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[03/16/09 - 07:01 AM]
Syfy Is Sci Fi Channel's New Brand Identity Launching on Air and on Line July 7th
The switch will take place on Tuesday, July 7 with the premiere of "Warehouse 13" and the return of "Eureka."

[via press release from Sci Fi]

Syfy IS SCI FI CHANNEL'S NEW BRAND IDENTITY LAUNCHING ON AIR AND ON LINE JULY 7TH

BRAND EVOLUTION REFLECTS BROADER RANGE OF IMAGINATION-BASED ENTERTAINMENT

CREATES OWNABLE AND EXTENDABLE BRAND FOR THE FUTURE

IMAGINE GREATER TO BECOME NEW TAGLINE

New York, NY � March 16, 2009 � Building upon sixteen years of water cooler programming and soaring ratings growth following its most-watched year ever, SCI FI Channel is evolving into Syfy on air and on-line beginning July 7th, it was announced today by Dave Howe, President, SCI FI.

By changing the name to Syfy, which remains phonetically identical, the new brand broadens perceptions and embraces a wider and more diverse range of imagination-based entertainment including fantasy, paranormal, reality, mystery, action and adventure, as well as science fiction. It also positions the brand for future growth by creating an ownable trademark that can travel easily with consumers across new media and non-linear digital platforms, new international channels and extend into new business ventures.

Imagine Greater will become the new brand message and tagline, inviting both consumers and advertisers into a new era of unlimited imagination, exceptional experiences and greater entertainment. Syfy more clearly captures the mainstream appeal of the world's biggest entertainment category, and reflects the network's ongoing strategy to create programming that's more accessible and relatable to new audiences. Syfy will continue to celebrate the traditional roots of the genre, while opening the brand aperture to accommodate a broader range of imagination-based entertainment.

"While continuing to embrace our legacy and our core audience, we needed to cultivate a distinct point of view with a name that we could own that invites more people in and reflects our broader range of programming," said Mr. Howe in making the announcement. "Syfy allows us to build on our 16 year heritage of success with a new brand built on the power that fuels our genre: the Imagination. Syfy ushers in a new era of unlimited imagination, exceptional experiences and greater entertainment that paves the way for us to truly become a global lifestyle brand."

Syfy -- unlike the generic entertainment category "sci-fi" � firmly establishes a uniquely ownable trademark that is portable across all non-linear digital platforms and beyond, from Hulu to iTunes. Syfy also creates an umbrella brand name that can extend into new adjacent businesses under the Syfy Ventures banner, such as Syfy Games, Syfy Films and Syfy Kids.

Additionally, as the Channel's footprint expands rapidly around the globe, aiming to reach more than 50 international channels by the end of next year, Syfy meets the need of a globally relevant, trademarkable brand that stands for something unique to the brand in each territory.

The new brand evolution will launch on air and on-line July 7th, in tandem with the premiere of the new scripted drama, Warehouse 13, and the return of breakout summer series Eureka. An aggressive trade marketing campaign will kick off this spring. Scifi.com will assume the URL Syfy.com at that time.

SCI FI Channel is a television network that fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com ) and magazine. Launched in 1992, and currently in 95 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.





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· EUREKA (SYFY)
· WAREHOUSE 13 (SYFY)











[03/03/15 - 11:13 AM]
truTV Says Yes They Can to The Grawlix's "Those Who Can't," As Network Greenlights Its First-Ever Full-Length Scripted Comedy
The comedy about a trio of frustrated high school teachers stars show creators Adam Cayton-Holland, Andrew Orvedahl and Ben Roy, members of the Denver-based comedy troupe The Grawlix.

[03/03/15 - 10:16 AM]
NBC Orders Comedy Variety Series "I Can Do That!" with Host Marlon Wayans and All Star Cast
Celebrities participating are acclaimed dancer and choreographer Cheryl Burke, superstar recording artists Joe Jonas, Nicole Scherzinger and Ciara, national standup comedian Jeff Dye and actor Alan Ritchson.

[03/03/15 - 09:30 AM]
FXX Picks Up Second Season of the Show Rolling Stone Calls TV's Best New Comedy "Man Seeking Woman"
The half-hour comedy series from Showrunner and Executive Producer Simon Rich, starring Jay Baruchel and produced by FX Productions, will return with 10 new episodes in 2016.

[03/03/15 - 09:21 AM]
Syfy 2015 Spring Programming Schedule Led by New Epic Mythological Drama Series "Olympus"
Also on tap are new seasons of "Bitten" and "Lost Girl."

[03/03/15 - 08:48 AM]
"The Voice" Is Monday's #1 Telecast by a 58% Margin in 18-49 and 4.8 Million Viewers Overall
NBC spins the numbers for Monday, March 2.

[03/03/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Voice" Continues Its Reign for NBC
The Peacock leads the night among both total viewers and adults 18-49.

[03/03/15 - 08:07 AM]
Hulu Becomes the Exclusive SVOD Home to Emmy(R)-Nominated "Doc McStuffins" in Their First-Time Licensing Agreement for Content from Disney Junior
Initial episodes will become available to stream on Hulu in the spring.

[03/03/15 - 07:42 AM]
WWE(R) Hall of Fame Special to Air on USA Network
The special will air Monday, March 30 at 11:00/10:00c immediately following "Monday Night Raw."

[03/03/15 - 07:38 AM]
Discovery Digital Networks Debuts "Seeker," A New Network Dedicated to the Spirit of Adventure and Pursuit of Wonder
Seeker launches with a robust slate of programming - including a dozen original web series and engaging affiliates, and Michelob Ultra as its first sponsor.

[03/03/15 - 07:30 AM]
Bravo Media "Really Likes" Carly Rae Jepsen and Presents the Exclusive World Premiere of the Multi-Platinum Artist's New Music Video on March 6
Beginning tonight, Bravo will run new on-air promotions of "Newlyweds: The First Year" featuring "I Really Like You," from Jepsen's forthcoming album out this summer on Schoolboy Records/Interscope.

[03/03/15 - 06:53 AM]
Production Commences in London on the Starz and BBC Co-Production of "The Dresser"
Anthony Hopkins and Ian McKellen topline the project, which also features Emily Watson and Sarah Lancashire.

[03/03/15 - 06:04 AM]
Hallmark Channel Announces Dermot Mulroney Added to Cast in "Northpole: Open for Christmas" (WT) A Hallmark Channel Original Movie World Premiere Holiday 2015
Mulroney co-stars alongside Lori Loughlin and Bailee Madison in this mesmerizing holiday adventure.

[03/02/15 - 01:05 PM]
Move Over Sharks and Make Room for the First-Ever Puppy Week on Nickelodeon with "Nick Jr.'s Puppy Preschool" Kicking Off Monday, March 2
The celebration culminates with the world premiere of the live-action preschool special, "Mutt & Stuff," created by legendary children's TV producers, Sid and Marty Krofft.

[03/02/15 - 01:04 PM]
Video: WGN America Releases the First Haunting Trailer for Highly-Anticipated Second Season of "Salem" Returning April 5th at 10 PM ET/9C
The haunting trailer features a first look at new recurring guest stars Lucy Lawless and Stuart Townsend who have joined the series for season two.

[03/02/15 - 01:00 PM]
E!'s New Series "Good Work" Celebrates the Good, The Bad and the Just Plain Wrong of Hollywood's Plastic Surgery and Beauty Craze
The new one-hour, six episode pop culture roundtable series features hosts RuPaul, Dr. Terry Dubrow and Sandra Vergara as they celebrate the "good work" and the "not so good work" of Hollywood celebs.