or


[04/13/09 - 08:36 AM]
Bravo Media Announces Brand Extensions with Multiple Licensing Partnerships
The company has inked deals with major retailers to create "Top Chef" branded wines and floral arrangements, "Top Chef" Master Cutlery Knives, as well as a second installment of the best selling "Top Chef" cookbook.

[via press release from Bravo]

BRAVO MEDIA ANNOUNCES BRAND EXTENSIONS WITH MULTIPLE LICENSING PARTNERSHIPS

Network Launches "Fashion By Bravo" With Exclusive Merchandise And Bravo's First Fashion Line Sold To Consumers

NEW YORK - April 13, 2009 - Continuing the extension of the Bravo brand beyond the television screen and directly into the viewer's environment, Bravo Media, the global, multimedia content company, announced today a number of major retail and merchandising partnerships. Building off the success of the Emmy-nominated "Top Chef" franchise, Bravo Media has inked deals with major retailers to create "Top Chef" branded wines and floral arrangements, 'Top Chef" Master Cutlery Knives, as well as a second installment of the best selling "Top Chef" cookbook. Additionally, the network will launch "Fashion by Bravo" with the creation of its own fashion line from the upcoming series 'The Fashion Show," as well as exclusively designed Kooba bags, which will be integrated into the upcoming series "NYC Prep." The announcements were made by Frances Berwick, Executive Vice President and General Manager, Bravo Media.

"Our highly engaged viewers continue to experience the brand on every level possible, and these Bravo Media initiatives are another way to extend that experience," said Berwick. "By capitalizing on our already successful 'Top Chef' franchise, and building up our upcoming original series with exclusive in-show integrations and merchandising deals, we're able to not only grow our business, but grow our brand beyond the TV screen."

FASHION BY BRAVO

Bravo Media is launching "Fashion By Bravo," a new brand extension that offers exclusive fashions featured in-series to Bravo fans. Beginning with the upcoming series 'The Fashion Show," Bravo has partnered with Brooklyn Equities to create its own fashion line, with the winning look from each week's winning designer available for online purchase on BravoTV.com immediately after it's revealed on-air, starting on May 7 when the series premieres. Additionally, the network partnered with upscale handbag designer Kooba to create exclusive bags that will be integrated into the upcoming series "NYC Prep." Cast members will have specially designed bags in exclusive colors that will be available for purchase. All merchandise will be offered exclusively at www.BravoTV.com and www.kooba.com.

TOP CHEF: THE QUICKFIRE COOKBOOK

In March of 2008, Bravo Media released 'Top Chef: The Cookbook," which quickly soared to the top of the charts, became a New York Times best-seller and is currently in its fourth printing. Published by Chronicle Books, the second installment of the official companion cookbook to the Emmy and James Beard Award-winning No. 1 food show on cable, "Top Chef," will focus on the skills involved in the Quickfire challenges. "Top Chef: The Quickfire Cookbook" will also include behind-the-scenes interviews with producers, chef'testants from past seasons, and other inside dish that fans will love.

"TOP CHEF" MERCHANDISE

Continuing to extend the "Top Chef" brand, Bravo Media inked a deal with Master Cutlery, the largest importer of knives in the U.S., for the "Top Chef" Master Cutlery Knives, which will be available in summer of 2009 on www.BravoTV.com. The network is also currently in talks with major retailers for in-store distribution.

Bravo Media has partnered with Terlato Wines International, the leading marketer of luxury wines in the United States, to launch "Top Chef" co-branded wine, which will be available in retail and grocery stores in late 2009. This partnership brings together the cooking expertise of "Top Chef" and the wine knowledge and food pairing experience from Terlato. Terlato Wines International, with its global portfolio of 50+ brands from a host of world-class wine producers, presently markets more than one out of eight bottles of wine over $14 sold in America. This deal was brokered by JTMG LLC.

JTMG LLC also helped the network partner with Teleflora to create 'Top Chef" co-branded flower arrangements, which will be available beginning in August 2009. The bouquets will be available at florists throughout the U.S. and Canada, as well as on Teleflora.com, and will come with recipes and unique containers featuring a mix of flowers, fruit and vegetables.

Additionally, Bravo Media is partnering with LightSpeedVT and Post Oak Productions to create "Top Chef VT," a subscription-based online cooking class. "Top Chef VT" will feature interactive content, multimedia lessons, recipes and much more. Fans of the show will have access to exclusive content and cooking classes, taught by the chef'testants, from the comfort of their own homes.

Bravo Media - a global, multimedia content company - reaches every consumer touch point, with its all-encompassing group of divisions: talent management, publishing, merchandising, Bravo To Go (wireless), Bravo Experience, digital, television, radio and international. With Bravo's television content serving as a blueprint for the multiplatform business, Bravo Media's divisions are organic extensions, providing the network's highly-engaged fans with a menu of options to experience the network in a four-dimensional manner. Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [april 2009]  
S
M
T
W
T
F
S
   


· FASHION SHOW, THE (BRAVO)
· NYC PREP (BRAVO)
· TOP CHEF (BRAVO)





[02/07/16 - 06:53 PM]
Video: CBS Debuts Humorous "CBS All Access" Commercial During "Super Bowl 50"
The 30-second commercial was directed by famed producer/writer/director Peter Farrelly.

[02/07/16 - 06:14 PM]
Video: For the First Time Ever, A Showtime(R) Spot Is Featured in the Super Bowl
The new spot, with music by Grammy(R) and Golden Globe(R)-nominated singer-songwriter Sia, was one of the only streaming service commercials to air during the game.

[02/07/16 - 04:58 PM]
Video: CBS Announces the Final Nine Episodes for "The Good Wife"
The series finale of broadcast television's most acclaimed drama will air Sunday, May 8.

[02/07/16 - 08:37 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with New Hampshire Republican Debate
The Alphabet averages more than 11.6 million viewers in primetime.

[02/07/16 - 08:30 AM]
"Saturday Night Live" Ties for the #1 Telecast of the Night on the Big 4 Networks in 18-49
NBC spins the numbers for Saturday, February 6.

[02/06/16 - 09:03 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Super Bowl's Greatest Halftime Shows" helps power said victory.

[02/06/16 - 08:44 AM]
ABC Ranks #1 on Friday with the Top Shows - "20/20" Scores Strongest Numbers Since November
ABC spins the numbers for Friday, February 5.

[02/06/16 - 08:28 AM]
"Grimm" Matches Its 18-49 High Since Nov. 6
NBC spins the numbers for Friday, February 5.

[02/05/16 - 11:34 PM]
Development Update: Friday, February 5
Updates include: Kal Penn, Maggie Q among those cast in ABC's "Designated Survivor"; FOX adds two single-camera projects to its pilot roster; and CBS orders pilot for medical drama "Sensory."

[02/05/16 - 03:13 PM]
Discovery Channel Is Cable's #1 Non-Sports Network Among Men for January
Discovery spins the numbers for the month of January.

[02/05/16 - 03:01 PM]
Jennifer Lopez, Ray Liotta and "Shades of Blue" Back on the Beat for a Second Season on NBC
In L+3 results from Nielsen Media Research through its first three telecasts, "Shades of Blue" has averaged a 2.5 rating in adults 18-49 and 11.2 million viewers overall.

[02/05/16 - 01:19 PM]
ESPN to Televise "Monday Night Football" Game from Mexico City
The Texans-Raiders matchup will be played at famed Estadio Azteca in Mexico City on Monday, November 21 (week 11) of the 2016 NFL season.

[02/05/16 - 12:24 PM]
Investigation Discovery's World Premiere of "20/20 on ID Presents Homicide" Reveals Never-Before-Heard Details
The interview airs as part of three original hours, premiering on Wednesday, February 10 at 10:00/9:00c.

[02/05/16 - 12:23 PM]
Investigation Discovery Begins 2016 as the #10 Network in Prime in Ad-Supported Cable
Investigation Discovery spins the numbers for the month of January.

[02/05/16 - 12:10 PM]
NBA and Turner's Cartoon Network Team Up for the Kids Channel's Annual "NBA All-Star Jam"
LeBron James makes an appearance as an animated version of himself on Cartoon Network's hit series "Teen Titans Go!"; while Paul George, Kyrie Irving and Damian Lillard are featured in "We Bare Bears."