or


[04/15/09 - 04:26 PM]
Bear Grylls and Will Ferrell Join Forces to Battle the Swedish Wilds in a Special Episode of Discovery Channel's Man VS. Wild Tied to Universal Pictures' "Land of the Lost"
"To be able to participate in an episode of MAN VS. WILD was a thrill of a lifetime, even though I did get urine-drunk which is sad," said Ferrell.

[via press release from Discovery]

BEAR GRYLLS AND WILL FERRELL JOIN FORCES TO BATTLE THE SWEDISH WILDS IN A SPECIAL EPISODE OF DISCOVERY CHANNEL'S MAN VS. WILD TIED TO UNIVERSAL PICTURES' "LAND OF THE LOST"

Episode Marks Most Fully Integrated Partnership to Date Between Discovery Channel and Universal Pictures and Proves that Extreme Adventure is Harder on the Stomach Than Comedy

(Los Angeles, CA) � Marking the latest adventure in Discovery Channel's long-running series MAN VS. WILD, Bear Grylls invited Actor/Comedian Will Ferrell to join him for an extreme adventure in the Swedish hinterland, it was announced today. The early June episode is tied to Universal Pictures' upcoming comedy adventure "Land of the Lost," which stars Ferrell and hits movie theaters on June 5, 2009.

This special episode of MAN VS. WILD is the most fully integrated to date in an ongoing strategic partnership between Discovery Channel and Universal Pictures to create special shows that tie into opening movies. Previously, the two companies have worked together on tie-ins with recent Universal releases. These include a integration of Universal's "Frost/Nixon" with an episode of Discovery's CASH CAB; a tie-in of Universal's "Fast & Furious," which recently opened to $71MM�the highest box office weekend of 2009�with Discovery's DESTROYED IN SECONDS; and last summer with Universal and Marvel Studios' "The Incredible Hulk" with Discovery's DEADLIEST CATCH, Universal's "Wanted" with Discovery's FUTUREWEAPONS and Universal's "The Mummy: Tomb of the Dragon Emperor" with Discovery's MAN VS. WILD.

In this first joint extreme adventure special, Grylls takes Ferrell through the paces of real life survival in the ice-bound mountain and glacier ranges in the far north of Sweden. Armed with only the most basic survival equipment, Grylls briefs his partner on the extreme conditions they'll have to confront over the next 48-hours...and what worst-case scenarios lie in store.

Without losing his infectious sense of humor, Ferrell proves his mettle through a series of physically challenging skills. Together, they tandem-abseil off a helicopter, rappel down hundred foot frozen waterfalls and build a shelter to stay warm overnight in sub-zero temperatures. Common to all MAN VS. WILD episodes, Grylls shows Ferrell what it takes to find food in the icy coniferous forests, as they climb trees, improvise snow shoes from saplings, drink their own urine and even bite into reindeer eyeballs!

"Will did an amazing job in sub-zero very unforgiving conditions," said Grylls. "He trusted me when it mattered and we survived... And he has definitely had an adventure! He should be very proud of how he performed."

"To be able to participate in an episode of MAN VS. WILD was a thrill of a lifetime, even though I did get urine-drunk which is sad," said Ferrell.

"We enjoy every aspect of working with our clients on content integrations. The most successful partnerships given our non-fiction programming include customized opportunities that get our client's close to our content as organically as possible. This one is fun and should garner great interest for our show and for the movie," commented Joe Abruzzese, President, Advertising Sales, Discovery Communications.

"Pairing one of the toughest men alive with one of the funniest will be an absolute riot," said John Ford, President and General Manager of Discovery Channel. "Bear and Will share a snow shelter and eat reindeer eyeballs together. That says it all. I can't wait to watch."

"Our ongoing partnership with Discovery has been greatly successful for our companies, and the pairing of Bear and Will for MAN VS. WILD is our most innovative project to date," said Annah Zafrani, Vice President of Media Promotions, Universal Pictures. "We're able to connect �Land of the Lost' to Bear's fans�people who love adventure and mysterious worlds. It doesn't hurt that, with Will, we have one of the funniest men on the planet... who is also game to be lost in the wild."

An ex-Special Forces soldier, Bear Grylls was trained as a survival expert in the British army, has a black belt in karate and is an experienced high-altitude mountaineer. Grylls has channeled his daring spirit into feats such as the highest-ever dinner party at a table suspended below a hot air balloon at 24,500 feet, and the first unassisted crossing of the frozen North Atlantic Ocean in an open rigid inflatable boat.

In addition, in 1998 at age 23, Bear became the youngest British climber to ever complete a summit and descent of Mount Everest. Last year, Bear returned to the Himalayas to conquer a new dream�attempting to fly a powered paraglider higher than Everest. Through this expedition, Bear and his team donated more than $2.5 million to charities, including $600,000 to the Global Angels Foundation, a charity that supports long-term projects for underprivileged children worldwide.

MAN VS. WILD is produced for Discovery Channel by Diverse Productions and executive produced by Steve Rankin. Dan Korn serves as Executive Producer for Discovery Channel.

About "Land of the Lost"

Will Ferrell stars as has-been scientist Dr. Rick Marshall, sucked into a space-time vortex and spat back through time. Way back. Now, Marshall has no weapons, few skills and questionable smarts to survive in an alternate universe full of marauding dinosaurs and fantastic creatures from beyond our world�a place of spectacular sights and super-scaled comedy known as the "Land of the Lost." For more information, visit www.landofthelost.net.

About Discovery Channel

Discovery Channel (DSC) is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which reaches 98.1 million viewers in the US, can be seen in over 170 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





  [april 2009]  
S
M
T
W
T
F
S
   


· DEADLIEST CATCH (DISCOVERY)
· DESTROYED IN SECONDS (DISCOVERY)
· FUTURE WEAPONS (DISCOVERY)
· MAN VS. WILD (DISCOVERY)





[10/14/26 - 04:10 PM]
Nebraska Volleyball Serves Up a Big Saturday on FOX
Nebraska's 3-0 win averaged 945,000 viewers on FOX.

[10/14/26 - 03:50 PM]
Indiana's Win Over Nebraska Scores 6,734,000 Viewers on FOX
"Big Noon Saturday" peaked at 9,623,000 viewers.

[10/14/26 - 03:04 PM]
"College GameDay" Continues Record Pace as ESPN College Football Delivers Historic Week 6 Audiences
ABC scored its most-watched college football tripleheader of the season with 8.5 million viewers, led by Georgia-Alabama (12.2 million) and Oklahoma-Texas (9.8 million) - both record-setting rivalry audiences.

[10/14/26 - 02:50 PM]
26,697,000 Viewers for "America's Game of the Week" Highlight FOX NFL's Week 5
Said coverage was the most watched telecast of the week on any network.

[10/14/26 - 02:44 PM]
FOX Scores Most-Watched LCS Game 1 on Any Network Since 2005
10,719,000 viewers tuned in Sunday night for NLCS Game 1 on FOX and FOX Deportes.

[10/14/26 - 02:10 PM]
E! and USA Sports Announce "Live from the Orange Carpet: WNBA Finals" Hosted by Lilly Singh
The one-hour special will air live on Monday, October 19 at 6 p.m. ET / 3 p.m. PT from Chase Center in San Francisco.

[10/14/26 - 12:32 PM]
With "Cyberpunk: Edgerunners 2," "Bass X Machina" and "Blue Eye Samurai" Season 2, Netflix Brings More Action to Animation Fans
Highlights include: Joel Kim Booster, Sherry Cola, and Jonathan Pryce join Season 2 of "Blue Eye Samurai," coming January 2027.

[10/14/26 - 12:31 PM]
Video: "Allen" - Official Teaser - Netflix
Something extraordinary is coming back.

[10/14/26 - 12:01 PM]
Apple TV Renews "Maximum Pleasure Guaranteed" for Season Two
"We are delighted to continue the story of 'Maximum Pleasure Guaranteed' and deeply grateful to Apple and our incredible cast and crew," said David J. Rosen, creator and showrunner. "This is all pretty amazing for a show whose title came from a spam email."

[10/14/26 - 11:31 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of October 5
"Carrie," "Neagley," "Reacher," "Off Campus," and "Sterling Point" led all original series worldwide.

[10/14/26 - 10:08 AM]
Thrilling BMF Championship Leads Stacked Card in Final UFC Event of 2026
UFC 335: Oliveira vs. Lopes takes place Saturday, December 12 from Las Vegas with the main card starting at 9 p.m. ET / 6 p.m. PT on Paramount+.

[10/14/26 - 10:01 AM]
Video: "Cold Case Files: Murder In Paradise" - Official Trailer - Hulu
Even in paradise, no secret stays buried forever.

[10/14/26 - 10:01 AM]
"NBA on Prime" Tips Off Second Season with Exclusive Coverage of Eastern Conference Finals for First Time, Marquee Roster of On-Air Voices, and AI-Powered Broadcast Innovations
Prime Video's postseason coverage extends deeper than ever with the SoFi NBA Play-In Tournament returning in April exclusively, select first- and second-round playoff games, and Prime's first-ever exclusive presentation of the Eastern Conference Finals.

[10/14/26 - 10:00 AM]
Nine Bakers Are Ready to Whisk Up Some Holiday Magic on Season Two of the Five-Week Baking Competition Series "Next Level Baker" Airing Thurs., Nov. 19 at 9/8c on FOX and Next Day Hulu!
Only one baker will rise to the top, winning $50,000 and a HexClad prize package.

[10/14/26 - 09:01 AM]
Video: Trailer & Key Art - Hulu's "The Mob"
Hosted by Parker Posey, "The Mob" is a high-stakes reality competition series that sends a group of celebrities to a lavish Italian villa where they will shake down, hustle and whack their way to win up to $250,000 in cash prizes.