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[12/19/08 - 10:42 AM]
FOX Reality Channel Unveils Innovative "Pixilation" Graphic Package for Branding of Original Productions
The network will debut its new look with the rollout of "Solitary v3.0" on Saturday, January 17 at 9:00/8:00c.

[via press release from Fox Reality]

DID I SEE WHAT I THOUGHT I SAW?

Fox Reality Channel Unveils Innovative "Pixilation" Graphic Package for Branding Of Original Productions

New Campaign Reinforcing Network's Boundary-Breaking Image Debuts January 17

LOS ANGELES -- Fox Reality Channel is taking its "look at us" attitude to new boundary-breaking heights by tweaking a classic technique and launching an innovative new "pixilation" graphic package for its original programming.

Video pixilation implies there is something too racy to see. Fox Reality Channel has taken that suggestiveness to another level with a campaign that reveals and conceals images, allowing for footage to break through traditional walls of pixilation, interact, and surprise viewers in unexpected ways.

"Challenging a graphic practice originally designed to censor creates a unique tone and voice for our original brand and ultimately our network," said Lorey Zlotnick, Senior Vice President Marketing and On-Air Promotion. "We've taken traditional pixilation and turned it sideways�instead of saying 'don't look,' we're calling on viewers to look even more closely."

"We weren't looking for a passive graphic package to merely look good on top of footage," Ms. Zlotnick added. "It had to be strategic and work harder within our competitive landscape. Our campaign needed to strike multiple objectives and literally interact with our original programming, create an environment for our originals nobody else could own and clearly reinforce the overall network brand and voice."

Executed by New York agency, PMcD, "Pixilation" creates a unique branding umbrella housing a slate of original programming ranging from the family-friendly "American Idol Extra" to the risqu� franchise series "My Bare Lady."

Fox Reality Channel will debut it's new look for their original programming across multiple platforms with the rollout of the controversial "Solitary v3.0" premiering on January 17 at 9p/8c.

ABOUT FOX REALITY CHANNEL

Fox Reality Channel launched in May 2005, to become the premier destination for lovers of unscripted programming. Fox Reality Channel is the only all-reality, all-the-time cable network featuring compelling original programming, never-before-seen U.S. premieres of international reality hits, and network favorites. Fox Reality Channel is available in nearly 50 million homes and can be accessed via broadband, mobile devices and other digital platforms such as iTunes� and Hulu (except American Idol Extra). For more information on Fox Reality Channel programs and schedules, please visit foxreality.com.

ABOUT PMCD

PMcD, a New York based design firm specializing in all aspects of design and production from inception through completion. Their unique collaborative process allows client and creative to visually translate ideas based in strong design. Each project reflects a unique signature that addresses the branding, marketing and business needs of a corporate identity that competes in a rapidly changing marketplace.

PMcD's areas of design expertise include broadcast, print, corporate image / identity, web, interactive, mobile, installation and exhibit films, and retail packaging. They company is part of the transmedia branding and design group Lori Pate+, a service connecting media clients to the industry's leading strategic and creative professionals.





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· AMERICAN IDOL (FOX)
· MY BARE LADY (FOX REALITY)
· SOLITARY (FOX REALITY)











[09/02/14 - 03:36 PM]
New "Supernatural" Season 10 Poster Revealed!
The new season of "Supernatural" kicks off Tuesday, October 7 at 9:00/8:00c.

[09/02/14 - 01:59 PM]
FOX Sports Continues Soccer Lineup with 2016 UEFA EURO Qualifiers
Starting in September and spanning through November, FOX Sports and its family of networks have 54 live games over the first four qualifying match days, in addition to several international friendlies.

[09/02/14 - 01:59 PM]
Discovery Is "All-In, All-Night" with Three Hours of Poker Themed Programming on September 10th
The cable channel will up the ante with three brand new specials as a part of poker themed night.

[09/02/14 - 01:41 PM]
CBS Sports and NFL Network "Run This Town" for Thursday Night Football Open with Music Featuring Rihanna and Narration by Don Cheadle
The 16-game "Thursday Night Football" schedule kicks off on September 11 with the Steelers vs. Ravens from Baltimore and ends with a Week 16 Saturday doubleheader on December 20.

[09/02/14 - 01:20 PM]
Netflix Orders Third Season of "Hemlock Grove"
Showrunner Charles H. (Chic) Eglee will return for the ten-episode final season which is slated to premiere on Netflix in 2015.

[09/02/14 - 01:20 PM]
"Houdini" Mesmerizies 3.7 Million Viewers
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[09/02/14 - 01:07 PM]
New Series "Live Free or Die" Follows Five Americans Who Left Their Mainstream Lives to Survive off the Land, Premieres Sept. 30 at 10 PM
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[09/02/14 - 12:11 PM]
TNT Announces Restaurants Set to Participate in New Series "On the Menu," Premiering Friday, Oct. 3
Host Ty Pennington and legendary Chef Emeril Lagasse headline the series in which everyday cooks will vie for the chance to have their own dishes served in major restaurant chains across the country.

[09/02/14 - 12:07 PM]
Get Ready for Football Season with Birchbox Man and "The League"
All Birchbox Man subscribers will receive the box, containing everything they need from the best in grooming and lifestyle in preparation for the big game.

[09/02/14 - 12:03 PM]
Top Five Home Cooks Named on "MasterChef"
Plus: auditions for season six begin Saturday, September 13 in San Francisco and San Diego.

[09/02/14 - 11:42 AM]
WatchESPN Launches to Mediacom, Suddenlink, NCTC and NTTC Customers
Access to WatchESPN is now currently available to 75 million households nationwide.

[09/02/14 - 11:22 AM]
HGTV and DIY Network to Premiere Eight New Shows This Fall
Highlights include "Lakefront Bargain Hunt," premiering Sunday, September 14 at 8:00/7:00c on HGTV.

[09/02/14 - 11:02 AM]
Spike TV Presents a Compelling Inside Look at the Life of America's Greatest Daredevil, Evel Knievel
The 90-minute special will premiere on Spike TV Wednesday, September 10 at 11:00/10:00c.

[09/02/14 - 10:30 AM]
Monday's Broadcast Ratings: "MasterChef," "American Ninja Warrior" Top Demos
FOX and NBC both share the adults 18-49 crown last night.

[09/02/14 - 10:20 AM]
ABC Family Scares Up Some Fun During Its 16th Annual "13 Nights pf Halloween" Holiday Programming Event, Airing October 19th - 31st
The fright fest features brand-new Halloween-themed episodes of "Melissa & Joey" and "Baby Daddy," an all-new "Pretty Little Liars" fan appreciation special, plus the hilariously scary prank specials "Freak Out."