or


[03/02/09 - 09:40 AM]
CBS Brews Up Coffee Promotions to Celebrate Comedies with College Set
Central to the campaign are branded coffee cup sleeves designed to connect with students.

[via press release from CBS]

CBS BREWS UP COFFEE PROMOTIONS TO CELEBRATE COMEDIES WITH COLLEGE SET

"The Big Bang Theory" and "How I Met Your Mother" Coffee Cups to Energize Caf�s at 200 College Campuses Nationwide

Selected Caf�s in High-Traffic Locations Will Host Free Coffee Days and "How I Met Your Mother" and "The Big Bang Theory" Takeovers

To extend the buzz of its successful Monday night comedies "How I Met Your Mother" and "The Big Bang Theory," CBS is providing a caffeine jolt to younger viewers. The CBS Marketing Group is sponsoring a series of coffee-related promotions that cater to college audiences, reaching over 1 million college students on 200 college campuses nationwide with fresh messages about its Monday night comedies.

Central to the campaign are branded coffee cup sleeves designed to connect with students.

"How I Met Your Mother" sleeve features a "Bro code" tip from lothario Barney Stinson that says: "Don't touch anything hot without protection."

"The Big Bang Theory" sleeve features the show cast flying in mid-air with the slogan: "High on life: caffeine is just a bonus."

In addition, select coffee bars will host "free coffee day" and "caf� domination" events, treating consumers to complimentary cups of java while decorating the interior and exterior of the store environments with playful show branding including signage, t-shirts, floor and window graphics balloons and more.

The coffee marketing campaign began rolling out in January and runs through this month. Brite Media Group's BriteVision Media designed and executed the campaign for CBS through their exclusive Caf� Network and participating College Network partners.





  [march 2009]  
S
M
T
W
T
F
S


· BIG BANG THEORY, THE (CBS)
· HOW I MET YOUR MOTHER (CBS)





[08/21/18 - 02:30 PM]
The CW's Epic Crossover Event - Dates Revealed!
"The Flash" (December 9), "Arrow" (December 10) and "Supergirl" (December 11) will participate in the three-night stunt.

[08/21/18 - 02:00 PM]
FOX Renews Interactive Music Game Show "Beat Shazam" for a Third Season
Jamie Foxx will return as host and executive producer, along with executive producers Mark Burnett, Jeff Apploff and Barry Poznick.

[08/21/18 - 01:05 PM]
Tiffany Haddish to Headline All-New Netflix Stand-Up Comedy Special Coming in 2019
Haddish will tape the special in early 2019 and it will premiere globally later in the year.

[08/21/18 - 12:44 PM]
NBC Crafts a Second Season for Summer Alternative Hit "Making It"
"We're sew excited to be 'Making It' again," said Amy Poehler and Nick Offerman. "We promise season two will have you glued to your seat."

[08/21/18 - 12:16 PM]
Oxygen Media Unveils Audio Interview with One of America's Most Vicious Serial Killers in "Snapped: Notorious BTK Serial Killer"
The two-hour special, premiering on Sunday, September 2, will delve deep into the slayings of the innocent victims and a never before heard interview with Dennis Rader himself, as he recounts his crimes and childhood.

[08/21/18 - 10:46 AM]
"Norm Macdonald Has a Show"... and a Premiere Date! Series Debuts September 14 on Netflix
The premiere season of the talk series welcomes Drew Barrymore, David Spade, Judge Judy, David Letterman, Jane Fonda, Chevy Chase, M. Night Shyamalan, Michael Keaton, Billy Joe Shaver and Lorne Michaels.

[08/21/18 - 09:45 AM]
HGTV Orders a Second Season of "Hidden Potential" After Breakout Freshman Performance
The series, which attracted more than 13 million viewers during its freshman run, stars builder and designer Jasmine Roth as she enlivens generic suburban SoCal houses with creative floorplans, fun enhancements and personalized renovations

[08/21/18 - 09:33 AM]
Video: "The Comedy Lineup: Stand-up Special" - Official Trailer - Netflix
Check out JR De Guzman, Emma Willmann, Matteo Lane, Janelle James, Max Silvestri, Kate Willett, Josh Johnson and Aisling Bea beginning August 31.

[08/21/18 - 09:04 AM]
AMC Announces Le Carre Spy Thriller "The Little Drummer Girl" Premiering on November 19, 20 and 21 at 9:00 P.M. ET/PT
The six-part miniseries stars Alexander Skarsgård, Michael Shannon and Florence Pugh.

[08/21/18 - 08:14 AM]
Monday's Broadcast Ratings: ABC Tops Demos with "Bachelor in Paradise"
The Alphabet's summer entry leads the evening among adults 18-49.

[08/21/18 - 08:04 AM]
Video: "Hold the Dark" - Official Trailer - Netflix
A gripping psychological thriller unfolds in the treacherous Alaskan wilderness when a retired wolf expert is summoned to investigate a child's disappearance.

[08/21/18 - 08:04 AM]
Amazon Game Studios Announces "The Grand Tour Game"
New episodes will be added weekly during Season 3 of the show, capturing cars, locations, and surprises from each week's episode.

[08/21/18 - 08:03 AM]
Video: "Ingobernable: Season 2" - Official Trailer - Netflix
The Kate del Castillo-led drama returns September 14 on the streaming service.

[08/21/18 - 06:58 AM]
Video: "Cable Girls: Season 3" - Official Trailer - Netflix
The new season will premiere on September 7 via the streaming service.

[08/21/18 - 06:03 AM]
"American Vandal" Season 2 Launches Friday, September 14 on Netflix
The new season stars Tyler Alvarez, Griffin Gluck, Travis Tope, Taylor Dearden, Melvin Gregg and DeRon Horton.