or


[05/04/09 - 07:02 AM]
Only Cbs! -- CBS Television Network Launches National Media Campaign Across All CBS Corporation Platforms in Advance of Upfront Advertising Market
The campaign promotes the network's unique position as the only broadcast network to grow its audience in all key ratings categories this season.

[via press release from CBS]

ONLY CBS! -- CBS TELEVISION NETWORK LAUNCHES NATIONAL MEDIA CAMPAIGN ACROSS ALL CBS CORPORATION PLATFORMS IN ADVANCE OF UPFRONT ADVERTISING MARKET

Ads Roll Out On-Air, Online, On Radio, Outdoor and in National Print Media Promoting the Network's Unique Position As the Only Broadcast Network To Grow Its Audience in All Key Ratings Categories

NEW YORK, May 4 - More than two weeks in advance of its formal Upfront presentation at Carnegie Hall on May 20, The CBS Television Network has launched a national media campaign to advertisers and consumers that spans across all CBS Corporation platforms and in the national print media.

The campaign, titled "ONLY CBS," promotes the Network's unique position as the only broadcast network to grow its audience in all key ratings categories this season, and its overall strength and leadership position in prime time.

The media blitz began yesterday on the CBS Television Network with spots during the broadcasts of "Face the Nation with Bob Schieffer," "CBS News Sunday Morning" and "60 Minutes."

The campaign expands this week with spots in News, Entertainment and Sports programming across all dayparts on the Network, as well as on CBS owned radio stations, out-of-home platforms that are part of CBS Outernet, and a wide range of CBS Interactive sites, including CNET.com, BNET.com and CBSSports.com.

Print ads were published today on the front page of the The New York Times and in USA Today on the front page of the "Life" section.

"You can't paint all networks with the same broad brush," said Jo Ann Ross, President, CBS Television Network Sales. "We have a unique ratings story to tell heading into this Upfront. We want to communicate in the biggest way possible, that in a marketplace with challenges, CBS offers the largest audience, best shows, deepest schedule and most value for our client's discriminating advertising dollar."

Season to date, CBS has increased its audience +12% in viewers, +7% in adults 18-49 and +8% among adults 25-54. CBS is once again America's No.1 Network - the 6th time in the last 7 seasons - more than 2 million viewers ahead of second place Fox.

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CBS College Sports Network), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment), in-store media (CBS Outernet) and motion pictures (CBS Films). For more information, log on to http://www.cbscorporation.com/.





  [may 2009]  
S
M
T
W
T
F
S
     


· 60 MINUTES (CBS)









[11/25/14 - 05:08 PM]
Remaining Episodes of "Selfie" Will Be Available Weekly Starting Today on Hulu with a Plus Subscription
The series previously aired Tuesday nights at 8:00/7:00c on ABC.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:35 PM]
Video: Six New Videos for "Archer" Season Six
The electrifying new season of "Archer" premieres January 8 on FX.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 12:18 PM]
Video: "Real World: Skeletons" Trailer
The franchise's 30th installment rolls out on Tuesday, December 16 at 10:00/9:00c.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:54 AM]
MTV to Air Two New Specials "True Life Presents: Crazy Young Love" on Tuesday, December 2nd at 10 PM ET/PT and "Growing Up Greek" on Wednesday, December 3rd at 11 PM ET/PT
The former docudrama special follows three couples as they document the highs and lows of being young and obsessively in love.

[11/25/14 - 11:33 AM]
"RuPaul's Drag Race" Cast to Be Announced Live On Air During Logo TV's 2014 "New Now Next Awards"
The shroud of secrecy surrounding the 14 elite drag performers who'll comprise the seventh season cast will be lifted via a series of OMFG interstitials interspersed throughout the "New Now Next" telecast on Sunday, December 7.

[11/25/14 - 11:19 AM]
The CW Gives "Hart of Dixie" Fans an Early Holiday Present
Look for the season premiere to now debut on Monday, December 15 at 8:00/7:00c.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 10:37 AM]
Syfy Invites You Inside "The Bazillion Dollar Club"
The high-adrenaline, high-stakes docu-series immerses viewers in the brilliant and cut-throat world of today's forward thinking innovators.

[11/25/14 - 10:23 AM]
Video: WGN America Releases Spellbinding Teaser for Season Two of "Salem," Set to Return in April
In season two, the Grand Rite triggered at the end of last season is now underway and death is in the air.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 09:03 AM]
BBC America's Critically-Acclaimed Original Series "Orphan Black" Adds to Cast
Justin Chatwin and James Frain join the channel's hit original drama for its third season, which is currently in production and set to return in 2015.