or


[08/04/09 - 01:30 PM]
USA Network Continues Long-Running Relationship with Kia Motors to Create Customized Vignette Promoting the All-New 2010 Kia Forte During Its Hit Series Psych
The vignette, which will air from August 14 through September 25, showcases the features that make the Forte a "first of its kind."

[via press release from USA]

USA NETWORK CONTINUES LONG-RUNNING RELATIONSHIP WITH KIA MOTORS TO CREATE CUSTOMIZED VIGNETTE PROMOTING THE ALL-NEW 2010 KIA FORTE DURING ITS HIT SERIES PSYCH

Psych Characters prove to be USA's promotional Forte with Kia Motors

Partnership includes Kia's sponsorship of PSYCH'S Fourth Season Premiere on Friday, August 7 at 10/9c PSYCH

NEW YORK, NEW YORK � August 4, 2009 -- USA and Kia Motors America (KMA) are re-teaming around the hit original series PSYCH, starring James Roday, Dul� Hill and Corbin Bernsen, to help market the automaker's all-new 2010 Kia Forte compact sedan. Marking the second pairing of USA and Kia Motors, the partnership leverages the powerful relationship between key characters in the show and the groundbreaking features of Kia Motor's all-new sporty, compact car. USA collaborated with KMA to create a customized vignette which will debut during PSYCH's fourth season, set to premiere on August 7 at 10/9c on USA. The announcement was made today by Chris McCumber, USA's executive vice president, marketing, digital and brand strategy.

"The fact that Kia Motors has once again come aboard with USA demonstrates the power behind the �Characters Welcome' brand and our fluid ability to promote an automaker's new vehicle," said McCumber. "The Kia Motors sponsorship of PSYCH is another example of how we consistently offer creative marketing solutions that integrate our advertiser's brand message and provide the entertainment value our highly engaged viewers have come to expect."

"USA and Kia Motors enjoy a unique partnership that is beneficial to both brands," said Mark Miller, senior vice president, entertainment sales. "The characters of PSYCH fit Kia Motors's target audience and this vignette demonstrates that organic integration."

The vignette features detectives Juliet O'Hara (Maggie Lawson) and Carlton Lassiter (Tim Omundson) interacting with the Kia Forte and draws a connection between the characters' confidence and strength and the car's core brand attributes. The vignette, which will air from August 14 through September 25, showcases the features that make the Forte a "first of its kind."

USA and Kia Motor's collaboration builds upon their joint campaign from earlier this year, which featured a customized vignette starring PSYCH characters Shawn (Roday) and Gus (Hill). According to IAG research, the promotional vignette garnered triple digit increases for the automaker in all key metrics including likeability, brand recall and message recall. USA'S marketing for Kia Motors secured the #1 ranking on cable for the automaker's hybrid vehicle outperforming its closest competitor by +70%.

"Extending our partnership with USA Networks provides KMA the opportunity to showcase the all-new Kia Forte to consumers looking for a vehicle that combines style and technology with comprehensive safety features," said Michael Sprague, vice president of marketing, KMA. "By integrating ourselves with a hip and relevant show like PSYCH, we have the perfect opportunity to introduce Forte's innovative features like SIRIUS Satellite Radio, MP3 device connections and voice-activated Bluetooth to a perfectly matched audience." A quick-witted drama, PSYCH follows the adventures of young police consultant, Shawn Spencer (Roday), who solves crimes with powers of observation so acute the precinct detectives think he's psychic. Spencer is joined by his best friend and reluctant sidekick, Gus (Hill), and his disapproving yet loving father (Bernsen), who ironically was the one who honed his son's "observation" skills as a child. In addition to Omundson and Lawson, the show co-stars Kirsten Nelson ("Everwood").

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [august 2009]  
S
M
T
W
T
F
S
      


· PSYCH (USA)











[03/01/15 - 09:12 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Demos with "48 Hours"
The veteran newsmagazine leads the night in both categories.

[03/01/15 - 08:59 AM]
"SNL" Is the #1 Telecast of the Night on the Big 4 Networks in Adults 18-49 in the Local People Meters
NBC spins the numbers for Saturday, February 28.

[02/28/15 - 08:57 AM]
Friday's "Dateline" Increases by 20% vs. Its Prior Telecast to the Show's Top Rating Since January 30
NBC spins the numbers for Friday, February 27.

[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
"Last Man Standing" takes the top spot among adults 18-49 last night.

[02/28/15 - 08:37 AM]
ABC's Is #1 on Friday for 8th Straight Week with "Last Man Standing" and "20/20" the Top 2 Shows
ABC spins the numbers for Friday, February 27.

[02/27/15 - 11:48 PM]
Development Update: Friday, February 27
Updates include: Tom Ellis set as "Lucifer" at FOX; Terry O'Quinn to lead ABC's "The Adversaries"; and Dave Annable boards "Heart Matters" at NBC.

[02/27/15 - 03:09 PM]
Statement From E! Entertainment Regarding Kelly Osbourne
Osbourne is departing E!s "Fashion Police" to pursue other opportunities.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 01:01 PM]
ABC Family Orders a Fifth Season of Hit Original Comedy Series "Baby Daddy"
The order came just as production has wrapped on the series' fourth season.

[02/27/15 - 12:47 PM]
Discover the Fascinating World of the Ocean's Most Intelligent Creatures in "Dolphins: Spy in the Pod" Airing Saturday, March 7 at 8 PM ET/PT on the Discovery Channel
The hour-long journey will discover the relationships and habits of bottlenose and spinner dolphins, some of the world's most playful, clever and beloved animals.

[02/27/15 - 12:45 PM]
Syfy Will Pay Tribute to Science Fiction Icon Leonard Nimoy with Special Five Hour Programming Salute This Sunday, March 1 from 9AM-2PM
Said lineup includes an episode of the original "Twilight Zone" series; his guest star arc on "Star Trek: The Next Generation," and the final Star Trek original cast movie, "Star Trek 6: The Undiscovered Country."

[02/27/15 - 11:06 AM]
ABC's "American Crime" Post-Show Podcast Series to Launch Exclusively on PodcastOne
The podcast debuts today with a preview of what to expect in the television series, followed by weekly post-show episodes taking fans through the final episode of the season.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 10:17 AM]
MTV Renews "Are You the One" for Season 3, "The Challenge" for Season 27 and Greenlights Pilots "Girl Code Live" and "Greatest Party Story Ever" to Series
"Girl Code Live" is a live weekly talk show from the popular "Code" franchise; and "Greatest Party Story Ever" is a half-hour weekly that will showcase peoples' most outrageous epic tales.

[02/27/15 - 10:01 AM]
"LEGO(R) Star Wars(TM): Droid Tales," An All-New Series of Event Specials, Acquired by Disney XD
The animated content series consists of five 22-minute episodes that re-tell the Star Wars saga in chronological order from "Star Wars: The Phantom Menace" up through "Star Wars: Return of the Jedi."