or


[07/27/09 - 12:57 PM]
Discovery Channel Launches New On-Air and Online Packages Discovery Sunday and AwesomesundayS.com in August
Beginning August 9, viewers will see the excitement that comes from extreme weather in RAGING PLANET, "an all new eight part series that takes viewers on a thrilling ride right into the heart of the planet's most amazing forces."

[via press release from Discovery]

DISCOVERY CHANNEL LAUNCHES NEW ON-AIR AND ONLINE PACKAGES DISCOVERY SUNDAY AND AWESOMESUNDAYS.COM IN AUGUST

(Silver Spring, Md.) Beginning in August, Discovery Channel is launching a new on-air and online campaign to expand the packaging of Sunday night specials and reinforce the network's top position as a destination for high-quality programming for the curious. Under president and general manager of Discovery Channel John Ford's leadership, the network has spent the last several months developing, producing and creating packaging for a focused Sunday night block.

"The new 'Discovery Sunday' programming, marketing and companion digital block, awesomesundays.com, will entice viewers with amazing stories across our core genres � natural history, science and history, just to name a few," said John Ford. "We created special packaging that contains a new logo, factoids, and viral games centered upon the core theme of the night, with the hopes of sparking our viewers curiosity. If viewers walk away knowing 10 new things, then we have done our job!"

On August 2, awesomesundays.com will launch featuring fansites with Sunday sneak peeks and topic driven information for upcoming programs. To further fuel people's curiosity, additional content will rollout including an Awesome Sunday viral game (a user-generated puzzle via discovery.com and facebook), information pertaining to the on-air factoids powered by howstuffworks.com, and thousands of trivia quizzes.

On August 9, as a complement to the landmark programming, the on-air packages will feature a new franchise moniker called 'Discovery Sunday' wrapped into fresh promos that include opening factoids questions at the top of the program and answers revealed deeper in the shows. In addition, the channel will evolve the on-air bug and roll out "Sundays are Awesome on Discovery," tying into the award-wining brand campaign, "The World is Just Awesome," that launched in April 2008.

Beginning August 9, viewers will see the excitement that comes from extreme weather in RAGING PLANET, an all new eight part series that takes viewers on a thrilling ride right into the heart of the planet's most amazing forces revealing the speed of a twister, the lethal force of a lightning bolt, the power of a hurricane and the instant devastation of a flood. Each edition of RAGING PLANET looks at different weather event: Tornados, Lightning, Hurricanes and Floods. Capturing nature at its wildest and most furious, RAGING PLANET takes viewers into the eye of the storm and the heart of the action.

Other special events populating Sundays through the summer include an encore of the award-winning, ground breaking television event PLANET EARTH and an all new multi-part special event MEGABEASTS that showcases ferocious species of dinosaurs, creatures of enormous size and deadly force. Using mind-blowing CGI to bring these creatures to life, MEGABEASTS reveals how these mysterious creatures functioned and behaved, what they looked like, how they fought, what they ate�and what ate them. Meet a few of the MEGABEASTS: The Terror Bird, a giant bird that bashed in its victims' brains with its mighty beak; and The Mosasaur, a fearsome marine monster with an extra row of teeth on the roof of its mouth and that dined on giant sharks. Each episode is an action-packed detective story, bringing the mega beast back to life from fossil clues and modern analogues.

About Discovery Channel

Discovery Channel (DSC) is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which reaches 98.1 million viewers in the US, can be seen in over 170 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Discovery Communications

Discovery Communications (NASDAQ: DISAD, DISBD, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





  [july 2009]  
S
M
T
W
T
F
S
   


· RAGING PLANET (DISCOVERY)











[01/27/15 - 03:49 PM]
HBO Renews "Togetherness" for Second Season
The half-hour comedy is set to begin production on its second season this year in Los Angeles for debut in 2016.

[01/27/15 - 01:01 PM]
"The Biggest Loser" Winner Is Revealed Along with Dramatic Weight Loss Transformations from Season 16 Contestants in Live Finale January 29
All 20 former athletes will show off their incredible weight loss transformations.

[01/27/15 - 12:55 PM]
American Heroes Channel Has Best January Ever in Prime Delivery
American Heroes Channel spins the numbers for the month of January to date.

[01/27/15 - 12:45 PM]
Video: "Wet Hot American Summer: First Day of Camp" - Cast Confirmation - Netflix
The eight-episode limited series tells the story of the first day of Camp Firewood's famous summer season, now fourteen years after the film's debut.

[01/27/15 - 12:38 PM]
Disney Channel's Total Day Tops Nickelodeon by Largest Margin Ever Among Tweens and Gains Biggest Advantage in Nearly 1 1/2 Years Among Kids 6-11
Disney Channel spins the numbers for the month of January to date.

[01/27/15 - 12:32 PM]
Turner Broadcasting's TBS and Adult Swim Score Demo Victories in Live + 7 Delivery for the Second Week of January
Turner spins the numbers for the month of January to date.

[01/27/15 - 12:24 PM]
Viewers Continue to Book Saturday Nights with Hallmark Channel
The Hallmark Channel spins the numbers for Saturday, January 24.

[01/27/15 - 12:07 PM]
HGTV Delivers Best Month Ever, Best Week Ever, In January 2015
HGTV spins the numbers for the month of January to date.

[01/27/15 - 12:06 PM]
"The Originals" and "Jane the Virgin" Combine to Give The CW Its Most Watched Monday in More Than Three Years
The CW spins the numbers for Monday, January 26.

[01/27/15 - 11:58 AM]
NCAA Division I Softball: ESPN Networks to Carry 400 Games
ESPN will also have extensive coverage of the 2015 NCAA Division I Softball Championship, including every game televised from the Super Regionals and Women's College World Series.

[01/27/15 - 10:19 AM]
Oscar(R) Nominees Common and John Legend to Perform Together at the Oscars(R)
"Glory," written by John Stephens (a.k.a. John Legend) and Lonnie Lynn (a.k.a. Common) for the film "Selma," is nominated for Original Song.

[01/27/15 - 10:06 AM]
Superstar Actress Katie Holmes Fixing to Join Season Three of "Ray Donovan"
Holmes will play shrewd and chic businesswoman Paige, the daughter of billionaire producer Andrew Finney (Ian McShane), who enlists Ray's services.

[01/27/15 - 09:47 AM]
"Super Bowl's Greatest Commercials" Delivers Largest Audience and Best Ratings in Adults 18-49 and Adults 25-54 Since 2010
CBS spins the numbers for Monday, January 26.

[01/27/15 - 09:30 AM]
Hollywood Foreign Press Association and Producer Dick Clark Productions Will Bring The 73rd Annual Golden Globe(R) Awards Live Coast-to-Coast on NBC on Sunday, January 10, 2016
The Golden Globe Awards are viewed in more than 160 countries worldwide and are one of the few awards ceremonies to include both motion picture and television achievements.

[01/27/15 - 09:26 AM]
NBC Sports Presents Six Hours of Super Bowl XLIX Pre-Game Coverage
NBC Sports will surround the Super Bowl with live reports from the team hotels and the stadium, in-depth features and interviews with players and coaches from the Seahawks and Patriots, and X's and O's analysis from its roster of expert commentators.