or


[03/02/09 - 09:40 AM]
CBS Brews Up Coffee Promotions to Celebrate Comedies with College Set
Central to the campaign are branded coffee cup sleeves designed to connect with students.

[via press release from CBS]

CBS BREWS UP COFFEE PROMOTIONS TO CELEBRATE COMEDIES WITH COLLEGE SET

"The Big Bang Theory" and "How I Met Your Mother" Coffee Cups to Energize Caf�s at 200 College Campuses Nationwide

Selected Caf�s in High-Traffic Locations Will Host Free Coffee Days and "How I Met Your Mother" and "The Big Bang Theory" Takeovers

To extend the buzz of its successful Monday night comedies "How I Met Your Mother" and "The Big Bang Theory," CBS is providing a caffeine jolt to younger viewers. The CBS Marketing Group is sponsoring a series of coffee-related promotions that cater to college audiences, reaching over 1 million college students on 200 college campuses nationwide with fresh messages about its Monday night comedies.

Central to the campaign are branded coffee cup sleeves designed to connect with students.

"How I Met Your Mother" sleeve features a "Bro code" tip from lothario Barney Stinson that says: "Don't touch anything hot without protection."

"The Big Bang Theory" sleeve features the show cast flying in mid-air with the slogan: "High on life: caffeine is just a bonus."

In addition, select coffee bars will host "free coffee day" and "caf� domination" events, treating consumers to complimentary cups of java while decorating the interior and exterior of the store environments with playful show branding including signage, t-shirts, floor and window graphics balloons and more.

The coffee marketing campaign began rolling out in January and runs through this month. Brite Media Group's BriteVision Media designed and executed the campaign for CBS through their exclusive Caf� Network and participating College Network partners.





  [march 2009]  
S
M
T
W
T
F
S


· BIG BANG THEORY, THE (CBS)
· HOW I MET YOUR MOTHER (CBS)





[01/24/15 - 08:50 AM]
"Constantine" Delivers Its Most-Watched Episode Since November 21
NBC spins the numbers for Friday, January 23.

[01/24/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, CBS and NBC All Share Demo Crown
Repeats of "Blue Bloods" and "Shark Tank" lead the night in total viewers and adults 18-49, respectively.

[01/24/15 - 08:33 AM]
ABC's Encore "Shark Tank" Is Friday's #1 Show in Adults 18-49 - Most-Watched-Ever Repeat for the Show
ABC spins the numbers for Friday, January 23.

[01/23/15 - 01:09 PM]
New MTV Study, "Millennials Have Drive," Reveals Millennials Love Their Cars More Than Social Media and Texting
Today's results represent the first wave of research coming from Viacom's brands in the car category.

[01/23/15 - 12:19 PM]
"Our Little Family" Joins the TLC Lineup This February
The newcomer launches Tuesday, February 17 at 10:00/9:00c on the cable channel.

[01/23/15 - 11:24 AM]
Fox Sports Provides Extended On-Site Coverage From Arizona For Super Bowl XLIX
In anticipation of the championship showdown, FOX Sports has all hands on deck, providing comprehensive on-site coverage for the week's festivities in Arizona.

[01/23/15 - 10:46 AM]
Video: Starz Releases First Video Tease of Seth MacFarlane and Jonathan Ames' "Blunt Talk" Starring Patrick Stewart
Due this summer, the series is a live action character-driven comedy set in the competitive cable news arena and following a most eccentric TV personality and his crew.

[01/23/15 - 10:43 AM]
Animal Planet Dives Head First Into "Insane Pools: Off the Deep End," A New Series Premiering Friday, February 20
The six-episode series follows Lucas Congdon as he turns high and dry homes into exotic waterfront properties through grand, nature-inspired designs to encourage his clients to rediscover their love of the outdoors.

[01/23/15 - 10:38 AM]
"The Tonight Show" Outperforms ABC, CBS Timeslot Competition for Week of Jan. 12-16
NBC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 10:23 AM]
"Nightline" Is #1 for the Week, #1 in Total Viewers 12 of Last 13 Weeks
ABC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 09:17 AM]
History(R) Premieres Brand New Series "Legend of the Superstition Mountains"
The series, due on Sunday, February 8 at 10:00/9:00c, follows five brave treasure hunters as they seek to unearth the secrets of the Lost Dutchman's gold.

[01/23/15 - 08:57 AM]
NFL Legend Ray Lewis Tackles Coaches with Anger Issues When "Coaching Bad" Premieres Sunday, February 8 at 10 PM ET/PT on Spike TV
Lewis and acclaimed anger management specialist and author Dr. Christian Conte will work with nine coaches who have recognized that they need to change their combative and often bombastic ways if they want to continue in the profession they love.

[01/23/15 - 08:46 AM]
"Parenthood" Delivers Its Second-Most-Watched Telecast of the Season
NBC spins the numbers for Thursday, January 22.

[01/23/15 - 08:39 AM]
truTV Orders Pilot for "Shaq, Inq." (working title) From Mandalay Sports Media and Executive Producers Shaquille O'Neal and Mike Tollin
This half-hour scripted comedy follows Shaquille O'Neal and the team who runs his sprawling business empire.

[01/23/15 - 08:32 AM]
Thursday's Broadcast Ratings: "American Idol" Tops Demos for FOX
Plus: the network's "Backstrom" launches up nearly 18% among adults 18-49 from "Rake" a year ago.