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[05/14/09 - 08:56 AM]
SpikE.com and 'Jesse James Is a Dead Man' Present 'Demolition Death Race'
The online racing game is designed to promote the show's premiere on Sunday, May 31 at 10:00/9:00c.

[via press release from Spike TV]

Spike.com and 'Jesse James Is A Dead Man' Present 'Demolition Death Race'

Racing Game Gives Viewers The Chance To Take Out Jesse James In A Series Of Deadly Driving Environments

NEW YORK, May 14 -- Spike.com is offering users a chance at simple survival as, in honor of "Jesse James Is A Dead Man," it unveils the "Demolition Death Race" online game. "Jesse James Is A Dead Man" premieres on Spike Sunday, May 31 (10:00 - 11:00 PM, ET/PT).

In this racing experience, gamers will try to endure a succession of deadly environments inspired by Spike TV's new series "Jesse James Is A Dead Man" with two objectives in mind: to win the checkered flag and to take out Jesse James by smashing, crashing and exploding to the finish line. In succeeding, gamers will unlock not only new levels, but also acquire new virtual vehicles that have been customized by Jesse James himself to use in subsequent races, among them a custom Camaro and Nitro bike. Users will also unlock new weapons to use on the road in smiting their opponents.

To test their mettle in trying to avoid becoming a pile of twisted metal, users can play "Demolition Death Race" at deathrace.spike.com. They will also have access to a "Jessie James Is A Dead Man" widget that is loaded with links to exclusive wallpapers, the game, an iPhone app and much more exclusive content.

Jesse James takes on the role of a modern-day daredevil in "Jesse James Is A Dead Man," a new, original weekly series. Each episode follows James as he readies himself for a different death-defying challenge he has always wanted to face and beat. Preparing for the risky challenge can often be as dangerous as the challenge itself as he endures a battery of tests to prepare. With CGI effects, viewers get a taste of the enormity of the challenges, revealing the incredible stresses that man and machine will endure.

Some of the dangerous challenges he'll be facing include the harrowing, grueling and lawless off-road race better known as the Baja 500, hitting over 200 mph on a Nitro bike supercharged by ultra-combustible nitro-methane fuel and braving harsh Arctic weather conditions by riding a motorcycle in minus-60 degree temperature across the infamous Ice Highway that connects the small towns of Inuvik and Aklavik. James will even place his life in the hands of his fans in a featured episode where he will reach out and ask his fans to come up with the craziest, most dangerous stunts imaginable for James to undertake.

Spike TV is available in 98 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com.





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· JESSE JAMES IS A DEAD MAN (SPIKE TV)





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