or


[05/26/09 - 02:33 PM]
USA Network and Universal Pictures Partner for "Land of the Lost" Customized Vignettes Hosted by Will Ferrell
The spots will air from May 27 through June 5 and be featured on the Sunday night block of LAW & ORDER: CRIMINAL INTENT and IN PLAIN SIGHT.

[via press release from USA]

GET LOST WITH WILL FERRELL

USA NETWORK AND UNIVERSAL PICTURES PARTNER FOR "LAND OF THE LOST" CUSTOMIZED VIGNETTES HOSTED BY WILL FERRELL

Three different spots to air from May 27 through June 5 on USA

NEW YORK, NEW YORK � May 26, 2009 � USA Network and Universal Pictures have partnered to develop, produce and package three customized vignettes using footage from Universal Pictures' upcoming comedy adventure "Land of the Lost," starring Will Ferrell, it was announced today. The spots will debut as part of CHARACTER UNCOVERED, a USA branding initiative that explores some of the most famous characters in pop culture, it was announced today by Chris McCumber, executive vice president, marketing, digital and brand strategy. "Land of the Lost" hits movie theatres on Friday, June 5, 2009.

Through the channel's continuing efforts to expand its Characters Welcome brand, this series of :30 and :40 vignettes will feature Ferrell as he takes USA viewers through Q&As and anecdotes about his "Land of the Lost" character, discredited scientist Dr. Rick Marshall. As Marshall, he makes a number of discoveries after falling through a space-time vortex. The vignettes will appropriately feature three of the film's prominent themes: Dinosaurs, slow-moving reptiles known as Sleestak, and Paleontology.

"We're pleased to work with our sister company Universal Pictures to help promote one of the studio's summer tent-pole films," said McCumber. "Our character-centric brand gives us license to bring Will's character to life in an organic way so we can engage viewers before the film's release."

Set in the USA Character Lounge, a colorful, inviting living room set accessorized with props tied to themes from the movie (e.g., dinosaur knick-knacks, fossils, pick-axes), Ferrell uses his comedic skills to describe his journey in the film. USA will air a total of forty (40) :30 and :40 second vignettes over a 10-day flight leading up to the release of "Land of the Lost." The spots will air during primetime and during repeats of USA's original programming including the Sunday night -block of LAW & ORDER: CRIMINAL INTENT and IN PLAIN SIGHT.

About the film: Will Ferrell stars as Dr. Rick Marshall, a has-been scientist sucked into a space-time vortex and spat back through time. Way back. Now, Marshall has no weapons, few skills and questionable smarts to survive in an alternate universe full of marauding dinosaurs and fantastic creatures from beyond our world�a place of spectacular sights and super-scaled comedy known as the Land of the Lost. www.landofthelost.net

USA Network is the #1 network in all of basic cable and is seen in 94 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and is home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [may 2009]  
S
M
T
W
T
F
S
     


· IN PLAIN SIGHT (USA)
· LAW & ORDER: CRIMINAL INTENT (USA)





[04/27/17 - 03:01 PM]
BET Networks Says YES to Comedy Superstars and Music Legends with Original New Scripted, Late Night and Mini-Series
VH1 imports "Hit the Floor" and "The Breaks" will join fellow returning drama "The Quad."

[04/27/17 - 02:03 PM]
SundanceTV Renews Original Non-Fiction Series "Close Up with The Hollywood Reporter"
The upcoming season will be divided into two parts: the first featuring candid roundtable discussions with notables from the television community, and the second, focusing on some of the most talented actors, actresses, directors, writers and producers from the film industry.

[04/27/17 - 12:06 PM]
truTV Announces Casting for Its Upcoming Scripted Series "I'm Sorry"
The project will also now premiere Wednesday, July 12 at 10:00/9:00c.

[04/27/17 - 11:21 AM]
Viceland Presents "The Therapist" - In-Session Beginning Monday, May 8 @ 10:30pm
Dr. Siri Sat Nam Singh sits down with some of today's most influential musicians and artists to take a deeper look into their psyches, their pasts and their presents to discover what makes them tick.

[04/27/17 - 10:00 AM]
Logo to Exclusively Air Eurovision Song Contest Grand Final in the U.S. for the Second Year in a Row
Throughout the three-hour live broadcast, the Logo hosts will offer background on the event and contextualize the competition for American audiences while introducing them to contestants from each of the competing countries.

[04/27/17 - 09:39 AM]
Nasim Pedrad Joins Cast of TBS's Hit Comedy "People of Earth"
She will play Special Agent Alex Foster, a smart, dedicated FBI investigator getting a second chance after recently being disgraced.

[04/27/17 - 09:36 AM]
Video: Official Teaser for Seeso Original "There's... Johnny!"
It's 1972, and everyone goes to bed together... with Johnny Carson, TV's biggest star.

[04/27/17 - 09:12 AM]
National Geographic's New Six-Part Series "Year Million" Paints a Stunning Picture of Life in the Deep Future
Laurence Fishburne narrates the six-part series, premiering Monday, May 15 at 9:00/8:00c.

[04/27/17 - 09:07 AM]
Amazon Original Special "An American Girl Story: Summer Camp, Friends for Life" to Premiere on Prime Video Friday, June 9
"'Summer Camp, Friends for Life' combines the relatable themes of friendship and collaboration in a fun and engaging S.T.E.A.M. camp environment," said Tara Sorensen.

[04/27/17 - 08:32 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off Demo Competition
The network wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[04/27/17 - 08:02 AM]
Bravo Media Expands Unscripted Programming Slate with Six New and 18 Returning Series
Summer premieres will include "The Real Housewives of Orange County" and "Shahs of Sunset."

[04/27/17 - 07:58 AM]
The Scott Brothers Hit the Beach for New Season of HGTV's "Brother vs. Brother: Jonathan vs. Drew"
Premiering Wednesday, May 31, the series arms the popular twins with $600,000 each and six weeks of time to purchase and transform drab waterfront homes into stunning vacation retreats.

[04/27/17 - 07:32 AM]
Velocity Races Into May with a Custom-Fit Premiere of the Brand-New Original Series "Speed Is the New Black"
The series premieres Wednesday, May 24 at 9:00/8:00c on Velocity.

[04/27/17 - 07:03 AM]
Video: Okja - A Message from Lucy Mirando - June 28
Lucy Mirando and the Super Pig Project are featured in the upcoming Netflix original film Okja.

[04/27/17 - 06:34 AM]
The NBCU Content Studio and Broadway Video Partner to Create a First-to-Market Exclusive Original Comedy Offering for Brand Marketers
Jeep has signed on as its first partner to launch their new vehicle, the Jeep Compass.