or


[04/29/09 - 11:57 AM]
Reveille and Rodale to Develop 'Eat This, Not That!' as Unscripted Television Program Based on the Bestselling Book Series
"Eat This, Not That!" is a bestselling book series created by Men's Health Editor-in-Chief David Zinczenko and Food and Nutrition Editor Matt Goulding.

[via press release from Reveille]

REVEILLE AND RODALE TO DEVELOP 'EAT THIS, NOT THAT!' AS UNSCRIPTED TELEVISION PROGRAM BASED ON THE BESTSELLING BOOK SERIES

Los Angeles -- April 29, 2009 -- Reveille announced today it has partnered with Rodale Inc. to develop and produce an unscripted television program based on Eat This, Not That!, the bestselling book series created by Men's Health Editor-in-Chief David Zinczenko and Food and Nutrition Editor Matt Goulding.

Eat This, Not That! was inspired by the popular Men's Health magazine column and presents a no-diet weight-loss solution that allows consumers to eat their favorite foods and still lose weight. The unscripted show will expand on the easy-to-use format of the book, which provides thousands of simple food swaps that will save unwanted calories at any restaurant, drive-thru, supermarket or kitchen.

The original Eat This, Not That! book debuted as a runaway bestseller in 2008, and has sold more than one million copies to date. The second and third book in the series -- Eat This, Not That! For Kids (September 2008) and Eat This, Not That! Supermarket Survival Guide (January 2009) -- also debuted with instant success and have brought the franchise to more than 3.5 million copies in print. The popular book series also has a premium content website, www.eatthis.com , and a self-titled blog on Yahoo! penned by Zinczenko. The book series has positioned its authors as the premiere consumer advocates in the nutritional landscape, and their impact is undeniable. In the last year, fully half of the foods identified as "The 20 Unhealthiest Foods in America" have been completely discontinued or substantially improved.

"Eat This, Not That! is a publishing phenomenon and demonstrates Reveille's desire to work with the best in class intellectual property to create distinctive, entertaining, but also enlightening programming that gives the audience great information and service they can use," said Mark Koops, Managing Director at Reveille. "Over the past four years, Rodale has been a great content and marketing partner, leveraging the power of Prevention magazine as well as the Rodale database to support 'The Biggest Loser.' We look forward to developing an expanded platform for Eat This, Not That!"

"With Eat This, Not That!, David Zinczenko and the Men's Health team created a brilliantly simple, powerful tool in the pages of Men's Health magazine and translated it into a series of bestselling books," said Rodale President and CEO Steven Pleshette Murphy. "With its talent for creating engaging, smart, and entertaining programming, Reveille shares Zinczenko's unique ability to connect deeply with consumers, and I can think of no better partner to bring Eat This, Not That! to life."

Zinczenko is the author of New York Times bestsellers The Abs Diet and The Abs Diet for Women and is one of the nation's leading experts on health and fitness. Zinczenko and Koops will serve as executive producers of the new program, while Goulding will serve as a producer.

Reveille and Rodale have partnered for six seasons of "The Biggest Loser," which has featured integrations with Prevention magazine Editor-in-Chief Liz Vaccariello. Rodale also publishes "The Biggest Loser" books, six of which have hit The New York Times bestseller list. Reveille, Rodale, and NBC are also partners on BiggestLoserClub.com, the online, subscription-based extension of the show, which boasts tens of thousands of members.

About Reveille

Reveille is a leading independent television studio with a major presence in scripted and unscripted television and digital entertainment, and a world leader in creating integrated marketing opportunities for advertisers. Reveille's scripted entertainment programming includes The Office and Kath and Kim (NBC), Ugly Betty (ABC) and The Tudors (Showtime). The company's roster of highly successful reality programming includes The Biggest Loser, American Gladiators and Nashville Star (NBC), 30 Days (FX), Parental Control (MTV) and many more. Through its distribution arm, ShineReveille International, Reveille distributes its extensive library of high-quality programming, along with a broad array of programming acquired from independent producers and U.S. networks, to more than 150 countries. Reveille is part of the Shine Group, one of the world's foremost multinational entertainment and drama companies. The Shine Group also includes UK independent producers Kudos, Princess, Dragonfly and Shine TV.

About Rodale Inc.

Rodale is a global multiplatform media company with a mission dedicated to the health and wellness of the individual, community, and planet. The company, which reaches more than 70 million people worldwide, publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Mountain Bike, Running Times, and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet, An Inconvenient Truth and Flat Belly Diet!, Rodale's broad range of media platforms includes magazines, books, video, and extensive Web sites. The company is also a leader in direct-response marketing and has more than 25 million active customers in its database. Visit the Web site at www.RodaleInc.com.





  [april 2009]  
S
M
T
W
T
F
S
   


· BIGGEST LOSER, THE (USA)





[09/12/25 - 09:18 AM]
Tubi Presents New Docuseries "Always, Lady London" Premiering Exclusively on Tubi October 10
Directed and executive produced by Erika Bryant, the three-part documentary series was greenlit under Tubi's new content incubator, Stubios, a fan-fueled studio for aspiring content creators and their fans.

[09/12/25 - 09:01 AM]
Video: "Is It Cake? Halloween" - A Spooktacular Sneak Peek - Netflix
"Is It Cake?" returns for a special Halloween season with Mikey Day and nine of the best hyper-realistic cake artists around!

[09/12/25 - 08:31 AM]
Netflix Renews "The Hunting Wives" for Season 2 Globally
Season 2 will release exclusively as a Netflix-branded series in nearly all countries where Netflix is available, with the original cast set to reprise their roles in Season 2.

[09/12/25 - 08:08 AM]
ESPN Re-Signs Michael Eaves to New Multi-Year Contract
Eaves will continue his hosting duties on "SportsCenter" along with contributing to ESPN's coverage of golf majors.

[09/12/25 - 07:35 AM]
Peacock Exclusively Streams "M3GAN 2.0" Beginning September 26
The unrated edition will also stream exclusively on Peacock that same day.

[09/12/25 - 06:04 AM]
ID Sets October Premieres for New Series "The Friday the 13th Murders" & New Season of "The Real Murders on Elm Street"
Both series will premiere back-to-back on Wednesday, October 1 beginning at 9:00/8:00c.

[09/12/25 - 06:01 AM]
Video: "Swim to Me" - Official Trailer - Netflix
The gripping family drama tells the story of the intense relationship between Estela, a domestic worker, and the six-year-old girl she takes care of day and night.

[09/12/25 - 05:31 AM]
ESPN Networks Deliver Most-Watched WNBA Regular Season Ever
ESPN networks aired eight of the top 10 most-watched WNBA games during the 2025 season, highlighted by its most-watched WNBA game ever - 2.7 million viewers for Chicago Sky at Indiana Fever on May 17 (ABC).

[09/12/25 - 12:01 AM]
Video: "Heweliusz" - Official Trailer - Netflix
A disaster on the Baltic Sea, a complicated investigation, and the fight of the victims' families for the truth and the good name of those lost at sea.

[09/11/25 - 08:01 PM]
Netflix Marks 10 Years in Japan, Announces Three New Series That Will Keep You Hitting The "Next Episode"
"Straight to Hell," "Did Someone Happen to Mention Me?" and "STEEL BALL RUN JoJo's Bizarre Adventure" are all on tap.

[09/11/25 - 05:01 PM]
New International Crime Series "Road" (wt) Explores Twisted Murders Across Borders
The international crime thriller follows two detectives as they track a series of gruesome cross-border murders, characterized by twisted bodies and mysterious dying messages.

[09/11/25 - 12:01 PM]
Apple TV+ Renews Global Hit, Epic Sci-Fi Saga "Foundation" for Season Four
The season three finale debuts globally this Friday, September 12 on Apple TV+.

[09/11/25 - 12:00 PM]
Two Unforgettable Nights of Music Coming to CBS This Fall
Look for "A Grammy Salute to Earth, Wind & Fire Live: The 21st Night of September" and "A Grammy Salute to Cyndi Lauper: Live from the Hollywood Bowl" in the coming weeks.

[09/11/25 - 11:00 AM]
Special Show Moments Announced for the "77th Emmy Awards," Sept. 14 on CBS
Plus: Brad Garrett, Young Mazino, S. Epatha Merkerson, Hunter Schafer, Ray Romano and Ice T have been added as presenters.

[09/11/25 - 09:01 AM]
Video: BET+ Releases Trailer for Horror-Thriller "Fatal Detour"
In the film, a demented tech genius lures unsuspecting influencers into his nightmarish mansion by hacking their luxury electric vehicles.