or


[05/04/09 - 10:11 AM]
Bravo Announces Multi-Platform Sponsors for "The Fashion Show"
TRESemmé and Propel Vitamin Enhanced Water are among the four sponsors.

[via press release from Bravo]

BRAVO ANNOUNCES MULTI-PLATFORM SPONSORS FOR "THE FASHION SHOW"

Four Sponsors Confirmed Including TRESemm� And Propel� Vitamin Enhanced Water

NEW YORK - May 4, 2009 - Bravo has inked multi-platform deals with four sponsors including TRESemm�, Propel� vitamin enhanced water beverage, a major wireless carrier and a health and beauty company to be unveiled during the run of the series, for the premiere season of Bravo's newest fashion creative competition series "The Fashion Show," premiering Thursday, May 7 at 10 p.m. ET/PT. These sponsorship deals provide unique brand exposure as well as a major on-air and online presence.

TRESemm� will serve as the official hair care partner for the series. The fully-integrated sponsorship includes an in-show branded hair salon and the $125,000 prizing. TRESemm� is part of the action each episode by providing catwalk-ready hair created by the TRESemm� stylist team lead by celebrity stylist Jeanie Syfu. TRESemm� will also sponsor one of the series' challenges, showing that hair is the ultimate fashion accessory to complete a look.

The multi-platform deal will also feature customized on-air vignettes starring Harper's Bazaar's Laura Brown and TRESemm�'s Jeanie Syfu. Brown and Syfu will highlight the latest hair and fashion trends this season, and each vignette will showcase how to create an overall look from head to toe. BravoTV.com will also feature videos from the behind-the-scenes TRESemm� salon cam, showing viewers first-hand how high-fashion hair styles are created. In addition, TRESemm� continues to increase its online presence with its lifestyle website, TRESemm� StyleSeeker(TM), including photos, blogs and tips on how to get the winning look from each episode.

The Propel brand will have a weekly presence in the series via tagged tune-in and billboards, and the Propel sponsorship will support Bravo's custom vignette series, including experts who will teach viewers how to value quality versus quantity when buying clothing and who will provide advice on how to keep key basics in their wardrobe.

"The Fashion Show" follows 15 professional designers and is hosted by internationally acclaimed designer Isaac Mizrahi and four-time Grammy Award-winning performer and actress Kelly Rowland. Mizrahi and Rowland will also serve as judges alongside fashion luminary and Senior Vice President of IMG Fashion, Fern Mallis.

As previously announced, Harper's Bazaar will serve as the official magazine partner for the series, fully integrated into each episode. Each week the designers will be put to the test and will have to face off in two challenges - the Harper's Bazaar Mini Challenge, judged by the magazine's Special Projects Director Laura Brown, and an elimination challenge. In the end, America will choose which contestant will have a clothing line available for retail and win the $125,000 prize, presented by TRESemm�.

"The Fashion Show" is produced by 3 Ball Productions for Bravo. JD Roth, Todd A. Nelson and Adam Greener serve as executive producers.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [may 2009]  
S
M
T
W
T
F
S
     


· FASHION SHOW, THE (BRAVO)





[07/28/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos for Second Straight Week
"60 Minutes" and "Big Brother 16" are the most-watched programs in said categories.

[07/27/14 - 09:35 AM]
Video: Watch the Video of the Cast at the "Sleepy Hollow" Fan Experience
Nicole Beharie, Tom Mison, Orlando Jones, Katia Winter and Lyndie Greenwood talk about season two at the "Sleepy Hollow" Haunted Barn.

[07/26/14 - 10:47 PM]
Video: "Constantine" Preview Trailer
This hot new trailer was unveiled on Saturday, July 26.

[07/26/14 - 10:46 PM]
Video: New Warner Bros. Television & DC Comics Logos
Check out the cards for "The Flash," "Constantine," "Gotham" and "Arrow."

[07/26/14 - 10:45 PM]
Video: "Arrow" Season 3 Preview - with Ra's al Ghul!
Watch the newly extended first look at the new season!

[07/26/14 - 07:34 PM]
Video: "Person of Interest" Season 3 Highlight Reel and Season 4 Sneak Peek
Check out the sizzle reel from today's panel, including a first look at season four!

[07/26/14 - 07:33 PM]
Video: "Constantine" Bear McCreary Scoring Video
Highly acclaimed composer and Comic-Con favorite Bear McCreary scored the pilot episode and will also be the composer for the series.

[07/26/14 - 04:59 PM]
FOX Invites Fans to Create Their Own "Gotham" Origin-al Fan Posters or Cinematic Trailers
Fans should visit fox.com/gothamcontest to full details and to submit.

[07/26/14 - 04:24 PM]
Video: Comic-Con 2014 - "The Simpsons" Panel Highlights
Plus: get your first look at the season premiere episode, "Clown in the Dumps."

[07/26/14 - 01:32 PM]
Video: Starz Releases Opening Title Sequence from "Outlander" Debuted at the San Diego Comic-Con World Premiere
The opening showcases never-before-seen footage from the series, along with an arrangement of the "Skye Boat Song" by composer Bear McCreary featuring the vocals of Raya Yarbrough.

[07/26/14 - 11:30 AM]
Disney XD Orders Second Season of Hit Animated Series "Marvel's Avengers Assemble" and "Marvel's Hulk and the Agents of S.M.A.S.H."
Both series are in production and slated to premiere this fall on Marvel Universe on Disney XD.

[07/26/14 - 09:52 AM]
Video: Comic-Con 2014 - "Sleepy Hollow" Panel Highlights
The cast of "Sleepy Hollow" all say what they would like to see happen in season two during the panel at Comic-Con.

[07/26/14 - 09:51 AM]
Video: Comic-Con 2014 - "Bob's Burgers" Panel Highlights
Is Louise ready for love? Would you eat at Bob's Burgers if it were a real restaurant? The fans ask the tough questions of the Bob's cast.

[07/26/14 - 09:50 AM]
Video: Comic-Con 2014 - "Wayward Pines" Panel Highlights
Executive Producer M. Night Shyamalan and star Matt Dillon share stories about FOX's intense new event series.

[07/26/14 - 09:49 AM]
Video: Comic-Con 2014 - "Bones" Panel Highlights
Join David Boreanaz and Emily Deschanel as they tease the upcoming tenth season and Emily's upcoming directorial debut.