or


[04/29/09 - 11:57 AM]
Reveille and Rodale to Develop 'Eat This, Not That!' as Unscripted Television Program Based on the Bestselling Book Series
"Eat This, Not That!" is a bestselling book series created by Men's Health Editor-in-Chief David Zinczenko and Food and Nutrition Editor Matt Goulding.

[via press release from Reveille]

REVEILLE AND RODALE TO DEVELOP 'EAT THIS, NOT THAT!' AS UNSCRIPTED TELEVISION PROGRAM BASED ON THE BESTSELLING BOOK SERIES

Los Angeles -- April 29, 2009 -- Reveille announced today it has partnered with Rodale Inc. to develop and produce an unscripted television program based on Eat This, Not That!, the bestselling book series created by Men's Health Editor-in-Chief David Zinczenko and Food and Nutrition Editor Matt Goulding.

Eat This, Not That! was inspired by the popular Men's Health magazine column and presents a no-diet weight-loss solution that allows consumers to eat their favorite foods and still lose weight. The unscripted show will expand on the easy-to-use format of the book, which provides thousands of simple food swaps that will save unwanted calories at any restaurant, drive-thru, supermarket or kitchen.

The original Eat This, Not That! book debuted as a runaway bestseller in 2008, and has sold more than one million copies to date. The second and third book in the series -- Eat This, Not That! For Kids (September 2008) and Eat This, Not That! Supermarket Survival Guide (January 2009) -- also debuted with instant success and have brought the franchise to more than 3.5 million copies in print. The popular book series also has a premium content website, www.eatthis.com , and a self-titled blog on Yahoo! penned by Zinczenko. The book series has positioned its authors as the premiere consumer advocates in the nutritional landscape, and their impact is undeniable. In the last year, fully half of the foods identified as "The 20 Unhealthiest Foods in America" have been completely discontinued or substantially improved.

"Eat This, Not That! is a publishing phenomenon and demonstrates Reveille's desire to work with the best in class intellectual property to create distinctive, entertaining, but also enlightening programming that gives the audience great information and service they can use," said Mark Koops, Managing Director at Reveille. "Over the past four years, Rodale has been a great content and marketing partner, leveraging the power of Prevention magazine as well as the Rodale database to support 'The Biggest Loser.' We look forward to developing an expanded platform for Eat This, Not That!"

"With Eat This, Not That!, David Zinczenko and the Men's Health team created a brilliantly simple, powerful tool in the pages of Men's Health magazine and translated it into a series of bestselling books," said Rodale President and CEO Steven Pleshette Murphy. "With its talent for creating engaging, smart, and entertaining programming, Reveille shares Zinczenko's unique ability to connect deeply with consumers, and I can think of no better partner to bring Eat This, Not That! to life."

Zinczenko is the author of New York Times bestsellers The Abs Diet and The Abs Diet for Women and is one of the nation's leading experts on health and fitness. Zinczenko and Koops will serve as executive producers of the new program, while Goulding will serve as a producer.

Reveille and Rodale have partnered for six seasons of "The Biggest Loser," which has featured integrations with Prevention magazine Editor-in-Chief Liz Vaccariello. Rodale also publishes "The Biggest Loser" books, six of which have hit The New York Times bestseller list. Reveille, Rodale, and NBC are also partners on BiggestLoserClub.com, the online, subscription-based extension of the show, which boasts tens of thousands of members.

About Reveille

Reveille is a leading independent television studio with a major presence in scripted and unscripted television and digital entertainment, and a world leader in creating integrated marketing opportunities for advertisers. Reveille's scripted entertainment programming includes The Office and Kath and Kim (NBC), Ugly Betty (ABC) and The Tudors (Showtime). The company's roster of highly successful reality programming includes The Biggest Loser, American Gladiators and Nashville Star (NBC), 30 Days (FX), Parental Control (MTV) and many more. Through its distribution arm, ShineReveille International, Reveille distributes its extensive library of high-quality programming, along with a broad array of programming acquired from independent producers and U.S. networks, to more than 150 countries. Reveille is part of the Shine Group, one of the world's foremost multinational entertainment and drama companies. The Shine Group also includes UK independent producers Kudos, Princess, Dragonfly and Shine TV.

About Rodale Inc.

Rodale is a global multiplatform media company with a mission dedicated to the health and wellness of the individual, community, and planet. The company, which reaches more than 70 million people worldwide, publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Mountain Bike, Running Times, and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet, An Inconvenient Truth and Flat Belly Diet!, Rodale's broad range of media platforms includes magazines, books, video, and extensive Web sites. The company is also a leader in direct-response marketing and has more than 25 million active customers in its database. Visit the Web site at www.RodaleInc.com.





  [april 2009]  
S
M
T
W
T
F
S
   


· BIGGEST LOSER, THE (NBC)





[12/13/17 - 01:00 PM]
Fox Broadcasting Company and 20th Century Fox Film Partner to Debut First-Ever Live Theatrical Commercial
Holiday tentpole "The Greatest Showman" will debut a live, two-and-a-half minute commercial during the network's upcoming three-hour live musical event, "A Christmas Story Live!"

[12/13/17 - 12:14 PM]
Comedy Series "High Maintenance," Created by Katja Blichfeld and Ben Sinclair, Returns for Second Season Jan. 19 on HBO
New guest stars this season include Danielle Brooks, John Gallagher, Jr., Jessica Hecht, Luzer Twersky and Kate Lyn Sheil.

[12/13/17 - 11:20 AM]
Paramount Network Teams Up with mitu to Develop "Browntown," A New Sketch Comedy Series
Featuring a prominent multicultural cast of emerging comics, improv actors, popular social influencers and celebrity cameos, "Browntown," will be set in a fictional, predominantly Latino neighborhood, designed to reflect today's diverse America.

[12/13/17 - 11:20 AM]
Bebe Rexha to Kick Off "A Christmas Story Live!" with Performance of New Original Song "Count on Christmas"
The song was written specifically for the live musical event by Benj Pasek and Justin Paul, Tony Award winners for the musical "Dear Evan Hansen," and lyricists of "La La Land's" Academy Award-winning song, "City of Stars."

[12/13/17 - 11:10 AM]
Four-Part Documentary Event "The Defiant Ones" Wins IDA Documentary Award for Best Limited Series
The documentary recently received a Grammy nomination in the category of Best Music Film.

[12/13/17 - 10:03 AM]
America's Leading True Crime Network, Investigation Discovery and Bestselling Author, James Patterson Write the Book on Intrigue and Deceit in All-New Series, "Murder Is Forever"
Patterson's first foray into true-crime television, based upon the authentic stories featured in his upcoming paperback books - is set to debut on Monday, January 22 at 10:00/9:00c.

[12/13/17 - 10:03 AM]
"The Vet Life" Returns with Cy-Fair Animal Hospital's Unwavering Dedication to the Animals of the Texas Community in the Wake of Hurricane Harvey
The third season of "The Vet Life" premieres Saturday, January 13 at 10:00/9:00c on Animal Planet.

[12/13/17 - 09:58 AM]
The Rock & Roll Hall of Fame Announces 2018 Inductees
The Rock & Roll Hall of Fame 2018 Induction Ceremony will again have its television premiere on HBO, and a radio broadcast on SiriusXM.

[12/13/17 - 09:01 AM]
ABC Announces the Midseason Return of "Designated Survivor" in 2018
The series will resume its sophomore run on Wednesday, February 28 at 10:00/9:00c.

[12/13/17 - 08:22 AM]
Red Nose Day Campaign Returns to NBC with a Night of Special Programming on May 24, 2018
Since its launch in 2015, Red Nose Day in the U.S. has raised over $100 million and has sold 30 million of the campaign's iconic Red Noses, positively impacting the lives of more than 8.3 million children living in poverty.

[12/13/17 - 08:16 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Hold Off the Demo Competition
The Peacock's reality franchise is the night's top draw among adults 18-49.

[12/13/17 - 08:09 AM]
We Have Plenty More Battles to Fight - "Mr. Robot" Has Been Renewed for Season 4
USA confirmed the news via social media this morning.

[12/13/17 - 08:02 AM]
Comedy Central Acquires "The Office" from NBCUniversal to Premiere with All-Day Marathon on Monday, January 15
Select episodes will be available to stream on cc.com and the CC App.

[12/13/17 - 07:17 AM]
Nominations Announced for the 24th Annual Screen Actors Guild Awards(R)
Watch this year's event Sunday, January 21 at 8:00/7:00c, simulcast by TBS and TNT.

[12/12/17 - 02:41 PM]
Colin Jost, Michael Che Named Co-Head Writers on "Saturday Night Live"
They will join current head writers Kent Sublette and Bryan Tucker.