[03/03/09 - 10:21 AM]
MTV Networks Music Group Promotes Brian Philips to President of Cmt
Philips formerly held the title of Executive Vice President and General Manager of CMT.

[via press release from CMT]


Philips Credited with Overseeing Eight Consecutive Years of Primetime Ratings Growth

NASHVILLE � March 3, 2008 � Brian Philips has been promoted to President of CMT, managing the brand's overall portfolio including CMT, CMT Films, CMT.com, CMT Pure Country and all brand extensions, it was announced today by MTV Networks Music and Logo Group President Van Toffler. Philips formerly held the title of Executive Vice President and General Manager of CMT.

Philips will continue to be responsible for day-to-day leadership of the network's on-air and digital businesses, including all programming, production, talent relations, marketing and promotional strategies. He will continue to be based in Nashville and report directly to Toffler.

"Brian's got the soul of a poet, the creative pulse of a musician and the mind of a sage TV executive. He's got undeniable integrity and most of all � a true love of music," said Toffler. "For the past eight years, he's brought those talents to reshape CMT into one of the most formidable forces in country music today."

At the helm of cable's #1 country music network since 2001, Philips has overseen eight consecutive years of primetime ratings growth* at CMT. He is widely credited with more than doubling the network's subscriber base from 38 to 88 million households during his tenure, and expanding CMT's reach across multiple media platforms including CMT.com, which streamed more than 100 million videos last year and remains the top online source for country music and news.

Philips' leadership has inspired a variety of hit programs, including the critically-acclaimed flagship series CMT CROSSROADS, the creation of such music franchises as the CMT MUSIC AWARDS and CMT GIANTS, and the recent debut of the syndicated radio show, CMT RADIO LIVE. In the last year, CMT launched its highest-rated series in the channel's history, GONE COUNTRY, and the debut of CAN YOU DUET, a music competition series from the producers of American Idol, became CMT's highest-rated series premiere ever. A second season of CAN YOU DUET is scheduled to premiere on CMT in June.

Philips continues to shepherd CMT's growth with aggressive efforts to maximize the brand and create new revenue in the digital, retail and film landscapes. CMT Films was formed in 2005, and has earned ratings wins with titles including BEER FOR MY HORSES, starring Toby Keith, which became CMT's second-highest rated premiere of 2008; and DALE, which garnered the network's first-ever Emmy nominations. Philips also serves as producer of the upcoming CMT Film CRAZY HEART, starring award-winning actors Jeff Bridges, Maggie Gyllenhaal and Robert Duvall, with music by acclaimed producer T-Bone Burnett. CRAZY HEART is scheduled to hit theatres this year.

Before joining CMT, Philips forged an illustrious career in radio across multiple music genres. He enjoys the unusual distinction of having been nominated as Billboard's "Major Market PD of the Year" in three different formats (Top 40, Modern Rock and Country).

Philips is a member of the board of directors of the Country Music Association (CMA); an alumnus of Leadership Music; and a member of NARAS. He has been named a member of the Board of Trustees for the Christmas Record Trust of Special Olympics International, and is involved in several leadership capacities with the Monroe Carell Jr. Children's Hospital at Vanderbilt and the T.J. Martell Foundation. Philips is active in politics and recently served on the Host Committee for the 2008 Town Hall Presidential Debate.

*Nielsen Media Research

CMT, a unit of Viacom's MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 88 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, GameTrailers and Xfire.

  [march 2009]  


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