or


[04/29/09 - 11:57 AM]
Reveille and Rodale to Develop 'Eat This, Not That!' as Unscripted Television Program Based on the Bestselling Book Series
"Eat This, Not That!" is a bestselling book series created by Men's Health Editor-in-Chief David Zinczenko and Food and Nutrition Editor Matt Goulding.

[via press release from Reveille]

REVEILLE AND RODALE TO DEVELOP 'EAT THIS, NOT THAT!' AS UNSCRIPTED TELEVISION PROGRAM BASED ON THE BESTSELLING BOOK SERIES

Los Angeles -- April 29, 2009 -- Reveille announced today it has partnered with Rodale Inc. to develop and produce an unscripted television program based on Eat This, Not That!, the bestselling book series created by Men's Health Editor-in-Chief David Zinczenko and Food and Nutrition Editor Matt Goulding.

Eat This, Not That! was inspired by the popular Men's Health magazine column and presents a no-diet weight-loss solution that allows consumers to eat their favorite foods and still lose weight. The unscripted show will expand on the easy-to-use format of the book, which provides thousands of simple food swaps that will save unwanted calories at any restaurant, drive-thru, supermarket or kitchen.

The original Eat This, Not That! book debuted as a runaway bestseller in 2008, and has sold more than one million copies to date. The second and third book in the series -- Eat This, Not That! For Kids (September 2008) and Eat This, Not That! Supermarket Survival Guide (January 2009) -- also debuted with instant success and have brought the franchise to more than 3.5 million copies in print. The popular book series also has a premium content website, www.eatthis.com , and a self-titled blog on Yahoo! penned by Zinczenko. The book series has positioned its authors as the premiere consumer advocates in the nutritional landscape, and their impact is undeniable. In the last year, fully half of the foods identified as "The 20 Unhealthiest Foods in America" have been completely discontinued or substantially improved.

"Eat This, Not That! is a publishing phenomenon and demonstrates Reveille's desire to work with the best in class intellectual property to create distinctive, entertaining, but also enlightening programming that gives the audience great information and service they can use," said Mark Koops, Managing Director at Reveille. "Over the past four years, Rodale has been a great content and marketing partner, leveraging the power of Prevention magazine as well as the Rodale database to support 'The Biggest Loser.' We look forward to developing an expanded platform for Eat This, Not That!"

"With Eat This, Not That!, David Zinczenko and the Men's Health team created a brilliantly simple, powerful tool in the pages of Men's Health magazine and translated it into a series of bestselling books," said Rodale President and CEO Steven Pleshette Murphy. "With its talent for creating engaging, smart, and entertaining programming, Reveille shares Zinczenko's unique ability to connect deeply with consumers, and I can think of no better partner to bring Eat This, Not That! to life."

Zinczenko is the author of New York Times bestsellers The Abs Diet and The Abs Diet for Women and is one of the nation's leading experts on health and fitness. Zinczenko and Koops will serve as executive producers of the new program, while Goulding will serve as a producer.

Reveille and Rodale have partnered for six seasons of "The Biggest Loser," which has featured integrations with Prevention magazine Editor-in-Chief Liz Vaccariello. Rodale also publishes "The Biggest Loser" books, six of which have hit The New York Times bestseller list. Reveille, Rodale, and NBC are also partners on BiggestLoserClub.com, the online, subscription-based extension of the show, which boasts tens of thousands of members.

About Reveille

Reveille is a leading independent television studio with a major presence in scripted and unscripted television and digital entertainment, and a world leader in creating integrated marketing opportunities for advertisers. Reveille's scripted entertainment programming includes The Office and Kath and Kim (NBC), Ugly Betty (ABC) and The Tudors (Showtime). The company's roster of highly successful reality programming includes The Biggest Loser, American Gladiators and Nashville Star (NBC), 30 Days (FX), Parental Control (MTV) and many more. Through its distribution arm, ShineReveille International, Reveille distributes its extensive library of high-quality programming, along with a broad array of programming acquired from independent producers and U.S. networks, to more than 150 countries. Reveille is part of the Shine Group, one of the world's foremost multinational entertainment and drama companies. The Shine Group also includes UK independent producers Kudos, Princess, Dragonfly and Shine TV.

About Rodale Inc.

Rodale is a global multiplatform media company with a mission dedicated to the health and wellness of the individual, community, and planet. The company, which reaches more than 70 million people worldwide, publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Mountain Bike, Running Times, and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet, An Inconvenient Truth and Flat Belly Diet!, Rodale's broad range of media platforms includes magazines, books, video, and extensive Web sites. The company is also a leader in direct-response marketing and has more than 25 million active customers in its database. Visit the Web site at www.RodaleInc.com.





  [april 2009]  
S
M
T
W
T
F
S
   


· BIGGEST LOSER, THE (NBC)









[08/03/15 - 04:36 PM]
Vivica A. Fox, Romeo Miller and Debbi Morgan Lead Ensemble Cast in TV One's Original Holiday Movies
"Royal Family Thanksgiving" and "Royal Family Christmas" are both on tap for the holiday season.

[08/03/15 - 02:29 PM]
FOX Sports Announces CONCACAF Champions League Schedule
In all, 16 CONCACAF Champions League games are televised live across FOX Sports 1, FOX Sports 2 and FOX Soccer Plus from August to October.

[08/03/15 - 02:25 PM]
"Save My Life: Boston Trauma" Is Up by Double Digits to Series Highs Among Key Women
ABC News spins the numbers for Sunday, August 2.

[08/03/15 - 02:24 PM]
"Boston EMS" Grows Over Its Week-Ago Premiere in Total Viewers
ABC News spins the numbers for Saturday, August 1.

[08/03/15 - 02:17 PM]
Jon Stewart Enters Final Week of Hosting "The Daily Show" - Final Show to Air as Super-Sized Episode on Aug. 6 at 11 p.m.
Guests scheduled to appear this week include Amy Schumer, Denis Leary and Louis C.K.

[08/03/15 - 01:04 PM]
FX Networks Acquires Latest Box Office #1 Mission: Impossible - Rogue Nation
In addition, FX Networks has acquired the hit comedy Trainwreck, which has grossed nearly $80 million domestically, Spy, Pixels and Paper Towns.

[08/03/15 - 01:00 PM]
Science Channel Moves Up the Men 25-54 Ranker in July
Science Channel further spins the numbers for the month of July.

[08/03/15 - 12:58 PM]
ESPN to Televise Three Prime-Time Pittsburgh Pirates Games from PNC Park This Week
ESPN will televise three prime-time Pittsburgh Pirates games from PNC Park this week, beginning with Monday Night Baseball presented by USAA - Chicago Cubs at Pirates - tonight at 7:00/6:00c.

[08/03/15 - 12:31 PM]
ESPN's Presentation of the 2015 Pro Football Hall of Fame Enshrinement Ceremony
Host Trey Wingo will anchor coverage on ESPN (and WatchESPN) from Canton, Ohio, with NFL analyst Tom Jackson, senior NFL Insider Chris Mortensen and national correspondent Sal Paolantonio.

[08/03/15 - 12:30 PM]
Emmy and Golden Globe Award Winner Jane Lynch Hosts "CBS Fall Preview," A Special Presenting a "First Look" at the Network's New Fall Series, To Be Broadcast Monday, Sept. 7
In addition, the special will be available on demand across multiple platforms through September 30.

[08/03/15 - 11:27 AM]
Hannah Storm Interviews Sports Newsmakers in "Face to Face" Special Thursday
The guests represent all levels of athletic achievement, from amateur to collegiate sports and the Olympic Games to the professional spotlight of the NFL, NBA and MLB.

[08/03/15 - 11:09 AM]
"Under the Dome" Is the Week's Top Program in Live +7-Day Viewer Lift
CBS further spins the numbers for the week of July 13-19.

[08/03/15 - 10:16 AM]
Bravo Media Will Keep Calm and Carry on with "Ladies of London" Season Two Premiering September 7th at 10:00PM ET/PT
This season brings an extra whimsical dose of fun from new cast member and Danish Baroness, Caroline Fleming.

[08/03/15 - 10:10 AM]
ABC Family's "Baby Daddy" Hits 1 1/2 Year High in Total Viewers and Near 7 Month Highs and Across Key 18-34, 18-49 and 12-34 Demos
ABC Family further spins the numbers for Wednesday, July 29.

[08/03/15 - 10:08 AM]
"College GameDay" Season to Open from Sundance Square on September 5
The weekly three-hour Emmy Award-winning show (Saturdays, 9 a.m.-noon ET) will open September 5 in advance of the annual neutral-site matchup from AT&T Stadium in Arlington, Texas.