or


[04/15/09 - 04:26 PM]
Bear Grylls and Will Ferrell Join Forces to Battle the Swedish Wilds in a Special Episode of Discovery Channel's Man VS. Wild Tied to Universal Pictures' "Land of the Lost"
"To be able to participate in an episode of MAN VS. WILD was a thrill of a lifetime, even though I did get urine-drunk which is sad," said Ferrell.

[via press release from Discovery]

BEAR GRYLLS AND WILL FERRELL JOIN FORCES TO BATTLE THE SWEDISH WILDS IN A SPECIAL EPISODE OF DISCOVERY CHANNEL'S MAN VS. WILD TIED TO UNIVERSAL PICTURES' "LAND OF THE LOST"

Episode Marks Most Fully Integrated Partnership to Date Between Discovery Channel and Universal Pictures and Proves that Extreme Adventure is Harder on the Stomach Than Comedy

(Los Angeles, CA) � Marking the latest adventure in Discovery Channel's long-running series MAN VS. WILD, Bear Grylls invited Actor/Comedian Will Ferrell to join him for an extreme adventure in the Swedish hinterland, it was announced today. The early June episode is tied to Universal Pictures' upcoming comedy adventure "Land of the Lost," which stars Ferrell and hits movie theaters on June 5, 2009.

This special episode of MAN VS. WILD is the most fully integrated to date in an ongoing strategic partnership between Discovery Channel and Universal Pictures to create special shows that tie into opening movies. Previously, the two companies have worked together on tie-ins with recent Universal releases. These include a integration of Universal's "Frost/Nixon" with an episode of Discovery's CASH CAB; a tie-in of Universal's "Fast & Furious," which recently opened to $71MM�the highest box office weekend of 2009�with Discovery's DESTROYED IN SECONDS; and last summer with Universal and Marvel Studios' "The Incredible Hulk" with Discovery's DEADLIEST CATCH, Universal's "Wanted" with Discovery's FUTUREWEAPONS and Universal's "The Mummy: Tomb of the Dragon Emperor" with Discovery's MAN VS. WILD.

In this first joint extreme adventure special, Grylls takes Ferrell through the paces of real life survival in the ice-bound mountain and glacier ranges in the far north of Sweden. Armed with only the most basic survival equipment, Grylls briefs his partner on the extreme conditions they'll have to confront over the next 48-hours...and what worst-case scenarios lie in store.

Without losing his infectious sense of humor, Ferrell proves his mettle through a series of physically challenging skills. Together, they tandem-abseil off a helicopter, rappel down hundred foot frozen waterfalls and build a shelter to stay warm overnight in sub-zero temperatures. Common to all MAN VS. WILD episodes, Grylls shows Ferrell what it takes to find food in the icy coniferous forests, as they climb trees, improvise snow shoes from saplings, drink their own urine and even bite into reindeer eyeballs!

"Will did an amazing job in sub-zero very unforgiving conditions," said Grylls. "He trusted me when it mattered and we survived... And he has definitely had an adventure! He should be very proud of how he performed."

"To be able to participate in an episode of MAN VS. WILD was a thrill of a lifetime, even though I did get urine-drunk which is sad," said Ferrell.

"We enjoy every aspect of working with our clients on content integrations. The most successful partnerships given our non-fiction programming include customized opportunities that get our client's close to our content as organically as possible. This one is fun and should garner great interest for our show and for the movie," commented Joe Abruzzese, President, Advertising Sales, Discovery Communications.

"Pairing one of the toughest men alive with one of the funniest will be an absolute riot," said John Ford, President and General Manager of Discovery Channel. "Bear and Will share a snow shelter and eat reindeer eyeballs together. That says it all. I can't wait to watch."

"Our ongoing partnership with Discovery has been greatly successful for our companies, and the pairing of Bear and Will for MAN VS. WILD is our most innovative project to date," said Annah Zafrani, Vice President of Media Promotions, Universal Pictures. "We're able to connect �Land of the Lost' to Bear's fans�people who love adventure and mysterious worlds. It doesn't hurt that, with Will, we have one of the funniest men on the planet... who is also game to be lost in the wild."

An ex-Special Forces soldier, Bear Grylls was trained as a survival expert in the British army, has a black belt in karate and is an experienced high-altitude mountaineer. Grylls has channeled his daring spirit into feats such as the highest-ever dinner party at a table suspended below a hot air balloon at 24,500 feet, and the first unassisted crossing of the frozen North Atlantic Ocean in an open rigid inflatable boat.

In addition, in 1998 at age 23, Bear became the youngest British climber to ever complete a summit and descent of Mount Everest. Last year, Bear returned to the Himalayas to conquer a new dream�attempting to fly a powered paraglider higher than Everest. Through this expedition, Bear and his team donated more than $2.5 million to charities, including $600,000 to the Global Angels Foundation, a charity that supports long-term projects for underprivileged children worldwide.

MAN VS. WILD is produced for Discovery Channel by Diverse Productions and executive produced by Steve Rankin. Dan Korn serves as Executive Producer for Discovery Channel.

About "Land of the Lost"

Will Ferrell stars as has-been scientist Dr. Rick Marshall, sucked into a space-time vortex and spat back through time. Way back. Now, Marshall has no weapons, few skills and questionable smarts to survive in an alternate universe full of marauding dinosaurs and fantastic creatures from beyond our world�a place of spectacular sights and super-scaled comedy known as the "Land of the Lost." For more information, visit www.landofthelost.net.

About Discovery Channel

Discovery Channel (DSC) is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which reaches 98.1 million viewers in the US, can be seen in over 170 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





  [april 2009]  
S
M
T
W
T
F
S
   


· DEADLIEST CATCH (DISCOVERY)
· DESTROYED IN SECONDS (DISCOVERY)
· FUTURE WEAPONS (DISCOVERY)
· MAN VS. WILD (DISCOVERY)





[11/14/18 - 11:00 AM]
Colton Underwood Gets a Chance for Love as the Star of ABC's Hit Romance Reality Series "The Bachelor," Premiering for Its 23rd Season on Jan. 7, 2019
During its 22nd season, "The Bachelor" dominated its 2-hour time period among Adults 18-49 and stood as Monday's No. 1 television series with Adults 18-34 and Women 18-34.

[11/14/18 - 10:32 AM]
Season Two of Lifetime's Beauty Competition Series "American Beauty Star" Premieres January 2
International superstar model Ashley Graham joins as the new host with celebrity makeup artist Sir John returning as mentor and a new panel of judges.

[11/14/18 - 10:28 AM]
Discovery to Broadcast Live from the Bottom of One of the Largest Submerged Sink Holes in the World
Located 46 miles off the coast of Belize, the Blue Hole is known around the world for its crystal-clear water and its abundance of sharks and sea life.

[11/14/18 - 10:11 AM]
NBC Brings Good Cheer to Year's End with Eclectic List of Holiday Specials
Programs debuting are "A Legendary Christmas with John and Chrissy" and a special episode of "Deal or No Deal" two days before its premiere on CNBC.

[11/14/18 - 08:16 AM]
A&E Network Announces New Docuseries "The First 48 Presents: Homicide Squad Atlanta" and the Return of Hit Non-Fiction Series "60 Days In"
An extension of one of A&E's most coveted brands, "The First 48 Presents: Homicide Squad Atlanta" follows homicide detectives from the Atlanta Police Department as they unravel the mysteries behind some of the city's most gruesome and highly visible crimes.

[11/14/18 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Continue Demo Reign
The Peacock takes home top honors among adults 18-49 while CBS is the most-watched network.

[11/14/18 - 08:01 AM]
Video: Netflix Debuts "F Is for Family" Season 3 Trailer
The new season rolls out Friday, November 30 on the streaming service.

[11/14/18 - 07:32 AM]
Video: "Frontier" Season 3 - Official Trailer - Netflix
The battle for profit and power spans continents as ferocious outlaw Declan Harp takes his fight against the Hudson's Bay Company across the Atlantic.

[11/14/18 - 07:01 AM]
Video: Jennifer Aniston and Danielle Macdonald Star in the Official Trailer for "Dumplin'"
The Netflix film is an adapted screenplay by Kristin Hahn based on Julie Murphy's #1 New York Times bestselling novel of the same name.

[11/14/18 - 06:31 AM]
"MTV Spring Break" to Return in 2019
The all-new "MTV Spring Break" will be held March 19-21 at the Grand Oasis Hotel in Cancún, Mexico.

[11/14/18 - 06:02 AM]
Video: "The Protector" - Official Trailer - Netflix
The series follows the epic adventure of Hakan, a young shopkeeper whose modern world gets turned upside down when he learns he's connected to a secret, ancient order, tasked with protecting Istanbul.

[11/14/18 - 01:05 AM]
Netflix Acquires Chiwetel Ejiofor's Directorial Debut "The Boy Who Harnessed the Wind"
The British film is based on the bestselling book of the same name written by William Kamkwamba and Bryan Mealer.

[11/13/18 - 11:30 PM]
Development Update: Tuesday, November 13
Updates include: Netflix cancels "The Good Cop"; Pedro Pascal on track to lead "Star Wars" live-action series on Disney+; and Hulu looks to bring George R.R. Martin's "Wild Cards" to the small screen.

[11/13/18 - 03:35 PM]
FOX Sports and Premier Boxing Champions Announce Eight Title Fights Over First Three Months, Spence Jr. vs. Garcia, March 16
The schedule includes five world-class boxing fight nights live on FOX and FOX Deportes, four more on FS1 and FOX Deportes, and the first FOX PBC Pay-Per-View in March.

[11/13/18 - 01:35 PM]
TV One's Holiday Season Offers Everything from Original Movie Premieres to Cooking and Lifestyle Specials
Tamela Mann, David Mann, Kim Fields, Essence Atkins, Stephen Bishop, Towanda Braxton, TC Carson, Kelly Price and Karlie Redd are among the featured talent.