or


[05/26/09 - 02:33 PM]
USA Network and Universal Pictures Partner for "Land of the Lost" Customized Vignettes Hosted by Will Ferrell
The spots will air from May 27 through June 5 and be featured on the Sunday night block of LAW & ORDER: CRIMINAL INTENT and IN PLAIN SIGHT.

[via press release from USA]

GET LOST WITH WILL FERRELL

USA NETWORK AND UNIVERSAL PICTURES PARTNER FOR "LAND OF THE LOST" CUSTOMIZED VIGNETTES HOSTED BY WILL FERRELL

Three different spots to air from May 27 through June 5 on USA

NEW YORK, NEW YORK � May 26, 2009 � USA Network and Universal Pictures have partnered to develop, produce and package three customized vignettes using footage from Universal Pictures' upcoming comedy adventure "Land of the Lost," starring Will Ferrell, it was announced today. The spots will debut as part of CHARACTER UNCOVERED, a USA branding initiative that explores some of the most famous characters in pop culture, it was announced today by Chris McCumber, executive vice president, marketing, digital and brand strategy. "Land of the Lost" hits movie theatres on Friday, June 5, 2009.

Through the channel's continuing efforts to expand its Characters Welcome brand, this series of :30 and :40 vignettes will feature Ferrell as he takes USA viewers through Q&As and anecdotes about his "Land of the Lost" character, discredited scientist Dr. Rick Marshall. As Marshall, he makes a number of discoveries after falling through a space-time vortex. The vignettes will appropriately feature three of the film's prominent themes: Dinosaurs, slow-moving reptiles known as Sleestak, and Paleontology.

"We're pleased to work with our sister company Universal Pictures to help promote one of the studio's summer tent-pole films," said McCumber. "Our character-centric brand gives us license to bring Will's character to life in an organic way so we can engage viewers before the film's release."

Set in the USA Character Lounge, a colorful, inviting living room set accessorized with props tied to themes from the movie (e.g., dinosaur knick-knacks, fossils, pick-axes), Ferrell uses his comedic skills to describe his journey in the film. USA will air a total of forty (40) :30 and :40 second vignettes over a 10-day flight leading up to the release of "Land of the Lost." The spots will air during primetime and during repeats of USA's original programming including the Sunday night -block of LAW & ORDER: CRIMINAL INTENT and IN PLAIN SIGHT.

About the film: Will Ferrell stars as Dr. Rick Marshall, a has-been scientist sucked into a space-time vortex and spat back through time. Way back. Now, Marshall has no weapons, few skills and questionable smarts to survive in an alternate universe full of marauding dinosaurs and fantastic creatures from beyond our world�a place of spectacular sights and super-scaled comedy known as the Land of the Lost. www.landofthelost.net

USA Network is the #1 network in all of basic cable and is seen in 94 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and is home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [may 2009]  
S
M
T
W
T
F
S
     


· IN PLAIN SIGHT (USA)
· LAW & ORDER: CRIMINAL INTENT (USA)









[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 03:51 PM]
FOX Bursts Into San Diego Comic-Con with World Premiere Screenings and Panel Debuts of "Scream Queens," "Minority Report" and "Lucifer"
Panels for "Lucifer," "Minority Report" and "Bob's Burgers" will kick things off on Friday, July 10.

[07/02/15 - 01:59 PM]
Discovery Channel Delivers All New Digital Content and Social Media Action During "Shark Week 2015"
Sharkopedia - Discovery's ultimate digital guide to all things shark - makes its online debut this year.

[07/02/15 - 11:49 AM]
FOX Sports Expands FIFA Women's World Cup 2015 Coverage with 30 Hours of Added Programming
Said additions include expanded pre- and post-game coverage of the championship match, a pair of marathons showcasing the U.S. Women's National Team's dramatic run to the final and more.

[07/02/15 - 11:06 AM]
The Biting Snark Continues on WE tv - Network's Second Annual "Snark Week" Featuring the Snarkiest Personalities and Shows Returns July 6-10
This year's on-air celebration includes biting one-liners from new episodes of WE tv's original series "Braxton Family Values," "Cutting It: In the ATL" and "Marriage Boot Camp Reality Stars."

[07/02/15 - 10:33 AM]
ABC's "The Chew" to Broadcast from the 20th Annual Epcot International Food & Wine Festival
The Emmy-winning lifestyle series will tape five shows on October 7-9 to air during the week of October 12-16.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 10:00 AM]
Donald Glover Pilot "Atlanta" Casts Its Leads as Production Gets Underway
Brian Tyree Henry, Lakeith Lee Stanfield and Zazie Beetz will co-star while Hiro Murai is set to direct.

[07/02/15 - 09:46 AM]
Season Three Premieres of the Hit Dramas "Ray Donovan" and "Masters of Sex" Are Available for Early Sampling
Viewers can sample the TV-14 rated premieres of both episodes for free now on YouTube and SHO.com.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:52 AM]
A+E Networks(R) Launches Lifetime(R) Movie Club(TM)
The subscription video service comes in time for the 25-year anniversary of Lifetime Movies and is available exclusively on iPhone, iPad and iPod Touch at launch.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/02/15 - 07:48 AM]
FOX Sports Names John Strong Lead Play-By-Play Voice for CONCACAF Gold Cup Coverage
The U.S. team enters the region's biennial championship coming off huge away wins over European powerhouse Netherlands and World Champion Germany, and FOX Sports televises every match.