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[03/24/09 - 01:04 PM]
Hallmark Movie Channel to Spotlight Student Films Through New Collaboration with Nyu's Tisch School of the Arts
Alec Baldwin, an alumnus of Tisch, is the first to be confirmed among an esteemed panel of judges who will determine which films meet the criteria to air nationally on the network.

[via press release from The Hallmark Channel]

HALLMARK MOVIE CHANNEL TO SPOTLIGHT STUDENT FILMS THROUGH NEW COLLABORATION WITH NYU'S TISCH SCHOOL OF THE ARTS

Alec Baldwin Among Prestigious Panel of Judges

Sponsorship Opportunities Available to Advertisers

Hallmark Movie Channel has formed a partnership with the Maurice Kanbar Institute of Film & TV of NYU's Tisch School of the Arts to showcase short films from talented student and alumni filmmakers. This is the first effort of its kind for the all-family-movie network, which aims to celebrate the human spirit through movies. Actor Alec Baldwin ("30 Rock"), an alumnus of Tisch, is the first to be confirmed among an esteemed panel of judges who will determine which films meet the criteria to air nationally on the network.

The films will begin airing in October under the branded banner of "Film Positive." They can also be viewed online at www.hallmarkmoviechannel.com. Sponsorship opportunities are available to advertisers to attach their brands to this project.

"This alliance provides a unique opportunity for young up-and-coming filmmakers to showcase their work on a national platform, and serves as a layer of added educational value for NYU's film students," said Henry Schleiff, President and Chief Executive Officer, Crown Media. "The project also expands Hallmark Movie Channel's visibility in the filmmaking community and establishes the channel as an outlet for collaborative and creative expression."

"We are excited to partner with Hallmark Movie Channel in this unique new showcasing opportunity for our filmmakers," said Mary Schmidt Campbell, dean of the Tisch School of the Arts. "Films need audiences and this venture is important not only as a venue for our student's work but for the national exposure it provides. We extend our thanks to Hallmark as well as to Henry Schleiff at Crown Media for choosing the Kanbar Institute of Film and Television."

Hallmark Movie Channel will launch the block with four new student films. The films will each run between three and 20 minutes in length and air in various timeslots and day parts.

Each short student film will meet certain brand-defining criteria in order to qualify for inclusion on the Hallmark Movie Channel schedule. The films will be judged on their production value, their inspirational and celebratory themes, storytelling qualities and, above all, be appropriate for the entire family.

Hallmark Movie Channel, the second linear channel from Crown Media U.S., simulcast in SD (Standard Definition) and HD (High Definition), is a 24-hour cable network dedicated to bringing viewers the greatest family movies of all time with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events. In today's crowded television landscape, the network is a unique and captivating entertainment experience, providing programming that families can watch together, and is now available in nearly 16 million homes. Crown Media also operates Hallmark Channel which provides a diverse slate of high-quality entertainment programming to a national audience of 86 million subscribers. For more information on Hallmark Movie Channel, please visit www.hallmarkmoviechannel.com.





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[03/03/15 - 11:07 PM]
Development Update: Tuesday, March 3
Updates include: IFC cancels "Garfunkel & Oates"; Jon Foo set as lead in "Rush Hour" at CBS; and Jack Gore is the "Problem Child" at NBC.

[03/03/15 - 04:07 PM]
Idris Elba Steps Onto Set for "Luther" Two-Part Special
Rose Leslie, Laura Haddock, Darren Boyd, John Heffernan and Patrick Malahide also star alongside the returning Michael Smiley and Dermot Crowley.

[03/03/15 - 03:18 PM]
Spike TV Partners with Dwayne Johnson for Event Programming Development Deal
Johnson and Dany Garcia will executive produce shows ranging from big live events, specials, sports and initiatives surrounding our troops and veterans.

[03/03/15 - 03:12 PM]
"Ellen's Design Challenge" Among Highest-Rated Series in HGTV History
HGTV spins the numbers for Monday, March 2.

[03/03/15 - 02:39 PM]
"Live with Kelly and Michael" Announces Its Sixth Annual "Top Teacher Week"
From May 4-8, "Live" will honor teachers who go above and beyond for their schools, communities and students.

[03/03/15 - 02:22 PM]
Social Media Powerhouse ABC Family Delivers During February 2015 Driven by "Pretty Little Liars" and "The Fosters"
ABC Family spins the digital numbers for the month of February.

[03/03/15 - 02:21 PM]
Spike: The Ones to Watch - Network Launches New Logo and Tagline
The tagline encompasses the network's strategic shift to a general entertainment network delivering compelling original entertainment with an edge and a distinctive point of view.

[03/03/15 - 12:56 PM]
TNT Ranks as Basic Cable's #1 Network in Primetime Live + 7 Delivery of Total Viewers, Adults 18-34 and Adults 18-49
Turner further spins the numbers for the week of February 9-15.

[03/03/15 - 12:54 PM]
"48 Hours: Blaming Melissa" Is Saturday's #1 Program with Viewers and Adults 25-54
CBS spins the numbers for Saturday, February 28.

[03/03/15 - 12:37 PM]
Science Channel Skyrockets in February, Charts Best Month Ever
Science Channel spins the numbers for the month of February.

[03/03/15 - 12:31 PM]
Sarah Michelle Gellar to Star in Season 2 of "Star Wars Rebels"
Gellar will join the talented voice cast that includes her husband Freddie Prinze Jr., Vanessa Marshall, Steve Blum, Tiya Sircar, Taylor Gray and David Oyelowo.

[03/03/15 - 11:52 AM]
Nickelodeon Brings Ultimate "Kids' Choice Awards" Interactive Experiences to Kids and Families Nationwide
Beginning Saturday, March 7, Nickelodeon will launch the Kids' Choice Awards Experience, a six-city tour featuring meet and greets with Nick stars and one of-a-kind interactive elements.

[03/03/15 - 11:45 AM]
Ovation TV Greenlights Production on Original Documentary Film, "Ford's Theatre: America's Playhouse"
The project is being co-produced by Ovation Studios and 1895 Films and is set to premiere on April 14 at 10:00/9:00c.

[03/03/15 - 11:13 AM]
truTV Says Yes They Can to The Grawlix's "Those Who Can't," As Network Greenlights Its First-Ever Full-Length Scripted Comedy
The comedy about a trio of frustrated high school teachers stars show creators Adam Cayton-Holland, Andrew Orvedahl and Ben Roy, members of the Denver-based comedy troupe The Grawlix.

[03/03/15 - 11:11 AM]
Spike TV Orders Eight More Episodes of "Lip Sync Battle"
The featured performers for the new eight episodes include Emily Blunt, Anne Hathaway, Terrence Howard, Taraji P. Henson, Justin Bieber, Queen Latifah, Will Arnett, Alison Brie, Mike Tyson and Terry Crews.