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[12/19/08 - 10:42 AM]
FOX Reality Channel Unveils Innovative "Pixilation" Graphic Package for Branding of Original Productions
The network will debut its new look with the rollout of "Solitary v3.0" on Saturday, January 17 at 9:00/8:00c.

[via press release from Fox Reality]

DID I SEE WHAT I THOUGHT I SAW?

Fox Reality Channel Unveils Innovative "Pixilation" Graphic Package for Branding Of Original Productions

New Campaign Reinforcing Network's Boundary-Breaking Image Debuts January 17

LOS ANGELES -- Fox Reality Channel is taking its "look at us" attitude to new boundary-breaking heights by tweaking a classic technique and launching an innovative new "pixilation" graphic package for its original programming.

Video pixilation implies there is something too racy to see. Fox Reality Channel has taken that suggestiveness to another level with a campaign that reveals and conceals images, allowing for footage to break through traditional walls of pixilation, interact, and surprise viewers in unexpected ways.

"Challenging a graphic practice originally designed to censor creates a unique tone and voice for our original brand and ultimately our network," said Lorey Zlotnick, Senior Vice President Marketing and On-Air Promotion. "We've taken traditional pixilation and turned it sideways�instead of saying 'don't look,' we're calling on viewers to look even more closely."

"We weren't looking for a passive graphic package to merely look good on top of footage," Ms. Zlotnick added. "It had to be strategic and work harder within our competitive landscape. Our campaign needed to strike multiple objectives and literally interact with our original programming, create an environment for our originals nobody else could own and clearly reinforce the overall network brand and voice."

Executed by New York agency, PMcD, "Pixilation" creates a unique branding umbrella housing a slate of original programming ranging from the family-friendly "American Idol Extra" to the risqu� franchise series "My Bare Lady."

Fox Reality Channel will debut it's new look for their original programming across multiple platforms with the rollout of the controversial "Solitary v3.0" premiering on January 17 at 9p/8c.

ABOUT FOX REALITY CHANNEL

Fox Reality Channel launched in May 2005, to become the premier destination for lovers of unscripted programming. Fox Reality Channel is the only all-reality, all-the-time cable network featuring compelling original programming, never-before-seen U.S. premieres of international reality hits, and network favorites. Fox Reality Channel is available in nearly 50 million homes and can be accessed via broadband, mobile devices and other digital platforms such as iTunes� and Hulu (except American Idol Extra). For more information on Fox Reality Channel programs and schedules, please visit foxreality.com.

ABOUT PMCD

PMcD, a New York based design firm specializing in all aspects of design and production from inception through completion. Their unique collaborative process allows client and creative to visually translate ideas based in strong design. Each project reflects a unique signature that addresses the branding, marketing and business needs of a corporate identity that competes in a rapidly changing marketplace.

PMcD's areas of design expertise include broadcast, print, corporate image / identity, web, interactive, mobile, installation and exhibit films, and retail packaging. They company is part of the transmedia branding and design group Lori Pate+, a service connecting media clients to the industry's leading strategic and creative professionals.





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· AMERICAN IDOL (FOX)
· MY BARE LADY (FOX REALITY)
· SOLITARY (FOX REALITY)









[12/21/14 - 09:11 AM]
Saturday's Broadcast Ratings: CBS Tops Evening with "Thursday Night Football" Special
The Eye's primetime NFL coverage wins the night in both total viewers and adults 18-49.

[12/21/14 - 08:56 AM]
"Saturday Night Live," With Host Amy Adams, Was the #1 Big 4 Non-Sports Telecast of the Night in Both Households and 18-49
NBC spins the numbers for Saturday, December 20.

[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 05:41 PM]
NBC Shuffles Its Friday Lineup; "Constantine" to Open Night
Beginning January 16, look for "Constantine" at 8:00/7:00c followed by "Grimm" at 9:00/8:00c and "Dateline NBC" at 10:00/9:00c.

[12/19/14 - 03:15 PM]
David Schwimmer Cast as Attorney Robert Kardashian in "American Crime Story: The People v. O.J. Simpson"
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[12/19/14 - 12:47 PM]
"Whale Wars" Returns to Animal Planet January 2 with a World Premiere Three-Hour Event
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[12/19/14 - 11:58 AM]
Velocity and Discovery Channel Announce the On Air Team for Barrett-Jackson Live
Coverage begins Tuesday, January 13 from 6-8 PM ET on Discovery Channel and continues through Sunday, January 18 from 2-7 PM ET on Velocity.

[12/19/14 - 10:12 AM]
"Night Will Fall," Revealing the Untold Story of a 1945 Film Detailing Concentration-Camp Atrocities, Debuts Jan. 26, Exclusively on HBO
The film juxtaposes horrific raw footage and scenes from the 1945 documentary with insights from the survivors, the soldiers who liberated them and the filmmakers who recorded these appalling images.

[12/19/14 - 10:02 AM]
USA Network Announces Series Pick-Up for New Drama "Mr. Robot"
The series stars Rami Malek, Christian Slater, Portia Doubleday, Carly Chaikin and Martin Wallstrom.

[12/19/14 - 10:02 AM]
Starz Releases New Video and Image from "Outlander"
The release is part of Starz's 25 Days of #OutlanderOfferings that has been giving fans something extra special for the holidays to get them through the #Droughtlander.

[12/19/14 - 10:00 AM]
AMC Casts International Film Star Daniel Wu as Lead of "Badlands" (WT)
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[12/19/14 - 09:20 AM]
"@midnight" Moves to 11:30 p.m. for Two Weeks Only; Comedy Central Premieres "Ari Shaffir: Paid Regular" and "This Is Not Happening" in January
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[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:39 AM]
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