or


[08/04/09 - 01:30 PM]
USA Network Continues Long-Running Relationship with Kia Motors to Create Customized Vignette Promoting the All-New 2010 Kia Forte During Its Hit Series Psych
The vignette, which will air from August 14 through September 25, showcases the features that make the Forte a "first of its kind."

[via press release from USA]

USA NETWORK CONTINUES LONG-RUNNING RELATIONSHIP WITH KIA MOTORS TO CREATE CUSTOMIZED VIGNETTE PROMOTING THE ALL-NEW 2010 KIA FORTE DURING ITS HIT SERIES PSYCH

Psych Characters prove to be USA's promotional Forte with Kia Motors

Partnership includes Kia's sponsorship of PSYCH'S Fourth Season Premiere on Friday, August 7 at 10/9c PSYCH

NEW YORK, NEW YORK � August 4, 2009 -- USA and Kia Motors America (KMA) are re-teaming around the hit original series PSYCH, starring James Roday, Dul� Hill and Corbin Bernsen, to help market the automaker's all-new 2010 Kia Forte compact sedan. Marking the second pairing of USA and Kia Motors, the partnership leverages the powerful relationship between key characters in the show and the groundbreaking features of Kia Motor's all-new sporty, compact car. USA collaborated with KMA to create a customized vignette which will debut during PSYCH's fourth season, set to premiere on August 7 at 10/9c on USA. The announcement was made today by Chris McCumber, USA's executive vice president, marketing, digital and brand strategy.

"The fact that Kia Motors has once again come aboard with USA demonstrates the power behind the �Characters Welcome' brand and our fluid ability to promote an automaker's new vehicle," said McCumber. "The Kia Motors sponsorship of PSYCH is another example of how we consistently offer creative marketing solutions that integrate our advertiser's brand message and provide the entertainment value our highly engaged viewers have come to expect."

"USA and Kia Motors enjoy a unique partnership that is beneficial to both brands," said Mark Miller, senior vice president, entertainment sales. "The characters of PSYCH fit Kia Motors's target audience and this vignette demonstrates that organic integration."

The vignette features detectives Juliet O'Hara (Maggie Lawson) and Carlton Lassiter (Tim Omundson) interacting with the Kia Forte and draws a connection between the characters' confidence and strength and the car's core brand attributes. The vignette, which will air from August 14 through September 25, showcases the features that make the Forte a "first of its kind."

USA and Kia Motor's collaboration builds upon their joint campaign from earlier this year, which featured a customized vignette starring PSYCH characters Shawn (Roday) and Gus (Hill). According to IAG research, the promotional vignette garnered triple digit increases for the automaker in all key metrics including likeability, brand recall and message recall. USA'S marketing for Kia Motors secured the #1 ranking on cable for the automaker's hybrid vehicle outperforming its closest competitor by +70%.

"Extending our partnership with USA Networks provides KMA the opportunity to showcase the all-new Kia Forte to consumers looking for a vehicle that combines style and technology with comprehensive safety features," said Michael Sprague, vice president of marketing, KMA. "By integrating ourselves with a hip and relevant show like PSYCH, we have the perfect opportunity to introduce Forte's innovative features like SIRIUS Satellite Radio, MP3 device connections and voice-activated Bluetooth to a perfectly matched audience." A quick-witted drama, PSYCH follows the adventures of young police consultant, Shawn Spencer (Roday), who solves crimes with powers of observation so acute the precinct detectives think he's psychic. Spencer is joined by his best friend and reluctant sidekick, Gus (Hill), and his disapproving yet loving father (Bernsen), who ironically was the one who honed his son's "observation" skills as a child. In addition to Omundson and Lawson, the show co-stars Kirsten Nelson ("Everwood").

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [august 2009]  
S
M
T
W
T
F
S
      


· PSYCH (USA)





[09/22/18 - 08:35 AM]
Friday's Broadcast Ratings: "Dateline" Sparks Another NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[09/21/18 - 11:59 AM]
FX Networks Bringing "What We Do in the Shadows" and "Archer" to New York Comic Con
FX will present an exclusive screening of its new vampire comedy "What We Do in the Shadows," followed by a spirited discussion with Jemaine Clement, Taika Waititi and Paul Simms.

[09/21/18 - 11:15 AM]
Josh Segarra, Michael-Leon Wooley, Katerina Tannenbaum, and Tia Carrere Join RuPaul Charles in Netflix Comedy Series "AJ and the Queen"
The series is written by Michael Patrick King and RuPaul Charles who will both serve as executive producers.

[09/21/18 - 11:12 AM]
Video: Sony Crackle Releases Season Three Trailer and Key Art for Original Drama Series, "StartUp," Set to Debut with All 10 Episodes on Thursday, November 1
Joining the talented ensemble this season are Academy Award-winner and guest star Mira Sorvino, as NSA Agent Rebecca Stroud who has come to investigate ArakNet.

[09/21/18 - 10:04 AM]
"Mysteries of the Abandoned" Returning for Season Three Tuesday, October 2nd at 9PM on Science Channel
The series features stories behind some of the world's most amazing engineering marvels, why they were built, and why they were eventually no longer of use.

[09/21/18 - 10:03 AM]
"Saturday Night Live" Adds Ego Nwodim as Featured Player
"SNL" also added Alan Linic, Alison Gates, Eli Mandel and Bowen Yang as writers.

[09/21/18 - 09:12 AM]
Video: YouTube Original Series "Wayne" Debuts Teaser Trailer for New Action Comedy Series
The series will launch on YouTube Premium in January 2019.

[09/21/18 - 09:12 AM]
"Queen of the World," Landmark Documentary on Her Majesty Queen Elizabeth II, Debuts Oct. 1, Exclusively on HBO in the U.S.
The documentary tells the story of how the Commonwealth and its growth have been a central focus and passion throughout Her Majesty's life.

[09/21/18 - 09:04 AM]
Video: "Battlefish" - Official Trailer - Netflix
Off the coast of Oregon, fishermen are taking to the high seas to cash in on the world's most valuable fishery: albacore tuna.

[09/21/18 - 09:01 AM]
Melissa Joan Hart & Sean Astin to Star in "No Good Nick," A New Live Action Comedy Series for Netflix
The series revolves around a family that welcomes a 13-year-old into their family before realizing she is a street-smart con artist with a secret agenda.

[09/21/18 - 09:00 AM]
A&E Network Orders 450 Additional Hours of "Live PD" - #1 Series on Cable Friday and Saturday Nights - From MGM's Big Fish Entertainment
Totaling 450 hours, the deal extends the series' run into 2019, with the new order bringing the number of commissioned episodes to 293 to date.

[09/21/18 - 08:27 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top All-Repeat Competition
The Eye's summer mainstay is the only original last night.

[09/21/18 - 08:04 AM]
Video: "Adam Sandler: 100% Fresh" - Date Announcement - Netflix
Adam Sandler's new comedy special comes to Netflix on October 23.

[09/21/18 - 08:00 AM]
Disney Channel Hatches a Third Season of Emmy(R) Award-Nominated "DuckTales" Prior to Its Season Two Premiere
Guest stars this season include Julie Bowen, Edgar Wright, Jack McBrayer, John Hodgman and Jameela Jamil.

[09/21/18 - 07:58 AM]
Ina Garten and "Barefoot Contessa: Cook Like a Pro" Return for a Third Season Sunday, October 21st at 12:30PM ET/PT on Food Network
Emily Blunt, Lin-Manuel Miranda, Rob Marshall, and John DeLuca are among those slated to drop by the new season.