All in the Family' and 'The Jeffersons,'" Saturday, May 25
A rebroadcast of "All About 'All in the Family' and 'The Jeffersons'" will likewise follow.

[05/23/19 - 01:02 PM]
Showtime(R) Documentary Films Announces "Detainee 001" Chronicling Newly Released Prisoner John Walker Lindh
The film gives the definitive account of Lindh's story with never-before-revealed details from his legal case and unpacks challenging truths and shifting allegiances behind one of the most compelling and unresolved mysteries of the post-9/11 age.

[05/23/19 - 12:02 PM]
ESPN Rolls Out Bowl Schedule for 2019-20 College Football Season
The bowl mania will include the College Football Playoff Semifinals and the entire New Year's Six, which will build up to the season's grand finale: The College Football Playoff National Championship from the Mercedes-Benz Superdome in New Orleans.

[05/23/19 - 12:01 PM]
HBO and BBC Renew "Gentleman Jack" for a Second Season
The series tells the story of Anne Lister, a woman who had a passion for life and a mind for business, and bucked society's expectations at every turn.

[05/23/19 - 11:00 AM]
New Docuseries "Straight Up Steve Austin" to Premiere August 12 on USA Network
The seven-half hour episode series will follow "WWE Raw" on Monday nights at 11:00/10:00c.

[05/23/19 - 10:48 AM]
"Archer After Hours" Launches Following the Premiere of "Archer: 1999"
"Archer After Hours" is part after-show, talk show, sketch show and party.