or


[05/26/09 - 02:33 PM]
USA Network and Universal Pictures Partner for "Land of the Lost" Customized Vignettes Hosted by Will Ferrell
The spots will air from May 27 through June 5 and be featured on the Sunday night block of LAW & ORDER: CRIMINAL INTENT and IN PLAIN SIGHT.

[via press release from USA]

GET LOST WITH WILL FERRELL

USA NETWORK AND UNIVERSAL PICTURES PARTNER FOR "LAND OF THE LOST" CUSTOMIZED VIGNETTES HOSTED BY WILL FERRELL

Three different spots to air from May 27 through June 5 on USA

NEW YORK, NEW YORK � May 26, 2009 � USA Network and Universal Pictures have partnered to develop, produce and package three customized vignettes using footage from Universal Pictures' upcoming comedy adventure "Land of the Lost," starring Will Ferrell, it was announced today. The spots will debut as part of CHARACTER UNCOVERED, a USA branding initiative that explores some of the most famous characters in pop culture, it was announced today by Chris McCumber, executive vice president, marketing, digital and brand strategy. "Land of the Lost" hits movie theatres on Friday, June 5, 2009.

Through the channel's continuing efforts to expand its Characters Welcome brand, this series of :30 and :40 vignettes will feature Ferrell as he takes USA viewers through Q&As and anecdotes about his "Land of the Lost" character, discredited scientist Dr. Rick Marshall. As Marshall, he makes a number of discoveries after falling through a space-time vortex. The vignettes will appropriately feature three of the film's prominent themes: Dinosaurs, slow-moving reptiles known as Sleestak, and Paleontology.

"We're pleased to work with our sister company Universal Pictures to help promote one of the studio's summer tent-pole films," said McCumber. "Our character-centric brand gives us license to bring Will's character to life in an organic way so we can engage viewers before the film's release."

Set in the USA Character Lounge, a colorful, inviting living room set accessorized with props tied to themes from the movie (e.g., dinosaur knick-knacks, fossils, pick-axes), Ferrell uses his comedic skills to describe his journey in the film. USA will air a total of forty (40) :30 and :40 second vignettes over a 10-day flight leading up to the release of "Land of the Lost." The spots will air during primetime and during repeats of USA's original programming including the Sunday night -block of LAW & ORDER: CRIMINAL INTENT and IN PLAIN SIGHT.

About the film: Will Ferrell stars as Dr. Rick Marshall, a has-been scientist sucked into a space-time vortex and spat back through time. Way back. Now, Marshall has no weapons, few skills and questionable smarts to survive in an alternate universe full of marauding dinosaurs and fantastic creatures from beyond our world�a place of spectacular sights and super-scaled comedy known as the Land of the Lost. www.landofthelost.net

USA Network is the #1 network in all of basic cable and is seen in 94 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and is home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [may 2009]  
S
M
T
W
T
F
S
     


· IN PLAIN SIGHT (USA)
· LAW & ORDER: CRIMINAL INTENT (USA)





[07/24/14 - 10:03 AM]
FX Unleashes "The Strain Transformation" App
Fans can discover what will happen when an ancient parasitic plague enters their system and transforms them into a monstrous vampire.

[07/24/14 - 10:03 AM]
Jerry Seinfeld's "Comedians in Cars Getting Coffee" Releases New Series of Vignettes Called "Single Shots"
The first episode, premiering today, is titled "Donuts" and includes scenes of various comedians including Tina Fey, Sarah Silverman and Brian Regan talking to Jerry about the popular fried dough confections.

[07/24/14 - 09:43 AM]
Nickelodeon and USAopoly Partner to Create Exclusive Teenage Mutant Ninja Turtles-Themed Monopoly(R) Games
Teenage Mutant Ninja Turtles Edition allows fans of Nickelodeon's current TV show to vie for 22 popular locations found throughout the CG-animated series.

[07/24/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Got Talent" Puts NBC Back on Top
The Peacock's summer franchise expands originals to Wednesdays with a victory in both total viewers and adults 18-49.

[07/24/14 - 07:47 AM]
CMT's Highest-Rated Series "Party Down South" Earns Its Highest-Rated Episode Ever, Up Double Digits
CMT spins the numbers for Thursday, July 17.

[07/24/14 - 07:47 AM]
CBS Sports to Broadcast Notre Dame vs. Navy in Prime Time on Saturday, November 1
The Notre Dame vs. Navy game caps off a college football tripleheader as the Network also will broadcast an SEC match-up featuring Florida vs. Georgia at 3:30 PM, ET.

[07/24/14 - 07:02 AM]
"Fashion Rocks(R)," A Live Concert Celebrating the Powerful Relationship Between Fashion and Music, Returns to CBS on Tuesday, Sept. 9
Afrojack, The Band Perry, Duran Duran, KISS, Miranda Lambert, Jennifer Lopez, Nico & Vinz, Rita Ora, Pitbull and Usher are among those slated to perform.

[07/24/14 - 06:29 AM]
Syfy and Philips Announce First Ever Transmedia Lighting Experience for "Sharknado" and "Sharknado 2" In-Home Screening
The Syfy Sync app will feature a specially designed "light track" - a visual soundtrack - that adds a heightened layer to the movie-watching experience.

[07/23/14 - 10:01 PM]
"So You Think You Can Dance" Voting Results for July 23
Next week, the competition continues when the Top 14 finalists compete once again for America and the judges, including guest judge Christina Applegate, who is back at the judging desk.

[07/23/14 - 06:07 PM]
Check Out the New Arsenal Costume on "Arrow"!
Roy Harper suits up as Arsenal this season, premiering Wednesday, October 8 at 8:00/7:00c on The CW.

[07/23/14 - 05:24 PM]
The CW Nixes "Seed," "Backpackers"; "Arrow" Repeats to Fill Monday Gap
As previously announced "America's Next Top Model" will assume the Monday, 9:00/8:00c beginning August 18.

[07/23/14 - 01:02 PM]
"Game of Thrones" Star Michelle Fairley Returns to TV in a Season-Long Arc on ABC's "Resurrection"
Fairley will recur as Margaret Langston, the formidable matriarch of the Langston clan.

[07/23/14 - 12:00 PM]
IDW Entertainment and UCP to Develop "Night Mary" as a Live-Action Series
John Pogue, who wrote and directed the recently released film, The Quiet Ones, has been tapped to write and direct the pilot.

[07/23/14 - 11:51 AM]
After Discovery's "Shark Week" Comes "Bark Week": A Week-Long Event Celebrating Man's Best Friend on the Hub Network, Starting August 17
The tail-wagging week will feature four popular series from Animal Planet: "America's Cutest," "It's Me or the Dog," "Bad Dog!" and "Too Cute!"

[07/23/14 - 11:45 AM]
TLC Unveils New Brand Campaign and Tagline
The multi-million dollar campaign - "Everyone needs a little TLC." - is rolling out across the country in key media outlets.