or


[05/11/09 - 10:55 AM]
Lifetime Television Outranks All Cable and Broadcast Networks as Top Women's Television Brand in Major National Survey
The study was conducted by leading market research firm International Communications Research (ICR).

[via press release from Lifetime]

Lifetime Television Outranks All Cable and Broadcast Networks as Top Women's Television Brand in Major National Survey

Leading Women's Destination Named 'Favorite' and 'Most Trusted' Channel Among Women for Ninth Consecutive Year; Lifetime Voted Most 'Empowering' Women's Network for Seventh Straight Year

LOS ANGELES, May 11 -- Lifetime Television, the highest-rated women's network, has once again ranked as the leading television brand in an annual national survey measuring women's perceptions of cable and broadcast networks. The Network beat all other networks in three key categories of the study, including "Favorite," "Most Trusted" and "Most Empowering" network for women. Lifetime also ranked number one in the survey's category assessing the three cable or broadcast networks women "most want to spend time with."

The study was conducted by leading market research firm International Communications Research (ICR). Among its key findings are the following:

Lifetime has maintained its leadership as the "favorite" women's network among W18-49 and W18+ for nine consecutive years. 33% of W18-49 polled ranked the Network as their favorite channel, more than three times greater than second place finishers CBS and TLC (both 9%), and five times the level of all women-targeted networks, including Oxygen (6%), Food Network (3%) and WE (3%). 26% of W18+ voted Lifetime as their "favorite television network for women," three times higher than CBS (8%), which ranked second in the category.

In networks "most trusted" by women, Lifetime remained well ahead of other channels for the ninth straight year in the two key demographics measured in the survey. 29% of W18-49 trusted Lifetime more than the second and third ranking networks, ABC (6%) and NBC (6%). In W18+, 19% of the respondents claimed to have more trust in Lifetime than any other network, including ABC (8%).

In naming their "top three networks that make them feel empowered as women when they watch them," participants cited Lifetime as the number one outlet for the seventh consecutive year. Among W18-49, 29% are most empowered by Lifetime, outranking ABC and Fox (both 20%), NBC (14%) and Oxygen (13%). Among W18+, 21% selected Lifetime as the most "empowering network," beating the four major broadcast networks: ABC (20%), Fox (17%), NBC (14%) and CBS (11%), as well as Oxygen (9%) and HGTV (4%).

The survey also asked women what three cable or broadcast networks they would "most want to spend time with" (assuming the networks were people). Lifetime claimed the top spot among W18-49 in the measurement with 22%, outranking ABC (16%), NBC (15%), CBS (14%), Fox (13%), Oxygen (11%), Discovery (8%) and Food Network (8%). Lifetime earned 17% among W18+, tied with ABC and Fox.

Information measured in the study was collected by ICR through a telephone survey from January 29 to February 2, 2009, and included a nationally representative sample of more than 500 women (at least 18 years of age) in the U.S.

The survey's findings reaffirm Lifetime's leading position in celebrating, entertaining and supporting women with content that spans its linear channels and digital platforms. In providing viewers with an engaging, entertaining escape, the Network was recently named the number one cable channel mentioned by women as a channel they "must keep" in a market study conducted by Solutions Research Group. Lifetime is the number one women's network on all of basic cable in both Total Day and Primetime among W18-49, W25-54 and W18+. Its sister network, Lifetime Movie Network, is the number two-rated female network in both Total Day and Primetime among Total Viewers, Households, W18-49 and W25-54.

ABOUT LIFETIME TELEVISION

Lifetime is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (which includes myLifetime.com, Mothersclick.com, Lifetime Games, Roiworld.com and DressupChallenge.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.





  [may 2009]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/23/16 - 01:17 PM]
Showtime(R) Presents "Martin Lawrence Doin' Time: Uncut"
Filmed live at the Orpheum Theatre in Los Angeles, the special showcases Lawrence's impeccable comedic skills, physicality and engaging wit.

[08/23/16 - 12:45 PM]
Viceland's Season Two Renewals & New Shows
Newcomer "Abandoned," hosted by legendary skateboarder Rick McCrank, premieres Friday, September 2.

[08/23/16 - 12:37 PM]
El Rey Network Signs Rey Mysterio Jr. to First-Look Deal
Mysterio joined El Rey Network's "Lucha Underground" during the second season and will appear in the upcoming third season premiering on El Rey Network on September 7.

[08/23/16 - 12:06 PM]
Explore the Universe's Most Complex Mysteries in the All-New Season of "NASA's Unexplained Files" Returning to Science Channel on Tuesday, August 30
The series features astronauts, scientists, and others who attempt to decode abnormalities caught on camera.

[08/23/16 - 11:20 AM]
Netflix Announces Premiere Dates for New Line-Up of Original Stand-up Comedy Specials
Cedric the Entertainer, Russell Peters, Joe Rogan, Dana Carvey, Colin Quinn, Michael Che, Reggie Watts and Gabriel Iglesias are among the featured auspices.

[08/23/16 - 11:19 AM]
Starz Original Series "Power" and "Survivor's Remorse" Continue Record-Breaking Third Seasons in Week 6
Starz spins the numbers for the season to date.

[08/23/16 - 10:40 AM]
Hulu's "The Handmaid's Tale" Casting - Joseph Fiennes
A founding father of Gilead and powerful, high-ranking official, Commander Waterford rules the household where Offred (Elisabeth Moss) is a handmaid.

[08/23/16 - 09:40 AM]
OWN: Oprah Winfrey Network and TEGNA Media Strike Distribution Deal for Syndicated Talk Series "T.D. Jakes"
70 affiliates will premiere the show locally on September 12, followed by OWN's launch of the show on Monday, September 19.

[08/23/16 - 09:31 AM]
Disney XD's "Milo Murphy's Law," Starring Al Yankovic, to Premiere Monday, October 3
The series follows 13-year-old Milo Murphy, the fictional great-great-great-great grandson of the Murphy's Law namesake.

[08/23/16 - 09:00 AM]
Toby Keith and Blake Shelton Added to the All-Star Lineup for the "10th Annual ACM Honors(TM)," Which Makes Its Television Debut Friday, Sept. 9, on CBS
They will join previously announced performers Dierks Bentley and Keith Urban in a special tribute to country music icon Glen Campbell, who will be honored with the ACM Career Achievement Award.

[08/23/16 - 08:37 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Return on Top for NBC
The Peacock keeps its win streak alive post-Olympics among total viewers and adults 18-49.

[08/23/16 - 08:10 AM]
New Smithsonian Channel(TM) Series Explores World's Most Hallowed Shrines, Temples and Monuments - "Sacred Sites" - Premieres Monday, September 12 at 8PM ET/PT
Smithsonian Channel will offer fascinating new perspectives on some of the world's most remarkable and mysterious religious locations in the new five-episode series.

[08/23/16 - 08:01 AM]
"Counting On" Returns to TLC with Young Love and New Adventures
The all-new 10 episode series premieres tonight: Tuesday, August 23 at 8:00/7:00c.

[08/23/16 - 08:00 AM]
CBS Sports Announces Broadcast Pairings for 2016 NFL Season
The CBS Television Network begins its 57th year of broadcasting the NFL with Jim Nantz, Phil Simms and Tracy Wolfson leading the 2016 season.

[08/23/16 - 07:44 AM]
Video: Netflix Releases Brand New Trailer & Key Art for "Narcos" Season Two
All 10 episodes of Season Two will launch Friday September 2, exclusively on Netflix.