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[05/04/09 - 07:02 AM]
Only Cbs! -- CBS Television Network Launches National Media Campaign Across All CBS Corporation Platforms in Advance of Upfront Advertising Market
The campaign promotes the network's unique position as the only broadcast network to grow its audience in all key ratings categories this season.

[via press release from CBS]

ONLY CBS! -- CBS TELEVISION NETWORK LAUNCHES NATIONAL MEDIA CAMPAIGN ACROSS ALL CBS CORPORATION PLATFORMS IN ADVANCE OF UPFRONT ADVERTISING MARKET

Ads Roll Out On-Air, Online, On Radio, Outdoor and in National Print Media Promoting the Network's Unique Position As the Only Broadcast Network To Grow Its Audience in All Key Ratings Categories

NEW YORK, May 4 - More than two weeks in advance of its formal Upfront presentation at Carnegie Hall on May 20, The CBS Television Network has launched a national media campaign to advertisers and consumers that spans across all CBS Corporation platforms and in the national print media.

The campaign, titled "ONLY CBS," promotes the Network's unique position as the only broadcast network to grow its audience in all key ratings categories this season, and its overall strength and leadership position in prime time.

The media blitz began yesterday on the CBS Television Network with spots during the broadcasts of "Face the Nation with Bob Schieffer," "CBS News Sunday Morning" and "60 Minutes."

The campaign expands this week with spots in News, Entertainment and Sports programming across all dayparts on the Network, as well as on CBS owned radio stations, out-of-home platforms that are part of CBS Outernet, and a wide range of CBS Interactive sites, including CNET.com, BNET.com and CBSSports.com.

Print ads were published today on the front page of the The New York Times and in USA Today on the front page of the "Life" section.

"You can't paint all networks with the same broad brush," said Jo Ann Ross, President, CBS Television Network Sales. "We have a unique ratings story to tell heading into this Upfront. We want to communicate in the biggest way possible, that in a marketplace with challenges, CBS offers the largest audience, best shows, deepest schedule and most value for our client's discriminating advertising dollar."

Season to date, CBS has increased its audience +12% in viewers, +7% in adults 18-49 and +8% among adults 25-54. CBS is once again America's No.1 Network - the 6th time in the last 7 seasons - more than 2 million viewers ahead of second place Fox.

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CBS College Sports Network), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment), in-store media (CBS Outernet) and motion pictures (CBS Films). For more information, log on to http://www.cbscorporation.com/.





  [may 2009]  
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· 60 MINUTES (CBS)





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