or


[03/16/09 - 07:01 AM]
Syfy Is Sci Fi Channel's New Brand Identity Launching on Air and on Line July 7th
The switch will take place on Tuesday, July 7 with the premiere of "Warehouse 13" and the return of "Eureka."

[via press release from Sci Fi]

Syfy IS SCI FI CHANNEL'S NEW BRAND IDENTITY LAUNCHING ON AIR AND ON LINE JULY 7TH

BRAND EVOLUTION REFLECTS BROADER RANGE OF IMAGINATION-BASED ENTERTAINMENT

CREATES OWNABLE AND EXTENDABLE BRAND FOR THE FUTURE

IMAGINE GREATER TO BECOME NEW TAGLINE

New York, NY � March 16, 2009 � Building upon sixteen years of water cooler programming and soaring ratings growth following its most-watched year ever, SCI FI Channel is evolving into Syfy on air and on-line beginning July 7th, it was announced today by Dave Howe, President, SCI FI.

By changing the name to Syfy, which remains phonetically identical, the new brand broadens perceptions and embraces a wider and more diverse range of imagination-based entertainment including fantasy, paranormal, reality, mystery, action and adventure, as well as science fiction. It also positions the brand for future growth by creating an ownable trademark that can travel easily with consumers across new media and non-linear digital platforms, new international channels and extend into new business ventures.

Imagine Greater will become the new brand message and tagline, inviting both consumers and advertisers into a new era of unlimited imagination, exceptional experiences and greater entertainment. Syfy more clearly captures the mainstream appeal of the world's biggest entertainment category, and reflects the network's ongoing strategy to create programming that's more accessible and relatable to new audiences. Syfy will continue to celebrate the traditional roots of the genre, while opening the brand aperture to accommodate a broader range of imagination-based entertainment.

"While continuing to embrace our legacy and our core audience, we needed to cultivate a distinct point of view with a name that we could own that invites more people in and reflects our broader range of programming," said Mr. Howe in making the announcement. "Syfy allows us to build on our 16 year heritage of success with a new brand built on the power that fuels our genre: the Imagination. Syfy ushers in a new era of unlimited imagination, exceptional experiences and greater entertainment that paves the way for us to truly become a global lifestyle brand."

Syfy -- unlike the generic entertainment category "sci-fi" � firmly establishes a uniquely ownable trademark that is portable across all non-linear digital platforms and beyond, from Hulu to iTunes. Syfy also creates an umbrella brand name that can extend into new adjacent businesses under the Syfy Ventures banner, such as Syfy Games, Syfy Films and Syfy Kids.

Additionally, as the Channel's footprint expands rapidly around the globe, aiming to reach more than 50 international channels by the end of next year, Syfy meets the need of a globally relevant, trademarkable brand that stands for something unique to the brand in each territory.

The new brand evolution will launch on air and on-line July 7th, in tandem with the premiere of the new scripted drama, Warehouse 13, and the return of breakout summer series Eureka. An aggressive trade marketing campaign will kick off this spring. Scifi.com will assume the URL Syfy.com at that time.

SCI FI Channel is a television network that fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com ) and magazine. Launched in 1992, and currently in 95 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.





  [march 2009]  
S
M
T
W
T
F
S


· EUREKA (SYFY)
· WAREHOUSE 13 (SYFY)





[09/03/15 - 02:37 PM]
"The Late Late Show With James Corden" To Host Top Entertainment Celebs, Sept. 8 - Sept. 10
Corden will welcome Alison Brie, Bradley Cooper, Fall Out Boy, Andrew Garfield, Wiz Khalifa, Jeremy Renner and Jason Sudeikis in the course of just three days.

[09/03/15 - 02:16 PM]
Check Out John Diggle's New Costume on "Arrow!"
David Ramsey's character will be donning this gear in the premiere episode of "Arrow" on Wednesday, October 7.

[09/03/15 - 02:13 PM]
Darius Rucker's Surprise "CMT Instant Jam" from Charleston, SC Premieres Saturday, September 5 at 10 P.M., ET/PT
The one-hour show features Rucker performing on the beach at local venue The Windjammer to hits including "Homegrown Honey," "Don't Think I Don't Think About It," "Alright," Hootie and the Blowfish favorite "Only Wanna Be With You" and more.

[09/03/15 - 02:10 PM]
"Grandfathered" Celebrates Grandparents Day with 1-800-Flowers Promotion
Starting today, use promo code "Grandfathered" to receive 20% off an exclusive collection of flowers and treats.

[09/03/15 - 01:22 PM]
"In The Cut" Viewership Explodes in Week Two, Second Episode & Series Become Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, September 1.

[09/03/15 - 12:58 PM]
"The Chew" Is All About You! Season Five Kicks Off Tuesday, September 8 on ABC
Hosts Mario Batali, Michael Symon, Carla Hall, Clinton Kelly and Daphne Oz return for a fun-filled season as your ultimate guides in entertaining from help with a quick fix fabulous meal to aide in a kitchen calamity.

[09/03/15 - 12:31 PM]
CMT Greenlights "Dude Perfect" Series from Rob Dyrdek's Superjacket Productions
The series will combine comedy and live-action stunts and follow the lives of digital stars Dude Perfect as they dream up their next viral video, work with celebrity guests, prep performances and meet fans at live events, or create hilarity in their headquarters in Dallas, Texas.

[09/03/15 - 12:00 PM]
Hallmark Channel's Original Programming Stands Out on Saturday Nights
The Hallmark Channel further spins the numbers for Saturday, August 29.

[09/03/15 - 11:34 AM]
Jimmy Fallon and Seth Meyers Encores Win the Late-Night Ratings Week of Aug. 24-28
NBC spins the late-night numbers for the week of August 24-28.

[09/03/15 - 11:03 AM]
TNT & TBS Stars Rashida Jones, Sean Bean, Samantha Bee, Jason Jones, Rebecca Romijn and Jeff Hephner Coming to New York Comic Con
TBS and TNT are bringing the stars and producers of five of their most anticipated upcoming shows to New York Comic Con in October.

[09/03/15 - 10:07 AM]
British Pop Sensation Little Mix to Perform with "America's Got Talent" Finalists Acroarmy for Sept. 9 Semifinal Results Show on NBC
Little Mix - singers Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock and Jade Thirwall - have quickly established themselves as one of the brightest pop acts in Britain.

[09/03/15 - 10:01 AM]
Disney XD Greenlights "Lab Rats: Elite Force," a Spin-Off of Popular Series "Lab Rats: Bionic Island" and "Mighty Med"
Reprising their starring roles on their respective series are Billy Unger as Chase and Bradley Steven Perry as Kaz, Jake Short as Oliver, Paris Berelc as Skylar, and Kelli Berglund as Bree.

[09/03/15 - 09:35 AM]
USA Network Wins the Summer, Ranking #1 in Key Demos Across All Basic Cable
USA spins the numbers for the summer to date.

[09/03/15 - 09:18 AM]
SundanceTV Joins Forces with Red Arrow International, Goalpost Pictures Australia and Pukeko Pictures in New Zealand on Original Genre Series "Cleverman"
Set in the near future, the series follows a group of non-humans battling for survival in a world where humans feel increasingly inferior to them, and want to silence, exploit and kill them.

[09/03/15 - 08:55 AM]
"The Carmichael Show" Grows in Its Second Week, Up 18% at 9 P.M., 22% at 9:30
NBC spins the numbers for Wednesday, September 2.